What Conexia does

Conexia Educação S.A. is a Brazilian K-12 educational technology company and a wholly-owned subsidiary of Grupo SEB (Sistema Educacional Brasileiro), Brazil's largest Basic Education group with approximately 60 years of operating history. Founded in 2018 and headquartered in Ribeirão Preto, São Paulo, the company provides an integrated educational ecosystem to more than 400 partner schools and over 200,000 students in Brazil, with international reach into 30+ countries through its parent group's majority stake in Maple Bear Global Schools.

The platform portfolio is anchored by the AZ Plataforma de Aprendizagem, a learning management system covering Early Childhood Education through Pré-Vestibular, complemented by High Five (immersive bilingual education), My Life (socio-emotional education co-developed with Instituto Ayrton Senna), AZ Bilingual School, and Conexia LEX, a single-login integration layer. Specialized modules include TATI (an AI-based ENEM and vestibular tutor), MAPA (personalized learning paths), AZ+ (learning-gap remediation), Educacross (a gamification platform with over 20 million completed challenges), and Ubbu (digital fluency). All content is aligned with Brazil's BNCC curriculum and the Novo Ensino Médio reform.

Conexia monetizes primarily through annual institutional subscriptions licensed per school or per student, augmented by teacher training and professional development services and a consumer-facing e-commerce store (Loja Conexia) for supplementary materials. Go-to-market is sales-led, with educational consultants reaching private-school administrators via direct outreach, an inbound "Fale com um Especialista" funnel, major education fairs such as Bett Educar, and leveraging Grupo SEB and Maple Bear networks for channel distribution.

Name

Conexia

Legal name

Conexia Educacao S.A.

Website

https://conexia.com.br

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Conexia Educação is a Brazilian K-12 EdTech and wholly-owned subsidiary of Grupo SEB that delivers an integrated platform (AZ, High Five, My Life, TATI, Conexia LEX) to more than 400 private schools and 200,000+ students in Brazil, with international reach in 30+ countries through Maple Bear.

Ownership category

akta.pro rank

Product category

K-12 Education Technology Platforms

NAICS

Educational Support Services (611710), Educational Support Services (61171), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Classroom & Institutional Language Learning Platforms (Schools/Universities) (EDAFAOAI), Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD), Digital Learning, EdTech Enablement & Connectivity for Education (BPADAKAH)

Keywords

• K-12 education solutions
• Learning management systems
• Bilingual education programs
• Socio-emotional learning
• Educational technology platforms

Headquarters

HQ city

Ribeirão Prêto

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Educational Solutions Licensing: Conexia generates revenue by licensing its educational solutions (platforms, content, methodologies) to partner schools. Schools pay for access to the complete ecosystem including AZ Platform, High Five, My Life, and other solutions. Pricing is typically per-student or institutional subscription based on school size and selected solutions.
2. Professional Development Services: Conexia provides teacher training and professional development services to partner schools, offering workshops, seminars, and ongoing pedagogical support as part of their educational ecosystem offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Conexia Educação provides an integrated educational technology ecosystem for K-12 private schools in Brazil, combining the AZ Plataforma de Aprendizagem learning management system, High Five bilingual education, My Life socio-emotional learning, and AI/gamification tools (TATI, Educacross, MAPA, AZ+). The company licenses these solutions to over 400 schools and reaches 200,000+ students, supplementing the offering with teacher training and Conexia LEX as a unified access platform.

Product overview

Conexia Education offers a comprehensive educational solutions ecosystem, primarily organized around four core product brands: AZ Plataforma de Aprendizagem (complete educational system from Early Childhood to Pre-Vestibular with personalized learning), High Five Bilingual School (immersive bilingual education), My Life Educação Socioemocional (socio-emotional education in partnership with Instituto Ayrton Senna), and AZ Bilingual School (integrated bilingual and high-performance model). These are complemented by specialized AI and digital tools including TATI (AI tutoring platform), Educacross (gamification), MAPA (personalized learning paths), AZ+ (learning gap remediation), Ubbu (digital fluency), and Conexia LEX (unified access platform). The company also operates ConexiaLabs, an open innovation program for edtech startups. Solutions are delivered to schools through partnerships with Grupo SEB, Maple Bear, and over 400 partner schools across Brazil and 30+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Plataforma AZ de Aprendizagem: Complete learning platform for education from kindergarten to high school with personalized learning paths and digital resources.
• High Five Bilingual School
• My Life Educação Socioemocional
• Ubbu

Products and services

• AZ Plataforma de Aprendizagem Complete educational solution from Early Childhood Education to High School, focused on integral, personalized, and high-performance learning. Licensed to schools throughout Brazil.
• High Five Bilingual School Bilingual education program providing immersive English experience through daily natural language acquisition, aligned with UNESCO pillars for 21st-century citizen formation. Delivered to partner schools.
• My Life Educação Socioemocional Socio-emotional education program co-developed with Instituto Ayrton Senna that promotes healthy life-project construction for adolescents in the final years of elementary and high school, aligned with BNCC.
• AZ Bilingual School Integrated ecosystem combining bilingual education and academic high performance, including socio-emotional development, financial education, technology, and global competencies in a single school model.
• Conexia LEX Unified access platform that provides single-login entry to all Conexia educational solutions and embeds Zoom for secure, pre-scheduled live classes with automatic student notifications.
• TATI (Inteligência Artificial Educacional) AI-powered tutoring platform that assists students in achieving strong results in ENEM and vestibular exams through text-based intelligent tutoring and personalized study recommendations.
• Educacross Gamification platform for mathematics with over 20 million challenges completed, using educational games and AI to improve student engagement and external assessment performance.
• Ubbu Digital fluency program focused on developing technology and digital skills in students, distributed through the Conexia store.

Quantifiable outcome

• 20%+ improvement in external assessment performance in first year using Educacross gamification
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Instituto Ayrton SennacoreStrategic or Co-development Partner · 1 January 2020Conexia partnered with Instituto Ayrton Senna to develop My Life, a socio-emotional education program aligned with BNCC. The program focuses on helping students develop healthy life projects, emotional intelligence, and social skills. The partnership brings scientific credibility and pedagogical expertise to the socio-emotional education component of Conexia's ecosystem.
• ZoomcoreTechnology or Integration · 1 January 2020Conexia integrated Zoom's video conferencing platform into its LEX system to enable secure, structured live classes for partner schools. The partnership provides schools with enterprise-grade video capabilities including pre-scheduled recurring classes, automatic student notifications, class分组, and up to 49 video participants. This addresses the need for professional distance learning during and beyond the pandemic.
• Grupo SEB (Sistema Educacional Brasileiro)flagshipOthersConexia is a company of Grupo SEB, the largest K-12 education group in Brazil with 60 years of experience. This parent company relationship provides Conexia with access to Grupo SEB's network of schools, educational expertise, brand credibility, and financial backing for expansion.
• Maple Bear Global SchoolsflagshipChannel Partner/ Reseller/ DistributorGrupo SEB acquired 70% of Maple Bear in 2020, making it the largest shareholder of this Canadian bilingual school network present in 30+ countries. Conexia provides educational solutions to Maple Bear schools, benefiting from this international distribution partnership.
• Edtechs via ConexiaLabsminorStrategic or Co-development PartnerConexia launched ConexiaLabs, an open innovation program that connects the company with educational technology startups. The program seeks startups in areas like financial education, online tutoring, student e-portfolios, metaverse, AI, and IoT. Selected startups gain access to Conexia's ecosystem of 200,000+ students for testing and scaling their solutions.
• Veja MagazineminorGTM or Marketing PartnerRede AZ (Conexia brand) partnered with Veja magazine for coverage of ENEM exam day, providing expert analysis and educational content partnership during one of Brazil's most important student assessments.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• Maple Bear Global Schools: Canadian bilingual school franchise network in 30+ countries, 70%-owned by Grupo SEB. Sister entity to Conexia within the same corporate group and a key international distribution channel for Conexia's solutions.

Direct peers

• Geekie: Brazilian EdTech focused on K-12 personalized learning, AI-driven study plans, and ENEM/vestibular prep. Overlaps directly with Conexia's TATI and MAPA offerings, both targeting adaptive learning and high-stakes exam outcomes.
• Eleva Educação: Brazilian K-12 platform serving private schools with proprietary curriculum, teacher training, and digital learning tools — directly comparable to Conexia's integrated offerings and school partner model.
• Evolucional: Brazilian EdTech offering K-12 assessment, curriculum alignment, and learning analytics to schools. Comparable to Conexia on the data-driven instruction and BNCC alignment dimension of the offering.
• Positivo (Grupo Positivo): One of Brazil's largest K-12 educational solutions providers, offering an integrated teaching system (didactic materials, teacher training, technology platforms) to private schools nationally — directly comparable to Conexia's AZ Platform ecosystem.

Emerging players

• Mapa Educação: Brazilian education platform providing curriculum, teacher training, and digital tools to private schools — a more recent but rapidly growing competitor in the same school-licensing model as Conexia.
• Khan Academy: Nonprofit global K-12 learning platform with growing AI tutoring (Khanmigo) and BNCC-aligned content. A free or low-cost alternative to Conexia's paid platform that schools may layer on or substitute for paid offerings.

Broad incumbents

• Cogna Educação (Kroton/Anglo/COC/Pitágoras): Brazil's largest education conglomerate operating the COC, Anglo, and Pitágoras K-12 brands and Saber elementary system. Comparable to Conexia as a comprehensive K-12 content + technology provider at significant scale, though broader in scope across higher education and services.
• Canvas by Instructure: Global LMS used widely in K-12 and higher education. Comparable to Conexia's AZ Platform and LEX on the learning management and digital classroom dimension, though not a content provider in the same way.
• Pitagoras / SOMOS Educação: Long-established Brazilian K-12 educational solutions company (part of Cogna group) with K-12 teaching systems, digital platforms, and teacher training — comparable breadth and school-licensing model to Conexia's AZ platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/conexiaeducacao
• Facebookfacebook.com/conexiaeducacao
• LinkedInlinkedin.com/company/conexiaeducacao
• Instagraminstagram.com/conexiaeducacao
• Xx.com/ConexiaEducacao

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conexia