CBS Broadcasting
CBS Broadcasting is a major US commercial broadcast network and Paramount Global division operating linear television, Paramount+ streaming, and the CBS Sports digital platform. It serves mass-market consumers with sports coverage, fantasy, betting tools, late-night and morning entertainment, generating revenue from advertising, subscriptions, and licensing.
- Company typePrivate
- Founded1927
- HeadquartersNew York, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What CBS Broadcasting does
CBS Broadcasting is a major US commercial broadcast network and a division of Paramount Global (NASDAQ: PARA), headquartered in New York with 10,000+ employees and additional production operations in Los Angeles. Founded in 1927 as the Columbia Broadcasting System, it traces its history through the 2019 Viacom–CBS reunion and the 2022 rebrand to Paramount Global. The company distributes content through broadcast television, the Paramount+ streaming platform, the CBS Sports digital platform at cbssports.com, and the CBS Sports Network cable channel, reaching consumers across live linear TV, on-demand streaming, fantasy products, and sports betting integrations.
Its core products include the CBS Sports digital platform (news, live scores, schedules, video, and analytics across NFL, NBA, MLB, NHL, NCAA, soccer, UFC, WNBA, and golf), CBS Sports Live Streaming integrated with Paramount+, CBS Sports Fantasy (football, baseball, basketball, hockey), and CBS Sports Betting (odds, picks, and sportsbook promotions). Sub-brands extend the ecosystem into adjacent verticals: SportsLine for betting analysis and predictions, 247Sports for college recruiting, CBS Sports HQ for 24/7 sports news, and CBS Sports Golazo Network for global soccer coverage. The platform supports mobile apps and a broad social presence across YouTube, TikTok, Instagram, Facebook, X, and Threads, with podcast programming covering soccer, college football, college basketball, and sports betting.
CBS Broadcasting generates revenue through three principal streams: (1) advertising across broadcast and digital properties, including display, video, sponsorships, and affiliate partnerships with sports betting operators; (2) Paramount+ subscription streaming revenue, where CBS content (including live sports and original programming) drives subscriber acquisition and retention; and (3) broadcast licensing of late-night programming, sports broadcasts, and other network content. The go-to-market is direct-to-consumer across linear broadcast, streaming, and digital channels, with the consumer-facing customer base segmented primarily into Sports Enthusiasts, Late-Night TV Viewers, and Morning Show Viewers. The company is currently undergoing a notable restructuring, including the cancellation of CBS Saturday Morning, the upcoming end of The Late Show with Stephen Colbert in May 2026, and a layoff program with a potential total of approximately 2,000 positions.
CBS Broadcasting firmographics
Firmographics- Name
- CBS Broadcasting
- Legal name
- CBS Interactive Inc.
- Website
- https://cbssports.com
- Company type
- Private
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- CBS Broadcasting is a major US commercial broadcast network and Paramount Global division operating linear television, Paramount+ streaming, and the CBS Sports digital platform. It serves mass-market consumers with sports coverage, fantasy, betting tools, late-night and morning entertainment, generating revenue from advertising, subscriptions, and licensing.
- Ownership category
- akta.pro rank
CBS Broadcasting industry classification
Industry- Product category
- Broadcast Television
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- National Sports Broadcast Networks (MPABAAAC)
- akta.pro secondary industry
- National Broadcast News Networks (MPABAAAB)
Keywords
Where CBS Broadcasting is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CBS Broadcasting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advertising Revenue: CBS generates advertising revenue from its broadcast and digital properties, including the CBS Sports website, through display ads, video ads, sponsorships, and affiliate links with sports betting platforms
- Paramount+ Subscriptions: Paramount+ streaming service carries CBS content and generates subscription revenue. The service offers live sports, original programming, and on-demand content
- Broadcast Licensing: CBS licenses its programming including late-night shows, sports broadcasts, and network content to generate revenue
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
CBS Broadcasting product offering
Product offeringCore offering
CBS Broadcasting is a major US commercial broadcast network that produces and distributes television programming across linear broadcast, cable, and digital streaming channels. Its core operations center on CBS Sports, which provides news, live scores, schedules, video, fantasy games, and betting content across NFL, NBA, MLB, NCAA, NHL, soccer, UFC, WNBA, and golf. The network distributes entertainment programming such as The Late Show and morning shows, and streams its content through Paramount+ and digital sports properties.
Product overview
CBS Broadcasting operates CBS Sports as a comprehensive sports media platform offering a unified ecosystem of products including the core CBS Sports website and app for news/coverage, CBS Sports Live Streaming for video content, CBS Sports Fantasy for fantasy games, CBS Sports Betting for wagering analysis, and CBS Sports Network/CBS Sports HQ for 24/7 programming. The platform integrates sub-brands 247Sports (college recruiting) and SportsLine (betting predictions), and features specialized networks like CBS Sports Golazo Network for soccer. All content spans major professional and collegiate sports leagues including NFL, NBA, MLB, NHL, NCAA sports, soccer, UFC, WNBA, and golf.
Differentiator
Problem solved
Functional benefit
Brands
- CBS Sports HQ: 24/7 sports news channel providing continuous sports news coverage
- CBS Sports Golazo Network
- CBS Sports Network
Products and services
- CBS Sports A comprehensive sports media platform providing news, live scores, schedules, standings, video content, and analysis across multiple professional and collegiate sports leagues including NFL, NBA, MLB, NCAA Football, NCAA Basketball, NHL, Soccer, UFC, WNBA, Golf, and more. Targeted at sports fans and general audiences.
- CBS Sports Live Streaming
Companies that use CBS Broadcasting
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
CBS Broadcasting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
CBS Broadcasting partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Paramount+coreParamount+ is the streaming home for CBS content including live sports, original programming, and on-demand entertainment. The partnership integrates CBS Broadcasting content with Paramount's streaming ecosystem.
- FanaticsminorFanatics is an official sports merchandise retailer partnered with CBS Sports for sports apparel and merchandise sales through affiliate links.
- DraftKingsminorDraftKings is a sports betting platform partnered with CBS Sports for affiliate marketing, promotional content, and promotional code offerings.
- FanDuelminorFanDuel is a sports betting platform partnered with CBS Sports for affiliate marketing and promotional content.
- BetMGMminorBetMGM is a sports betting platform partnered with CBS Sports for affiliate marketing and promotional code offerings.
- Byron Allen/Comics UnleashedcoreByron Allen's comedy talk show Comics Unleashed will take over the 11:35 p.m. time slot on CBS following Stephen Colbert's departure, representing a new programming partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
CBS Broadcasting competitors and assessment
Company assessmentEmerging players
- Amazon Prime Video Sports: An emerging DTC competitor that has secured exclusive Thursday Night Football and other rights, encroaching on the broadcast-sports model that CBS has historically dominated and pushing rights prices higher.
- DAZN: A global sports streaming service that competes for boxing, soccer, and combat-sports rights, overlapping with CBS's Golazo Network and UFC coverage on the international side of the sports distribution market.
- Apple TV+ Sports: An emerging DTC sports player with MLS Season Pass and select MLB rights, representing a new category of deep-pocketed, subscription-only sports distributors that compete for rights CBS has historically held.
- The Athletic (New York Times): A subscription-based digital sports media outlet that competes with CBS Sports' digital properties (cbssports.com) for sports-news audience share, ad/subscription revenue, and editorial talent in the online sports-content category.
Regional players
- Bally Sports (Diamond Sports Group / FanDuel TV): Operates a portfolio of US regional sports networks (RSNs) carrying NBA, MLB, and NHL games; competes with CBS Sports Network in the cable-sports distribution layer and on overlapping league rights, but is regional in scope.
Direct peers
- Fox Sports (Fox Corporation): Holds comparable premium US sports rights (NFL, college football, World Cup, MLB) and operates a broadcast network plus FS1 cable channel, directly competing with CBS Sports in ad sales, rights bidding, and audience reach.
- NBC Sports (NBCUniversal/Comcast): Operates a Big Four US broadcast network with overlapping premium sports rights (NFL Sunday Night Football, NBA, NHL, Premier League, Olympics) and a streaming distribution layer (Peacock), competing head-to-head with CBS for sports audiences and ad dollars.
- ABC Sports (Disney): The broadcast television arm of Disney, sharing ESPN's rights portfolio (NBA Finals, college football playoffs, etc.) and providing a parallel Big Four broadcast-network sports platform that competes with CBS's linear sports slots.
- TNT Sports (Warner Bros. Discovery): Operates TNT, TBS, and truTV as US sports homes for NBA, MLB, NCAA March Madness, and NHL; competes with CBS Sports for rights, ad revenue, and streaming subscribers via Max integration.
- ESPN (Disney): The dominant US sports media platform and CBS Sports' principal direct competitor. ESPN operates a comparable multi-channel ecosystem (linear TV, ESPN+, sports betting integrations) over overlapping rights (NFL, MLB, college sports), making it the most directly comparable peer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CBS Broadcasting social profiles
Digital presenceCBS Broadcasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
CBS Broadcasting leadership team
Management profileNumber of profiles
CBS Broadcasting subsidiaries and ownership
Company hierarchySubsidiaries3 records
CBS Broadcasting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CBS Broadcasting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CBS Broadcasting
What does CBS Broadcasting do?
CBS Broadcasting is a major US commercial broadcast network that produces and distributes television programming across linear broadcast, cable, and digital streaming channels. Its core operations center on CBS Sports, which provides news, live scores, schedules, video, fantasy games, and betting content across NFL, NBA, MLB, NCAA, NHL, soccer, UFC, WNBA, and golf. The network distributes entertainment programming such as The Late Show and morning shows, and streams its content through Paramount+ and digital sports properties.
Is CBS Broadcasting a public or private company?
CBS Broadcasting is a private company. It is classified as corporate owned and is currently operating.
When was CBS Broadcasting founded?
CBS Broadcasting was founded in 1927. It employs 5,001 to 10,000 people.
Where is CBS Broadcasting based?
CBS Broadcasting is headquartered in New York, United States, in the North America region.
How does CBS Broadcasting make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are paramount+ Subscriptions and broadcast Licensing.
Who are CBS Broadcasting's main competitors?
Emerging players on record are Amazon Prime Video Sports, DAZN, Apple TV+ Sports and The Athletic (New York Times). Bally Sports (Diamond Sports Group / FanDuel TV) is listed as a regional player. Direct peers are Fox Sports (Fox Corporation), NBC Sports (NBCUniversal/Comcast), ABC Sports (Disney), TNT Sports (Warner Bros. Discovery) and ESPN (Disney).
Does CBS Broadcasting have an API?
No public API is recorded for CBS Broadcasting.
What industry is CBS Broadcasting in?
CBS Broadcasting's product category is Broadcast Television. Its primary akta.pro industry code is MPABAAAC, National Sports Broadcast Networks, with a secondary code of MPABAAAB, National Broadcast News Networks. Its NAICS code is 51612 and its SIC code is 4833.