Folklore Digital
Folklore Digital is a US-based digital experience agency that delivers customer-experience strategy, design, and full-stack development for enterprise and mid-market clients across retail, CPG, sports, manufacturing, healthcare, and finance, with strength in 3D product configurators, e-commerce, and middleware integration.
- Company typePrivate
- Founded2016
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Folklore Digital does
Folklore Digital is a privately held, US-based digital experience company (operating as Folklore, LLC) founded in 2016 and headquartered in Minneapolis with a secondary office in San Diego. It delivers customer-experience strategy, information architecture, design, and full-stack development for enterprise and mid-market clients, organized around four service pillars: CX & Strategy, Architecture, Design, and Development. The firm differentiates by integrating these disciplines end-to-end without silos, supported by a senior team drawn from Edelman, Weber Shandwick, BBDO Proximity, Blast Radius, JWT/Mirum, and Modern Climate.
Underlying technology spans WordPress with the Divi theme builder, BigCommerce e-commerce integration, Sitecore, Drupal, custom middleware, Solr-based content indexing, Airtable-driven dynamic content, and GSAP animation libraries (DrawSVG, ScrollTrigger, ScrollSmoother) used for immersive 3D product showcases such as the Scotty Cameron Phantom 2024 launch. The firm also builds 3D product configurators (e.g., Premier Marine's boat builder), enterprise middleware for back-end-to-front-end integration and lead routing, and a Generative AI asset-creation workflow using Midjourney and Adobe for on-brand imagery — sold alongside a complimentary AI consultation workshop.
Folklore operates a project-based professional services model with custom quote-based pricing and multi-year contracts, targeting enterprises and mid-market firms in retail/CPG, sports/entertainment, manufacturing/industrial, healthcare/medtech, and finance/insurance. Customer acquisition is field-driven: direct project inquiries via the website, referrals, and reputation-led growth from a portfolio of public case studies (Scotty Cameron, Land O'Lakes, Premier Marine, By the Yard, Polaris Adventures, ReadySet by Allianz, Nickelodeon Universe, BOSS Shotshells, Clarvida, Hand & Stone Massage & Facial Spa). Revenue is not publicly disclosed; the company is bootstrapped with no outside investors, parent company, or M&A activity on record.
Folklore Digital firmographics
Firmographics- Name
- Folklore Digital
- Legal name
- Folklore, LLC
- Website
- https://folklore.digital
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Folklore Digital is a US-based digital experience agency that delivers customer-experience strategy, design, and full-stack development for enterprise and mid-market clients across retail, CPG, sports, manufacturing, healthcare, and finance, with strength in 3D product configurators, e-commerce, and middleware integration.
- Ownership category
- akta.pro rank
Folklore Digital industry classification
Industry- Product category
- Digital Experience Services
- NAICS
- Information (51)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Arts & Design (Graphic Design, Illustration, Animation) (EDAMAAAB)
Keywords
Where Folklore Digital is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Folklore Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Professional Services - Digital Experience Projects: Folklore generates revenue through project-based engagements for digital experience strategy, creative design, development, and ongoing digital transformation services. Projects include website redesigns, e-commerce builds, brand campaigns, and product configurators for enterprise clients.
- Consulting and Strategy Engagements: Customer experience strategy, user research, brand development, and go-to-market consulting services typically billed as part of project engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Folklore Digital product offering
Product offeringCore offering
Folklore Digital is a digital experience agency that delivers integrated services across CX & Strategy, Architecture, Design, and Development. The firm builds websites, e-commerce platforms, product configurators, and custom middleware for enterprise and mid-market brands, with deep expertise in retail, CPG, sports, manufacturing, finance, and healthcare verticals.
Product overview
Folklore Digital is a digital experience company offering a unified portfolio of services across CX & Strategy, Architecture, Design, and Development. The company specializes in customer experience strategy and creative, digital brand evolution, e-commerce solutions, product configurators, and middleware integration. Services include user research, journey mapping, information architecture, visual design, full-stack development, and content strategy. The offering is delivered as professional services rather than a software product, with expertise across retail, CPG, sports, manufacturing, finance, and healthcare verticals.
Differentiator
Problem solved
Functional benefit
Products and services
- CX & Strategy Customer experience strategy services including journey mapping, personas, touchpoint mapping, messaging frameworks, optimization roadmaps, user research (interviews, focus groups, ethnography, surveys), empathy mapping, and KPI definition for enterprise brand clients.
- Architecture Information architecture and technical architecture services including user stories, site maps, page flows, taxonomy design, template allocation, and technical requirements gathering for digital platform builds.
- Design Visual and UX design services including digital branding, design sprints, high-fidelity design, interactive prototypes, and asset creation (written, photo, audio, video, interactive) for enterprise clients.
- Development
Quantifiable outcome
- 1,700% increase in online sales conversions (Day 1) for BOSS Shotshells
- +4 more outcomes
Companies that use Folklore Digital
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Folklore Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature5 records
Folklore Digital partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Shapco PrintingminorShapco Printing helped bring the 'Batten Down the Hatches' holiday board game concept to life through printing services. This was a project collaboration for physical materials rather than a strategic partnership.
Scale indicators12 records
Recent moves5 records
Expansion highlights5 records
Folklore Digital competitors and assessment
Company assessmentBroad incumbents
- IBM iX: IBM's global digital experience and design consultancy that delivers strategy, design, and platform engineering for large enterprises — overlaps Folklore's enterprise-facing digital experience work.
- VMLY&R: Global creative and customer experience agency that operates at scale across brand, commerce, and CRM — competes with Folklore for enterprise digital experience mandates, with far broader geographic and media capabilities.
- Accenture Song: The experience-led arm of Accenture, offering strategy, creative, commerce, and digital transformation at global scale — competes with Folklore for the same enterprise digital experience RFPs, but at vastly greater scale and reach.
- Deloitte Digital: Big-Four-affiliated digital transformation and experience practice competing for the same Fortune 500 customer-experience, commerce, and platform build work as Folklore.
Direct peers
- Ustwo: Digital product studio with strategy, design, and engineering capabilities producing apps, websites, and immersive experiences for enterprise clients, with a similar boutique scale.
- R/GA: Long-standing digital experience and product agency serving Fortune 500 brands with strategy, design, and engineering work, directly comparable to Folklore's end-to-end offering.
- MediaMonks: Global creative production and digital experience company, comparable in offering mix of creative, content, and digital platform builds for large brands.
- Huge: Digital agency that designs, builds, and ships customer experiences, websites, and products for large enterprise brands — closely aligned with Folklore's CX, design, and development stack.
- Work & Co: Digital product and experience studio that designs and develops websites, e-commerce, and apps for major brands, with a similar end-to-end, integrated-team model to Folklore.
- Code and Theory: Digital-first creative and technology agency that builds large-scale brand sites, commerce platforms, and product experiences for enterprise clients across CPG, sports, and healthcare verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Folklore Digital social profiles
Digital presenceFolklore Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Folklore Digital leadership team
Management profileNumber of profiles
Profiles10 records
Folklore Digital funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Folklore Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Folklore Digital
What does Folklore Digital do?
Folklore Digital is a digital experience agency that delivers integrated services across CX & Strategy, Architecture, Design, and Development. The firm builds websites, e-commerce platforms, product configurators, and custom middleware for enterprise and mid-market brands, with deep expertise in retail, CPG, sports, manufacturing, finance, and healthcare verticals.
Is Folklore Digital a public or private company?
Folklore Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Folklore Digital founded?
Folklore Digital was founded in 2016. It employs 11 to 50 people.
Where is Folklore Digital based?
Folklore Digital is headquartered in Minneapolis, United States, in the North America region.
How does Folklore Digital make money?
Two revenue lines are on record. Professional Services - Digital Experience Projects are the primary driver. The others are consulting and Strategy Engagements.
Who are Folklore Digital's main competitors?
Broad incumbents on record are IBM iX, VMLY&R, Accenture Song and Deloitte Digital. Direct peers are Ustwo, R/GA, MediaMonks, Huge, Work & Co and Code and Theory.
Does Folklore Digital have an API?
No public API is recorded for Folklore Digital.
What industry is Folklore Digital in?
Folklore Digital's product category is Digital Experience Services. Its primary akta.pro industry code is EDAMAAAB, Digital Arts & Design (Graphic Design, Illustration, Animation). Its NAICS code is 51 and its SIC code is 7330.