Sweet Nothings

What Sweet Nothings does

Sweet Nothings Inc. is a privately held, plant-based frozen food manufacturer founded in 2019 and based in Michigan Center, USA. The company produces USDA Organic certified snacks across five core product lines: Squeezable Smoothie Pops (vegetable-forward frozen pops in squeezable tubes), Creamy Fruit Pops (fruit blended with coconut cream), PAW Patrol licensed fruit pops for children, Dessert Pops (peanut butter-based frozen treats), and Smoothie Bowls (frozen bowls requiring thawing), plus a shelf-stable Nut Butter Bites sub-line. Its proprietary technology leverages chia and flax seeds for natural texture stabilization without added sugars, gums, or artificial stabilizers, and the company incorporates upcycled produce (blemished, misshapen, or surplus organic fruit) as a cost-efficiency and sustainability lever. All products are USDA Organic certified by CCOF.

The company monetizes through direct-to-consumer e-commerce powered by Shopify, plus an extensive multi-channel retail footprint spanning Amazon, Instacart, GoPuff, FreshDirect, Good Eggs, Thrive Market, Azure Standard, and Whole Foods Market. A B2B wholesale motion runs through Faire and Airgoods platforms, targeting independent retailers with terms such as 60-day payment, 50% off first orders, and free shipping promotions. Pricing is unit-based, ranging from approximately $3.99 per smoothie bowl to $29.99 for a 12-pack of Nut Butter Bites. Target customer segments are health-conscious families and children, with the flagship PAW Patrol co-branded pops specifically targeting the kids' snack occasion. Marketing relies on organic social (Facebook, Instagram, TikTok), email, PR coverage in outlets such as Forbes, Food Network, and The Skimm, and the PAW Patrol licensing deal. The company operates with a lean team of 1-10 employees and has not disclosed any external funding rounds.

Name

Sweet Nothings

Legal name

Sweet Nothings Inc.

Website

https://eatsweetnothings.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Sweet Nothings is a privately held, USDA Organic frozen snack manufacturer founded in 2019, selling smoothie pops, fruit pops, dessert pops, smoothie bowls, and nut butter bites directly to health-conscious families and children through Shopify D2C, Amazon, specialty retailers, and B2B wholesale platforms.

Ownership category

akta.pro rank

Product category

Frozen Organic Snacks

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Packaged Frozen Food Merchant Wholesalers (424420)

SIC

Ice Cream & Frozen Desserts (2024), Food And Kindred Products (2000)

akta.pro primary industry

Frozen Snacks & Appetizers (CRADADAD)

akta.pro secondary industries

Ice Cream & Refrigerated Desserts (CRADACAE), Vegan/Allergen-Free Dessert Shops (THAFAGAL), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Frozen fruit snacks
• Organic smoothie pops
• Plant-based frozen treats
• Nut butter bites
• Healthy kids snacks

Headquarters

HQ city

Michigan Center

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales (D2C): Direct-to-consumer sales through the company's e-commerce website. Products include frozen smoothie pops, creamy fruit pops, smoothie bowls, nut butter bites, and dessert pops sold at various price points.
2. Retail Distribution: Products sold through major retail chains and online marketplaces including Amazon, Instacart, GoPuff, Fresh Direct, Good Eggs, Thrive Market, and Azure Standard. Revenue generated through wholesale orders to retailers.
3. Wholesale B2B: Wholesale distribution to independent retailers through B2B platforms Faire and Airgoods. Offers terms including 60-day payment terms, 50% off first orders, and free shipping promotions.

Pricing tiers

Go-to-market motion3 records

Distribution channels10 records

Marketing channels5 records

Core offering

Sweet Nothings manufactures and sells USDA Organic, no-added-sugar frozen fruit snacks and shelf-stable nut butter bites, including squeezable smoothie pops, creamy fruit pops, dessert pops, smoothie bowls, and peanut-butter-filled bites. Products are sold direct-to-consumer through a Shopify-powered e-commerce site and distributed via major retailers (Amazon, Whole Foods, Instacart, Thrive Market, GoPuff, Fresh Direct, Good Eggs, Azure Standard) and wholesale B2B platforms (Faire, Airgoods).

Product overview

Sweet Nothings is a plant-based frozen food company offering organic, clean-label snacks. Their product portfolio includes five core product lines: Squeezable Smoothie Pops (frozen vegetable-forward smoothie pops in squeezable format), Creamy Fruit Pops (fruit blended with coconut cream), PAW Patrol Pops (licensed character-themed fruit pops for kids), Dessert Pops (indulgent frozen treats with peanut butter), Smoothie Bowls (frozen organic smoothie bowls requiring thawing), and Nut Butter Bites (shelf-stable chewy nut butter filled snacks). All products are USDA Organic Certified by CCOF, made without added sugar, and use upcycled produce. The company sells directly through their Shopify e-commerce platform and via major retailers including Amazon, Whole Foods, Thrive Market, and Instacart.

Differentiator

Problem solved

Functional benefit

Brands

• Superfood Nut Butter Bites: A line of organic nut butter-filled snacks with chewy outer shells made from dates, oats, cacao, and flaxseed, filled with creamy peanut butter.

Products and services

• Creamy Fruit Pops
• Squeezable Smoothie Pops
• PAW Patrol Pops
• Dessert Pops
• Smoothie Bowls
• Nut Butter Bites

Quantifiable outcome

• 60% of daily Vitamin C in Smoothie Bowls
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• CCOF (California Certified Organic Farmers)coreOthersOrganic certification partner that provides USDA Organic certification for all Sweet Nothings products. CCOF is a leading organic certification organization ensuring products meet organic standards.
• PAW Patrol (Spin Master)flagshipGTM or Marketing PartnerLicensing partnership featuring PAW Patrol characters on Apple Berry and Berry Lemonade Squeezable Fruit Pops. Targeted at children and families, leveraging the popular animated series for brand awareness and appeal.
• Shopify Inc.coreTechnology or IntegrationE-commerce platform provider powering the Sweet Nothings online store. Shopify provides the infrastructure for product sales, payment processing, and order management.
• FairecoreChannel Partner/ Reseller/ DistributorWholesale marketplace connecting brands with independent retailers. Offers 60-day payment terms, 50% off first orders, and 1 year of free shipping for new wholesale customers.
• AirgoodsminorChannel Partner/ Reseller/ DistributorWholesale platform for independent retailers. Offers $100 sign-up credit and 1 year of free shipping for new wholesale accounts.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Press London: Press makes cold-pressed juices, smoothies and smoothie bowls that overlap Sweet Nothings' smoothie bowl line on consumer occasions (quick nutrition, on-the-go). Different format but shared health-conscious buyer and similar grocery channel.
• Once Upon a Farm: Once Upon a Farm makes organic, cold-pressed smoothies, snacks and meals for kids sold at Whole Foods, Target and online. Overlaps Sweet Nothings on organic kids' snacking and D2C + premium grocery channel mix.

Broad incumbents

• Yasso Frozen Greek Yogurt: Yasso sells better-for-you frozen Greek yogurt bars and novelty treats across grocery and club channels. Comparable on the "healthier frozen treat" positioning, though dairy-based; competes for the same freezer-door real estate.
• Fruttare: Fruttare (Unilever) makes fruit-based frozen bars sold in grocery and convenience. Competes for the same fruit-pops buyer and freezer shelf space, but at a larger incumbent scale.
• Outshine: Outshine (Nestlé) is a leading fruit-based frozen bar brand sold in mainstream grocery and mass channels. Overlaps Sweet Nothings on frozen fruit pops but with broader distribution and significantly larger marketing budget.
• Halo Top: Halo Top (Wells Enterprises) is a mainstream low-calorie, high-protein ice cream brand sold nationally. Overlaps Sweet Nothings on the "indulgent but better-for-you frozen" value proposition across grocery and convenience.

Direct peers

• GoodPop: GoodPop makes organic, clean-label frozen fruit pops and novelty bars sold at Whole Foods, Sprouts and natural foods retailers. Most directly comparable to Sweet Nothings on format, ingredients (no added sugar, organic) and channel strategy.
• Arctic Zero: Arctic Zero makes low-calorie, lactose-free frozen desserts including dairy-free fruit pops. Comparable product mix (frozen novelties, dairy-free) and overlap with health-conscious family consumer segments.
• Chloe's Fruit: Chloe's produces plant-based, dairy-free frozen fruit pops and popsicles positioned around real-fruit ingredients. Closely overlaps Sweet Nothings' creamy fruit pop and squeezable smoothie pop SKUs across grocery and D2C.
• Frozen Farmer: Frozen Farmer makes frozen fruit-based snacks and smoothie-inspired products from upcycled or farm-direct produce. Comparable on upcycled sourcing narrative and frozen fruit snack format serving similar health-conscious family buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eatsweetnothings
• Instagraminstagram.com/eatsweetnothings
• TikToktiktok.com/@eatsweetnothings
• LinkedInlinkedin.com/company/sweetnothings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweet Nothings