Atomic Design

What Atomic Design does

Atomic Design (operating as ATOMIC) is a U.S.-headquartered scenic design and event production company founded in 1994 by Tom McPhillips and based in Lititz, Pennsylvania. The firm delivers end-to-end live-event services spanning scenic and event design, custom fabrication, modular scenic-rental systems, and production storage for enterprise clients across broadcast entertainment, consumer brands, sports, and nonprofit sectors. Its work supports marquee properties including WWE (WrestleMania), NBCUniversal, FOX, Warner Bros Discovery, MTV, iHeartRadio, Formula 1, Nike, Nordstrom, Target, Victoria's Secret, Procter & Gamble, FedEx, and major artist tours (Doja Cat, Usher, Travis Scott, Ben Platt).

The company's core technology platform is its patented modular scenic system: 25+ patents protect connector families (SuperLever, SuperZipper, FASTwall, SlotLok, KeyChain, FABlok) and standardized interfaces (F4, C2, C3, C4, C5), enabling a catalog of 150+ reusable scenic products that can be rapidly reconfigured across productions. Production is vertically integrated through a 100,000+ sq ft fabrication facility in Pennsylvania and a 75,000+ sq ft storage operation in Elizabethtown, PA, allowing ATOMIC to control build, inventory, and rental economics in-house. The firm operates offices in Lititz, Las Vegas, New York, Miami/Davie (FL), Wiesbaden/Frankfurt, Dublin, Singapore, and Edmonton, and extends its reach internationally through a certified partner program (INVERT720 in Canada, EXPLOMO in Singapore, AVCOM in Ireland).

Atomic generates revenue through project-based fees for design and custom fabrication, rental fees for its modular scenic systems, and storage/logistics services, all priced on a quote basis with no publicly disclosed rate cards. The business is privately held and founder/family-owned, with second-generation leadership now in place (Daniel McPhillips as President/CEO, Brad Clark as President). Customer concentration is enterprise-tilted across multiple verticals, mitigating single-customer dependency but exposing the firm to discretionary live-event budget cycles. There is no evidence of AI/ML capability, software product, or external capital raise; the competitive position rests on patented hardware IP, vertical integration, and three decades of specialized craft.

Name

Atomic Design

Legal name

Atomic Design, Inc.

Website

https://atomicdesign.tv

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Atomic Design is a U.S.-headquartered scenic design and event production firm founded in 1994, serving enterprise clients in broadcast, sports, consumer brands, and live touring through patented modular scenic systems, custom fabrication, and rental operations spanning North America, Europe, and APAC.

Ownership category

akta.pro rank

Product category

Live Event Production & Scenic Design Services

NAICS

Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Fabricated Structural Metal Products (3440)

akta.pro primary industry

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)

Keywords

• Event production services
• Scenic stage design
• Modular set rentals
• Custom scenic fabrication
• Live event staging

Headquarters

HQ city

Lititz

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Modular Systems Rental: Rental of proprietary modular scenic elements including SuperLever panels, SuperColumns, SuperWalls, SuperZipper drapes, and specialty items. Customers rent for specific events and return items after use. Revenue generated from per-event rental fees based on product type and quantity.
2. Custom Fabrication Services: Bespoke scenic design and fabrication services for unique custom structures. Includes technical design, CAD modeling, fabrication, testing, installation, and post-event reprocessing. Revenue from project-based fees for custom builds.
3. Event Production Services: Full-service event production including project management, logistics coordination, venue management, and on-site execution. Integrated with in-house fabrication, rental, and design teams.
4. Scenic & Event Design Services: Visual design services including 3D renderings and animations using cutting-edge design software. Design consultation and concept development for event environments.
5. Production Storage Services: Storage solutions for production, touring, theatrical, and sporting event storage. Includes short and long-term storage options with loading services and refurbishment capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels11 records

Core offering

Atomic Design provides integrated scenic design, custom fabrication, event production, and rentable modular scenic systems (Modular Systems) for live entertainment, corporate events, broadcast, retail, and private events. The company designs, builds, and deploys scenic environments ranging from broadcast sets and concert stages to pop-up retail installations, leveraging 100,000+ sq. ft. of in-house fabrication capacity and a 150+ product rental catalog protected by 25+ patents.

Product overview

Atomic Design is a scenic design and event production company offering a comprehensive suite of services: Event Production (full-service project management), Scenic & Event Design (3D visualization and creative design), Custom Fabrication (bespoke structures with 100,000+ sq. ft in-house shop), Modular Systems (award-winning rentable scenic elements), and Production Storage. The core Modular Systems product line comprises interconnected product families including SuperLever panels, SuperZipper drapes, SuperFlat walls, SuperColumn and SuperWall systems, SlotLok, KeyChain, FABlok, and FASTwall—all featuring proprietary connectors for tool-free assembly. The company offers customization add-ons including Direct Print, CNC Machined Cutouts, Glo Backlit Vinyl, Switch LED lighting, and Premium Finishes. Products ship from warehouses in Lititz PA, Las Vegas NV, Frankfurt Germany, and Miami FL, with certified partner locations in Canada and Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• Modular Systems: Award-winning modular backdrops, columns, arches, and walls that pack small and play big. A collection of rentable scenic elements.

Products and services

• Event Production Comprehensive end-to-end event production service delivering seamless on-brand experiences for live entertainment, corporate events, broadcast, and private events, through meticulous planning, logistics coordination, venue management, and on-site execution.
• Scenic & Event Design Visual design services that transform ideas into vibrant 3D renderings and animations using cutting-edge design software, specializing in dynamic event designs for stages, broadcast sets, retail spaces, and corporate environments.
• Custom Fabrication Bespoke scenic structure fabrication using steel, aluminum, wood, fabric, large-format graphics, and LED integration, supported by 100,000+ sq. ft. of in-house shop space for technical design, CAD modeling, fabrication, testing, installation, and post-event reprocessing.
• Modular Systems Award-winning rentable collection of 150+ modular backdrops, columns, arches, and walls featuring proprietary connector systems for tool-free assembly, available for rent by event producers, agencies, and brands worldwide.
• Production Storage Short and long-term storage solutions for production, touring, theatrical, and sporting event assets, with up to 75,000 sq. ft. of space, 8 loading docks, cross-loading, tech space, trailer storage, production offices, and refurbishment capabilities.
• SuperLever Panels Versatile modular panels that snap together in seconds via proprietary F4 connectors to craft stunning backdrops, columns, and walls for various events; tool-free assembly.
• SuperZipper Drapes Patent-protected drapery system (Patent D815,689) for constructing seamless backdrops in 5-foot wide increments with no visible seams for perfect event environments.
• SuperFlat Walls Easy-to-install freestanding flats that integrate with SuperLever products and can be fully customized with direct print, CNC, or premium finishes.
• SlotLok System Modular wall system with interchangeable insert panels (Ripple, Shard, Vector, Vector Dot, Shell, Pixel, etc.) that slide-and-lock into place, enabling rapid reconfiguration with different panel styles for varied visual aesthetics.
• KeyChain System Modular panels connecting with ease using cable and keyhole fittings, hangable in any pattern with lighting integration for show-ready setups.
• SuperColumn Freestanding modular columns built using four-sided cube configurations, available in Hex, Staggered, Triangle, and Slanted configurations.
• SuperWall Ground-supported modular wall systems including standard, corner, and staggered configurations for diverse event layouts, with patent-protected connector design.
• FASTwall Ground-supported wall system with rapid deployment capability (Patent 9788668); includes FASTwall Fir variant for festive greenery-inspired designs.
• Soft Goods Versatile fabric elements providing design options for drapes, backdrops, and decorative components in event setups.
• FABlok Modular scenic system that hangs from truss or pipe, or uses ground support for SuperColumn or SuperWall configurations.
• Registration Desk Modular ground-supported registration desk that assembles in 10-15 minutes by one person, part of the Entertainers product line for event registration environments.

Quantifiable outcome

• World record broken at World's Strongest Man 2024 Keg Toss event

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and major.

• INVERT720coreChannel Partner/ Reseller/ DistributorCertified partner in Edmonton, Canada for ATOMIC Modular Systems rental fulfillment. Handles Canadian market distribution and logistics for modular scenic products.
• EXPLOMOcoreChannel Partner/ Reseller/ DistributorCertified partner in Singapore serving Southeast Asia market for ATOMIC Modular Systems products and rental fulfillment.
• AVCOMcoreChannel Partner/ Reseller/ DistributorCertified partner in Dublin, Ireland for European market coverage. Provides ATOMIC Modular Systems rental fulfillment for Irish and European clients.
• IMGmajorStrategic or Co-development PartnerPartner for World's Strongest Man 2024 event production. IMG handles event rights and athlete management while ATOMIC provides production services.
• Rock LititzcoreStrategic or Co-development PartnerATOMIC is part of the Rock Lititz community of nearly 30 live event companies. The ecosystem enables collaboration, education, wellness, safety, and charitable giving among member companies. Located at Rock Lititz campus in Lititz, PA.
• CBS BroadcastingmajorStrategic or Co-development PartnerBroadcast partner for World's Strongest Man 2024. ATOMIC designs and builds sets that need to work for CBS broadcast camera requirements.

Scale indicators5 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• TAIT Towers: Stage engineering, scenic fabrication, and automation specialist serving concert touring, theatrical productions, and brand experiences. Highly comparable to ATOMIC's custom fabrication and touring scenic capabilities, with similar blue-chip entertainment clients (Taylor Swift, Cirque du Soleil, major residencies).
• Sparks: Custom exhibit and event design-build firm serving Fortune 500 brands with trade show exhibits, retail environments, and corporate events. Directly comparable to ATOMIC's custom fabrication and scenic design services for corporate events and brand activations.
• Nimlok: Trade show exhibit and event design-build company offering modular and custom exhibits for corporate clients. Comparable to ATOMIC's modular rental systems and custom fabrication for trade show environments, with similar distribution model through dealer network.
• Catalyst Experiential: Experiential marketing and event production agency specializing in brand activations, trade shows, and corporate events. Comparable to ATOMIC's custom fabrication and scenic design for brand experiences, with similar client profile in consumer goods and corporate marketing.
• All Access Staging & Productions: Modular staging, scenic, and event production company providing custom-built scenic elements and rental staging for concerts, corporate events, and broadcast. Directly comparable to ATOMIC's Modular Systems rental catalog and full-service event production offering, with overlapping customer base in live entertainment.
• VIVA Creative: Event production and scenic design firm specializing in corporate events, broadcast environments, and brand experiences. Comparable to ATOMIC's integrated event production and scenic design services, with similar mid-market positioning and enterprise client base.
• Structure Exhibits: Custom trade show exhibits and event environments provider offering design, fabrication, and rental solutions for corporate clients. Comparable to ATOMIC's custom fabrication and modular systems for trade show activations, serving overlapping corporate/brand experience clients.

Broad incumbents

• PRG (Production Resource Group): Global entertainment production services company offering scenic fabrication, lighting, video, and rigging for live events, concerts, and broadcast. Comparable to ATOMIC's full-service event production and custom scenic fabrication but operates at a much larger scale with broader equipment rental and crew services.
• Czarnowski Display Service: Large exhibit, event, and retail display company offering custom fabrication, rental exhibits, and brand experiences. Comparable to ATOMIC's custom fabrication and scenic/event design, operating at larger scale with broader retail/exhibit focus.
• George P. Johnson Experience Marketing: Global experience marketing agency designing and producing events, exhibits, and brand activations for major technology and consumer brands. Overlaps with ATOMIC's corporate event and scenic design services but operates as a full-service agency rather than a fabrication specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/atomictelly
• Facebookfacebook.com/AtomicDesignInc
• LinkedInlinkedin.com/company/atomic-design-inc
• Instagraminstagram.com/atomicdesigninc
• Pinterestpinterest.com/atomicdesigninc
• TikToktiktok.com/@atomicdesigninc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atomic Design