What Galvanized Media does

Galvanized Media is a privately held, founder-owned digital media company founded in 2013 by David Zinczenko, operating a portfolio of branded content properties in the health, wellness, fitness, food, and lifestyle categories. The company's owned-and-operated brand portfolio includes Eat This, Not That! (the world's #1 nutrition website, 110M+ annual users), Best Life (lifestyle and entertainment), Celebwell (celebrity wellness), Body Network (fitness), Travelicious (travel, launched 2020), ETNT Mind+Body, ETNT! Health (medical content written by doctors from Yale and Mount Sinai), and HelloGiggles — collectively reaching over 350 million global readers annually and approximately 25 million monthly unique visitors per Comscore. Content is produced by credentialed journalists and vetted by a 24-member Medical Expert Board, with a deliberate positioning around human-authored, expert-reviewed material rather than AI-generated content.

The business model is primarily advertising-led: approximately 70% of revenue derives from programmatic digital advertising across the brand portfolio, 25% from content syndication partnerships with MSN.com and the Dotdash Meredith Digital Network, with secondary streams from book royalties via Simon & Schuster (8M+ copies of the Eat This, Not That! series sold worldwide), affiliate referral commissions, and a Galvanized Strategies branded content studio serving enterprise clients such as Tiffany & Co. and Burberry Fragrance. Distribution extends beyond owned websites through MSN syndication, Dotdash Meredith Digital Network and AllRecipes Network inclusion, a Cadence13-distributed podcast, a quarterly print magazine on 80,000 US newsstands, and a custom adaptive workout app previously built for Ralph Lauren's PoloTech smartshirt.

The company is fully owned by David Zinczenko, with no disclosed institutional investors, and is described as profitable. It ranked #1747 on the 2022 Inc. 5000 with 352% three-year revenue growth, among the top 40 multiplatform sites measured by Comscore, and operates with approximately 30-35 full-time employees from a Palm Beach, Florida headquarters (legal entity in New York). Distribution leverage with platform partners (MSN, Dotdash Meredith) is both a reach advantage and the primary concentration risk.

Name

Galvanized Media

Legal name

Galvanized Brands, LLC

Website

https://galvanized.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Galvanized Media is a privately held digital publisher operating a portfolio of health, wellness, food, and lifestyle brands including Eat This, Not That!, Best Life, and Celebwell, reaching 350 million+ global readers via programmatic advertising, content syndication through MSN and Dotdash Meredith, book royalties, and branded content services.

Ownership category

akta.pro rank

Product category

Digital Health and Wellness Publishing

NAICS

Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Representatives (541840)

SIC

Miscellaneous Publishing (2741), Services-Advertising Agencies (7311)

akta.pro primary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

akta.pro secondary industry

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)

Keywords

• Digital media publishing
• Health and wellness content
• Lifestyle editorial brands
• Branded content studio
• Content syndication

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Programmatic Advertising: Primary revenue source at approximately 70% of total revenue. Automated digital advertising sales across the company's portfolio of health and wellness websites.
2. Content Syndication: Approximately 25% of revenue from content syndication partnerships such as MSN.com and Dotdash Meredith network.
3. Book Publishing: Partnership with Simon & Schuster for book distribution including Eat This, Not That! series, Zero Belly Diet franchise, and other health/fitness titles.
4. Affiliate Fees: Commission revenue from affiliate links within content when readers make purchases.
5. Branded Content Studio: Galvanized Strategies branded content studio creates custom campaigns for external brands, combining editorial and advertising expertise.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Galvanized Media publishes a portfolio of owned digital health, wellness, fitness, nutrition, lifestyle, and travel media brands—including Eat This, Not That!, Best Life, Celebwell, Body Network, Travelicious, ETNT Mind+Body, ETNT! Health, and HelloGiggles—reaching more than 350 million readers globally. Revenue comes from programmatic advertising, content syndication through Dotdash Meredith and MSN, book publishing royalties via Simon & Schuster, affiliate commissions, and a B2B branded content studio called Galvanized Strategies that creates custom campaigns for enterprise clients.

Product overview

Galvanized Media is a digital media publishing company operating a portfolio of health, wellness, and lifestyle brands. The core offering consists of multiple branded digital properties — Eat This, Not That! (world's #1 nutrition website), Best Life (lifestyle and entertainment), Celebwell (celebrity health), Body Network (fitness), Travelicious (travel), ETNT Mind+Body (fitness and wellness), ETNT! Health (medical content), and HelloGiggles (lifestyle) — collectively reaching over 225 million readers. Adjacent offerings include the Eat This, Not That! bestselling book series (8M+ copies sold), a quarterly print magazine, a podcast series produced with Cadence13, a branded content studio (Galvanized Strategies), and a custom workout app for Ralph Lauren's PoloTech smartshirt. The company distributes content through its own websites, MSN.com syndication, and a Dotdash Meredith digital network partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Eat This, Not That!: The world's #1 nutrition website and top five food outlet in the U.S., providing breaking food and restaurant news coverage, healthy eating guides, and weight loss strategies.
• Best Life
• Celebwell
• Body Network
• Travelicious
• ETNT Mind+Body
• ETNT! Health

Products and services

• Eat This, Not That! The leading digital brand covering breaking food and restaurant news, healthy eating guides, and weight-loss strategies; described as the world's #1 nutrition website reaching more than 110 million annual users with a companion book series of more than 8 million copies sold worldwide.
• Best Life A lifestyle, entertainment, and health site blending celebrity news, smarter living and dating advice, and data-backed rankings; over 87 million users in 2020 with 180% growth in monthly pageviews.
• Celebwell A celebrity health, weight-loss, and fitness site covering actors, actresses, athletes, and entertainers; positioned as a one-stop shop for looking and feeling one's best.
• Body Network A fitness brand devoted to nutrition and fitness experts, influencers, and real-life success stories; content verified by the Medical Expert Board of 24 board-certified clinicians.
• Travelicious A travel destination site with airport and theme park guides, curated destination and trip recommendations, and breaking travel news; reached more than 65 million users and serves as a key MSN.com syndication partner.
• ETNT Mind+Body A trusted source for living a happier, more energetic, and active life covering custom workouts, exercise tips, daily science breakthroughs, fitness, wellness, mental health, and self-care stories.
• ETNT! Health A health site written by doctors from Yale, Mount Sinai, and other institutions, chronicling personal journeys of patients battling ailments.
• HelloGiggles A lifestyle digital brand within Galvanized's portfolio delivering content that informs, inspires, and entertains readers across multiple platforms.
• Eat This, Not That! Book Series A New York Times bestselling book series of more than 8 million copies sold worldwide, written by David Zinczenko and distributed via Simon & Schuster; titles include Eat This, Not That!, Cook This, Not That!, Drink This, Not That!, Grill This, Not That!, Zero Belly Diet, and The 7-Day Flat-Belly Tea Cleanse.
• Eat This, Not That! Quarterly Magazine A 120-page quarterly print magazine covering nutrition, weight-loss recipes, and restaurant guides, distributed on newsstands at approximately 80,000 U.S. retail locations and published by Meredith Corporation with Galvanized's editorial team overseeing content.
• Eat This, Not That! Podcast A podcast series launched in January 2018 in partnership with Cadence13, written and produced by David Zinczenko and Jon Hammond, covering leading health news and food choices; distributed through Apple Podcasts.
• Galvanized Strategies A branded content studio offering custom content campaigns that combine Galvanized's editorial expertise with brand advertising for enterprise clients; past launch clients include Tiffany & Co. and Burberry Fragrance.

Quantifiable outcome

• 450% growth in monthly pageviews for Eat This Not That in 2020
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• Cadence13minorChannel Partner/ Reseller/ Distributor · 18 January 2018Partnership with Cadence13 for creation and distribution of the Eat This Not That! podcast series. Cadence13 is a leading creator of premium on-demand audio entertainment.
• Simon & SchustercoreChannel Partner/ Reseller/ Distributor · 4 December 2017Sales and distribution agreement for Galvanized Media's book catalog including Eat This Not That!, Zero Belly Diet, and other health and fitness titles. Effective January 1, 2018, Simon & Schuster handles worldwide sales and distribution.
• MSNcoreChannel Partner/ Reseller/ DistributorPremier content partnership providing Eat This Not That and Best Life content to MSN's tens of millions of readers. Travelicious brand is a key syndication partner of MSN.com.
• Dotdash MeredithcoreChannel Partner/ Reseller/ DistributorGalvanized's brands are part of the Dotdash Meredith Digital Network and AllRecipes Network. Dotdash Meredith handles programmatic ad operations for Galvanized through their advertising platform.
• Ralph LaurenmajorStrategic or Co-development PartnerGalvanized created adaptive video workout app for Ralph Lauren's PoloTech smartshirt featuring over 10,000 workout combinations. Partnership between Galvanized, OMsignal, and Ralph Lauren for innovative fitness technology.
• Tiffany & Co.minorGTM or Marketing PartnerLaunch partner for Galvanized Strategies branded content studio. Tiffany & Co. engaged Galvanized for custom branded content campaigns.
• Burberry FragranceminorGTM or Marketing PartnerLaunch partner for Galvanized Strategies branded content studio. Burberry Fragrance engaged Galvanized for custom branded content campaigns.
• MicrosoftminorChannel Partner/ Reseller/ DistributorPartnership with Microsoft to provide content to millions of readers through Microsoft platforms and networks.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PopSugar: Lifestyle and wellness digital media brand (now Group Nine Media / Vox). Comparable audience demographic, entertainment-meets-wellness content positioning, and digital advertising revenue model — directly competitive for advertiser budgets in the lifestyle/wellness category.
• Well+Good: Health and wellness digital publisher targeting health-conscious millennial and Gen Z readers. Directly comparable audience, content verticals (nutrition, fitness, wellness), and advertising-driven business model — and an acquisition target of Leaf Group, illustrating the consolidation Galvanized may face.
• Mindbodygreen: Health and wellness lifestyle publisher covering nutrition, fitness, and mind/body topics. Closely comparable editorial focus, audience demographic, and brand-driven authority model in the same category as Eat This, Not That! and Best Life.
• SheMedia (SHE Media): Lifestyle publisher operating SheKnows, Stylecaster, and other women-focused brands. Comparable audience demographic, editorial verticals, and B2B branded content studio model — Galvanized's EIC Justine Goodman previously served as Editor-in-Chief of Stylecaster at SHE Media.
• Greatist: Health and fitness publisher explicitly named in Galvanized's competitive landscape per Comscore data. Similar editorial focus on fitness, nutrition, and wellness content, with a comparable digital-first business model.

Broad incumbents

• BuzzFeed: Large-scale digital lifestyle and entertainment publisher. Galvanized's Best Life EIC Louis Peitzman previously served as Senior Editor at BuzzFeed News, and Best Life directly competes with BuzzFeed's lifestyle and viral content verticals for audience attention and ad dollars.
• Healthline Media: The largest health information publisher online, owned by RVO Health (a Red Ventures/Optum joint venture). Competes with Galvanized in health editorial content, with substantially greater scale and capital resources from a publicly-affiliated parent.
• Dotdash Meredith: Large-scale digital media operator owning dozens of health, lifestyle, and reference brands (Healthline, Investopedia, People, etc.). Galvanized's brands are part of the Dotdash Meredith Digital Network, and Dotdash handles Galvanized's programmatic ad operations — making them both a critical partner and a structural peer in health/lifestyle publishing.
• Everyday Health Group: Multi-brand health publisher (Everyday Health, What to Expect, BabyCenter). Directly comparable health editorial focus; Galvanized's CFO Chris Mizvesky previously worked there, indicating direct talent and competitive overlap.
• WebMD: Category-defining health information publisher. Competes with Galvanized's health editorial brands (especially ETNT! Health) for both consumer health information seekers and pharma/healthcare advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GalvanizedMedia
• YouTubeyoutube.com/channel/UCx3KmJK8dBG7a7zNKdB7Kvw
• Facebookfacebook.com/GalvanizedMedia
• LinkedInlinkedin.com/company/galvanized-brands
• Instagraminstagram.com/galvanizedbrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Galvanized Media