Findus Sverige

What Findus Sverige does

Findus Sverige AB is a Swedish frozen food producer and brand, operating as a wholly-owned subsidiary of the Nomad Foods Group, a pan-European frozen food conglomerate. Founded in 1941 and headquartered in Bjuv, Sweden, with an additional office in Malmö, the company employs approximately 400 co-workers across the Nordic region. Findus pioneered frozen food in Sweden in 1945 and is credited with coining the Swedish term "djupfryst" (deep-frozen). Its product portfolio spans fish (MSC/ASC-certified cod, salmon, pollock-based fish fingers and burgers), vegetables (including the proprietary Ebba pea variety grown in Dalsland), single-portion and multi-portion ready meals, chicken dishes, snacks, bakery items, and vegetarian options under its Green Cuisine line. The company also operates a Special Foods division producing texture-modified food for dysphagia patients and nutrient-dense products for healthcare institutions.

The core technology is industrial deep-freezing: products are blanched and flash-frozen within hours of harvest or catch at -18 to -20°C, preserving nutritional content, flavor, vitamins, and minerals while enabling year-round availability. Findus also runs a dedicated agricultural R&D function (RDQ Nordics) that developed the Ebba pea variety in the 1950s and continues to invest in pea breeding and cultivation. The company's go-to-market is sales-led and operates through two channels: (1) consumer packaged frozen foods sold via mainstream Swedish grocery retail chains, and (2) a dedicated Foodservice division selling directly to restaurants, catering companies, and institutional kitchens including hospitals and care facilities. Findus is the market leader in Sweden in frozen vegetables, fish, and ready meals.

Revenue mechanics are conventional CPG wholesale: Findus sells branded SKUs to grocery retailers and directly to foodservice accounts at negotiated wholesale terms; consumer retail prices are set by retailers and not disclosed publicly. The company is a privately held subsidiary with no independent external investors or public listing. Its geographic footprint is strictly domestic — the website is restricted to Swedish consumers, and the company operates as part of a broader Nordic cluster within Nomad Foods Europe.

Name

Findus Sverige

Legal name

Findus Sverige AB

Website

https://findus.se

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Findus Sverige is a Swedish frozen food producer and brand, subsidiary of the Nomad Foods Group, selling fish, vegetables, ready meals, snacks, and a Special Foods line to Swedish households via grocery retail and to professional kitchens via a dedicated Foodservice division.

Ownership category

akta.pro rank

Product category

Frozen Foods

NAICS

Frozen Specialty Food Manufacturing (311412), Seafood Product Preparation and Packaging (31171), Frozen Food Manufacturing (31141)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industries

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI), Frozen Entrées & Complete Meals (CRADADAA), Frozen Meat, Poultry & Seafood Wholesale (AFAIAHAF)

Keywords

• Frozen food products
• Frozen fish seafood
• Frozen vegetables
• Frozen ready meals
• Foodservice supply

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer packaged frozen foods retail: Findus generates revenue through selling frozen food products (fish, vegetables, ready meals, snacks) to Swedish consumers via retail grocery stores. Products are sold as consumer packaged goods through mainstream Swedish food retail channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Findus Sverige manufactures and sells frozen food products in Sweden across categories including fish (cod, salmon, pollock-based fish fingers and burgers), vegetables (Swedish peas, wok mixes, oven vegetables), ready meals (single-portion pasta, curry, chicken dishes), snacks (pizza pockets), and a Special Foods line for dysphagia patients. Products are sold as consumer packaged goods through mainstream Swedish grocery retail and through a dedicated Foodservice division serving restaurants, catering companies, and healthcare institutions.

Product overview

Findus Sverige is a frozen food company offering a diverse portfolio of frozen products. The core product categories include fish products (cod, salmon, fish fingers, fish burgers), vegetables (peas, wok vegetables, oven vegetables), ready meals (single portions and multi-portions), chicken dishes, bakery items, snacks, and Green Cuisine vegetarian options. The products are designed for everyday Swedish family meals with a focus on sustainability (MSC/ASC certified fish), convenience (quick preparation), and nutrition. Founded in 1941, the company pioneered frozen food in Sweden and maintains products like the beloved 'Ebba' pea variety developed since the 1950s.

Differentiator

Problem solved

Functional benefit

Brands

• Ebba: A pea variety named after the research director's wife, used for Findus Swedish peas since the 1950s.
• Special Foods

Products and services

• Fish & Crisp Fish Burger Crispy fish burgers made with Alaska pollock - easy to prepare, designed for a quick Friday family meal. Sold as consumer packaged frozen food via Swedish retail.
• Fish & Crisp Originalen Crispy fish fillet from sustainable catch - a quick dinner product with high protein content, sold as consumer packaged frozen food via Swedish retail.
• Frasiga Fiskpinnar Crispy fish fingers made with MSC-certified pollock, suitable as a dinner or snack. Sold as consumer packaged frozen food via Swedish retail.
• Torskfilé MSC White, juicy MSC-certified cod fillet rich in protein and omega-3, caught in the North Atlantic and quickly frozen after catch. Sold as consumer packaged frozen food via Swedish retail.
• ASC Certifierad Laxfilé ASC-certified skinless salmon fillet, protein-rich and high in omega-3, responsibly farmed. Sold as consumer packaged frozen food via Swedish retail.
• Fina Filéer Av Torsk MSC Fine MSC-certified cod fillets from healthy Arctic seas, quickly frozen after catch to preserve quality. Sold as consumer packaged frozen food via Swedish retail.
• Thai Chicken Red Curry Flavorful Thai curry with tender chicken and coconut, sold as a multi-portion frozen ready meal via Swedish retail.
• Svenska Ärter Sweet, nutritious Swedish peas from Dalsland, flash-frozen at their peak and available year-round. Sold as consumer packaged frozen vegetables via Swedish retail.
• Svenska Små Fina Ärter (Ebba variety) Sweet peas from Findus's proprietary Ebba variety, grown in Dalsland, with only the finest peas from the top of the plant selected. Sold as consumer packaged frozen vegetables via Swedish retail.
• Wok Classic Style Big Pack Colorful frozen wok vegetable mix in family-size packaging, quick to cook and packaged in 50% recycled plastic. Sold as consumer packaged frozen vegetables via Swedish retail.
• Frozen Take Away Kyckling Linguine Single-portion creamy linguine with chicken and vegetables, ready in 6 minutes for hectic weekdays. Sold as a frozen ready meal via Swedish retail.
• Pizza Pockets Tre Ostar Quick frozen pizza pockets filled with three types of cheese, ready in two minutes. Sold as a frozen snack via Swedish retail.
• Foodservice Supply (Professional Kitchens) Dedicated B2B supply of frozen ingredients and ready meals to restaurants, catering companies, and institutional kitchens in Sweden, with portion control and reduced preparation time as key benefits.
• Special Foods (Dysphagia and Nutrient-Dense Range) Texture-modified food products for people with chewing and swallowing difficulties (dysphagia), plus enriched nutrient-dense food, supplied primarily to healthcare facilities via the Foodservice channel.

Quantifiable outcome

• 73% of Swedish food habits and purchases have been influenced by social media
• +4 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Nomad FoodsparentOthersFindus Sverige is owned by Nomad Foods, a major European frozen food company. Nomad Foods is a pan-European frozen food company with operations across multiple countries. Findus operates as part of the Nomad Foods Group structure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Iglo Group: Sister brand under Nomad Foods selling frozen fish, vegetables and ready meals across continental Europe. Directly comparable as a frozen-food consumer brand with overlapping product mix and shared corporate platform.
• Birds Eye: Nomad Foods-owned UK/Ireland frozen-food brand with fish fingers, frozen vegetables and ready meals. Closest category-by-category analogue to Findus Sverige, differing only by geography.
• Bonduelle: French-headquartered frozen and canned vegetable specialist with European retail presence. Highly comparable in frozen vegetables and prepared vegetable meals, with similar sustainability-led positioning and retail-channel focus.

Broad incumbents

• McCain Foods: Global frozen-food incumbent with broad portfolio (potato products, frozen meals, vegetables). Comparable manufacturing scale, retail relationships, and frozen-category breadth but far larger and more diversified than Findus.
• Green Giant (B&G Foods): Established North-American/European frozen-vegetables and frozen-meals brand. Comparable product mix in frozen vegetables and prepared meals, with a wider geographic footprint but narrower recent category focus.
• Orkla Foods: Nordic branded consumer-foods conglomerate. Competes with Findus across frozen and ambient categories through multiple Swedish/Nordic brands, sharing retail customers and similar foodservice exposure.

Regional players

• Felix (Orkla): Iconic Swedish food brand (ketchup, condiments, ready meals) sold through the same mainstream Swedish grocery retailers as Findus. Comparable as a Sweden-focused CPG brand competing for the same household meal occasions.
• Apetit: Finnish frozen and prepared-vegetable producer with Nordic retail and foodservice presence. Comparable in frozen vegetables, vegetable-based meals and sustainable-sourcing positioning, though operating from a different Nordic market.
• Findus Group (other markets): Use of the 'Findus' brand in other European markets (e.g. UK/Italy/Switzerland historically). Functionally separate entities, but offers a direct benchmark for brand-led frozen-food positioning in adjacent geographies.

Others

• ICA Sverige: Sweden's largest grocery retailer and significant private-label producer, including own-brand frozen meals and vegetables. Functions as both a key customer and a competitive threat via ICA's private-label frozen range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/findus_se
• Facebookfacebook.com/findussverige
• LinkedInlinkedin.com/company/findus

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Findus Sverige