Skill Circle

Name

Skill Circle

Legal name

HNI IDEA VENTURES PRIVATE LIMITED

Website

https://skillcircle.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Course Fees: Primary revenue stream from digital marketing, data science, and e-commerce marketing courses with tiered pricing based on program depth (foundation, skill degree, masters, diploma). Courses range from short-term 30-hour programs to 11-month diplomas with placement support.
2. E-Commerce Marketing Course: Specialized course covering marketplace optimization, Amazon/Flipkart/Shopify management, and D2C brand marketing with hands-on projects
3. Franchisee Revenue: SkillCircle operates a franchise model allowing entrepreneurs to open SkillCircle training centers across India, generating revenue through franchise fees and ongoing operations
4. Certification Programs: Revenue from IBM, Meta, and IIT Patna Vishlesan I-HUB Foundation certification programs offered as part of or alongside course offerings

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Skill Circle is an Indian digital skills training institute that sells job-oriented digital marketing, data science, and AI-native certification programs through 14+ physical training centers and live online classes across India. Course offerings range from 30-hour short courses to an 11-month diploma with paid internship, paired with IBM, Meta, and IIT Patna Vishlesan I-HUB Foundation credentials. The institute bundles training with a 100% placement guarantee, hands-on practice on 50+ industry tools, and access to 700+ hiring partners via the JobCircle portal.

Product overview

Skill Circle is an Indian EdTech company operating as a digital skills institute with two primary offerings: structured educational programs and free online SEO tools. The educational portfolio includes short courses (SEO Specialist, Performance Marketing, E-Commerce Marketing), programs ranging from 3-month Foundation to 11-month Diploma in Digital Marketing, and Data Science programs including Masters and Skill Degree. Premium certifications in collaboration with IIT Patna Vishlesan I-HUB Foundation provide AI-native credentials in Digital Marketing and Data Science & Analytics. The company also offers IBM and Meta certifications. Complementing the courses are free digital marketing tools including a Word Counter, Keyword Density Checker, Schema Markup Generator, SERP Snippet Previewer, and Robots.txt Generator, along with skill assessment quizzes for Google Ads, Meta Ads, SEO, and other topics.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO Specialist Course A 30-hour short course covering SEO fundamentals, on-page and off-page optimization techniques, and certification preparation for learners building entry-level SEO skills. Targeted at students, working professionals, and entrepreneurs wanting practical organic search expertise with 5+ recognized certifications.
• Performance Marketing Course A 30-hour short course focused on paid advertising strategies using Meta and Google Ads platforms, covering campaign setup, budgeting, targeting, optimization, and Meta Blueprint-aligned certifications. Designed for learners and business owners wanting to execute paid campaigns in-house.
• Advanced E-Commerce Marketing Course A 30+ hour classroom program covering e-commerce marketing across Amazon, Flipkart, Shopify, and WooCommerce platforms, including marketplace advertising, product listing optimization, Google Shopping campaigns, social media marketing, email automation, and WhatsApp marketing. Targeted at D2C founders, marketplace sellers, and marketers wanting hands-on projects.
• Foundation in Digital Marketing A 3-month beginner-friendly program covering the fundamentals of digital marketing for those with no prior experience, providing foundational knowledge across core channels and 5+ globally recognized certifications. Designed as an entry point into the institute's longer-format programs.
• Skill Degree in Digital Marketing A 4–6 month advanced program with live projects and a 1-month specialization track in E-Commerce or Performance Marketing, plus 5+ case studies of top brands and 2 capstone projects. Aimed at learners pursuing applied digital marketing mastery with placement backing.
• Masters in Digital Marketing An 8-month advanced marketing program with specialization in paid marketing, designed for professionals seeking in-depth expertise in digital marketing strategies and execution, with placement support tied to the JobCircle portal.
• Diploma in Digital Marketing An 11-month comprehensive diploma program featuring advanced training and 2 months of paid in-house internship for practical industry experience, with placement support under the JobCircle partner network. Fees range between ₹25,000 to ₹80,000 depending on location and program specifics.
• Skill Degree in Data Analytics A 4-month program covering Excel, SQL, and Power BI for data analytics, part of the Skill Circle School of Data Science curriculum aimed at entry-level analytics roles.
• Masters in Data Science An advanced data science program covering Python, machine learning, and AI as part of the Skill Circle School of Data Science, for students seeking expertise in data science and analytics with applied project work.
• Executive Certification in AI-Native Digital Marketing An IIT Patna Vishlesan I-HUB Foundation certified executive program designed to build real-world skills in AI-powered digital marketing through practical learning and expert-led sessions, with admission letter, ID card, lifetime certificate validity, and access to elite alumni network.
• Executive Certification in AI-Native Data Science & Analytics A 10–12 month industry-driven executive certification co-developed with the IIT Patna Vishlesan I-HUB Foundation, focused on AI, Machine Learning, and Data Science through hands-on learning, 1:1 doubt support, 11 case studies, and 20 expert sessions, with lifetime certificate validity and elite alumni access.
• IBM Certification IBM-certified digital marketing and data science courses offered through Skill Circle's official IBM education partnership, providing globally recognized professional credentials for graduates pursuing roles with the 700+ partner employer network.
• Meta Certification Meta Blueprint certified digital marketing courses covering Facebook Ads, Instagram marketing, and Meta advertising platforms, delivered through Skill Circle's status as the only Meta-certified digital marketing course provider in Connaught Place, recognized by hiring companies across India.
• SkillCircle Franchise Program A franchise licensing program that allows entrepreneurs to operate SkillCircle-branded training centers across India under a standardized curriculum and brand guidelines, generating franchise fees and ongoing operational revenue for both the operator and Skill Circle.

Quantifiable outcome

• Up to ₹12 LPA highest package offered to graduates, with freshers earning ₹3.5–8 LPA
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IBMcoreStrategic or Co-development PartnerIBM provides official certification programs for SkillCircle students in digital marketing and data science tracks. The IBM certification is recognized by 700+ hiring partners and adds credibility to graduates' profiles. SkillCircle is listed as official IBM education partner offering IBM-certified courses.
• Meta (Facebook)coreStrategic or Co-development PartnerMeta provides official Blueprint certifications for digital marketing courses covering Facebook Ads, Instagram marketing, and Meta advertising platforms. SkillCircle is the only institute in Connaught Place offering official Meta Blueprint certified digital marketing course. Certifications are recognized by 700+ hiring companies.
• IIT Patna Vishlesan I-HUB FoundationcoreStrategic or Co-development PartnerIIT Patna Vishlesan I-HUB Foundation is a Technology Innovation Hub focused on Artificial Intelligence, Data Science, and emerging technologies. They co-develop executive certification programs with SkillCircle including Executive Certification in AI-Native Digital Marketing and AI-Native Data Science & Analytics. Students receive IIT-affiliated certificates with lifetime validity, admission letters, ID cards, and access to elite alumni network.
• GooglecoreStrategic or Co-development PartnerSkillCircle holds official Google Partner status and provides Google Ads certifications as part of the curriculum. Students prepare for Google Ads certification during training covering search, display, shopping, and remarketing ads.
• NASSCOMminorStrategic or Co-development PartnerSkillCircle is associated with NASSCOM, India's IT industry body, for digital skills training and curriculum alignment with industry standards.
• 700+ Placement PartnerscoreGTM or Marketing PartnerStrong corporate network of 700+ companies actively hiring SkillCircle graduates including Zomato, Urban Company, OYO, Moglix, GroupM, iProspect, DentsuWebchutney, Paytm, and 200+ digital agencies in Delhi NCR. These companies participate in campus placements and job fairs organized by SkillCircle's JobCircle portal.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Digital Vidya: India-based digital marketing training institute offering online and in-person courses with placement support, directly competing with SkillCircle for the same Indian learner segments in SEO, social media, and performance marketing.
• IIDE (Indian Institute of Digital Education): Mumbai-headquartered digital marketing training institute with offline + online programs and strong placement claims, competing head-on with SkillCircle's flagship digital marketing diploma and postgraduate courses.
• Simplilearn: Large, venture-backed digital-skills training platform covering digital marketing, data science, and AI, with a strong India presence and university-aligned certificates — directly comparable to SkillCircle's portfolio depth.
• upGrad: Indian higher-education and digital-skills provider offering online digital marketing and data science programs with placement support; competes with SkillCircle for working-professional and fresher segments.
• Great Learning: India-focused digital and data-science education provider with university-affiliated certificates and placement support; mirrors SkillCircle's data-science school and digital-marketing stack at higher price points.
• Manipal ProLearn: University-affiliated online learning arm offering digital marketing and data analytics certificate programs, targeting the same Indian working-professional learner that SkillCircle addresses.

Broad incumbents

• NIIT: Long-established Indian vocational and IT training incumbent with physical centers nationwide; overlaps with SkillCircle's franchise-driven offline model and digital-marketing curriculum, though NIIT is a much broader training portfolio.
• Coursera: Global MOOC platform offering university and Google/Meta digital marketing specializations; competes with SkillCircle's online segment for self-paced learners, though largely online-only and international.
• Udemy: Global marketplace of on-demand courses including thousands of digital marketing titles; serves as a long-tail alternative for SkillCircle's online self-paced audience but lacks placement and certification depth.

Regional players

• Emeritus: India-and-Asia-focused online executive education partner of global universities offering digital marketing and data programs; adjacent overlap with SkillCircle's IIT Patna executive certification track at higher price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/skillcircleteam
• YouTubeyoutube.com/@SkillCircle
• Facebookfacebook.com/skillcircleofficial
• LinkedInlinkedin.com/company/skillcircle
• Instagraminstagram.com/skillcircle

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Skill Circle