The Orthopedic Institute of New Jersey

What The Orthopedic Institute of New Jersey does

The Orthopedic Institute of New Jersey (OINJ) is a private, physician-led multi-specialty orthopedic medical practice headquartered in Sparta, New Jersey, serving patients across Morris, Sussex, and Warren counties in northwestern New Jersey. The practice operates five clinical offices (Sparta, Morristown, Randolph, Cedar Knolls, and two Hackettstown sites) and self-identifies as the largest orthopedic practice in northwest New Jersey. OINJ is organized around eight Service Centers of Excellence — Sports Medicine, Women's Sports Medicine, Hand & Upper Extremity, Total Joint (Hip & Knee Reconstruction), Foot & Ankle, Spine, Rheumatology, and Infusion — each led by board-certified specialists delivering surgical and non-surgical musculoskeletal care.

The practice's underlying technology stack is conventional rather than proprietary: clinical operations run on the MEDENT EMR/EHR platform from Community Computer Service, Inc., with patient self-service (scheduling, bill pay, records access) delivered through the oinj.ema.md patient portal, and website instrumentation via Google Analytics. Patient-facing capabilities include on-site x-ray, braces, casts, and splints at orthopedic urgent care sites (Randolph, with urgent care referenced at Morristown and Hackettstown), and extended weekday-evening and weekend-morning urgent care hours. A specialized workers' compensation channel operates through a dedicated coordinator (Courtney Jones), a Doctor Direct Dial service, and Independent Medical Exam / medical-legal services for employers, case managers, and adjusters. Orthopedic rehabilitation and physical therapy are delivered through a partnership with Ivy Rehab Network, which extends OINJ's rehab footprint beyond its own clinics.

OINJ's revenue model is professional services fee-for-service: insurance-billed clinical care across the eight specialty centers, visit-based urgent care revenue, and workers' compensation / IME engagements. Patient out-of-pocket is collected via co-pays and account balances through Visa, MasterCard, and Discover online, by automated phone, or in-office. Distribution is predominantly direct — owned clinics, walk-in urgent care, an online self-serve portal, and an enterprise referral pipeline (workers' comp help desk and physician/hospital liaison). Marketing is content-led, with 30+ condition/treatment blog pages, medically reviewed by OINJ physicians, complemented by PR coverage (NJ Monthly Top Doctors, NJ Herald Readers' Choice), social media (Facebook, X/Twitter, Instagram), community events (Annual Golf Outing with The Elle Foundation, Annual Trainers Conference, OINJ Films Live Well series), and SEO-targeted condition URLs.

Name

The Orthopedic Institute of New Jersey

Legal name

The Orthopedic Institute of New Jersey

Website

https://orthopedicnj.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

The Orthopedic Institute of New Jersey is a private, physician-led multi-specialty orthopedic medical practice operating five clinics and urgent care sites across Morris, Sussex, and Warren counties in northwestern New Jersey, delivering surgical, non-surgical, and workers' compensation musculoskeletal care across eight subspecialty Service Centers.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Services

NAICS

Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC)

akta.pro secondary industries

Hand & Upper Extremity (HLAKALAF), Shoulder & Elbow (HLAKALAI), Foot & Ankle (HLAKALAG), Occupational Medicine & Work Injury Urgent Care Clinics (HLAFADAG)

Keywords

• Orthopedic medical services
• Sports medicine care
• Joint replacement surgery
• Musculoskeletal treatment
• Workers compensation care

Headquarters

HQ city

Sparta

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthopedic professional services (clinical care): Fee-for-service revenue from office visits, evaluations, imaging, injections, physical/occupational therapy, and surgical procedures delivered across multi-specialty Service Centers; both surgical and non-surgical solutions billed to insurance.
2. Orthopedic urgent care services: Walk-in urgent care visits at Randolph (and referenced at Morristown and Hackettstown) for non-life-threatening musculoskeletal injuries — a lower-cost ER substitute generating visit-based revenue and downstream specialist referrals within the practice.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

OINJ is a multi-specialty orthopedic medical practice providing both surgical and non-surgical treatment for musculoskeletal conditions across eight Service Centers of Excellence: Sports Medicine, Women's Sports Medicine, Spine, Infusion, Hand & Upper Extremity, Total Joint, Foot & Ankle, and Rheumatology. The practice also operates orthopedic urgent care centers for walk-in fracture, sprain, and sports injury treatment, and offers specialized workers' compensation medical-legal services across five locations in northwest New Jersey.

Product overview

The Orthopedic Institute of New Jersey (OINJ) is a single, unified multi-specialty orthopedic medical practice platform rather than a software product, organized around the patient's journey across multiple integrated Service Centers (Centers of Excellence): the Sports Medicine Center, Women's Sports Medicine Center, Spine Center, Infusion Center, Hand & Upper Extremity Center, Total Joint Center, Foot & Ankle Center, and Rheumatology Center. Surrounding this core platform are complementary patient-facing services including Orthopedic Urgent Care, Workers' Compensation Services, the OINJ Patient Portal for online bill pay and records access, and Orthopedic Rehabilitation/Physical Therapy delivered in partnership with Ivy Rehab Network. Together these specialty Service Centers and support services form OINJ's comprehensive musculoskeletal care offering across Morris, Sussex, and Warren counties in New Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• Sports Medicine Center: Nationally recognized sports medicine doctors collaborating to develop personal care plans.
• Women's Sports Medicine Center
• Spine Center
• Total Joint Center
• Infusion Center
• Hand & Upper Extremity Center
• Foot & Ankle Center
• Rheumatology Center

Products and services

• Sports Medicine Center Nationally recognized center providing personalized orthopedic care plans for athletes, school athletes, weekend warriors, and retirees with sports-related injuries.
• Women's Sports Medicine Center Specialty center helping female athletes recover from injuries; serving individuals, schools, and sports teams caring for athletes of all ages.
• Spine Center Comprehensive spine center offering operative and non-operative treatment modalities for bulging/herniated discs, neck and back pain, sciatica, spinal stenosis, and spinal trauma.
• Infusion Center Center providing modern and optimal treatments for rheumatologic conditions delivered by knowledgeable and compassionate physicians.
• Hand & Upper Extremity Center Specialized center treating conditions of the hand and upper extremity (shoulder, arm, elbow, wrist) including nerve and tendon repair and entrapment neuropathy.
• Total Joint Center (Hip & Knee Reconstruction) Center providing surgical and non-surgical options for hip and knee disorders including hip replacement, Kinesio taping techniques, pain management, and physical therapy.
• Foot & Ankle Center Center treating a wide range of foot and ankle conditions related to sports, deformities, and trauma, including ankle instability, bunions, sprains, and turf toe.
• Rheumatology Center Specialty center treating musculoskeletal, autoimmune, and connective tissue conditions and rheumatologic disorders including complex cases of systemic lupus or vasculitis.
• Orthopedic Urgent Care Walk-in urgent care for acute and chronic musculoskeletal injuries including fractures, sprains, strains, swollen joints, and dislocations; on-site x-ray, braces, casts, and splints with extended weekday evening and weekend morning hours.
• Workers' Compensation Services Specialized service for work-related orthopedic injuries offering Doctor Direct Dial, workers' compensation coordination, medical-legal services including Independent Medical Exams (IMEs) and Need for Treat Exams, narrative reports, depositions, and trial testimonies.
• OINJ Patient Portal Online patient portal (oinj.ema.md) enabling patients to pay bills 24 hours a day online (accepting Visa, MasterCard, Discover), submit appointment requests, and access healthcare information and resources.
• Orthopedic Rehabilitation and Physical Therapy Orthopedic rehabilitation and orthopedic physical therapy offered in partnership with Ivy Rehab Network, a physical therapy group known for excellence with locations in five states.

Quantifiable outcome

• 10 OINJ physicians selected as 2012 New Jersey 'Top Docs'
• +2 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Ivy Rehab NetworkcoreStrategic or Co-development PartnerIvy Rehab Network is a physical therapy group 'known for excellence, with locations in five states.' Warren County page references OINJ offering orthopedic rehabilitation and orthopedic physical therapy in partnership with Ivy Rehab Network, extending OINJ's rehab footprint beyond its own clinics.
• The Elle FoundationminorGTM or Marketing PartnerCo-hosted the 3rd Annual Golf Outing with OINJ (news item dated July 10, 2025). The Elle Foundation appears to be a community/charitable partner for joint fundraising and awareness events.
• MEDENT (Community Computer Service, Inc.)coreTechnology or IntegrationMEDENT is the EMR/EHR platform OINJ uses across the practice: Call Center Associates enter data into the MEDENT EMR, Certified Medical Assistants use it for clinical documentation and electronic order entry, and patients access it via the patient portal at oinj.ema.md.
• eDesignminorImplementation/ SI/ Consulting PartnerWebsite by eDesign (edesign.bg) — credited in the site footer as the website design/development vendor.
• Courtney Jones (Workers' Compensation Coordinator)coreOthersNamed internal liaison for workers' compensation cases (Phone: 908-767-0139); handles referrals, case managers, and adjusters. Not a third-party partnership but a named operational contact channel.

Scale indicators7 records

Recent moves2 records

Direct peers

• Rothman Orthopaedic Institute: Large multi-specialty orthopedic physician group headquartered in Philadelphia with significant NJ presence; offers the same orthopedic surgery, sports medicine, and sub-specialty care model that OINJ operates, and competes directly for NJ referrals and employer contracts.
• The Centers for Advanced Orthopaedics: Mid-Atlantic orthopedic group formed via roll-up of independent practices; directly comparable to OINJ as a multi-specialty, multi-location orthopedic physician organization with similar service-center sub-specialization.
• Tri-County Orthopedics: New Jersey-based multi-specialty orthopedic practice serving the northern NJ market; competes with OINJ in similar geographies and offers overlapping sub-specialties (sports medicine, joint, spine, hand).
• Premier Orthopaedic Associates: Southern NJ multi-specialty orthopedic group providing sports medicine, joint replacement, and spine care; comparable physician-led, multi-location orthopedic practice with similar service-center structure.
• New Jersey Orthopaedic Institute: New Jersey-based orthopedic practice offering similar sub-specialty orthopedic surgery and sports medicine services; competes for the same patient base in northern NJ.

Broad incumbents

• Hospital for Special Surgery: Nationally leading orthopedic specialty hospital expanding ambulatory and physician-office presence across the NY/NJ metro; competes for tertiary orthopedic referrals and increasingly for routine sub-specialty cases in OINJ's geography.
• Atlantic Health System Orthopedics: Integrated NJ health system with hospital-employed orthopedic surgery service lines in the same Morris/Sussex/Warren county footprint; competes on payer contracts and employer relationships.
• ATI Physical Therapy: Large national physical therapy chain with significant NJ presence; competes with OINJ's rehabilitation services offering and increasingly partners with orthopedic groups, making it a comparable adjacent player in MSK care delivery.
• Riverside Medical Group / Hackensack Meridian Orthopedics: Large NJ hospital system with extensive orthopedic service lines including urgent care and sports medicine; competes with OINJ for patients and payer contracts across northern New Jersey.

Emerging players

• Ivy Rehab Network: Multi-state physical therapy network already partnered with OINJ; relevant as the post-acute rehabilitation channel and as a broader MSK/PT competitor exploring orthopedic-adjacent services.

Market position

Strengths5 records

Weaknesses5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/orthopedic_nj
• Facebookfacebook.com/pages/The-Orthopedic-Institute-of-New-Jersey/101827319894471
• Instagraminstagram.com/orthopedic_nj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Orthopedic Institute of New Jersey