Gladstone

What Gladstone does

Gladstone (legal entity Gladstone MRM Ltd.) is a UK-headquartered B2B SaaS provider of leisure management software, operating as a wholly-owned subsidiary of Jonas Computing (UK) Limited within the Jonas Software group. Founded around 1984 and based in Wallingford, Oxfordshire, the company has accumulated over 40 years of vertical experience serving multi-site leisure operators in the UK and Ireland, including leisure trusts, local authorities, universities, and independent operators. Its customer base spans 500+ organizations managing 17 million members and processing 1.6 million bookings annually on Gladstone-powered platforms.

The company's flagship product is Gladstone Go, a fully cloud-native platform built on Microsoft Azure with a REST API architecture at its core, replacing the legacy on-premise Signature platform. Gladstone Go covers the full member lifecycle — bookings, memberships, payments (via GladstonePay), access control, course management, school swimming programs, reporting, and communications — and is complemented by modular add-ons such as the Go mobile app, Gladstone 360 front-of-house tooling, GoReports analytics, the Audience Builder segmentation feature, and Promo Codes. A marketplace of 30+ third-party integration partners (4Global, Gympass, MyZone, Imin, Clover, TwinLabs, Cornerstone, and others) extends the platform's surface into access control, payments, analytics, marketing, and corporate wellness. Security and compliance positioning includes Cyber Essentials Plus certification, ISO 27001:2022 alignment, and PCI-DSS 4.0.1 compliance, alongside UK GDPR adherence.

Gladstone operates a sales-led enterprise go-to-market with quote-based pricing, 'Request a Demo' calls to action, dedicated account managers, customer success teams, and channel referrals through marketing and integration partners. Revenue streams include recurring SaaS subscriptions for Gladstone Go and the cloud-hosted Signature platform, marketplace partner commissions, and professional services for implementation, training, and data consultancy. Named customers include Everyone Active, David Lloyd, BH Live, Edinburgh Leisure, Active Leeds, Places Leisure, the University of Oxford, and Liverpool John Moores University. Internal AI usage centers on the Gladys chatbot for customer support drafting, with the company explicitly positioning AI as assistive rather than decision-making.

Name

Gladstone

Legal name

Gladstone MRM Ltd.

Website

https://gladstonesoftware.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Wallingford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Gladstone Go: Cloud-native leisure management software delivered as a subscription service, with operators paying recurring fees to access the platform, support, updates, and integrations. Operators using Gladstone Go report up to 30% reduction in admin time.
2. SaaS Subscription - Cloud-Hosted Signature: Legacy Signature platform migrated to cloud hosting, offering continuity for operators while transitioning to the fully cloud-native Gladstone Go platform.
3. Marketplace Partner Commissions: Revenue from marketplace ecosystem partnerships where integration partners are listed and potentially earn commissions for referrals or joint customer acquisitions.
4. Professional Services - Implementation & Training: Paid onboarding, implementation support, and training services for new customers, including dedicated customer success managers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Gladstone sells a cloud-native, SaaS leisure management platform (Gladstone Go) that enables multi-site leisure operators to run bookings, memberships, payments, access control, course and school swimming management, reporting, and member communications from a single mobile-first system. The platform is sold alongside modular add-ons (Go App, Gladstone 360, GladstonePay, Audience Builder), a legacy Signature platform, a partner integration Marketplace, and professional services including consultancy, data services, and tiered support plans.

Product overview

Gladstone is a leisure management software provider offering a cloud-native platform (Gladstone Go) with modular components plus an ecosystem of integrations. The core platform covers member management, bookings, payments, access control, and reporting. Key modules include Go App (mobile), Go Tickets & Passes (digital access), Personal Training Software, Gladstone 360 (front-of-house), Centre Management, Course Management, School Swimming, Go Reports & Analytics, Communications Platform with Audience Builder, and GladstonePay (payments). The company also offers legacy Signature Platform for existing customers and a Marketplace of 30+ third-party integration partners. Support services include 24/7 assistance, knowledge base, and customer success management.

Differentiator

Problem solved

Functional benefit

Brands

• Gladstone Go: Cloud-native leisure management platform providing membership management, bookings, payments, access control, and reporting for leisure operators.
• Gladstone Go App
• GladstonePay
• Gladstone 360

Products and services

• Gladstone Go
• Gladstone Go App
• Gladstone 360 (Front of House)
• GladstonePay
• Go Reports & Analytics
• Communications Platform
• Signature Platform
• Gladstone Marketplace
• Gladstone Consultancy Services
• Gladstone Data Services
• Gladstone Support Plans

Quantifiable outcome

• Up to 30% reduction in admin time for operators using Gladstone Go
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration33 records

AI capability4 records

Feature13 records

Partnerships

Four partnerships are on record, tiered core.

• HealthKeycoreTechnology or Integration · 25 May 2026Integration partnership with HealthKey, a health platform enabling gyms and leisure operators to offer members access to health and wellbeing services. The partnership allows Gladstone customers to integrate HealthKey's white-label platform into their existing member management systems, providing access to services including GP support, physiotherapy, mental health, and diagnostics. The integration uses Gladstone's REST API to streamline operations and reduce administrative burden for leisure operators.
• 4GlobalcoreTechnology or IntegrationMarketplace integration partner providing data sharing capabilities with Sport England, helping streamline participation reporting and making it easier to produce insights needed for audits and funding applications.
• Cornerstone Design and MarketingcoreGTM or Marketing PartnerStrategic marketing agency partner specializing in leisure with 13 years of experience in public and private leisure sectors. Provides transformational strategic marketing, digital journeys, technical integrations, and creative campaign expertise. Available through Gladstone Marketplace with partner discounts.
• TwinLabs (Gym Twin)coreTechnology or IntegrationMarketplace partner providing facility usage analytics (Gym Twin) that helps operators make every square metre count. Insights from TwinLabs can feed directly into Gladstone's Audience Builder for targeted member communications.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Legend Club Management Software: UK-based leisure and club management software vendor serving private members' clubs, gyms and sports clubs. Direct competitor to Gladstone in the same UK leisure management software category, with overlapping bookings, membership and access-control functionality.
• Daxco Software: Long-standing leisure and club management software vendor with deep roots in the fitness and country-club segment. Directly comparable to Gladstone on member management, billing and access control for multi-site operators.
• ClubWise: UK club management software specialist serving health, leisure and sports clubs. Most notably a fellow Jonas Software subsidiary — comparable to Gladstone in target customer and product scope, sharing the same UK private-club and leisure vertical.
• SportSoft: UK-based leisure management software vendor focused on sport and recreation facilities. A Jonas Software sibling product with overlapping customer profile and book of business with Gladstone in the UK market.

Broad incumbents

• Mindbody: Large, broad-incumbent wellness and fitness SaaS platform (under Block) covering bookings, payments and marketing for studios, gyms and spas worldwide. Overlaps with Gladstone on member management and booking software, but operates as a horizontal cross-vertical incumbent rather than a UK leisure specialist.
• Glofox: Gym and studio management software vendor with strong brand presence across the UK, US, Europe and ANZ. Overlaps Gladstone on bookings, memberships and member engagement, with a broader boutique-studio focus rather than UK leisure-trust specialisation.
• ClubReady: US-based club management software platform for fitness franchises and multi-location operators. Directly comparable on bookings, billing and member engagement, with broader franchise-focused tooling than Gladstone's UK leisure-trust niche.

Emerging players

• Perfect Gym: EMEA-focused club and membership management software vendor competing for the same multi-site leisure operator customers as Gladstone. Slightly smaller footprint and more generalist positioning, but overlapping core capabilities in bookings, payments and access control.
• Fisikal: Specialist fitness and leisure management software provider targeting health clubs, studios and facility operators. Compares to Gladstone on member management and bookings, but typically serves smaller operators and boutique studios.

Others

• Jonas Software: Gladstone's parent — a diversified vertical-SaaS group operating more than 60 software businesses across fitness, recreation and adjacent verticals. Relevant as the umbrella owner (and owner of ClubWise and SportSoft) that shapes Gladstone's strategic context and M&A positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gladstone-software
• Xx.com/gladstonemrm

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gladstone