What Diverse does

Diverse Marketing LLC (DBA: Diverse Referrals) is a licensed Florida real estate referral brokerage founded in 2016, headquartered in Largo, Florida, and authorized to provide referrals in all 50 U.S. states. The company operates as the intermediary between motivated life-event prospects (probate heirs, divorce filers, expired-listing owners, FSBO sellers, military relocators, pre-foreclosure homeowners, multi-property owners, and off-market trigger sources) and partner real estate agents who close the resulting transactions. Its core product is a referral pipeline that sources public-record signals, resolves identities, and runs AI-personalized multi-touch outreach (video, text, voicemail, mail) before handing warm-transferred, fit-screened conversations to partner agents.

The technology stack centers on a proprietary life-event data engine that aggregates public-record signals across U.S. counties with deduplication against parcel records and prior filings, paired with an AI personalization engine that scales one recording into thousands of tailored messages. W-2 inside sales agents (ISAs) conduct the live phone outreach, enforce a 90-second acknowledgment standard, and perform compliance review before any warm transfer. Diverse scrubs every contact list against the National DNC Registry and state DNC lists within 31 days of dialing under the FTC Telemarketing Sales Rule. The product is delivered through a client portal (portal.meetdiverse.com) and integrates with major CRMs via email parsing.

The business model is a pure outcome-based referral fee of approximately 33% of the agent's closed transaction commission, with no upfront cost and no monthly subscription. Diverse runs a sales-led GTM with inside sales and an eligibility intake flow that gates new agents on territory availability, production history, and capacity before assignment. Customers are individual top-producing agents, real estate team leaders, and broker-owners (including named enterprise logos Sotheby's International Realty, Coldwell Banker, and eXp Realty). The company has no disclosed external funding, no parent company, and grew from 10 to 25 employees by September 2025, with revenue recognized by Inc. 5000 as having grown 2,806% over three years (rank #128, 2025).

Name

Diverse

Legal name

Diverse Marketing LLC

Website

https://meetdiverse.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Diverse Marketing LLC is a licensed real estate referral brokerage that uses proprietary life-event data and AI-personalized outreach to source and warm-transfer qualified buyer and seller referrals to real estate agents across all 50 U.S. states on a 33% closed-transaction referral fee.

Ownership category

akta.pro rank

Product category

Real Estate Referral Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN)

Keywords

• Real estate referrals
• Warm transfer leads
• Probate lead generation
• Life-event leads
• Referral brokerage

Headquarters

HQ city

Largo, Florida

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Referral Fee on Closed Transactions: Diverse operates as a licensed referral brokerage. The agent pays a referral fee only on closed transactions — no upfront cost, no monthly subscription. Specific terms (fee percentage, territory terms, exclusivity) are confirmed during eligibility review and documented in the Master Service Agreement per territory. The referral fee is described internally as around 33% of the closed transaction.
2. Done-For-You Service: Full-service outreach management from source aggregation through human screening to warm transfer. The service is bundled into the referral-fee model — all prospecting, qualification, and handoff work is handled by Diverse's team before the agent receives the transfer.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Diverse Marketing LLC (DBA Diverse Referrals) operates as a licensed Florida real estate referral brokerage that sources motivated buyer and seller prospects from public-record life-event signals across eight verticals (probate, divorce, expired MLS listings, FSBO, military PCS, pre-foreclosure, multi-property/absentee owners, off-market triggers), screens each prospect through W-2 human inside sales agents using tone-acknowledged scripts, and warm-transfers pre-qualified referrals to one vetted partner agent per market. Revenue is generated solely from a referral fee (approximately 33%) paid only on closed transactions; there are no upfront fees, monthly subscriptions, or reseller channels.

Product overview

Diverse Referrals is a licensed Florida real estate referral brokerage (brand of Diverse Marketing LLC) founded in 2016 that operates as a single unified platform providing qualified buyer and seller referral opportunities to real estate agents. The core product is the Diverse Referrals referral service, which sources life-event leads across eight verticals (probate, divorce, expired listings, FSBO, military relocation, pre-foreclosure, multi-property/absentee owners, and off-market triggers), screens them via W-2 human inside sales agents, and delivers warm-transferred referrals to partner agents on a referral-fee model. The offering also includes a client portal, personalized outreach communication tools, and compliance with DNC and TCPA regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Diverse Referrals Licensed real estate referral brokerage service that connects motivated buyers and sellers with top-producing real estate agents through human-screened, warm-transfer referrals. Prospects are identified using proprietary life-event data aggregation across eight verticals (probate, divorce, expired listings, FSBO, military relocation, pre-foreclosure, multi-property/absentee owners, off-market triggers), screened by W-2 human inside sales agents for genuine intent, timeline, and decision-maker status, and matched with one vetted partner agent per market. Agents pay only on closed transactions.
• Life-Event Leads Life-event lead offering covering eight verticals (probate, divorce, expired listings, FSBO, military relocation, pre-foreclosure, multi-property/absentee owners, off-market triggers) where a documented life event creates a high probability of a real-estate transaction within 6-18 months. Leads are aggregated from public records, deduplicated against parcel records and prior filings, screened by human inside sales agents, and warm-transferred to partner agents within territory-confirmed markets.
• Probate Leads Probate-specific life-event lead vertical focused on heirs and personal representatives of inherited residential property who need to sell. Probate filings are aggregated from county clerk and surrogate's-court systems across U.S. counties, contact information is resolved through public-record skiptracing, and fit-screened, motivation-confirmed leads are warm-transferred to partner agents in their market.

Quantifiable outcome

• 72% average campaign open rate across personalized outreach campaigns
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MLS (Multiple Listing Services)coreTechnology or IntegrationDiverse integrates with MLS expired-listing feeds as one of eight life-event data sources. The MLS feed provides timestamps on listings that came off market without selling, creating the expired-listing signal used in one of the eight life-event verticals. The feed refresh cadence is part of Diverse's internal data-source registry.
• County Clerk and Surrogate's Court SystemscoreTechnology or IntegrationDiverse pulls probate filings from county clerk and surrogate's-court systems across U.S. counties where it operates. Each county has its own filing system, redaction rules, and refresh cadence. Filings are deduplicated against parcel records and prior filings. State-specific probate codes (California Probate Code, Texas Estates Code, Florida Probate Code, New York EPTL/SCPA) are used as a regulatory reference framework.
• Family Court DocketscoreTechnology or IntegrationDiverse aggregates divorce records from family-court dockets as a data source for the divorce life-event vertical. The divorce vertical targets marital dissolutions that typically require sale or buyout of the marital home, with a sale window concentrating 60–180 days after filing in most states.
• U.S. Federal Trade Commission (National Do Not Call Registry)coreOthersDiverse scrubs every contact list against the National DNC Registry within 31 days of dialing, consistent with the FTC's Telemarketing Sales Rule. This is a compliance requirement for all outbound telemarketing operations and is cited as standard policy in the substantiation documentation.
• Federal Reserve Economic Data (FRED)minorOthersDiverse references the FRED MORTGAGE30US weekly series to document macroeconomic context: 30-year fixed mortgage rates spent most of 2023–2025 above 6.5%, supporting the rationale for life-event lead quality over behavioral lead products.
• NAR (National Association of Realtors)minorOthersDiverse references the NAR Settlement (effective August 17, 2024) as a structural market change that shifted buyer-agent compensation and increased agent demand for reliable seller-side referral sources. Also cites the NAR Profile of Home Buyers and Sellers for FSBO market statistics (roughly 7% of all U.S. residential sales are FSBO).

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zurple: Real estate lead generation and conversion platform with behavior-based lead scoring. Targets the same agent and brokerage segments as Diverse with a comparable focus on conversion over raw lead volume.
• Offrs: Predictive seller-lead platform for real estate agents, using data signals to identify homeowners likely to list. Operates in the same seller-lead category as Diverse with overlapping customer (top-producing agents) and value proposition.
• BoomTown: Lead generation and CRM platform for real estate teams and brokerages with a strong focus on converting internet leads. Operates in the same agent lead-gen category as Diverse, though with portal-style rather than life-event data sourcing.
• Ylopo: AI-driven real estate marketing and lead generation platform using personalized video and digital ads. Competes with Diverse on the personalized-outreach differentiation and targets the same high-producing agent segment.
• Smartzip: Predictive analytics platform that identifies likely home sellers using statistical modeling and big data. Differentiates from Diverse by scoring rather than human-screening, but competes directly for the same predictive seller-lead budget.
• Real Geeks: IDX websites, CRM, and lead generation system for real estate agents and teams. Competes for the same agent marketing budget, primarily via online buyer-lead funnels rather than life-event signals.
• BoldTrail (Market Leader): Real estate lead generation, CRM, and consumer engagement platform serving agents and teams. Competes with Diverse in the agent-facing lead-gen category and targets similar top-producing agent and broker-owner segments.
• CINC (Commissions Inc): Real estate lead generation and internet marketing platform for agents and teams. Competes with Diverse in the agent lead-gen category, with comparable emphasis on conversion-focused agent tooling.

Broad incumbents

• Zillow Premier Agent: Largest U.S. real estate portal and broad incumbent in agent lead generation via Premier Agent advertising. While not a life-event referral brokerage, it competes for the same agent marketing budget and dominates portal-style buyer leads.
• Realtor.com (Move Inc.): Major U.S. real estate portal connecting buyers, sellers, and agents. Competes for the agent lead-generation wallet as a broad incumbent with portal-lead offerings rather than the specialized life-event referral model Diverse operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/diverse-marketing-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diverse