Warranty Administration Services

What Warranty Administration Services does

Warranty Administration Services Ltd (WAS) is a UK-based administrator of self-funded motor-dealer warranty and aftercare products, founded in 1984 and headquartered in Lincoln. The company enables franchised dealer groups, used car supermarkets, and independent motor dealers to underwrite and administer their own warranty programmes in-house rather than ceding margin to third-party insured warranty providers. Under this self-funded model, dealers hold the claims pot themselves and retain 100% of expired warranty funds as profit, while WAS provides the administration infrastructure including claims handling, Direct Debit collections, training, point-of-sale materials, and dedicated account management. WAS retains full claims authority at the dealer level, including the ability to override rejected claims and use warranty funds for goodwill repairs.

The company's core technology is the WarrantyLogix dealer portal, which integrates with Dealer Management Systems (DMS) to enable rapid, near one-click registration of warranty, service plan, MOT, and recovery products. Its product portfolio is structured as a core self-funded warranty (marketed to consumers as Crystal Clear Warranty, with Bronze/Silver/Gold/Platinum/Diamond cover tiers) plus add-on modules: Total Care (bundled monthly subscription), PAYGO Warranty (rolling monthly cover), Service Plans, MOT Cover, MOT Plans, and GenAssist rescue and recovery. Distribution is exclusively direct B2B via a New Dealer Sales team and field-based Client Support Directors, with no consumer self-serve channel; sales reach is augmented by approved-supplier status with RAA, IMDA and Used Cars NI, and by referrals from existing dealer partners.

WAS became part of the Autoguard Group in November 2021, alongside Autoguard Warranties Ltd, Best4, Fleetband and Sentience Automotive Solutions, with WAS Managing Director Alan Davison and Operations Director Jo Rimmer continuing in role. Revenue is generated through per-dealer administration fees, monthly management charges, and per-transaction fees on Direct Debit-collected subscriptions, with no publicly disclosed pricing. The firm is small (11-50 employees) and serves the UK domestic market exclusively.

Name

Warranty Administration Services

Legal name

Warranty Administration Services Ltd

Website

https://warrantyadmin.co.uk

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Warranty Administration Services Ltd is a UK-based administrator of self-funded motor-dealer warranty and aftercare products, founded in 1984. It enables franchised dealers, used car supermarkets, and independents to retain 100% of expired warranty profit while WAS handles claims, collections, training, and a DMS-integrated portal.

Ownership category

akta.pro rank

Product category

Warranty Administration Services

NAICS

Claims Adjusting (524291)

SIC

Surety Insurance (6351)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Powertrain & Component-Specific Vehicle Warranty Programs (FSAJALAK)

Keywords

• Self-funded warranty administration
• Motor dealer aftercare solutions
• Car dealer warranty provider
• Automotive warranty management services
• Dealer service plan administration

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Warranty Administration Fees: WAS administers self-funded warranties on behalf of motor dealers. Dealers hold the claims pot in-house and retain 100% of the expired warranty fund as profit. WAS earns revenue through administration and management fees for claims handling, product registration, Direct Debit collections, and account management services.
2. Self-Funded Warranty Administration: The company provides the infrastructure, claims management, training, and POS for dealers to run their own self-funded warranty. Revenue is derived from ongoing administration fees per dealer, per month, covering the full managed service including claims, collections, and support.
3. Total Care Subscription Management: Monthly subscription product where WAS handles Direct Debit collections from end customers on behalf of dealers, bundles multiple aftercare products, and manages claims. Revenue model includes per-transaction administrative fees and monthly management charges.
4. MOT Plans and MOT Cover Administration: Self-funded MOT products where dealers retain expired fund as profit. WAS provides claims management, plan administration, and registration support for a managed service fee.
5. Service Plans Administration: Bespoke service plans with flexible customer Direct Debit collected by WAS on behalf of dealers. WAS charges a per-plan or monthly administrative fee. Plans are FCA and IPT free (self-funded product), so no insurance regulatory costs are passed to dealers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Warranty Administration Services provides outsourced administration of self-funded motor dealer warranty and aftercare programmes in the United Kingdom. The company handles claims management, Direct Debit collections, product registration, training, POS materials, and account management on behalf of franchised dealers, used car supermarkets, and independent dealers, enabling dealer partners to retain 100% of expired warranty funds as profit while maintaining full authority over claims decisions. WAS also offers bundled aftercare products including Service Plans, MOT Cover/Plans, PAYGO Warranty, Total Care subscriptions, and rescue and recovery through the GenAssist partnership, all supported by the proprietary WarrantyLogix dealer portal with DMS integration.

Product overview

Warranty Administration Services operates a platform-plus-modules architecture built around their core Self-Funded Car Dealer Warranty product, which pioneered the dealer self-funded model in 1984 enabling motor dealers to retain 100% of expired warranty funds. The portfolio comprises add-on modules including Total Care (all-in-one subscription combining warranty, service plan, MOT, and recovery), PAYGO Warranty (monthly rolling subscription), Service Plans, MOT Cover, MOT Plans, and GenAssist rescue and recovery. The consumer-facing brand is Crystal Clear Warranty, offered in five coverage tiers (Bronze, Silver, Gold, Platinum, Diamond). All solutions integrate with dealer management systems via WarrantyLogix portal.

Differentiator

Problem solved

Functional benefit

Brands

• Crystal Clear Warranty: The company's warranty brand offering self-funded warranty solutions to motor dealers.
• Total Care
• PAYGO Warranty
• WarrantyLogix
• GenAssist

Products and services

• Self-Funded Car Dealer Warranty Self-funded warranty product enabling motor dealers to hold claims pot in-house, retain 100% of expired warranty fund as profit, exercise full authority over claims decisions, and use white-label branded documentation. Includes DMS integration for rapid registration via WarrantyLogix portal.
• Total Care All-in-one aftercare subscription solution bundling warranty, service plan, MOT, and UK rescue and recovery into a single monthly customer payment, with Direct Debit collections, claims handling, and account health monitoring managed by WAS.
• PAYGO Warranty Monthly renewable subscription-style warranty offering rolling cover with simple pay-as-you-go monthly payments, with Direct Debit collections and claims handling managed by WAS on behalf of the dealer.
• Service Plans Bespoke service plans with flexible customer Direct Debit payments, FCA and IPT free as a self-funded product, with ready-made or on-screen bespoke items such as health checks.
• MOT Cover Self-funded product guaranteeing against MOT test failures where dealers choose common parts to cover and retain 100% of expired MOT Cover fund as profit, with claims managed by the WAS claims team.
• MOT Plans Bundled MOT sales product guaranteeing future workshop business with quick registration, bespoke POS, and claims validation handled by WAS claims managers.
• GenAssist Rescue & Recovery UK rescue and recovery service including doorstep assistance, roadside assistance, and nationwide recovery to any UK destination with average response time under 40 minutes, offered as standalone benefit or bolt-on to warranties and service plans through the GenAssist partnership.
• Crystal Clear Warranty Consumer-facing branded warranty product available in five cover tiers (Bronze, Silver, Gold, Platinum, Diamond) featuring Plain English Campaign approved wording for clarity and ease of understanding.

Quantifiable outcome

• Dealers returned over £1.47 million in expired warranty profits in the last 12 months (as of 2019). Updated figure: £1.4 million in the last 12 months (as of 2022).
• +4 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Autoguard GroupcoreStrategic or Co-development Partner · 25 November 2021In November 2021, Warranty Administration Services joined the newly established Autoguard Group alongside Autoguard Warranties Ltd, Best4, Fleetband, and newly acquired Sentience Automotive Solutions. The group was formed to provide the motor industry with a comprehensive performance partner offering warranty, insurance products, admin schemes, and dealer training and development. Rob Dockerill is Group CEO. WAS Managing Director Alan Davison and Operations Director Jo Rimmer joined the group leadership.
• Sentience Automotive SolutionsminorStrategic or Co-development Partner · 25 November 2021Acquired by Autoguard Group alongside WAS. An IMI Approved Centre providing training, development, and consultancy services to independent dealers, franchises, OEMs, and dealer groups for over five years. Ali May-Khalil serves as Group Commercial Director.
• GenAssist (Rescue & Recovery)coreTechnology or IntegrationGenAssist provides UK rescue and recovery services (doorstep assistance, roadside assistance, nationwide recovery) to WAS dealer partners. Average nationwide response time of 40 minutes. Provided as a standalone bolt-on or integrated into warranty and service plan products. WAS rebrands the service for dealers.
• RAA (Retail Motor Industry)coreGTM or Marketing PartnerRAA is an approved trade body for the UK retail motor industry. WAS holds 'RAA Approved Warranty Supplier' status, providing credibility and endorsement for its dealer warranty solutions.
• Independent Motor Dealers Association (IMDA)coreGTM or Marketing PartnerIMDA is an independent dealer association. WAS holds 'IMDA Approved Warranty Supplier' status and sponsored the first IMDA Best Practice Masterclass in 2018. The partnership aligns WAS with quality independent dealers.
• Used Cars NIminorGTM or Marketing PartnerUsed Cars NI is an independent dealer association in Northern Ireland. WAS is an 'Approved Warranty Supplier' for members of this association.
• BEN (Automotive Charity)minorOthersBEN is the automotive industry's not-for-profit support charity. WAS supports BEN through its video content series: 10p donated per video view up to 10,000 views per episode. Over £1,100 raised from first four videos. £1,000+ donated directly. Donation of £3,000 made to Hendy Foundation at 30-year partnership celebration.
• Hendy FoundationminorOthersWAS donated £3,000 to the Hendy Foundation as part of the celebration of the 30-year partnership with Hendy Group. The Hendy Foundation supports charities in areas where Hendy operates.
• Key Principles AutomotiveminorGTM or Marketing PartnerKey Principles Automotive provides digital marketing training for motor dealers. WAS promoted their free digital marketing webinars to dealer partners as part of its value-added services.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Autoguard Warranties: Sister company within the Autoguard Group, providing insured (rather than self-funded) motor warranty products to UK dealers. Most directly comparable peer given shared group ownership, overlapping dealer base, and parallel warranty product portfolio, though it competes on the insured side of the market where WAS does not operate.
• Car Care Plan: UK provider of motor warranty and service plan products administered on behalf of manufacturers, dealers, and finance partners. Highly comparable to WAS in target customer (UK motor dealers) and product set, though Car Care Plan's products are predominantly insured-backed.
• Warrantywise: Long-established UK motor warranty provider offering extended warranty products to consumers and dealers. Comparable to WAS in product category and UK market focus, with a more consumer-direct go-to-market model alongside dealer partnerships.
• MotorEasy: UK-based extended warranty and aftercare provider serving consumers and dealers with warranty, servicing, and MOT products. Comparable to WAS in product breadth (warranty + service plan + MOT bundled) and UK dealer channel focus.
• Warranty Solutions Group: UK administrator of motor and consumer warranty products, with strong dealer and manufacturer relationships. Comparable to WAS in dealer-channel warranty administration, with a broader product set including GAP, cosmetic, and tyre warranties.
• Click4Warranty: UK-based motor warranty provider targeting both consumers and dealers with extended warranty products. Comparable to WAS on the product side, though with a more price-led, consumer-direct orientation.
• Evolution Warranties: UK provider of motor warranty products distributed through dealers and brokers. Comparable to WAS in product category and UK dealer channel, with a stronger emphasis on broker distribution.

Broad incumbents

• Assurant: Global provider of extended warranty, protection plans, and connected-living products including motor warranties through dealers, OEMs, and finance partners. Comparable to WAS at the product/category level, but operates at far greater scale across multiple protection lines and geographies.
• MAPFRE Warranty: Global provider of extended warranty and asset protection products with a strong UK dealer-facing motor warranty business. Comparable to WAS on the UK motor warranty product and dealer channel, but operates across multiple European and LATAM markets and product lines.

Others

• Sentience Automotive Solutions: IMI Approved Centre providing automotive training, development, and consultancy to UK dealers, franchises, and OEMs. Part of the same Autoguard Group as WAS and a strategic enabler of the group's dealer engagement strategy, though not a direct warranty competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCf4h7qJz48aMekNY182c6kA
• LinkedInlinkedin.com/company/warranty-administration-services-limited
• Xx.com/warrantyas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warranty Administration Services