The Organic Company

What The Organic Company does

The Organic Company ApS is a Danish privately held home-textile business founded in 2007 and headquartered at Østersøvej 28A, 2150 Nordhavn, Copenhagen (CVR 33645422). The company designs and manufactures a portfolio of GOTS-certified 100% organic cotton products spanning kitchen textiles (towels, cloths, oven mitts, aprons, napkins, food bags, tea accessories), bath and wellness (bathrobes, towels, bath mats, wash cloths), bags and storage (tote bags, toiletry bags, laptop sleeves, recycled-paper trays), and meditation/relaxation (mattresses, cushions, layered gauze blankets), with a coordinated set of sub-brands including RECONNECT, FINE, Big Waffle, CALM, Wellness, MILD, and Urban. The core technical differentiator is a proprietary piqué weave for kitchen cloths designed by Italian weaving designer Laura Ruscillo; other constructions include herringbone, terry, and big-waffle weaves. In 2024 the company publicly committed to a three-year transition from GOTS organic certification to the stricter GOTS+ROC+Fairtrade regenerative standard.

The company operates a hybrid go-to-market combining a direct-to-consumer Shopify storefront with global shipping and multi-currency pricing, a Traede-powered B2B wholesale webshop supporting retailers and agents, and a private-label service for qualifying partners. Pricing is unit-based with products ranging from approximately $2.17 (food bag, sale) to $243.60 (meditation mattress), with periodic promotions and free EU delivery over DKK 400. Customer segments are environmentally conscious individual consumers and B2B retailers/agents seeking certified organic stock; marketing relies on content (knowledge blogs), organic social (Instagram, Facebook, Bluesky), and B2B/customer newsletters. Operational scale is small (1-10 employees), with no disclosed funding, parent company, or subsidiaries.

Name

The Organic Company

Legal name

The Organic Company ApS

Website

https://theorganiccompany.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Organic Company is a Danish home-textile company founded in 2007 that designs and sells GOTS-certified organic cotton kitchen, bath, wellness, and meditation products to environmentally conscious consumers via Shopify DTC and to retailers via a B2B wholesale webshop, with a 2024 pivot toward regenerative GOTS+ROC+Fairtrade standards.

Ownership category

akta.pro rank

Product category

Organic Home Textiles

NAICS

Curtain and Linen Mills (31412)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB)

akta.pro secondary industry

Sustainable & Certified Materials (Organic, Recycled, Traceable) (CRAAAMAK)

Keywords

• Organic cotton textiles
• GOTS certified home textiles
• Sustainable kitchen linens
• Organic bathrobes towels
• Danish home textiles

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through their Shopify e-commerce platform with global shipping. Products sold at varying price points with seasonal sales and promotions.
2. B2B Wholesale: Wholesale distribution to retailers through their B2B webshop (app.traede.com) and agent network. Private label opportunities also available for larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Organic Company designs and manufactures GOTS-certified organic cotton home textile products, including kitchen towels and cloths, bathrobes, towels, bags, meditation mattresses and cushions, and curated gift sets. Products are sold direct-to-consumer globally via their Shopify e-commerce website and to retailers via a B2B wholesale webshop, with private label manufacturing available for larger partners.

Product overview

The Organic Company is a Danish-designed home textiles company founded in 2007, offering a comprehensive portfolio of organic cotton home textile products. The company operates a single unified product line centered on sustainable, GOTS-certified organic cotton textiles organized across several sub-brands: FINE (premium bath and kitchen), Big Waffle (waffle-weave multipurpose towels and blankets), Wellness (sauna and spa products), CALM (relaxation textiles), and RECONNECT (wellness-focused personal care). The core product categories include Kitchen and Cooking (kitchen towels, cloths, oven mitts, aprons, food bags, napkins, tea accessories), Bath and Wellness (bathrobes, towels, bath mats, beach towels), Bags and Storage (tote bags, toiletry bags, computer sleeves, trays), Meditation and Relaxation (mattresses, cushions, blankets), and Sustainable Gifts (curated gift sets and packages). All products are made from 100% GOTS-certified organic cotton with a stated commitment to replacing disposable items and poorly produced textiles. The company also offers B2B services including private label manufacturing and a wholesale webshop for retailers.

Differentiator

Problem solved

Functional benefit

Brands

• RECONNECT: A collection featuring products designed for reconnection, including toiletry bags and bathrobes.
• FINE
• Urban
• Big Waffle
• CALM
• Wellness
• MILD

Products and services

• Kitchen Towels Extra-large organic cotton kitchen towels with herringbone weave, offering unrivaled absorbency and lint-free performance; tested and recognized for high functionality. Dimensions: 53 x 86 cm.
• Kitchen Cloths Reusable kitchen cloths woven in proprietary piqué weave design with high functionality, good absorbency, and long service life to replace disposable alternatives. Dimensions: 30 x 35 cm.
• Oven Mitts Protective oven mitts made from GOTS-certified organic cotton, designed for kitchen safety and functionality.
• Aprons Kitchen aprons including Apron with Pocket (Twill) and Creative and Garden Apron (Canvas), available in multiple colors.
• Food Bags Reusable gauze food bags in Large, Medium, and Small sizes designed to replace disposable food storage bags.
• Napkins Everyday cloth napkins in Herringbone weave, sold in packs of 4, available in multiple colors.
• Bathrobes Organic cotton bathrobes across multiple collections including FINE Bathrobe, Wellness Bathrobe, RECONNECT Bathrobe, Big Waffle Bathrobe, and CALM Bathrobe.
• Towels Bath and hand towels including FINE, MILD, and Big Waffle collections, made from GOTS-certified organic cotton.
• Bath Mats Big Waffle Bath Mat (80 x 55 cm) for bathroom use, made from organic cotton.
• Tote Bags Reusable organic cotton tote bags including Big Long Bag for sustainable shopping.
• Toiletry Bags RECONNECT Toiletry bag and RECONNECT Cosmetic bag for travel and personal organization.
• Computer Sleeves Laptop sleeves in 11" and 13" sizes, made from organic cotton for device protection.
• Trays Storage and decoration trays including TRAY BOX SMALL GYO, TRAY BOX MEDIUM TOTORU, TRAY BOX LARGE GYO, and TRAY BOX LARGE TOTORU, made from recycled paper and recycled cotton.
• Meditation Mattresses and Cushions Organic meditation mattresses including Meditation Mattress to go and Meditation Mattress II Canvas, plus relax and meditation cushions for yoga and meditation practice.
• Blankets and Throws Layered gauze blankets (6-Layer Soft Blanket) and Big Waffle Towel and Blanket (150 x 100 cm) serving dual purpose as towel and blanket.
• Gift Sets and Sauna Packages Curated gift collections including FINE Gift Set, Big Waffle Gift Set, Gift set I, Gift set II, ZERO Waste Basic Kit, and Fine/Wellness sauna packages for sauna and winter swimming.
• Tea Accessories Tea Bag Set (Plain Voile) for reusable tea brewing, eliminating need for disposable tea bags.
• Lunch Bags Heavy canvas lunch bags for sustainable food transport, replacing disposable lunch packaging.
• Private Label Manufacturing B2B service offering private label manufacturing for retailers seeking to sell organic cotton home textiles under their own brand, available for larger orders.
• B2B Wholesale Webshop Business-to-business wholesale platform (app.traede.com) where retailers and agents can place orders and access private label opportunities.

Quantifiable outcome

• Products won 'Best in Test' multiple times by expert panels
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Majid Al Futtaim (Carrefour)coreChannel Partner/ Reseller/ DistributorCarrefour UAE, operated by Majid Al Futtaim, stocks The Organic Meat Company Limited (TOMCL) halal-certified meat products. This is a separate company from The Organic Company (Danish home textiles).

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Maggie's Organics: Organic cotton textile manufacturer and brand offering home textiles and apparel. Comparable on certified organic cotton supply chain and finished home textile products.
• The Citizenry: Sustainable home textiles and decor brand with global artisan sourcing. Overlaps on sustainability-led storytelling, organic/natural fibers, and DTC + retail partnerships.
• Coyuchi: US-based DTC brand specializing in GOTS-certified organic cotton bedding, bath, and kitchen textiles. Closely comparable to The Organic Company on certification, product mix, and premium sustainable positioning.
• Boll & Branch: Premium organic cotton home textile brand with sheets, towels, and loungewear. Comparable on certified-organic supply chain, DTC + wholesale model, and premium price architecture.
• Parachute Home: Premium home essentials brand offering towels, bedding, robes, and kitchen linens. Overlaps on minimal-design Scandinavian-adjacent aesthetic, DTC + retail distribution, and premium pricing.
• Brooklinen: DTC premium home textile brand with towels, bedding, robes, and loungewear. Comparable on multi-category organic-leaning home textiles, DTC-first model, and lifestyle branding.
• Hawkins New York: Sustainable home goods brand with organic textiles, bath, and kitchen products. Comparable on sustainability storytelling, organic cotton sourcing, and DTC + wholesale distribution.

Broad incumbents

• IKEA: Global home goods retailer with an extensive kitchen and bath textile assortment. Relevant comparator for category overlap, though IKEA competes primarily on value rather than certified organic positioning.
• Marimekko: Established Finnish design house with broad home textile, kitchen, and lifestyle assortment. Comparable on Nordic design heritage and kitchen textile category, though Marimekko is far larger and uses conventional plus some organic cotton.
• West Elm: Large home goods retailer with a significant organic and sustainable textile assortment (including collaborations). Comparable on kitchen and bath textile category, though West Elm is a broad incumbent rather than a specialist organic brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/The.Organic.Company
• Instagraminstagram.com/theorganiccompany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Organic Company