Fisikal
Fisikal is a London-based SaaS platform providing bookings, payments, livestreaming, assessments, access control, and business intelligence tools for fitness operators including multi-location gym chains, studios, franchises, and personal trainers.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fisikal does
Fisikal Limited is a London-based, privately held B2B SaaS company founded in 2011 that sells an integrated software platform to fitness operators including gym chains, health clubs, studios, fitness franchises, and self-employed personal trainers. The platform unifies bookings (class, PT, spot/room, events), payments, livestreaming (broadcast, interactive, on-demand), digital assessments and programming, business intelligence, team management, and physical access control into a single configurable system delivered via web and native iOS/Android apps with white-label/branded member and trainer applications. Underlying technology is a cloud-native SaaS built on Docker containers running on DigitalOcean, with AWS S3 for backups, Firebase for mobile services, and Power BI for analytics.
Fisikal's core commercial model is annual SaaS subscription with custom quote-based pricing per operator (varying by location count, modules, and white-label scope), supplemented by payment-related transaction economics (via Stripe, Spreedly, GoCardless, PayPal integrations) and chargeable professional services for custom development, configuration, and training. Go-to-market combines direct enterprise field sales, a "Book Demo" consultative motion, an API-first integration-led acquisition channel (REST API, Postman collections, Zapier connector), and co-sell channel partnerships with membership management vendors — notably EGYM (flagship) and Perfect Gym (flagship), plus Personify, ABC Financials, Traction Rec, Gladstone, and GymPass. Named enterprise customers include Everyone Active, EOS Fitness (six US states), GymNation (UAE), Fitness First, multiple YMCA affiliates (Triangle, Denver, Charlotte), and DVM Bodytec.
Fisikal operates with a 1-10 employee headcount, has no disclosed funding rounds or institutional investors, and is registered in England and Wales under company number 06474303 with its headquarters at 71-75 Shelton Street, Covent Garden, London. The company commits to a 99.9% uptime SLA and offers differentiated proprietary infrastructure — specifically the FKL Access QR-code access control stack (FKL Access app, FKL Doors Chromium Linux client on Raspberry Pi, Nortech DeltaQuest integration) and a Content Provider platform enabling timed distribution of fitness content to subscribed operators — which together extend the platform beyond pure booking software into adjacent product surfaces.
Fisikal firmographics
Firmographics- Name
- Fisikal
- Legal name
- Fisikal Limited
- Website
- https://fisikal.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fisikal is a London-based SaaS platform providing bookings, payments, livestreaming, assessments, access control, and business intelligence tools for fitness operators including multi-location gym chains, studios, franchises, and personal trainers.
- Ownership category
- akta.pro rank
Fisikal industry classification
Industry- Product category
- Fitness Management Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)
Keywords
Where Fisikal is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fisikal business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Fisikal operates as a SaaS platform providing fitness operators (gyms, studios, personal trainers) with a subscription-based software solution. Customers pay recurring subscription fees for access to the platform's bookings, payments, livestreaming, assessments, access control, and business intelligence modules. Pricing is likely per-location or per-organization, with tiered plans based on feature scope and scale. The platform supports custom branded apps and white-label deployments, suggesting enterprise-level subscription tiers.
- Transaction/Payment Processing: Fisikal facilitates payment processing for fitness operators through integrations with Stripe, Spreedly, GoCardless, and PayPal. While the company states it never stores full credit card details (PCI-compliant third-party processing), the platform acts as the transaction intermediary, potentially taking a take-rate or transaction fee on payments processed through its ecosystem.
- Custom Development & Professional Services: Fisikal offers custom development services including fully branded custom-built websites and apps, custom back-end development, and white-label solutions. Support services that fall outside the standard SLA (consultancy, configuration, customisation, training) are chargeable, providing an additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise SaaS tiers — no public pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Fisikal product offering
Product offeringCore offering
Fisikal is a B2B SaaS platform that provides fitness and wellness operators with an end-to-end digital operations and member-engagement system, combining bookings, payments, livestreamed and on-demand fitness content, member assessments, access control, and business intelligence. The platform is offered white-label so operators can deliver the experience under their own brand to their members.
Product overview
Fisikal is a unified SaaS platform for fitness businesses combining member bookings, payments, livestreaming, assessments, and business management through web and mobile applications. The core Fisikal Platform serves as the central system, with specialized modules including Bookings & Payments for class, PT, and event scheduling; Live-Stream & On-Demand for virtual fitness content; Assessments & Programming for digital workout planning; Business Management for team operations; and Business Intelligence & Reporting for data insights. The platform extends through white-label offerings including Branded Member App, Branded Trainer App, and Branded Website for fully custom experiences. Access control is managed via FKL Access and FKL Doors, while the Virtual Roadshow App supports event management. Integrations connect with membership management systems (EGYM, Perfect Gym, Gympass, ABC Financials), payment processors (Stripe, PayPal, GoCardless), video platforms (Vimeo, Zoom), and analytics tools (Power BI, Google Analytics).
Differentiator
Problem solved
Functional benefit
Products and services
- Fisikal Platform End-to-end white-label B2B SaaS platform for fitness, health-club and leisure operators that unifies bookings, payments, livestreamed and on-demand content, member assessments, access control, and business intelligence under the operator's own brand, delivered via mobile and web to operators' end members.
- Fisikal Payments
Quantifiable outcome
- 99.9% service availability (Uptime Requirement) committed in SLA
- +2 more outcomes
Companies that use Fisikal
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles1 record
Fisikal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
Feature9 records
Fisikal partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and flagship.
- StripecoreStripe is a core payment processing integration within Fisikal's platform. Fisikal integrates with Stripe to streamline credit card payments and acts as a card vault, securely storing customer cards for ready-to-charge functionality. Stripe is a primary payment mechanism for the platform's transaction processing.
- SpreedlycoreSpreedly is a credit card payment aggregator integrated into Fisikal, enabling connection to hundreds of global third-party payment services. Providers accessible through Spreedly include WorldPay, SagePay, Braintree, and WePay. Spreedly extends Fisikal's payment processing capabilities globally.
- GoCardlesscoreFisikal integrates with GoCardless to enable customers to purchase subscriptions and memberships securely through Direct Debit. GoCardless is a key payment method for recurring membership billing within the platform.
- PayPalcoreFisikal integrates with PayPal so that self-employed trainers can be paid directly through the platform into their PayPal account. This is a key integration for the PT-specific features of the platform.
- EGYMflagshipEGYM is a flagship strategic integration partner. Fisikal integrates with EGYM's Branded Member App (BMA) ecosystem, enabling Fisikal's class bookings and instructor app to be accessed via the EGYM app tiles. The integration requires member records to be pre-synced from membership management systems (Perfect Gym, Personify) into Fisikal before users can access bookings through EGYM. Fisikal provides 2nd line support for EGYM-escalated issues. Joint customers include EOS Fitness, GymNation, and YMCA of the Triangle.
- Perfect GymflagshipPerfect Gym is a flagship integration partnership. The Perfect Gym integration allows members, memberships, membership add-ons, and club visits to be shared with Fisikal in near real-time. Perfect Gym users can log into Fisikal using their Perfect Gym credentials. The integration performs initial and ongoing sync of member data, contracts, products, and door access events. Joint customers include GymNation.
- PersonifycorePersonify is integrated with Fisikal for membership management and billing. Used by YMCA of the Triangle (alongside EGYM for the branded member app and Fisikal for bookings and studio app). Personify serves as the source of truth for membership data that syncs to Fisikal.
- ABC FinancialscoreABC Financials is a membership management and billing system integrated with Fisikal. Used by EOS Fitness (alongside EGYM for branded member app and Fisikal for G-Fit bookings and instructor app). ABC Financials syncs class attendance updates to Fisikal for payroll and booking management.
- GymPasscoreGymPass is a fitness benefits platform integrated with Fisikal, enabling GymPass members to book and access fitness services through the Fisikal platform. This integration extends Fisikal's reach into the corporate fitness benefits ecosystem.
- NortechcoreNortech (specifically the Nortech DeltaQuest controller) is the supported access control hardware for Fisikal's FKL Access QR code-based access control system. The DeltaQuest controller connects to turnstiles and doors, receiving relay output signals from Fisikal's software to control physical access. Compatible with Raspberry Pi devices running the FKL Doors application.
- ZapiercoreFisikal integrates with Zapier enabling fitness operators to automate workflows by connecting Fisikal to thousands of third-party applications. The integration supports importing client lists and automating data flows between Fisikal and other business systems.
- VimeocoreVimeo is the video hosting platform used within Fisikal's Content Provider platform. Content providers upload exercise videos (e.g., Funxtion exercise libraries) to Vimeo and then embed or link within Fisikal's CMS for delivery to fitness operators and their members.
- DigitalOceancoreDigitalOcean is the primary hosting provider for Fisikal's platform infrastructure. The server-side solution runs in Docker containers on DigitalOcean's cloud infrastructure.
- Amazon Web Services (AWS)coreAWS S3 is used by Fisikal for data backups. AWS complements DigitalOcean hosting, with AWS specifically handling backup storage for disaster recovery purposes.
- DockercoreDocker container infrastructure underpins Fisikal's server-side solution, enabling consistent deployment across cloud environments and supporting the platform's scalability and operational reliability.
- FirebasecoreFirebase is used by Fisikal for mobile services including mobile app functionality and push notifications for the native iOS and Android member and trainer applications.
- HubSpotcoreHubSpot is used by Fisikal for customer support ticketing and CRM. All support tickets are logged and tracked within HubSpot as part of Fisikal's incident management and escalation process.
- Power BIcorePower BI is integrated with Fisikal's analytics environment, enabling business intelligence and reporting capabilities. The platform provides built-in reports as well as Power BI report integration for advanced data analysis.
- ApplecoreApple supports Fisikal's mobile app distribution through the iOS App Store. Fisikal deploys branded member and trainer apps to iOS devices. The platform supports iOS devices running within the two most recent major OS releases.
- GooglecoreGoogle provides analytics services (Google Analytics) for Fisikal's website and platform. Fisikal also supports Google Chrome as a primary web browser for platform access and uses Google Maps for club directory functionality.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Fisikal competitors and assessment
Company assessmentDirect peers
- Mindbody: Mindbody is the dominant all-in-one SaaS platform for fitness, wellness, and beauty businesses, offering bookings, payments, branded apps, livestreaming, and marketing tools. It directly competes with Fisikal across the same enterprise fitness-operator customer base that Fisikal targets.
- Glofox: Glofox provides studio and gym management software for boutique fitness operators, including bookings, branded apps, payments, and member management. It targets overlapping fitness customers with a comparable all-in-one SaaS positioning.
- ClubReady: ClubReady is a club management platform built for multi-location fitness operators, covering membership billing, scheduling, lead management, and member engagement. It overlaps directly with Fisikal's enterprise fitness bookings and member management modules.
- Virtuagym: Virtuagym offers an all-in-one fitness business management suite with member management, bookings, payments, branded apps, coaching, and content delivery. It targets the same health-club and studio segment and competes directly with Fisikal's module set.
- WellnessLiving: WellnessLiving provides business management software for fitness, yoga, pilates, and martial arts studios with bookings, payments, branded apps, and automation. It targets the same SMB-to-mid-market fitness operator base as Fisikal.
- PushPress: PushPress is a gym business management platform for fitness studios and gyms, covering member management, bookings, payments, lead tracking, and branded apps. It overlaps directly with Fisikal's core bookings and payment modules.
- Wodify: Wodify provides gym management software for CrossFit boxes and functional fitness facilities with class scheduling, payments, performance tracking, and branded member apps. It targets the same class-booking and member-engagement use case as Fisikal.
- Perfect Gym: Perfect Gym is a membership management platform for fitness chains with member portals, access control, billing, and scheduling. It is both a direct overlap to Fisikal's booking and member management layers and a key integration/co-sell partner via GymNation.
- Mariana Tek: Mariana Tek provides boutique fitness studio management software with branded apps, bookings, payments, and performance reporting. It is now part of ABC Fitness, broadening the parent's coverage of Fisikal's core enterprise fitness bookings and member experience proposition.
Broad incumbents
- ABC Fitness: ABC Fitness (formerly ABC Financial) is a broad incumbent serving the fitness industry with billing, member management, digital marketing, payments, and integrated software (including the Glofox and Mariana Tek brands). ABC Financials is also a Fisikal integration partner, used by EOS Fitness alongside Fisikal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fisikal social profiles
Digital presenceFisikal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fisikal leadership team
Management profileNumber of profiles
Profiles1 record
Fisikal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fisikal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fisikal
What does Fisikal do?
Fisikal is a B2B SaaS platform that provides fitness and wellness operators with an end-to-end digital operations and member-engagement system, combining bookings, payments, livestreamed and on-demand fitness content, member assessments, access control, and business intelligence. The platform is offered white-label so operators can deliver the experience under their own brand to their members.
Is Fisikal a public or private company?
Fisikal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fisikal founded?
Fisikal was founded in 2011. It employs 1 to 10 people.
Where is Fisikal based?
Fisikal is headquartered in London, United Kingdom, in the Europe region.
How does Fisikal make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are transaction/Payment Processing and custom Development & Professional Services.
Who are Fisikal's main competitors?
Direct peers on record are Mindbody, Glofox, ClubReady, Virtuagym, WellnessLiving, PushPress, Wodify, Perfect Gym and Mariana Tek. ABC Fitness is listed as a broad incumbent.
Does Fisikal have an API?
Yes. Fisikal provides an API that can be accessed using Postman for testing. The API documentation enables integration with membership management systems, external calendars, and custom database access. Available endpoints and capabilities include client management, bookings, services, schedules, team management, and integrations with platforms such as EGYM, Perfect Gym, ABC Financials, Gladstone, Traction Rec, and Zapier. Developer documentation is at knowledge.fisikal.com/en/knowledge/developer-documentation.
What industry is Fisikal in?
Fisikal's product category is Fitness Management Software. Its primary akta.pro industry code is MPAKAOAJ, B2B Sports Digital Syndication & White-Label Streaming Services. Its NAICS code is 516210 and its SIC code is 7829.