Universal Traffic Service, Inc.
- Company typePrivate
- Founded1979
- HeadquartersGrand Rapids, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Universal Traffic Service, Inc. firmographics
Firmographics- Name
- Universal Traffic Service, Inc.
- Legal name
- Universal Traffic Service, Inc.
- Website
- https://utsnet.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Universal Traffic Service, Inc. industry classification
Industry- Product category
- Third-Party Logistics Services
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Managed Transportation Procurement Services (Sourcing-as-a-Service, BPO) (TLAEAIAK)
Keywords
Where Universal Traffic Service, Inc. is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Universal Traffic Service, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Managed 3PL Transportation Services: Full-service third-party logistics management covering transportation procurement, carrier management, shipment tracking, claims handling, and ongoing optimization. Revenue generated through management fees embedded in transportation costs.
- Freight Audit and Recovery Services: Comprehensive carrier charge verification service that audits both accuracy and validity of freight invoices. UTS recovers overcharges and invalid charges on behalf of clients. Finding exceptions in 18-22% of shipments audited.
- Transportation Management System (TMS): Proprietary TMS platform provided free to managed services clients. No separate licensing fees for implementation, setup, customization, or training. Value derived from client retention and expanded service scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free TMS Access for Managed 3PL Clients |
| Other | Pay-as-you-go | Freight Audit Services |
| Other | Multi-year contract | Managed Transportation Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Universal Traffic Service, Inc. product offering
Product offeringCore offering
Universal Traffic Service (UTS) provides full-service third-party transportation management for manufacturers, distributors, and importers across North America. The company manages carrier procurement, shipment execution, freight bill auditing, claims handling, and supply chain optimization, anchored by its proprietary myUTS transportation management system (TMS) provided free to managed-services clients. Revenue is generated through management fees embedded in transportation spend plus value-add services such as freight audit recovery, system integration, and consulting.
Product overview
Universal Traffic Service offers a unified platform anchored by its free Transportation Management System (TMS) called myUTS, which provides real-time visibility and control over supply chain transportation. The core TMS platform integrates with a suite of specialized modules including the proprietary Best Value Carrier Ranking Methodology for intelligent carrier selection, Freight Bill Audit Services for charge verification, System Integration Platform for API-based ERP and e-commerce connectivity, and Supply Chain Risk Management Software for inbound shipment monitoring. Together with managed 3PL logistics services, transportation cost management, cargo theft prevention, fulfillment services, and business intelligence analytics, UTS delivers a comprehensive supply chain management ecosystem where the TMS serves as the central hub connecting all operational modules through unified data flows and automated processes.
Differentiator
Problem solved
Functional benefit
Products and services
- myUTS Transportation Management System Cloud-based TMS platform providing real-time shipment tracking, rate comparisons, carrier performance analytics, consolidated shipping, online shipping management, supply chain analytics, and integrated invoicing. Provided at no cost to managed-services clients.
- 3PL Logistics Services Full-service third-party logistics offering including managed transportation, carrier selection, inbound/outbound management, and supply chain consulting across North America for manufacturers, distributors, and importers.
- Freight Bill Audit Services
Quantifiable outcome
- Net cost reduced from 11 cents to 8 cents per pound (27% reduction) for automotive parts manufacturer through milk run optimization
- +6 more outcomes
Companies that use Universal Traffic Service, Inc.
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Universal Traffic Service, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature5 records
Universal Traffic Service, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SmartWay (U.S. Environmental Protection Agency)coreSmartWay is a voluntary EPA partnership program that helps freight companies measure and improve environmental performance. UTS uses SmartWay metrics to report client greenhouse gas emissions by carrier, including CO2, NOx, ton-miles, and sustainability performance data. The partnership enables UTS to help clients identify fuel-efficient carriers and achieve sustainability goals.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Universal Traffic Service, Inc. competitors and assessment
Company assessmentDirect peers
- GlobalTranz: Technology-driven 3PL offering freight brokerage, managed transportation, and TMS solutions. Directly competes with UTS in arranging freight and providing technology-enabled supply chain services to mid-market shippers.
- MercuryGate TMS: Cloud-based TMS provider offering transportation management, procurement, and freight audit capabilities. Directly competes with UTS's myUTS platform for shippers seeking standalone TMS or managed services.
- Landstar System: Asset-light transportation services company providing freight arrangement via independent agents and BCOs. Competes with UTS in managed transportation for shippers seeking flexible, non-asset capacity solutions.
- Coyote Logistics: Asset-light truckload brokerage and managed transportation provider owned by UPS. Directly competes with UTS in arranging freight transportation and offering carrier management services for mid-market and enterprise shippers.
- Echo Global Logistics: Technology-enabled 3PL providing freight brokerage and managed transportation services across truckload, LTL, and intermodal. Directly competes with UTS in arranging freight and providing TMS-enabled supply chain solutions.
- NFI Industries: Family-owned integrated supply chain solutions provider offering dedicated transportation, brokerage, and managed services. Comparable to UTS as a privately-held, multi-generational 3PL serving similar enterprise segments.
Broad incumbents
- RXO (formerly XPO Logistics): Major North American freight brokerage and last-mile provider spun off from XPO. Offers managed transportation, brokerage, and technology services directly competing with UTS's core 3PL offerings.
- C.H. Robinson Worldwide: Largest North American freight broker and 3PL offering managed transportation, TMS technology (Navisphere), and freight audit across all modes. Competes with UTS for enterprise shippers but at vastly greater scale and with broader service portfolio.
- J.B. Hunt Transport Services: Major asset-based and asset-light transportation provider with dedicated contract services, ICS brokerage, and Final Mile. Competes with UTS in managed transportation and freight arrangement for large enterprise accounts.
Emerging players
- Uber Freight: Digital freight marketplace and managed transportation provider (including former Transplace TMS). Competes with UTS via modern cloud-native TMS and freight matching technology targeting enterprise shippers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Universal Traffic Service, Inc. social profiles
Digital presenceUniversal Traffic Service, Inc. compliance and trust
Trust signalCompliance1 record
Universal Traffic Service, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Universal Traffic Service, Inc. leadership team
Management profileNumber of profiles
Profiles1 record
Universal Traffic Service, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Universal Traffic Service, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Universal Traffic Service, Inc.
What does Universal Traffic Service, Inc. do?
Universal Traffic Service (UTS) provides full-service third-party transportation management for manufacturers, distributors, and importers across North America. The company manages carrier procurement, shipment execution, freight bill auditing, claims handling, and supply chain optimization, anchored by its proprietary myUTS transportation management system (TMS) provided free to managed-services clients. Revenue is generated through management fees embedded in transportation spend plus value-add services such as freight audit recovery, system integration, and consulting.
Is Universal Traffic Service, Inc. a public or private company?
Universal Traffic Service, Inc. is a private company. It is classified as management employee owned and is currently operating.
When was Universal Traffic Service, Inc. founded?
Universal Traffic Service, Inc. was founded in 1979. It employs 101 to 250 people.
Where is Universal Traffic Service, Inc. based?
Universal Traffic Service, Inc. is headquartered in Grand Rapids, United States, in the North America region.
How does Universal Traffic Service, Inc. make money?
Three revenue lines are on record. Managed 3PL Transportation Services are the primary driver. The others are freight Audit and Recovery Services and transportation Management System (TMS).
Who are Universal Traffic Service, Inc.'s main competitors?
Direct peers on record are GlobalTranz, MercuryGate TMS, Landstar System, Coyote Logistics, Echo Global Logistics and NFI Industries. Broad incumbents are RXO (formerly XPO Logistics), C.H. Robinson Worldwide and J.B. Hunt Transport Services. Uber Freight is listed as an emerging player.
Does Universal Traffic Service, Inc. have an API?
Yes. UTS supports API exchanges for rates, tenders, status updates, invoicing and documentation. The system uses Application Programming Interface (API) technology to feed shipping data on demand in real time to clients' e-commerce platforms and ERP systems. Developer documentation is at www.utsnet.com/resources.
What industry is Universal Traffic Service, Inc. in?
Universal Traffic Service, Inc.'s product category is Third-Party Logistics Services. Its primary akta.pro industry code is TLAEAIAK, Managed Transportation Procurement Services (Sourcing-as-a-Service, BPO). Its NAICS code is 488510 and its SIC code is 4731.