Discount Dance
Discount Dance is a Philadelphia-based e-commerce retailer founded in 1973 that sells discounted dancewear, dance shoes, and accessories from brands like Capezio to individual dancers, dance teachers, and studios across the continental United States.
- Company typePrivate
- Founded1973
- HeadquartersPhiladelphia, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
What Discount Dance does
Discount Dance is a privately held e-commerce retailer specializing in dancewear, dance shoes, and accessories. Founded in 1973 and operating as Discount Dance LLC from Philadelphia, PA, the company sells through discountdance.com to individual dancers, dance teachers, and dance studios across the continental United States. The product catalog spans ballet shoes, pointe shoes, jazz shoes, tap shoes, ballroom shoes, dance sneakers, teaching shoes, tights, leotards, bodywear, lyrical and modern dancewear, and accessories sourced from brands including Capezio, BalTogs, Theatricals, Mariia Crown, Double Platinum, Bloch, and Bunheads.
The platform supports both direct-to-consumer transactions and a B2B channel via the Dance Teacher Program, which offers loyalty rewards, special pricing, and costume ordering capabilities for studio owners. Supporting features include the DD Rewards customer loyalty program, a gift registry and wish list functionality, and a dance teacher/studio search directory. Revenue mechanics are based on one-time transactional retail sales at discounted prices relative to brand retail, with free shipping on orders over $39 and flat-rate shipping as a fallback. The go-to-market approach is multi-channel, leveraging SEO, social media (TikTok, Facebook, Instagram, Pinterest, YouTube), content marketing through the Dance Life Blog, email marketing, and an affiliate program. The company shows no evidence of institutional investment, no parent company, and no disclosed revenue.
Discount Dance firmographics
Firmographics- Name
- Discount Dance
- Legal name
- Discount Dance LLC
- Website
- https://discountdance.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Discount Dance is a Philadelphia-based e-commerce retailer founded in 1973 that sells discounted dancewear, dance shoes, and accessories from brands like Capezio to individual dancers, dance teachers, and studios across the continental United States.
- Ownership category
- akta.pro rank
Where Discount Dance is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Markets served
Discount Dance business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dancewear Retail Sales: One-time transaction retail sales of dancewear, dance shoes, tights, leotards, costumes, and accessories to individual consumers and dance professionals. Products are sold at discounted prices with free shipping on orders over $39.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping tier for orders $39+ |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Discount Dance product offering
Product offeringCore offering
Discount Dance is an online specialty retailer that sells discounted branded dancewear and dance shoes—ballet, pointe, jazz, tap, ballroom, lyrical, sneakers, tights, leotards, bodywear, and accessories—directly to individual dancers, dance students, parents, and dance teachers/studios. The site also runs a DD Rewards loyalty program, a Dance Teacher Loyalty Program with bulk and costume ordering, a gift registry, and a searchable dance teacher and studio directory, with shipping limited to the continental United States and free shipping on orders of $39 or more.
Product overview
Discount Dance is an e-commerce platform offering a comprehensive selection of dancewear, dance shoes, and accessories for dancers of all ages and skill levels. The core product consists of dance footwear including ballet shoes, pointe shoes, jazz shoes, tap shoes, ballroom shoes, and dance sneakers available in children's, women's, and men's sizes. The dancewear portfolio includes tights, leotards, bodywear, lyrical and modern dancewear, and accessories such as bags, hair accessories, and foot care products. The company operates as a multi-brand retailer featuring brands like Capezio, Theatricals, BalTogs, Mariia Crown, Double Platinum, Bloch, and Bunheads. Supporting services include a customer loyalty program (DD Rewards), a Dance Teacher Loyalty Program for studio owners, a gift registry feature, and a dance teacher/studio search directory. The company offers free shipping on orders over $39 and maintains an order tracking system and return policy (with items purchased after October 9, 2025 becoming final sale as of November 12, 2025).
Differentiator
Problem solved
Functional benefit
Products and services
- Ballet Shoes Ballet shoes in canvas and leather split-sole and full-sole options for children and adults, featuring brands such as Capezio and Future Star, sold online to individual dancers and dance teachers/studios.
- Pointe Shoes Professional pointe shoes for advanced dancers, including styles such as Ava Broad Toe, Donatella, and Developpe, along with pointe shoe accessories like toe pads, spacers, and ribbons.
- Jazz Shoes Jazz dance shoes in slip-on, lace-up, and split-sole styles for adults and children, including Capezio E-Series, Freeform, and Jazz Glove styles.
- Tap Shoes Tap shoes in lace-up, ribbon tie, character, and Mary Jane styles for adults and children, featuring Capezio FlexMaster, Downtown, and Fluid lines.
- Ballroom Dance Shoes Ballroom and Latin dance shoes including standard heel, Cuban heel, and flared heel styles for adults and children, featuring Capezio ballroom collections.
- Dance Sneakers Specialized dance sneakers including Canvas Dance Sneakers, Fierce, and RockIt styles for adults and children.
- Teaching Shoes Instructional footwear for dance teachers, including leather teaching styles and Pedini Femme Lyrical Teaching Sandals by Capezio.
- Dance Tights Extensive range of dance tights including footed, convertible, stirrup, shimmer, fishnet, footless, and body tights for adults, children, and plus sizes from Capezio.
- Leotards Dance leotards in camisoles, tanks, short sleeves, 3/4 sleeves, long sleeves, and halters for adults and children.
- Bodywear Dance bodywear including tops, shorts, dresses, skirts, tutus, pants, leggings, unitards, warm-ups, performance wear, activewear, team wear, and liturgical dancewear.
- Lyrical and Modern Dancewear Lyrical and contemporary dance footwear and apparel including pirouette shoes, turning shoes, footundeez, and stretch canvas styles.
- Dance Accessories Dance accessories including bags, hats, hair accessories, jewelry, foot care products, performance accessories, socks, and shoe care items such as the Footsie Roller and Suede Kiss Wire Shoe Brush.
- Pointe Shoe Accessories Specialized pointe shoe care products including Bunheads pointe shoe sewing kits, jelly tips, toe spacers, Ouch Pouch, gel pads, and pointe shoe ribbons.
- Discount Dance Rewards (DD Rewards) Customer loyalty program allowing individual customers to earn and redeem points on purchases through discountdance.com.
- Dance Teacher Loyalty Program Specialized loyalty program for registered dance teachers and studio owners offering discounts and costume ordering capabilities.
- Gift Registry / Wish List Gift registry service allowing customers to create and share dance costume and apparel wish lists.
- Dance Teacher/Studio Search Directory Searchable online directory of dance teachers and studios; the company notes it does not endorse or guarantee listed schools.
Companies that use Discount Dance
Customer profileSegments2 records
Ideal customer profiles2 records
Discount Dance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Discount Dance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CapeziocoreCapezio is a major brand partner of Discount Dance, with Capezio products prominently featured throughout the website including dance shoes, tights, and accessories. The partnership includes Capezio Custom Logowear program allowing studios to create customized dancewear.
Recent moves5 records
Expansion highlights5 records
Discount Dance competitors and assessment
Company assessmentBroad incumbents
- Amazon: Amazon lists Capezio, Bloch, and other dancewear brands with Prime shipping and aggressive pricing. As a broad incumbent, it competes for price-sensitive dance consumers and pressures Discount Dance's free-shipping threshold and delivery times.
- Zappos: Zappos is a large online footwear retailer with a strong return policy and fast shipping, competing for dance shoe purchases (ballet, jazz, tap, ballroom) at the price points Discount Dance targets — relevant as a broad-incumbent shoe retail competitor.
Direct peers
- Body Wrappers: Body Wrappers is a US dance apparel brand (leotards, tights, warm-ups) with its own DTC site and wholesale presence — competing with Discount Dance's house-brand and Capezio-leotard assortment.
- All About Dance: All About Dance is a US-based multi-brand dancewear e-tailer carrying Capezio, Bloch, and other leading brands across shoes, tights, leotards, and costumes — directly competing for the same dance student, parent, and studio customer.
- Bloch: Bloch is a leading global dancewear and dance shoe brand featured in Discount Dance's multi-brand catalog, with its own direct e-commerce site selling ballet, jazz, tap, and lyrical footwear. Comparable as both an upstream supplier and a downstream retail competitor.
- Dancewear Solutions: Dancewear Solutions is a US e-commerce dancewear retailer with a broad multi-brand catalog and B2B capabilities serving studios, schools, and competition teams — closely mirroring Discount Dance's value proposition and customer segments.
- Capezio: Capezio is the most prominent dancewear brand in Discount Dance's assortment and also sells direct-to-consumer through capezio.com, including a Custom Logowear program for studios. It is the most strategically important peer — both a supplier and a competitive DTC channel.
- Dancers' Wardrobe: Dancers' Wardrobe is a US dancewear retailer (in-store and online) carrying competitive shoe and apparel lines for studio, performance, and competition dance — overlapping heavily with Discount Dance on product range and customer base.
- So Danca: So Danca is a dancewear and shoe brand with a direct e-commerce site and global wholesale distribution. Comparable as a brand-side competitor that Discount Dance may both stock and compete with for the same end customer.
Regional players
- Discount Dancewear: Discount Dancewear is an Australia/New Zealand-based dancewear e-tailer with a near-identical value proposition (multi-brand discount dancewear and shoes). Comparable as a direct category peer but operates in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Discount Dance social profiles
Digital presenceDiscount Dance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discount Dance leadership team
Management profileNumber of profiles
Profiles1 record
Discount Dance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discount Dance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discount Dance
What does Discount Dance do?
Discount Dance is an online specialty retailer that sells discounted branded dancewear and dance shoes—ballet, pointe, jazz, tap, ballroom, lyrical, sneakers, tights, leotards, bodywear, and accessories—directly to individual dancers, dance students, parents, and dance teachers/studios. The site also runs a DD Rewards loyalty program, a Dance Teacher Loyalty Program with bulk and costume ordering, a gift registry, and a searchable dance teacher and studio directory, with shipping limited to the continental United States and free shipping on orders of $39 or more.
Is Discount Dance a public or private company?
Discount Dance is a private company. It is classified as unknown and is currently operating.
When was Discount Dance founded?
Discount Dance was founded in 1973. It employs 101 to 250 people.
Where is Discount Dance based?
Discount Dance is headquartered in Philadelphia, United States, in the North America region.
How does Discount Dance make money?
One revenue line is on record: dancewear Retail Sales.
Who are Discount Dance's main competitors?
Broad incumbents on record are Amazon and Zappos. Direct peers are Body Wrappers, All About Dance, Bloch, Dancewear Solutions, Capezio, Dancers' Wardrobe and So Danca. Discount Dancewear is listed as a regional player.
Does Discount Dance have an API?
No public API is recorded for Discount Dance.