Nowinfinity
Nowinfinity is an Australian cloud-based legal document and corporate compliance SaaS platform serving accountants, financial advisers, and legal professionals, offering ASIC compliance, trust and SMSF entity management, and 70+ legally reviewed documents under Class Pty Limited.
- Company typePrivate
- Founded2012
- HeadquartersSouthport, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nowinfinity does
Nowinfinity is a cloud-based legal document generation and corporate compliance platform serving Australian professional services firms. The product is operated as a brand under Class Pty Limited, a private Australian proprietary company headquartered at Level 16, 5 Martin Place, Sydney. According to company disclosures as of 31 December 2025, NowInfinity administers approximately 904,000 entities and is used for 1 in 4 Australian company establishments, with thousands of documents ordered in the trailing twelve months and thousands of active users.
The platform is composed of five integrated modules: Corporate Messenger (ASIC compliance and corporate affairs), Identity & Verification (SMSF entity register), Documentation Suite (70+ legally reviewed premium documents for entity creation and ongoing management), Trust Register (centralised trust document creation and management), and Super Comply (superannuation compliance). It is built as a single cloud-based workflow that unifies document drafting, entity administration, and ongoing regulatory compliance for accountants, financial advisers, and legal professionals in Australia. Pricing is structured as flexible annual subscriptions tailored to firm size, with detailed pricing published via a dedicated schedule PDF.
NowInfinity monetises exclusively through recurring subscription revenue with no disclosed transaction-based or professional services fees. Go-to-market combines direct sales (demo requests targeting enterprise and mid-market professional firms) with self-serve portal access for existing users, supplemented by Class Pty Limited's broader sales motion across the accounting and advice channels. A referral/integration relationship with HUB24 extends distribution into the wealth management segment. The company has a single disclosed funding event (a 2016 seed/angel round from Future Now Ventures) and operates within the Australian market only, with no disclosed international expansion.
Nowinfinity firmographics
Firmographics- Name
- Nowinfinity
- Legal name
- Class Pty Limited
- Website
- https://nowinfinity.com.au
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nowinfinity is an Australian cloud-based legal document and corporate compliance SaaS platform serving accountants, financial advisers, and legal professionals, offering ASIC compliance, trust and SMSF entity management, and 70+ legally reviewed documents under Class Pty Limited.
- Ownership category
- akta.pro rank
Where Nowinfinity is headquartered
LocationHeadquarters
- HQ city
- Southport
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Nowinfinity business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription-based SaaS: NowInfinity operates as a subscription-based software service offering flexible pricing options for firms of all sizes. Revenue is generated through recurring subscription fees with tiered pricing plans tailored to different firm sizes and needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible pricing for firms of all sizes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Nowinfinity product offering
Product offeringCore offering
Nowinfinity is a cloud-based all-in-one corporate compliance and legal document management platform that helps Australian professional services firms create, manage, and lodge legal documents and corporate compliance records for companies, trusts, and SMSFs. The platform combines ASIC compliance workflows, identity verification, a library of 70+ legally reviewed documents, a central trust register, and superannuation compliance tooling under one subscription.
Product overview
Nowinfinity is an all-in-one corporate compliance and legal document solution offered by Class. The platform consists of multiple integrated modules: Corporate Messenger handles ASIC compliance and corporate affairs; Identity & Verification manages SMSF entities; Documentation Suite provides 70+ legally reviewed documents; Trust Register standardizes trust document creation; and Super Comply addresses superannuation compliance. The solution targets accountants, financial advisers, and legal professionals in Australia.
Differentiator
Problem solved
Functional benefit
Brands
- Corporate Messenger: ASIC compliance and corporate affairs management solution
- Identity & Verification
- Documentation Suite
- Trust Register
- Super Comply
Products and services
- Corporate Messenger Manages ASIC compliance and corporate affairs in one streamlined solution for professional services firms (accountants, financial advisers, legal professionals) handling company registrations and ongoing corporate secretarial work.
- Identity & Verification Cloud-based register that lets advisers and accountants manage and verify all SMSF (self-managed superannuation fund) entities in one secure location.
- Documentation Suite Provides over 70 legally reviewed, premium templates for company, trust, and SMSF entity creation and ongoing management, used by accountants, financial advisers, and legal professionals.
- Trust Register Standardises the creation of trust documents and enables advisers and accountants to manage each trust in one central cloud-based register.
- Super Comply Compliance solution that helps SMSF advisers and administrators manage superannuation-related entities and ongoing regulatory obligations.
Quantifiable outcome
- 1 in 4 companies established in Australia are created on NowInfinity
- +1 more outcomes
Companies that use Nowinfinity
Customer profileSegments3 records
Ideal customer profiles3 records
Nowinfinity technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Nowinfinity partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HUB24minorHUB24 is mentioned in the website footer under Resources, suggesting a potential integration or referral partnership for financial services distribution.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Nowinfinity competitors and assessment
Company assessmentEmerging players
- LegalVision: LegalVision is an Australian legal tech platform offering document automation and fixed-fee legal services; it overlaps with NowInfinity's document generation for SMBs and legal professionals.
Broad incumbents
- CSC (Corporation Service Company): CSC is a global incumbent in corporate compliance, entity management, and registered agent services; it competes with NowInfinity's trust and corporate compliance offering, particularly for larger firms.
- MYOB Practice Solutions: MYOB is a major Australian accounting and practice management platform serving SMEs and accountants; its compliance and document features overlap with NowInfinity's accounting segment value proposition.
- Xero Practice Tools: Xero is a dominant Australian accounting platform with practice management tools serving the same accountant segment NowInfinity targets; it represents both a partnership channel and a competitive risk for compliance workflows.
Direct peers
- PracticeEvolve: PracticeEvolve provides legal practice management and document automation software to Australian law firms; it overlaps with NowInfinity's legal document and trust management modules.
- LEAP Legal Software: LEAP is a major Australian legal practice management and document automation platform for law firms; it competes with NowInfinity's legal document generation for the legal professional segment.
- Athennian: Athennian is a global entity management and corporate secretary platform; it competes with NowInfinity's entity register and compliance modules, particularly for multi-jurisdiction corporate teams.
- blueOcean: blueOcean is a leading Australian corporate compliance and entity management platform serving accountants, lawyers, and corporate teams; it directly overlaps with NowInfinity's Corporate Messenger, Trust Register, and ASIC lodgement functionality.
- InfoTrack: InfoTrack is an Australian legal technology provider offering e-lodgement, document search, and ASIC workflows; it is a direct adjacent competitor to NowInfinity's Corporate Messenger capabilities.
- Smokeball: Smokeball provides legal practice management and automated document creation for Australian law firms, overlapping with NowInfinity's Documentation Suite and Legal Professionals segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Nowinfinity social profiles
Digital presenceNowinfinity financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nowinfinity leadership team
Management profileNumber of profiles
Profiles1 record
Nowinfinity funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nowinfinity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nowinfinity
What does Nowinfinity do?
Nowinfinity is a cloud-based all-in-one corporate compliance and legal document management platform that helps Australian professional services firms create, manage, and lodge legal documents and corporate compliance records for companies, trusts, and SMSFs. The platform combines ASIC compliance workflows, identity verification, a library of 70+ legally reviewed documents, a central trust register, and superannuation compliance tooling under one subscription.
Is Nowinfinity a public or private company?
Nowinfinity is a private company. It is classified as corporate owned and is currently operating.
When was Nowinfinity founded?
Nowinfinity was founded in 2012. It employs 11 to 50 people.
Where is Nowinfinity based?
Nowinfinity is headquartered in Southport, Australia, in the Oceania region.
How does Nowinfinity make money?
One revenue line is on record: subscription-based SaaS.
Who are Nowinfinity's main competitors?
LegalVision is listed as an emerging player. Broad incumbents are CSC (Corporation Service Company), MYOB Practice Solutions and Xero Practice Tools. Direct peers are PracticeEvolve, LEAP Legal Software, Athennian, blueOcean, InfoTrack and Smokeball.
Does Nowinfinity have an API?
No public API is recorded for Nowinfinity.