MoEngage
MoEngage is an agentic customer engagement platform that serves 1,350+ consumer brands globally with AI-powered cross-channel marketing, personalization, transactional messaging, and customer data management. The company reported $100 million ARR as of mid-2026.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What MoEngage does
MoEngage is an agentic customer engagement platform founded in 2014 by Raviteja Dodda, headquartered in Bengaluru following a 2026 NCLT-approved reverse merger from its prior Delaware domicile, with US operations continuing from San Francisco and regional hubs in London and Singapore. The platform serves 1,350+ consumer brands across 75+ countries, processing 1 trillion data points per month and engaging approximately 1.3 billion end consumers per month through 30 million messages sent per minute at 99.9% uptime. Core products include Cross-Channel Marketing across 11 channels (push, email, SMS, WhatsApp, in-app, RCS, on-site, digital ads), Web & App Personalization, MoEngage Inform for transactional alerts via a single API, Analytics & Insights, and Data Management with warehouse-native activation. The platform is differentiated by Merlin AI, a purpose-built AI suite combining generative (Copywriter, Designer), predictive (Sherpa), and autonomous agent capabilities (Custom Agents, per-user reinforcement learning agents acquired from Aampe in June 2026) operating from a unified workflow + decisioning architecture.
Revenue is generated through quote-based enterprise SaaS subscriptions with annual billing, priced on brands, message volume, features, and support tier, with no public pricing page. Go-to-market is enterprise field sales with dedicated account teams, a solution partner program, and an app marketplace of 100+ pre-built integrations across AWS, Snowflake, BigQuery, Salesforce, Twilio, Google, and Meta, complemented by deep AWS and Amazon Connect integrations. Customer segments are organized vertically and span Financial Services (IndusInd Bank, Piramal Finance, Razorpay, Deutsche Telekom), Food & Beverage and QSR (Domino's, Swiggy, Coca-Cola, Nestle), Media & Entertainment (SoundCloud), Travel & Hospitality (KAYAK, Foxwoods), and Retail & E-commerce (Flipkart, 7-Eleven, Loblaw). Reported ARR reached $100 million as of mid-2026, and the company secured $280 million in Series F funding across November–December 2025 at an $850 million post-money valuation, with explicit capital earmarked for Merlin AI innovation, North America and EMEA GTM scaling, and further strategic acquisitions.
MoEngage firmographics
Firmographics- Name
- MoEngage
- Legal name
- MoEngage Global Inc.
- Website
- https://moengage.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MoEngage is an agentic customer engagement platform that serves 1,350+ consumer brands globally with AI-powered cross-channel marketing, personalization, transactional messaging, and customer data management. The company reported $100 million ARR as of mid-2026.
- Ownership category
- akta.pro rank
MoEngage industry classification
Industry- Product category
- Customer Engagement Platform
- NAICS
- Software Publishers (5132), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Advertising, Marketing & Customer Personalization (HDAAAGAC), Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where MoEngage is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
MoEngage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription-based SaaS Licensing: Annual and multi-year subscription licensing for the customer engagement platform, with tiered pricing based on features, usage volume, and customer count. Pricing is quote-based and customized for enterprise accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
MoEngage product offering
Product offeringCore offering
MoEngage sells an agentic AI-powered customer engagement platform that enables enterprise consumer brands to deliver 1:1 personalized marketing across 11 channels (push, email, SMS, WhatsApp, in-app, RCS, etc.). Its products include Cross-Channel Marketing campaign orchestration, Analytics & Insights, Web & App Personalization, MoEngage Inform transactional alerting, Data Management (customer data unification), and the Merlin AI suite of generative and predictive agents. The platform is licensed on annual or multi-year SaaS subscriptions with quote-based enterprise pricing.
Product overview
MoEngage is an agentic customer engagement platform that combines a unified platform architecture with purpose-built AI capabilities. The platform consists of core products including Analytics & Insights for behavioral analysis, Cross-Channel Marketing for campaign orchestration across eleven channels, Web & App Personalization for real-time experience customization, and MoEngage Inform for transactional messaging. These core capabilities are powered by Merlin AI, the company's purpose-built AI suite featuring Native Agents (Copywriter, Designer, Jinja Assist, Segment Assist, Flow Assist), Custom Agents for autonomous workflow execution, and Predictive capabilities for customer behavior forecasting. Data Management unifies customer data across sources, while Scale & Security provides enterprise-grade infrastructure with global compliance certifications. The MoUpgrade Program supports migration from competitor platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Analytics & Insights Provides deep understanding of customer behavior and preferences through advanced analytics including Behavior Analysis, User Analysis, Retention Analysis, Funnel Analysis, and User Path Analysis, designed for enterprise marketing teams seeking actionable behavioral insights.
- Cross-Channel Marketing AI-driven cross-channel campaign management across eleven channels including Push Notifications, Email, SMS, WhatsApp, In-app Messaging, On-site Messaging, RCS Business Messaging, and Digital Advertising, enabling contextual personalized customer journeys for enterprise consumer brands.
- Web & App Personalization Delivers personalized web experiences to visitors and app users based on preferences, journey stages, and lifestyle affinities, featuring a drag-and-drop editor, server-side personalization, and experimentation tools for enterprise digital teams.
- MoEngage Inform (Real-Time Transactional Alerts) Unified infrastructure for reliable transactional messaging across multiple channels and vendors with built-in fallback mechanisms, analytics, and error logs, supporting 30+ service providers via a single API with sub-3 second delivery and 99.999% uptime.
- Merlin AI Purpose-built AI platform for marketers comprising Native Agents (Copywriter, Designer, Jinja Assist, Data Description, Segment Assist, Flow Assist), Custom Agents for workflow automation, and Predictive capabilities including Predictive Segments, Product Recommendations, Best Time to Send, Next Best Channel, and Intelligent Path Optimizer.
- Data Management Customer data unification platform that connects data from various sources (CDPs, data warehouses like Snowflake/BigQuery/Redshift, CRM, POS, spreadsheets) to create 360-degree customer views, including identity management, warehouse-native data activation, and ETL-free data synchronization.
- Scale and Security Enterprise-grade infrastructure capability supporting 1.3 billion consumers monthly, processing over 1 trillion data points and sending 30 million messages per minute with 99.9% uptime, including compliance with HIPAA, GDPR, CCPA, SOC 2, ISO 27001, and CSA STAR certifications and data centers in the US, Europe, India, and Indonesia.
- Agentic Decisioning 1:1 personalization technology acquired from Aampe that assigns a dedicated autonomous AI agent to each individual customer, enabling real-time decisions on messaging content, timing, channel selection, and engagement frequency at scale.
Quantifiable outcome
- 40% revenue increase for client Taxfix using Aampe's reinforcement learning technology
- +6 more outcomes
Companies that use MoEngage
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
MoEngage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability10 records
Feature6 records
MoEngage partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Boldest (Prodapt Subsidiary)coreStrategic partnership to deliver Cognitive Marketing solutions for telecommunication operators. Combines MoEngage's AI-driven engagement platform with Boldest's proprietary Cognitive Marketing framework. Addresses telecom pain points including customer data fragmentation, high churn rates, and slow time-to-market for personalized campaigns. Boldest serves as execution partner driving seamless implementation and ongoing campaign management.
- Paisabazaar (PB Fintech Group)coreAI-led engagement partnership using MoEngage's Customer Data and Engagement Platform (CDEP) and Merlin AI. Aims to enhance user onboarding, accelerate app adoption through contextual messaging, and drive cross-sell using predictive segmentation and behavioral analysis. Paisabazaar serves over 58 million consumers across 850 cities and towns in India.
- SwiggycoreStrategic partnership for AI customer engagement. Swiggy leverages MoEngage's automation capabilities, omnichannel features, and Merlin AI Agents for content creation. Partnership delivered 2x higher app engagement. Swiggy plans to explore additional Merlin AI Decisioning features to optimize engagement strategies.
- Amazon ConnectcoreIntegration with Amazon Connect to deliver AI-powered customer engagement solutions combining real-time data analysis with multichannel support. Businesses can reduce resolution times, boost satisfaction scores, and cut customer churn by up to 15%. Deployed across e-commerce, healthcare, and telecom sectors.
- Union CoopminorCustomer Data and Engagement Partner for UAE-based Union Coop to enhance digital strategy and loyalty program through personalized campaigns. Partnership aims to unify data and increase engagement across multiple hypermarkets and malls in Dubai.
- Danube HomeminorStrategic partnership to boost customer engagement strategy by deploying MoEngage's AI-powered Customer Data and Engagement Platform. Collaboration aims to enable personalized customer experiences and support expansion into new markets by unifying online and offline customer data.
- Amazon Web Services (AWS)coreDeep integration with AWS Communication Developer Services including Amazon Simple Email Service and AWS End User Messaging. Integration enables multi-channel customer engagement across SMS, email, WhatsApp, and push notifications leveraging AWS infrastructure for scalability.
Scale indicators10 records
Recent moves11 records
Expansion highlights7 records
MoEngage competitors and assessment
Company assessmentDirect peers
- Braze: Public, cross-channel customer engagement platform competing head-to-head with MoEngage across email, push, SMS, WhatsApp, and in-app channels for mid-market and enterprise consumer brands. Closest direct comparable on product scope and target customer.
- Iterable: Cross-channel marketing platform with comparable messaging orchestration, AI-driven segmentation, and enterprise B2C focus. Frequently mentioned alongside MoEngage in B2C engagement platform evaluations.
- Klaviyo: Public, B2C-focused marketing automation and customer data platform. Direct overlap on consumer-brand targeting, AI personalization, and ecommerce-led customer base; key comparable for ARR trajectory and exit valuation.
- CleverTap: Mumbai-headquartered omnichannel customer engagement and analytics platform with comparable product surface (push, email, in-app, WhatsApp). Strong direct competitor in India and emerging markets, with similar pricing tier and mid-market GTM.
- Insider: Cross-channel personalization platform with a comparable architectural blueprint (CDP + journey orchestration + AI personalization). Closest peer in EMEA and a frequent comparison point for MoEngage in cross-channel marketing evaluations.
Broad incumbents
- Salesforce Marketing Cloud: Enterprise incumbent in marketing automation with significantly broader portfolio and ecosystem. Represents the primary large-enterprise competitor MoEngage must displace to grow US/EMEA share.
- Adobe Marketo Engage: B2B/B2C marketing automation incumbent within Adobe Experience Cloud. Competes for enterprise marketing budgets and is a named competitor in MoEngage's MoUpgrade migration program.
- Oracle Responsys / Eloqua: Legacy enterprise marketing automation suite within Oracle's CX portfolio. Explicitly listed as a migration source in MoEngage's MoUpgrade program, representing the legacy base MoEngage targets for displacement.
- Bloomreach: CDP-led personalization and marketing platform competing in the same enterprise B2C segment with comparable AI-personalization positioning and ecommerce-vertical focus.
Emerging players
- OneSignal: Multi-channel messaging platform with overlapping push, email, SMS, and in-app capabilities. Slightly smaller and more developer-led than MoEngage but expanding into enterprise and adjacent in the cross-channel orchestration category.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MoEngage social profiles
Digital presenceMoEngage compliance and trust
Trust signalCompliance9 records
MoEngage financial estimates
Financial estimateRevenue estimate
Valuation estimate
MoEngage leadership team
Management profileNumber of profiles
Profiles7 records
MoEngage subsidiaries and ownership
Company hierarchySubsidiaries1 record
MoEngage funding detail
Funding detailFunding overview
Funding rounds16 records
Investors21 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MoEngage M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MoEngage
What does MoEngage do?
MoEngage sells an agentic AI-powered customer engagement platform that enables enterprise consumer brands to deliver 1:1 personalized marketing across 11 channels (push, email, SMS, WhatsApp, in-app, RCS, etc.). Its products include Cross-Channel Marketing campaign orchestration, Analytics & Insights, Web & App Personalization, MoEngage Inform transactional alerting, Data Management (customer data unification), and the Merlin AI suite of generative and predictive agents. The platform is licensed on annual or multi-year SaaS subscriptions with quote-based enterprise pricing.
Is MoEngage a public or private company?
MoEngage is a private company. It is classified as venture growth investor backed and is currently operating.
When was MoEngage founded?
MoEngage was founded in 2014. It employs 501 to 1,000 people.
Where is MoEngage based?
MoEngage is headquartered in San Francisco, United States, in the North America region.
How does MoEngage make money?
One revenue line is on record: subscription-based SaaS Licensing.
Who are MoEngage's main competitors?
Direct peers on record are Braze, Iterable, Klaviyo, CleverTap and Insider. Broad incumbents are Salesforce Marketing Cloud, Adobe Marketo Engage, Oracle Responsys / Eloqua and Bloomreach. OneSignal is listed as an emerging player.
Does MoEngage have an API?
Yes. MoEngage provides APIs for developers to integrate and build on the platform. The platform supports data ingestion through SDKs, APIs, and file uploads via AWS S3, SFTP, CSV, and cloud sources such as Snowflake. Data export is supported to warehouses (S3, Redshift, Snowflake, GCS, or BigQuery) using APIs to Analytics platforms, CDPs, CRMs, or BI platforms. The Developer Hub at https://developers.moengage.com/hc/en-us provides integration documentation. Developer documentation is at developers.moengage.com/hc/en-us.
What industry is MoEngage in?
MoEngage's product category is Customer Engagement Platform. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAAAGAC, Advertising, Marketing & Customer Personalization. Its NAICS code is 5132 and its SIC code is 7310.