Lincoln Contractors Supply

What Lincoln Contractors Supply does

Lincoln Contractors Supply, Inc. (LCS) is a Wisconsin-based, third-generation family-owned construction and industrial equipment rental and sales company founded in 1956 in West Allis by Al Knief and Bill Guenther. The company operates 11 retail/branch locations across Wisconsin from Racine to Eau Claire, plus a Parts & Service Headquarters in West Allis, and employs approximately 150 people. It is currently led by third-generation President Aaron Knief (since 2015) and maintains a strategic alliance with Fabick Rents formed in 2001 that enables one-stop-shop fleet access for Wisconsin contractors.

LCS rents and sells construction equipment across 12+ categories including Concrete & Masonry, Power & Lighting, Surface Prep, Earth Moving, Dewatering, Air Compressors, Climate Control, Compaction, Material Handling, Landscape, Floor Maintenance, and General Construction tools. The rental fleet spans small-ticket items (1.5 HP air compressors at $29/day) to large project-scale equipment (750 CFM compressors, 4-inch diesel-driven pumps at $750/day, 12-ton portable AC, 3,000-foot ground-thaw systems). Authorized brands include Sullair, Wacker Neuson, Multiquip, Atlas Copco, Toro, Husqvarna, Chicago Pneumatic, Gar-bro, and National. Revenue derives from three streams: equipment rentals on daily, weekly, and 28-day terms (usage-based); tool and equipment sales (transactional); and jobsite support services including free delivery, onsite maintenance, professional demonstrations, and 24/7 emergency dispatch.

Distribution is direct-to-consumer via the Wisconsin branch network and a ten-person territory manager field-sales team covering regional key accounts. Go-to-market emphasizes contractor-ready, regularly maintained equipment, flexible rental terms, on-time jobsite delivery, knowledgeable local support, warranty loaner programs, and damage-waiver options. Customers are Wisconsin contractors, builders, and industrial firms across concrete, masonry, earth-moving, landscaping, and general construction trades; no named anchor accounts or enterprise subscription contracts are disclosed.

Name

Lincoln Contractors Supply

Legal name

Lincoln Contractors Supply, Inc.

Website

https://lcswi.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

Lincoln Contractors Supply is a third-generation, family-owned construction equipment rental and sales company operating 11 Wisconsin branch locations, serving contractors and builders with daily, weekly, and 28-day rentals across 12+ equipment categories.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Concrete & Masonry Equipment Rental/Leasing (TLABAFAC)

Keywords

• Construction equipment rental
• Concrete masonry equipment
• Jobsite equipment supply
• Construction tool sales
• Industrial equipment leasing

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rentals: Short-term and long-term rental of construction equipment including concrete/masonry, power/lighting, surface prep, climate control, earth moving, dewatering, compaction, and general construction equipment. Flexible rental terms by day, week, or long-term.
2. Tool and Equipment Sales: Sales of construction tools, equipment, and supplies. Partners with major brands including Sullair, Wacker, Multiquip, Atlas Copco, Toro, Husqvarna, and others.
3. Jobsite Support Services: Onsite rental maintenance, professional demonstrations, free delivery, and 24-hour emergency service support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lincoln Contractors Supply rents and sells construction and industrial equipment to contractors and builders across Wisconsin. The rental fleet spans 12+ categories including concrete & masonry, power & lighting, surface prep, air compressors, climate control, earth moving, dewatering, and compaction equipment, with flexible daily, weekly, and 28-day terms. The company complements rentals with tool and equipment sales, free jobsite delivery, 24/7 emergency support, and onsite maintenance and repair services.

Product overview

Lincoln Contractors Supply is a construction equipment rental company with 11 locations across Wisconsin, founded in 1956. Their product portfolio consists primarily of rental equipment organized into distinct categories including Surface Prep (burnishers, grinders, scarifiers), Power & Lighting (generators, light towers), Concrete & Masonry (power buggies, mixers, saws, trowels), Air Compressors (110-750 CFM portable units), Dewatering (various pumps), Climate Control (HVAC, heaters, air scrubbers), Earth Moving (mini loaders), and general construction tools. They serve contractors and builders across Wisconsin through flexible rental terms (daily, weekly, 28-day periods) with services including free delivery, 24-hour emergency support, and onsite rental maintenance. The company also provides service and repair for equipment they sell and rent, supporting major brands including Sullair, Wacker Neuson, Multiquip, Toro, Husqvarna, Chicago Pneumatic, Atlas Copco, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Concrete & Masonry Equipment Rental
• Power & Lighting Equipment Rental
• Surface Prep Equipment Rental
• Air Compressor Rental
• Dewatering Equipment Rental
• Climate Control Equipment Rental
• Earth Moving Equipment Rental
• Compaction Equipment Rental
• General Construction Equipment Rental
• Floor Maintenance Equipment Rental
• Material Handling Equipment Rental
• Landscape Equipment Rental
• Construction Tool & Equipment Sales
• Jobsite Support & Maintenance Services
• Service & Repair

Quantifiable outcome

• 11 locations across Wisconsin
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Fabick RentscoreStrategic or Co-development Partner · 1 January 2001Strategic partnership formed in 2001 with Fabick Rents. This alliance led to largest growth in equipment rentals, tool sales, and jobsite support services. Partnership provides Wisconsin-based customers a true one-stop convenience for contractors in all trades. Fabick Rents partnership expanded LCS coverage from Racine to Eau Claire and contributed to expansion to 11 locations statewide.

Scale indicators5 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Fabick Rents: Cat-affiliated full-line equipment rental company and LCS's explicit strategic partner since 2001. Operates a similar construction-equipment rental model with comparable concrete, compaction, earthmoving, and power categories — making it the closest direct comparable peer.
• Ahern Rentals: Privately held, family-operated equipment rental company headquartered in Nevada with multi-regional U.S. coverage. Closely comparable operating model to LCS — strong regional roots, full-line rental fleet, and family ownership — making it an analog peer.
• Brandt Tractor: Multi-line equipment dealer with rental operations across North America, offering Cat and other OEM fleets. Overlaps with LCS in earthmoving and material handling categories through a dealer-led rental model that parallels LCS's branded multi-OEM approach.

Broad incumbents

• United Rentals: Largest equipment rental company in North America with a comprehensive aerial, earthmoving, industrial, and contractor-tool fleet. Overlaps with LCS across concrete/masonry, power/lighting, climate control, and material handling but at vastly larger scale and national geographic reach.
• Sunbelt Rentals: Major North American rental provider offering construction and industrial equipment, climate control, and specialty solutions. Competes with LCS in power, climate, and general construction categories while operating a national branch network.
• Herc Rentals: Public equipment rental company with a broad fleet spanning aerial, earthmoving, industrial, and contractor solutions. Directly competes with LCS in general construction and industrial tool/small-equipment rentals, but at significantly larger scale.
• Caterpillar Rental (Cat Rental Network): OEM-driven rental channel operating through Cat dealers including Fabick. Provides earthmoving, aerial, and power generation equipment that competes directly with LCS in the construction-equipment rental segments where LCS overlaps with Cat-product lines.

Emerging players

• Volvo Rents (now part of Sunbelt): OEM-affiliated rental concept historically operated through Volvo CE dealers. Conceptually comparable to LCS's branded multi-OEM rental approach, particularly for compact construction equipment.
• EquipmentShare: Tech-enabled equipment rental company with a rapidly expanding branch network across the U.S. Provides similar construction-equipment rentals with telematics and digital booking — competing for the same Wisconsin-based contractor demand but with a technology-led, venture-funded model.

Regional players

• NMC Cat (NMC Construction Equipment): Cat dealer with rental operations across multiple U.S. regions offering earthmoving, power generation, and general construction equipment. Similar regional dealer-led rental model to LCS, though not currently serving the Wisconsin market directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/LincolnContractorsSupply
• YouTubeyoutube.com/@lincolncontractorssupplyin6743/featured
• Facebookfacebook.com/LincolnContractorsSupply
• LinkedInlinkedin.com/in/lcs-marketing-7923742a4
• Instagraminstagram.com/lincolncontractorssupplyinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lincoln Contractors Supply