SAMK

What SAMK does

SAMK (Satakunnan ammattikorkeakoulu / Satakunta University of Applied Sciences) is a Finnish public University of Applied Sciences operating four campuses across the Satakunta region — Pori (headquarters at Satakunnankatu 23), Rauma (including the Merimäki campus and WANDER research center), Huittinen, and Kankaanpää. Founded in 1997, the institution serves roughly 251–500 staff and several thousand students, delivering bachelor's (AMK) and master's (YAMK / Master School) degree programs, open UAS studies, continuous learning, exchange programs, and applied research. Its core technology stack is built around a cloud-based educational infrastructure: Moodle 4 as the primary learning management system, Peppi for student administration, HILL/Webex (Cisco-based) for video teaching, the Exam digital assessment platform, Wihi with integrated Turnitin for academic writing and plagiarism checking, TimeEdit for scheduling, SAMK-Finna for library discovery, Tuudo for the student mobile app, and Microsoft 365 (with OneDrive for Business) for productivity. A centralized SAMK-ID provides unified authentication across these systems. Research is concentrated in centers such as Tutkimuskeskus WANDER (water, materials, bioeconomy, and indoor hygiene) and the newly established Pori Space Lab (space technology and picosatellites, with City of Pori and University of Turku). SAMK also operates a Yrityskiihdyttämö (Enterprise Accelerator) and shared laboratories and simulation facilities for external clients.

SAMK's revenue model is dominated by Finnish government funding allocated to universities of applied sciences for educational operations and applied research, with supplementary streams from non-EU/EEA tuition fees for English-language degree programs, continuing education and customized corporate training, and contract R&D and innovation services for businesses and the public sector. Go-to-market is primarily direct: admissions for degree-seeking students, a corporate training sales line for organizational buyers, and partnership-based outreach for research and accelerator services. Distribution spans campus-based instruction, online/distance learning via Moodle and eSAMK, and European mobility through the DIVERSE European University Alliance. The customer base spans three horizontal segments — students (domestic and international), businesses and working-life partners, and regional public-sector stakeholders — with students as the primary persona.

SAMK is governed under Finnish Universities of Applied Sciences legislation, is GDPR-compliant, and is in the process of remediating accessibility gaps against WCAG 2.1 Level AA. Leadership is anchored by Rector and CEO Jari Multisilta (Rehtori, toimitusjohtaja).

Name

SAMK

Legal name

Satakunnan ammattikorkeakoulu

Website

https://samk.fi

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

251–500 employees

Short description

SAMK (Satakunnan ammattikorkeakoulu) is a Finnish public University of Applied Sciences operating four campuses across the Satakunta region, delivering bachelor's and master's degrees, applied research (including the WANDER and Pori Space Lab centers), continuing education, and corporate training for students, regional businesses, and public-sector partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Pori

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Government Funding: Primary revenue stream from Finnish government funding allocated to universities of applied sciences for educational operations and research activities
2. Tuition Fees (International Students): Tuition fees charged to non-EU/EEA international students for English-language degree programs
3. Continuing Education Services: Revenue from continuing education programs, specialized training, and lifelong learning services for working professionals and organizations
4. Research and Development Services: Contract research, development projects, and innovation services provided to businesses and public sector organizations

Distribution channels4 records

Marketing channels7 records

Core offering

SAMK (Satakunnan ammattikorkeakoulu / Satakunta University of Applied Sciences) is a Finnish university of applied sciences that delivers Bachelor's and Master's degree programs, Open UAS (Avoin AMK) studies, continuing and corporate training, applied research and development services, and a regional Enterprise Accelerator (Yrityskiihdyttämö). The institution operates four campuses in the Satakunta region and supports work-integrated learning through a digital services ecosystem including the proprietary SAMK-ID authentication, Moodle LMS, Peppi student information system, HILL/Webex online teaching, Exam digital assessment, Wihi, TimeEdit, Microsoft 365, and the Tuudo mobile app, complemented by specialized applied-research centers (Tutkimuskeskus WANDER for water and indoor hygiene; Pori Space Lab for picosatellite/space technology).

Product overview

SAMK (Satakunnan ammattikorkeakoulu) is a university of applied sciences offering a comprehensive portfolio of educational programs and digital services. The institution operates as a multi-campus university with digital learning platforms including Moodle (learning management), HILL/Webex (video conferencing), Peppi (student administration), Exam (assessment), and Wihi (with Turnitin plagiarism checking). Students receive Microsoft 365 with OneDrive for Business, access Tuudo mobile app, and use TimeEdit for scheduling. Research is conducted through specialized centers including WANDER (water and indoor hygiene research), with facilities in Pori, Rauma, Huittinen, and Kankaanpää. The institution also provides business accelerator services, laboratory facilities, and continuous learning programs for working professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Master School: YAMK-tutkinnot (Master's degree programs in Finnish)
• SAMMAKKO
• Tutkimuskeskus WANDER
• Pori Space Lab

Products and services

• Bachelor's Degree Programs (AMK-tutkinnot) Undergraduate higher-education degree programs offered at SAMK across business, technology, health, and arts fields, delivered through campus-based and online learning.
• Master School (YAMK-tutkinnot) Postgraduate Master's degree programs (YAMK-tutkinnot) offered by SAMK's Master School in English for postgraduate students seeking advanced professional education.
• Open UAS (Avoin AMK) Open-access university studies allowing individuals to take individual courses or modules at SAMK without full enrollment in a degree program.
• Continuing Education (Jatkuva oppiminen) Lifelong-learning courses, specialization training, and professional-development programs for working professionals and individuals pursuing continuous education.
• Corporate Training (Koulutukset organisaatioille) Customized training programs and education services delivered to businesses and organizations to upskill their workforce, including specialized company-specific programs.
• Enterprise Accelerator (Yrityskiihdyttämö) Business accelerator program supporting entrepreneurship, company development, and innovation for regional businesses in the Satakunta region.
• Laboratory and Simulation Services Research and teaching laboratories with simulation facilities available to students and partners for applied learning and project work across technical and health programs.
• Tutkimuskeskus WANDER Research Services Applied research services in water, materials, bioeconomy, and indoor-environment hygiene delivered through the WANDER research centre, including contract research and antimicrobic coating development.
• Pori Space Lab Cooperative space-technology platform combining research, education, industry, and international-network collaboration for picosatellite/micro-satellite programs at SAMK, the City of Pori, and the University of Turku.
• Applied Research and Development Services Contract research, development projects, and innovation services provided by SAMK to businesses and the public sector across focus areas including automation and robotics, cybersecurity and industrial networks, maritime logistics, well-being technology, and intelligent resource use (resurssiviisaus).
• Find a Talent (Löydä tekijä) Talent-matching service that connects businesses and organizations with SAMK students, graduates, and experts for project work, theses, and recruitment.
• Event Services (Tapahtumapalvelut) Event hosting and management services delivered by SAMK for partners and the public, including venue and program support.
• Helsingin yliopisto Master's Programs in Satakunta University of Helsinki master's programs delivered in the Satakunta region through a partnership with SAMK, expanding postgraduate study pathways in natural-resources technology (agricultural and forestry sciences) for SAMK students.
• SAMK Shop Online store selling SAMK-branded merchandise including t-shirts, hoodies, and tote bags to students, staff, alumni, and the public.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• University of Turku (Turun yliopisto)coreStrategic or Co-development Partner · 25 June 2026Partnership through Pori Space Lab initiative for miniaturized satellite programs combining research and education with industry and international network cooperation.
• City of Pori (Porin kaupunki)coreStrategic or Co-development Partner · 25 June 2026Founding partner in Pori Space Lab, a collaborative platform for space technology cooperation aimed at developing miniaturized satellite programs with regional industry involvement.
• University of Helsinki (Helsingin yliopisto)coreStrategic or Co-development Partner · 23 June 2026Collaboration to strengthen natural resource technology expertise in Satakunta and open new postgraduate pathways for SAMK students in agricultural and forestry sciences.
• DIVERSE (European University Alliance)flagshipStrategic or Co-development PartnerSAMK is a member of the DIVERSE European University Alliance, a collaborative network of European universities focused on joint educational initiatives, research cooperation, and student/faculty mobility across member institutions.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• HAMK Häme University of Applied Sciences: Finnish UAS of comparable size and scope, offering similar Bachelor's and Master's degree programs, applied research, and continuing education funded under the same Finnish UAS legislation. Directly comparable on funding model, student profile, and regional anchoring.
• Metropolia University of Applied Sciences: One of Finland's largest UAS, operating degree programs, applied research, and corporate training under the same government framework. Comparable on business model, delivery mix, and English-language international program structure relevant to SAMK's recruitment motion.
• Turku University of Applied Sciences: Finnish UAS delivering Bachelor's and Master's degrees, applied research, and continuing education; sits in the same broader Turku-region academic ecosystem (alongside partner University of Turku). Highly comparable operating model and customer base to SAMK.
• Savonia University of Applied Sciences: Mid-sized Finnish UAS with multi-campus regional anchoring, applied-research units, and industry-integrated degree programs. Closely comparable in scale, structure, and reliance on government UAS funding.
• LAB University of Applied Sciences: Finnish UAS formed from a prior merger, running multi-site degree programs and applied research across business, technology, and health. Comparable on multi-campus delivery, EU project participation, and corporate training services.
• Centria University of Applied Sciences: Mid-sized Finnish UAS similarly anchored in a coastal/regional economy, offering applied-research services and degree programs funded under identical Finnish UAS legislation. Highly comparable scope and operating economics.
• Novia University of Applied Sciences: Finnish UAS with multi-site operations, applied research, English-language degree programs, and ongoing continuing education. Direct competitor for international students alongside SAMK.
• XAMK – South-Eastern Finland University of Applied Sciences: Multi-campus Finnish UAS offering Bachelor's and Master's degrees, applied research, and corporate training services. Comparable on funding model, RDI emphasis, and regional development mission.
• Jyväskylä University of Applied Sciences (JAMK): Mid-to-large Finnish UAS with strong applied-research orientation and a dedicated corporate training/customized education line. Comparable peer for SAMK's RDI (research, development and innovation) and jatkuva oppiminen programs.

Broad incumbents

• University of Turku: Finnish multi-faculty research university and SAMK's explicit cooperation partner in the Pori Space Lab initiative. Overlaps with SAMK in degree delivery and applied research but operates as a broader, research-doctorate-granting incumbent in the same regional ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/samkcommunications
• Facebookfacebook.com/SatakunnanAMK
• LinkedInfi.linkedin.com/school/satakunta-university-of-applied-sciences-samk
• Instagraminstagram.com/samk.fi/?hl=fi
• TikToktiktok.com/@samk.fi
• Xx.com/satakunnanamk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SAMK