KBZPay

What KBZPay does

KBZPay is Myanmar's largest mobile wallet, operated as the digital payments subsidiary of KBZ Bank — the country's largest privately-owned bank with approximately 40% retail and commercial banking market share, 500+ branches, and 18,000 staff. The platform enables smartphone-based digital payments, P2P money transfers, QR-code merchant payments, cash-in/cash-out via agents and ATMs, mobile airtime top-up for all Myanmar telecom operators (MPT, Telenor, Ooredoo, MyTel), bill payments, and digital gift cards. The core technology stack combines a mobile wallet app with a WebView-based Mini Apps platform hosting 100+ third-party applications (2-5 MB each) accessible inside the KBZPay super app, alongside biometric/PIN/OTP authentication and cloud-connected real-time transaction processing integrated with MPU, Visa, and Mastercard networks.

The business model is multi-stream: transaction fees on cash-in/cash-out and airtime top-up, marketplace commissions from KBZPay Market (e-commerce), revenue share from Mini Apps partners, digital payroll disbursement fees (Easy Payroll), interest income from KBZPay Shopper and Personal Loans, and gift card/digital content sales. Pricing is freemium — registration and P2P transfers are free, with fees applying to certain agent cash-in/out transactions. Distribution combines KBZ Bank's physical branch network and field force with a self-serve app download channel on Google Play and the Apple App Store, supported by an authorized agent and merchant network across the country.

KBZPay serves Myanmar's predominantly cash-based, unbanked and underbanked population, university students and youth, agents/merchants (SMEs), and micro/SME employers. As of March 2026 the platform reports 21+ million users and integrates with the national MMQR standard introduced in February 2025. The product surface has expanded into e-commerce (KBZPay Market), small business services (Easy Payroll, QuickPay), consumer credit (KBZPay Shopper Loan, Personal Loan), business messaging (Official Accounts), and international remittance (via DeeMoney). KBZPay also operates a Developer Portal (miniapp.kbzpay.com/developer) enabling external developers to build Mini Apps distributed to the user base.

Name

KBZPay

Legal name

KBZPay

Website

https://kbzpay.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

KBZPay is Myanmar's largest mobile wallet, operated by KBZ Bank, serving 21+ million users with P2P transfers, QR payments, cash-in/out via agents, airtime top-ups, lending, e-commerce, and a Mini Apps super-app ecosystem.

Ownership category

akta.pro rank

Product category

Mobile Payments / Digital Wallet

NAICS

Sales Financing (52222)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Super-App Wallets & Mini-Program Payments (FSAMAEAE)

akta.pro secondary industries

QR Code Payments Wallets (FSAMAEAC), Stored Value Ledger / Wallet Infrastructure (Non-Bank) (FSAMANAM)

Keywords

• Mobile wallet
• Digital payments
• Peer-to-peer transfers
• Merchant QR payments
• Financial inclusion

Headquarters

HQ city

Yangon

HQ country

Myanmar (Burma)

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Transaction Fees (Cash In/Cash Out): Fees charged on cash-in and cash-out transactions at agent/merchant locations, ATM withdrawals, and bank account transfers.
2. KBZPay Market (E-commerce Marketplace): KBZPay Market is an e-commerce marketplace within the KBZPay super app where users purchase electronics, household goods, health & beauty products, and more. KBZPay earns commissions on transactions.
3. Mobile Airtime Top-Up: Commission earned on mobile phone credit (airtime) top-ups for MPT, Telenor, Ooredoo, and MyTel.
4. Mini Apps Platform Revenue Share: Revenue generated from the Mini Apps ecosystem including third-party merchant partnerships, in-app purchases, and promotional placements within the platform.
5. Easy Payroll Service: Digital payroll disbursement services for micro and SME businesses through the KBZPay Partner App.
6. Gift Cards and Digital Content: Sale of gift cards for gaming platforms (Mobile Legends Diamonds) and digital content through the app.
7. Lending Products (KBZPay Shopper Loan, Personal Loan): Mobile lending products (KBZPay Shopper Loan and KBZPay Personal Loan) offered through the KBZPay platform, generating interest income.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels10 records

Core offering

KBZPay is a mobile wallet super-app that provides digital payment services to individuals and businesses in Myanmar, including QR code payments, peer-to-peer money transfers, cash-in/cash-out through agents and bank channels, mobile airtime top-up, merchant payments, digital lending (Shopper Loan, Personal Loan), e-commerce marketplace (KBZPay Market), digital payroll disbursement (Easy Payroll), and a Mini Apps ecosystem hosting over 120 third-party partner brands.

Product overview

KBZPay is a super-app mobile wallet platform built by KBZ Bank (Myanmar's largest privately-owned bank). The core offering is the KBZPay Mobile Wallet enabling digital payments, QR transactions, money transfers, and cash management. The platform extends through a Mini Apps ecosystem (KBZPay Mini Apps) hosting 100+ third-party applications, reaching 21+ million users. Complementary services include KBZPay Market (e-commerce), Easy Payroll (business payroll), KBZPay Partner App (agent/merchant management), Official Accounts (business messaging), KBZPay Lending (Shopper and Personal Loans), and various payment features (QuickPay, Gift Cards, Bill Payment). The Developer Portal enables external developers to build Mini Apps within the ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• KBZPay Market: E-commerce marketplace platform integrated with KBZPay for shopping and product purchases.
• Easy Payroll
• KBZPay Official Account
• KBZPay Mini Apps

Products and services

• KBZPay Mobile Wallet Myanmar's largest mobile wallet enabling digital payments, QR code transactions, P2P money transfers, cash-in/cash-out through agents and bank channels, and mobile airtime top-up for all telecom operators in Myanmar. The core consumer app available via Google Play and Apple App Store.
• KBZPay Market E-commerce marketplace integrated within the KBZPay super-app offering electronics, accessories, home appliances, household essentials, and health & beauty products with weekly promotions.
• KBZPay Mini Apps Super-app ecosystem of third-party mini applications (typically 2-5 MB) accessible within KBZPay across Life, All, and Favorite tabs. Hosts 120+ partner brands including Xiaomi, Huawei, KFC, and hotels, entertainment, and retail merchants.
• Easy Payroll Digital payroll disbursement service for micro and SME business owners (Agents & Merchants) to manage employee salary payments with instant or scheduled payment options, employee management, and group management.
• KBZPay Partner App Standalone partner application for Agents and Merchants to manage accounts, run Easy Payroll for employees, access Quick Access Loans, track referrals, and operate their KBZPay business.
• Official Accounts Business messaging and brand promotion channel within KBZPay enabling companies to deliver multimedia content, build partnerships with influencers, and access customer analytics dashboards. Two account types: Content Account for content providers and Commercial Account for businesses.
• KBZPay Lending (Shopper Loan & Personal Loan) Mobile loans offered through KBZPay including KBZPay Shopper Loan and KBZPay Personal Loan, enabling users to access credit directly through the mobile wallet with referrals via Partner App Quick Access Loan program.
• KBZPay Developer Portal Developer-facing platform at miniapp.kbzpay.com/developer offering development frameworks, basic components, APIs, debugging tools, code editors, Mini App preview and release functions, and video tutorials for building Mini Apps on KBZPay.
• International Remittance via DeeMoney on KBZPay International remittance receiving service allowing KBZPay Level 2 account holders to receive money from overseas via DeeMoney directly into their KBZPay wallet with cashback up to MMK 300,000 for transfers of 500,000 MMK or above.

Quantifiable outcome

• 1 million customers reached in just 6 months from launch
• +5 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature9 records

Partnerships

16 partnerships are on record, tiered core and minor.

• DeeMoneycoreGTM or Marketing Partner · 25 December 2025International remittance partnership enabling overseas workers to send money to Myanmar recipients via KBZPay. DeeMoney transfers can be received in KBZPay wallets with cashback up to MMK 300,000. Recipients need KBZPay Level 2 account. Campaign period Dec 25, 2025 – Jan 25, 2026 with Spin Wheel prizes.
• Myanmar Red Cross Society (MRCS)coreStrategic or Co-development Partner · 1 January 2025Earthquake relief donation partnership allowing KBZPay users to donate to MRCS, Myanmar Rescue Organization (Mandalay), Shwe Minn Tha Foundation, and Sun Community Health via in-app donation feature.
• Myanmar Red Cross Society (MRCS)coreStrategic or Co-development Partner · 17 May 2023Humanitarian partnership for Cyclone MOCHA relief efforts (May 2023). KBZPay Market facilitated purchase of relief care packages with delivery prioritized to affected areas in Rakhine State. KBZPay QR donation channel also established for MRCS and Natural Disaster Management Fund.
• MPTcoreTechnology or IntegrationTelecommunications partner allowing KBZPay users to top up MPT mobile credit 24/7 via the app. MPT is one of Myanmar's major telecom operators.
• Telenor MyanmarcoreTechnology or IntegrationTelecommunications partner for mobile airtime top-up via KBZPay app, available to all Telenor subscribers across Myanmar.
• Ooredoo MyanmarcoreTechnology or IntegrationTelecommunications partner for mobile airtime top-up via KBZPay app for Ooredoo subscribers.
• MyTelcoreTechnology or IntegrationTelecommunications partner for mobile airtime top-up via KBZPay app for MyTel subscribers.
• Moonton (Mobile Legends)minorGTM or Marketing PartnerSponsorship partnership with Moonton as the biggest sponsor of Mobile Legends Professional League (MPL) Season 3 in 2019. KBZPay enables purchase of Mobile Legends Diamonds in-app. USD 50,000 in total prize money awarded at the Grand Finals.
• Viber (Rakuten)minorGTM or Marketing PartnerViber Plus subscription sold through KBZPay gift card store. Users pay MMK 9,000 for 1 month and receive 2 extra months free (3 months total). Promotion available via KBZPay app.
• Hot Pot DiaryminorGTM or Marketing PartnerMerchant promotion partnership offering KBZPay users 7,000 MMK cashback when paying at Hot Pot Diary restaurants. Campaign runs June 23 – July 23, 2025.
• Mini Apps Developer EcosystemcoreStrategic or Co-development PartnerOpen platform ecosystem with 120+ partner brands including Fit Zone, Bvali, Luna Seer, meetomorrow, No. 1 Service, Holly, Boo Boo, 8484, Olor, Aura, Hotel Tharabar Gate, Snowy, Aureum NS Hotel, MS, Mister, Space Stationery, Li Li Floral, Midori, Digital Zay, Noodel Bowl, Oway, Huawei, Xiaomi, KFC, Piti Mall, Flymya, and many more. Developer portal at miniapp.kbzpay.com/developer provides tools, documentation, and API access.
• Myanmar Universities (29+ institutions)coreStrategic or Co-development PartnerFinancial literacy workshop partnerships with 29+ universities across Myanmar including Yangon University of Foreign Languages, Yangon Technological University, and others. More than 10,000 students educated on personal finance, digital security, and KBZPay usage.
• Dee Dee, May Thingyan Hein, Phyo Phyo Aung (KOLs)minorGTM or Marketing PartnerKey opinion leaders partnering on the 'Let's Talk About Money' public awareness campaign covering financial literacy and digital vigilance topics such as password security and scam prevention.
• Myanmar Payment Union (MPU)coreTechnology or IntegrationPayment network partner enabling KBZPay users to link MPU cards for cash-in/cash-out transactions at ATMs and merchant locations across Myanmar.
• Mastercard & VisacoreTechnology or IntegrationInternational card network partners enabling KBZPay users to link Mastercard and Visa cards for cash-in functionality within the app.
• Myanmar Central Bank (CBM)coreOthersRegulatory partner. KBZPay operates under the regulatory framework established by the Central Bank of Myanmar for mobile payment services. KBZPay publishes public awareness announcements issued by the Central Bank regarding fraud prevention.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• OK$ (One Kyat) by CB Bank: OK$ is CB Bank's mobile wallet in Myanmar, offering P2P transfers, QR payments, and agent cash-in/out. Like KBZPay, it leverages a commercial bank distribution network and targets unbanked populations across Myanmar.
• Paytm: Paytm is India's flagship mobile wallet and payments super-app with QR, P2P, merchant payments, lending, and a Mini App Store. Its monetisation mix (wallet fees, lending, commerce commissions) parallels KBZPay's stated revenue streams.
• Wave Money: Wave Money is Myanmar's most prominent direct mobile wallet competitor, originally a Telenor-backed joint venture. It competes head-to-head with KBZPay for agent networks, merchants, and P2P/QR payments across Myanmar, sharing the same unbanked customer base.
• OVO: OVO is a leading Indonesian mobile wallet offering P2P, QR, merchant payments, and integrated financial services. It directly parallels KBZPay's wallet-plus-merchant-network model in another Southeast Asian unbanked-heavy market.
• GCash (Mynt / Globe Fintech Innovations): GCash is the leading mobile wallet / super-app in the Philippines, offering P2P, QR, savings, lending, and a Mini-Programs-style marketplace. Its product surface (wallet + credit + marketplace + bills) closely mirrors KBZPay's super-app roadmap.
• TrueMoney: TrueMoney is a Southeast Asian mobile wallet operating across Thailand and other regional markets with agent-based cash-in/out and merchant QR. Its agent-driven distribution model mirrors KBZPay's agent-merchant cash network.
• DANA Indonesia: DANA is an Indonesian mobile wallet super-app with QR, P2P, bill payments, and a merchant marketplace. It competes on similar financial-inclusion and merchant-acceptance grounds in Southeast Asia.

Broad incumbents

• Alipay (Ant Group): Alipay pioneered super-app wallets, Mini Programs, QR payments, consumer credit (Huabei), and embedded merchant services. KBZPay's Mini Apps Platform is a direct analog of Alipay's Mini Program model, making Alipay a relevant broad-incumbent benchmark.
• WeChat Pay (Tencent): WeChat Pay operates within the WeChat super-app combining messaging, Mini Programs, QR payments, and merchant services. Its super-app-plus-Mini-Programs architecture directly parallels KBZPay's super-app strategy.
• M-Pesa (Vodafone/Safaricom): M-Pesa is the original global mobile wallet leader, with deep agent distribution for the unbanked, QR payments, lending, and merchant services. It is a comparable incumbent blueprint for KBZPay's bank-backed, agent-led wallet approach, though with broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@KBZPay_Official
• Facebookfacebook.com/KBZPay
• LinkedInlinkedin.com/company/kbzpay-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KBZPay