The Product Folks

What The Product Folks does

The Product Folks is a volunteer-driven global community platform for product managers, founded in 2019 and headquartered in Bengaluru, India. The company operates a network of 250,000+ product builders, leaders, and founders across 30+ cities in India, the USA, Germany, and Singapore. Its core offering is a Slack-based community hub complemented by a structured portfolio of products spanning educational resources (Product Academy, ProductPedia glossary, blog, case studies, teardowns), content distribution (a 100,000+ reader Weekly AI Newsletter on Substack, YouTube podcasts and masterclasses), and a tiered event program (Grabchai Global Meetups for early-stage PMs in 30+ cities monthly, Bits n Atoms invite-only mixers for mid-stage leaders in 5+ cities quarterly, Serendipity Leadership Dinners for senior leaders in 10+ cities monthly, and the annual Product (Un)Conference in Bengaluru).

The underlying technology is a web-based community platform with content management, event management, and newsletter distribution capabilities. The business model is multi-stream: revenue is generated from event ticket sales (tiered passes ranging from ₹4,499 to ₹29,999 for the flagship conference), sponsorship and brand partnerships (Mixpanel, CleverTap, Adobe, MoEngage), job referral fees through a binary.so integration, and hiring partnerships connecting member talent to companies like Google, Pine Labs, Paytm, and Pocket FM. Most community membership, events, and content are free, with monetization concentrated at the high-end conference and recruitment layers. The company is founder-led with six identified co-founders and founding members, operates with a lean 1-10 paid employee structure (volunteer-driven), and has not disclosed external funding.

Name

The Product Folks

Legal name

The Product Folks

Website

https://theproductfolks.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

The Product Folks is a volunteer-driven global community of 250,000+ product managers, founders, and leaders, offering educational content, networking events across 30+ cities, and job referral services connecting members to top companies like Google and Paytm.

Ownership category

akta.pro rank

Product category

Professional Community & Networking Platform

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)

akta.pro secondary industry

Brand Ambassadors & Promotional Event Staff (HSACAEAE)

Keywords

• Product management community
• Professional networking events
• Talent referral services
• Product management education
• Industry mentorship programs

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Tickets: Paid ticketed events including annual Product (Un)Conference (General Pass ₹9999, VIP Pass ₹14999, Group Pass ₹29999) and potentially paid workshops
2. Job Referrals: Referral fees from job board partnerships through binary.so integration for referring candidates to top roles at partner companies
3. Hiring Partnerships: Partnership revenue from companies looking to hire top 1% product talent from the community
4. Sponsorship & Brand Partnerships: Brand visibility and audience access partnerships with companies sponsoring events and content initiatives

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

The Product Folks operates a volunteer-driven community platform serving 250,000+ product managers, founders, and leaders across 30+ cities globally. Its core offering combines free educational content (Product Academy, blog, case studies, teardowns, ProductPedia glossary), a weekly AI newsletter reaching 100k+ readers, podcasts and masterclasses, and a portfolio of offline networking events at multiple tiers. The platform also operates a curated job marketplace and referral-based talent hiring service connecting member product managers with hiring companies.

Product overview

The Product Folks is a volunteer-driven community platform offering a comprehensive ecosystem of products and services for product managers and builders. The core offerings include educational resources (Product Academy, Blog, Case Studies, Teardowns, ProductPedia glossary), content platforms (Weekly AI Newsletter via Substack, Podcasts & Masterclasses on YouTube), and professional networking events (Serendipity Leadership Dinners, Product (Un)Conference, Bits n Atoms, Grabchai Global Meetups, Vibe Sprint). The platform also operates a Job Board and referral/hiring services. The portfolio spans from beginner-friendly learning content to high-end exclusive networking experiences, serving product professionals at all career stages through both digital resources and in-person gatherings across 35+ cities globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Academy Structured educational program offering courses and learning pathways for aspiring and current product managers to develop PM skills and advance their careers.
• Product (Un)Conference 2025 Annual flagship conference for senior leaders and founders, featuring 50+ speakers, panels, workshops, and networking with 300+ senior product leaders and 10,000+ registrations. Ticketed event with General Pass (₹9,999), VIP Pass (₹14,999), and Group Pass (₹29,999) tiers.
• Serendipity Leadership Dinners Exclusive monthly leadership dinners for top founders and senior leaders in product management, held in 10+ cities worldwide (New York, Berlin, Bangalore, Chennai, Mumbai, Toronto, and others) with 10,000+ leaders attended cumulatively.
• Bits n Atoms Invite-only quarterly offline mixer for the top 1% of product builders and leaders, featuring fireside chats, panels, and networking over dinner and drinks in 5+ cities with 10,000+ cumulative attendees.
• Grabchai Global Meetups Global community-led networking meetups hosted by builders for builders, running in networking-only or speaker-led formats across 35+ cities in India, USA, Germany, and Singapore, with 160+ offline events hosted and 10,000+ attendees cumulatively. Free to attend.
• Vibe Sprint AI product building sprint program focused on helping participants build AI-native products through a collaborative sprint methodology.
• Product Management Jobs / Job Board Curated job board connecting product managers with opportunities from top companies, featuring roles from Google, Pine Labs, Paytm, Pocket FM, BharatPe, PandaDoc, Flyhomes, The Farmer's Dog, Weekday AI, and Steer.
• Get Referred / Hire Talent Referral and hiring services connecting product talent with top companies, facilitated through the binary.so partner platform to source top 1% product management talent from the community.

Quantifiable outcome

• 250,000+ members and leaders in the community
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• MixpanelflagshipStrategic or Co-development Partner · 1 January 2025Presented by Mixpanel for Product (Un)Conference 2025 - co-presented flagship event reaching 350+ senior PM leaders and founders in Bengaluru
• CleverTapcoreStrategic or Co-development PartnerPowered by CleverTap for Product (Un)Conference 2025 - engagement and retention platform partner
• binary.socoreGTM or Marketing PartnerIntegration for job referrals and talent hiring services - enables TPF members to get referred to top roles and companies to hire top 1% talent
• AdobeminorGTM or Marketing PartnerEcosystem partner for Product (Un)Conference 2025
• MoEngageminorGTM or Marketing PartnerEcosystem partner for Product (Un)Conference 2025 - customer engagement platform
• Mentors NetworkcoreStrategic or Co-development PartnerNetwork of 12+ renowned product leaders including Marty Cagan (Founder, SVPG), Lenny Rachitsky (ex-Airbnb), Shreyas Doshi, Julie Zhou, Rahul Vohra (Founder & CEO, Superhuman), Kunal Shah (Founder & CEO, CRED) providing mentorship to community members

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TheProductFolks/videos
• Xx.com/TheProductfolks
• Facebookfacebook.com/theproductfolks

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Product Folks