Extraprise

CRM Systems Integration and BPOextraprise.com

Extraprise is a privately held Boston-based systems integrator and business process outsourcer founded in 1997, specializing in customer management services with 51-100 employees.

Company typePrivate
Founded2006
HeadquartersBoston, United States
Headcount51–100
GTM typeB2B
OfferingServices

What Extraprise does

Extraprise is a privately held systems integrator and business process outsourcer headquartered in Boston, Massachusetts. Founded in 1997, the company focuses on customer management services, providing implementation, integration, and outsourced operational support to clients seeking to run customer-facing functions more efficiently. With 51-100 employees, Extraprise operates as a mid-sized specialist services firm rather than a mass-market outsourcer.

The company has raised capital through at least two disclosed financing rounds. In August 2005, Extraprise closed a $5.1 million round backed by a syndicate of venture and growth investors including Brentwood Venture Capital, Candover Investments, Commonwealth Capital Ventures, First Analysis, Flagship Pioneering, High Street Partners, Lightspeed Venture Partners, and Meritech Capital Partners. A subsequent round of approximately $3.0 million was closed in January 2014. No further funding events, leadership changes, acquisitions, or product launches are disclosed in the available material.

Detailed operational information — including named clients, segment mix, service-line economics, recent product positioning, or AI/data capabilities — is not present in the input data. As a result, the assessment of Extraprise's competitive position, customer base, technology stack, and growth profile is constrained by the absence of disclosed operational metrics and should be treated as limited.

Extraprise firmographics

Firmographics

Name: Extraprise
Legal name: 188BET
Website: https://extraprise.com
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 51–100 employees
Short description: Extraprise is a privately held Boston-based systems integrator and business process outsourcer founded in 1997, specializing in customer management services with 51-100 employees.
Ownership category
akta.pro rank

Extraprise industry classification

Industry

Product category: CRM Systems Integration and BPO
NAICS: Computer Systems Design Services (541512), Telephone Call Centers (56142)
SIC: Services-Computer Integrated Systems Design (7373)
akta.pro primary industry: Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
akta.pro secondary industry: Upsell/Cross-sell & Customer Expansion Calling (BPAAADAF)

Keywords

Customer management services
Systems integration
Business process outsourcing
CRM implementation
Customer engagement solutions

Where Extraprise is headquartered

Location

Headquarters

HQ city: Boston
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Extraprise business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

Sportsbook Wagering: Revenue generated from sports betting wagers where the house takes a margin on odds. Players bet on various sports events with competitive odds, and the platform generates revenue through the spread/margin built into betting odds.
Casino Gaming: Revenue from live casino and slot games where the platform maintains a house edge on all wagers placed. This includes Baccarat, Blackjack, Roulette, Sic Bo, Dragon Tiger, and slot games with over 90% player win rate.
Bonus Redemption: Players deposit funds and receive promotional bonuses (such as 100% first deposit bonus up to 500,000 Rp) with turnover requirements (15x) that generate revenue as players wager before withdrawal eligibility.
E-Sports and Virtual Sports: Revenue from betting on e-sports tournaments and virtual sports events that run continuously, generating continuous wagering opportunities.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Minimum deposit tier - Rp. 50,000

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Extraprise product offering

Product offering

Core offering

Extraprise is a systems integrator and business process outsourcer focused on customer management. The company delivers customer management system implementation, integration, and outsourced operational support to organizations seeking to improve their customer engagement infrastructure. Its offerings combine technology integration services with ongoing business process operations.

Product overview

188BET is an online gambling platform offering a multi-product portfolio centered around a unified platform. The core offerings include Sportsbook (sports betting), Live Casino (live dealer games), Slot Game Online, Poker, Togel, E-Sports, Virtual Sports, Chess Game, and Keno. The platform is accessible via desktop browser and a dedicated mobile application for Android and iOS. 188BET partners with multiple slot game providers (Playtech, Pragmatic Play, QuickSpin, Habanero, Microgaming, Push Gaming, ISOFTBET) to deliver hundreds to thousands of gaming variations. The platform also supports multiple payment integrations including local bank transfers, e-wallets (OVO, DANA, Skrill, Neteller), QRIS, and credit cards.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Above 90% win rate for slot games
+1 more outcomes

Companies that use Extraprise

Customer profile

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Extraprise technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration14 records

Feature5 records

Extraprise partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and flagship.

PlaytechcoreTechnology or IntegrationMajor slot game provider partnership. Playtech is one of the world's leading gaming software providers, supplying online slot games to 188BET's platform. This partnership contributes to the platform's hundreds to thousands of available slot variations.
Pragmatic PlaycoreTechnology or IntegrationSlot game content provider partnership offering popular online slot titles. Pragmatic Play is recognized globally for its innovative slot games and live casino offerings integrated into 188BET's platform.
QuickSpincoreTechnology or IntegrationSlot game provider partnership contributing to 188BET's diverse slot gaming portfolio with high-quality video slots and innovative features.
HabanerocoreTechnology or IntegrationSlot game provider partnership bringing Asian-themed and internationally popular slot games to 188BET's platform with above 90% win rate.
MicrogamingcoreTechnology or IntegrationFoundational slot game provider partnership offering a vast library of online slot games and progressive jackpots to 188BET's gaming platform.
Formula 1 (Asia-Pacific Sponsorship)flagshipGTM or Marketing Partner188BET is an Official Sponsor of Formula 1 for the Asia-Pacific region. This high-profile sponsorship arrangement provides significant brand visibility and credibility in the Asian market through Formula 1 racing events and associated marketing materials.

Scale indicators4 records

Recent moves2 records

Expansion highlights1 record

Extraprise competitors and assessment

Company assessment

Direct peers

Simplus (Infosys): Salesforce-focused systems integrator and managed services provider; directly comparable to Extraprise's CRM implementation and ongoing services mix.
Silverline: CRM and financial-services-focused consultancy delivering Salesforce, MuleSoft, and healthcare CRM implementations — closely overlaps Extraprise's customer management SI focus.
Slalom: Mid-market management and technology consultancy with a strong CRM/CX practice; competes for the same mid-market and enterprise CRM SI engagements.
Magnet 360 (SLK Global): Mid-market CRM implementation and managed services firm with deep Salesforce expertise; directly comparable in scale and customer management focus.
Persistent Systems: Mid-sized digital and CRM services firm with Salesforce, Microsoft, and CX practices; comparable in scale and customer management focus.

Broad incumbents

Bluewolf (IBM Consulting): Originally an independent Salesforce SI, now part of IBM Consulting; represents both the SI competitive set and a likely strategic acquirer profile for firms like Extraprise.
Concentrix: Large customer experience BPO with a tech-enabled services arm; competes with the BPO/customer expansion calling side of Extraprise's business.
Teleperformance: Global leader in outsourced customer experience management; relevant for the BPO/customer-expansion component of Extraprise's offering.
TTEC (ttec.com): Large customer experience BPO with CX consulting and AI-enabled services; comparable to Extraprise's customer management BPO capabilities.
Foundever (formerly Sitel/SYKES): Global CX outsourcing provider that competes in customer management BPO and now bundles digital/CX consulting; comparable to Extraprise's BPO side.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Extraprise compliance and trust

Trust signal

Compliance1 record

Extraprise financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Extraprise leadership team

Management profile

Number of profiles

Extraprise funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Extraprise M&A and investment

M&A and investment

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Extraprise

What does Extraprise do?

Is Extraprise a public or private company?

Extraprise is a private company. It is classified as venture growth investor backed and is currently operating.

When was Extraprise founded?

Extraprise was founded in 2006. It employs 51 to 100 people.

Where is Extraprise based?

Extraprise is headquartered in Boston, United States, in the North America region.

How does Extraprise make money?

Four revenue lines are on record. Sportsbook Wagering is the primary driver. The others are casino Gaming, bonus Redemption and E-Sports and Virtual Sports.

Who are Extraprise's main competitors?

Direct peers on record are Simplus (Infosys), Silverline, Slalom, Magnet 360 (SLK Global) and Persistent Systems. Broad incumbents are Bluewolf (IBM Consulting), Concentrix, Teleperformance, TTEC (ttec.com) and Foundever (formerly Sitel/SYKES).

Does Extraprise have an API?

No public API is recorded for Extraprise.

What industry is Extraprise in?

Extraprise's product category is CRM Systems Integration and BPO. Its primary akta.pro industry code is BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions, with a secondary code of BPAAADAF, Upsell/Cross-sell & Customer Expansion Calling. Its NAICS code is 541512 and its SIC code is 7373.