What LitExtension does

LitExtension, legally LitGroup Joint Stock Company, is a privately held eCommerce data migration service provider founded in 2011 and headquartered in Hanoi, Vietnam (with a Westminster, US business address). The company operates a cloud-based platform that transfers products, customers, orders, blogs, SEO URLs, and custom data fields between 140+ eCommerce platforms, including Shopify, Shopify Plus, WooCommerce, Magento (Adobe Commerce), BigCommerce, PrestaShop, OpenCart, WIX, Shopware, Ecwid, Squarespace, and Salesforce Commerce Cloud. Its underlying technology centers on AI-powered field mapping, multi-threaded migration for parallel data transfer, and a 2025-launched Auto Test Service that uses AI and automation to validate migrated data integrity. The product surface includes a self-serve automated migration tool (starting at $59), an All-in-One expert-managed service with dedicated Personal Assistants, and add-on modules covering CSV/database/API migration, re-migration, smart update, customization, and multi-threaded processing.

LitExtension serves three primary customer segments: eCommerce store owners (SMB through enterprise), web development agencies, and large enterprise brands with complex replatforming needs. Named enterprise case studies include a 25-year-old cosmetics/fashion brand migrating 3M+ entities from Salesforce Commerce Cloud to Shopify Plus, a Danish EV accessories retailer moving 80K+ products from WooCommerce to Magento, and a 75-year-old worker safety brand migrating 4K+ products and 100K+ orders from BigCommerce to Shopify. The company monetizes almost exclusively through one-time, entity-based project fees rather than recurring subscriptions, with agency partners receiving 10-25% tiered discounts and referral partners earning 10-20% commissions. Distribution combines direct self-serve web sales, marketplace listings across major eCommerce app stores, partner-led channels, and content marketing (blog, YouTube tutorials, case studies).

The company is bootstrapped and founder-owned with no disclosed external funding, has completed 300,000+ migrations for 200,000+ customers across 100+ countries, maintains 600+ global partners, and carries an official Shopify Partner designation alongside 3,000+ Trustpilot reviews. It also operates an affiliated Shopify development service (LitOS.io) and an education initiative (Changetogrow series) that extends its footprint beyond pure migration.

Name

LitExtension

Legal name

LitGroup Joint Stock Company

Website

https://litextension.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

LitExtension is a bootstrapped, founder-owned eCommerce data migration service that helps online retailers and agencies transfer products, customers, orders, and custom fields between 140+ shopping cart platforms. Founded in 2011, it has completed 300,000+ migrations for 200,000+ customers across 100+ countries.

Ownership category

akta.pro rank

Product category

Shopping Cart Migration Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Cloud Architecture & Migration Integration (BPAEAAAH)

akta.pro secondary industries

Cloud Consulting & Migration (BPAHAEAE), Cloud Data Platforms & Analytics Migration (BPAEACAI)

Keywords

• ECommerce migration services
• Shopping cart migration
• Data migration platform
• Cart-to-cart transfer
• Platform replatforming

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Automated Migration (Basic Migration): Self-service migration where users configure and execute migrations independently through the platform. Pricing starts at $59 and depends on number of entities (products, customers, orders) to be migrated. Technical support provided free of charge during migration process for 60 days.
2. All-in-One Migration Service: Full-service migration managed by LitExtension experts including technical consultation, data mapping, demo migration, full migration execution, and results validation. Personal Assistants guide customers through entire process. Includes free technical support up to 30-60 days depending on order value.
3. Additional Migration Services: Supplementary services including Re-migration (resolving issues from previous migrations), Recent Migration (transferring newly added data), Smart Update (updating edited data), Multi-threaded Migration (speeding up large migrations), Auto-test (automated QA testing), and Customization Services for non-standard data.
4. Shopify Development Services: Shopify store design and development services provided through affiliated company LitOS.io to help tailor stores after migration.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

LitExtension provides automated and expert-assisted eCommerce data migration services that transfer products, customers, orders, SEO URLs, reviews, blogs, and custom data fields between 140+ shopping cart platforms. The platform uses AI-powered mapping, multi-threaded processing, and a 100% uptime guarantee so source stores remain operational during migration, with an All-in-One service tier that assigns dedicated Personal Assistants to manage complex enterprise migrations end-to-end.

Product overview

LitExtension is a #1 eCommerce migration service provider offering a cloud-based migration platform that transfers data between 140+ eCommerce platforms. The core product is the eCommerce Data Migration Service, which uses AI-powered mapping for automated entity matching with no coding required. The platform is complemented by specialized migration modules including All-in-One (expert-managed migration), CSV Files Migration, Database Dump Migration, API Data Migration (SOAP/REST/GraphQL), Multi-threaded Migration, Recent Data Migration, Re-Migration Service, Smart Update, and Demo Migration. The Auto Test Service uses AI and automation to validate migration accuracy. LitExtension also offers the Challenge Us! program for complex projects and the Changetogrow educational series. The company operates Agency Partnership (10-25% discounts) and Referral Partnership (10-20% commissions) programs. Key platform integrations include Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, OpenCart, WIX, Shopware, Salesforce Commerce Cloud, and 130+ other eCommerce platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• eCommerce Data Migration Service

Quantifiable outcome

• 300,000+ successful migrations completed
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• ShopifyflagshipTechnology or IntegrationOfficial Shopify Partner providing migration services to Shopify merchants. Dedicated Shopify migration pages, integration with Shopify App Store, and exclusive deals program for LitExtension customers migrating to Shopify. Partner since 2019.
• WooCommercecoreTechnology or IntegrationOfficial WooCommerce partner offering migration tools for WooCommerce store owners. Migration services integrated with WooCommerce ecosystem.
• Magento (Adobe Commerce)coreTechnology or IntegrationOfficial Magento migration partner providing data transfer services for Adobe Commerce merchants. Support for both Magento 1 to Magento 2 upgrades and Magento to other platforms.
• BigCommercecoreTechnology or IntegrationOfficial BigCommerce partner offering migration to and from BigCommerce platform with dedicated integration tools.
• CS-CartcoreTechnology or IntegrationOfficial CS-Cart partner providing migration services to and from CS-Cart platform with comprehensive data transfer capabilities.
• ShopwarecoreTechnology or IntegrationOfficial Shopware partner offering migration services for Shopware merchants transitioning to other platforms.
• 140+ eCommerce PlatformscoreTechnology or IntegrationPartnership network covering 140+ eCommerce platforms including PrestaShop, OpenCart, WIX, Squarespace, Ecwid, Salesforce Commerce Cloud, and more for comprehensive migration support.
• Shopify Partner Apps NetworkminorGTM or Marketing PartnerPartnership with 30+ Shopify apps offering exclusive discounts to LitExtension customers including LitCommerce (30% off), PageFly (25% off), Avada SEO (50% off), and others to provide comprehensive post-migration tool ecosystem.
• LitOS.iominorStrategic or Co-development PartnerPremium Shopify/Shopify Plus development services partner offering $200 off for LitExtension customers. Official Shopify Partner since 2019 providing store customization after migration.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cart2Cart: Cart2Cart is the most direct competitor to LitExtension, offering automated shopping cart migration between a wide range of eCommerce platforms with both self-serve and full-service tiers. It targets the same store-owner and agency customer base with very similar feature sets and pricing.
• Next-Cart: Next-Cart provides automated migration services between eCommerce platforms (Shopify, Magento, WooCommerce, BigCommerce, etc.) with similar pricing tiers and add-on services. It directly competes for the same SMB and mid-market merchants seeking platform transitions.
• MigrationPro: MigrationPro offers shopping cart data migration tools supporting many of the same platforms LitExtension covers, including Shopify, WooCommerce, and Magento. It is a direct competitor for self-serve migration customers.
• StoreYa: StoreYa provides eCommerce migration tools alongside broader marketing and traffic services for online stores. It competes with LitExtension for merchants migrating platforms while also offering adjacent growth services.

Broad incumbents

• MagneticOne: MagneticOne is the parent company of Cart2Cart and offers a broader portfolio of eCommerce data services, store management tools, and POS synchronization. It is comparable to LitExtension's combined migration and adjacent service play.
• Magento (Adobe Commerce) Migration Tools: Adobe Commerce offers official migration resources, including Magento 1 to Magento 2 upgrade tooling, which competes directly with LitExtension's Magento migration service for merchant-attempted self-service migrations.
• Shopify Partner App Ecosystem (migration apps): Shopify App Store hosts multiple migration apps that compete with LitExtension's Shopify migration listing. As Shopify's official partner ecosystem, it represents the platform-native distribution channel that affects LitExtension's marketplace position.

Emerging players

• AVS Migration (data migration services): AVS offers file and data migration utilities that overlap with LitExtension's CSV/database migration add-ons. While not solely focused on eCommerce, it competes for some of the same data-transfer workflows.
• ChannelEngine: ChannelEngine focuses on marketplace integrations and product feed management for eCommerce merchants. It is comparable as an adjacent data/integration services player serving the same merchants that LitExtension targets.
• LitCommerce: LitCommerce is a Shopify app ecosystem partner offering multi-channel selling integrations (marketplaces, feeds). LitExtension explicitly partners with LitCommerce, making it a comparable Shopify-focused commerce tooling provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/litextension
• Facebookfacebook.com/litextension
• Xx.com/litextension
• LinkedInlinkedin.com/company/litextension

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LitExtension