Georgia Lottery Corporation

Name

Georgia Lottery Corporation

Legal name

Georgia Lottery Corporation

Website

https://galottery.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

State Lottery Gaming

NAICS

Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

akta.pro secondary industries

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE), Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC), Lottery Regulatory, Compliance & Licensing Services (MPAEAFAK)

Keywords

• State lottery games
• Instant scratch tickets
• Draw games
• Online lottery platform
• Education funding

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Instant/Scratch-off Ticket Sales: Physical instant win scratcher tickets sold at retail locations across Georgia. Approximately 100 scratch-off games available at any time with price points from $1 to $50.
2. Draw Game Sales: Computerized draw games including Cash 3, Cash 4, Cash Pop, KENO!, Mega Millions, Powerball, Fantasy 5, Millionaire For Life, and Georgia Five. Players purchase tickets for scheduled drawings with various prize levels.
3. Diggi Games: Exclusive online-only interactive games available on web and mobile. Games include Fast Play, Arcade, Bingo, Casino, and various themed options with price points from $0.50 to $30+ and progressive jackpots.
4. Quick Win Games: Instant play instant win games sold at retail and online with rolling progressive jackpots starting at $50,000. All prizes including jackpot are awarded instantly upon play.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Georgia Lottery Corporation operates the official state lottery for Georgia, selling draw games, instant scratch-off tickets, Quick Win games, and online-exclusive Diggi Games to adult residents. Products are distributed through approximately 10,000 licensed retailers, the corporate website, mobile app, and airport kiosks, with net proceeds legally required to be transferred to state education programs such as the HOPE Scholarship and Georgia Pre-K.

Product overview

Georgia Lottery Corporation operates a multi-channel lottery platform offering approximately 100 scratch-off instant games, 9 draw games, 11 Quick Win games, and over 180 Diggi Games. The core product line includes traditional draw games (Cash 3, Cash 4, Cash Pop, KENO!, Mega Millions, Powerball, Fantasy 5, Millionaire For Life, Georgia Five), instant scratch tickets, and exclusive online interactive games. The Players Club/iHOPE platform enables online ticket purchases, automatic prize deposits, and second-chance promotions. The COAM division provides regulatory oversight for coin-operated amusement machines.

Differentiator

Problem solved

Functional benefit

Products and services

• Scratchers (Instant Tickets) Instant-win scratch-off tickets sold at multiple price points through approximately 10,000 licensed Georgia retailers, allowing players to reveal prize outcomes immediately. Targeted at adult Georgia consumers seeking quick-play entertainment and immediate prize opportunities.
• Cash 3 A daily three-digit draw game offered by the Georgia Lottery in which players select a three-digit number combination and win prizes based on match and play style. Targeted at adult Georgia consumers who prefer frequent daily-draw games with low price points.
• Cash 4 A daily four-digit draw game offered by the Georgia Lottery in which players select a four-digit number combination and win prizes based on match and play style. Targeted at adult Georgia consumers who prefer daily-draw games with expanded number combinations.
• KENO! A draw game in which players select (or have the system randomly pick) numbers and win based on how many of their selections match the drawn numbers, with frequent drawings. Targeted at adult Georgia consumers seeking fast-draw lottery play.
• Georgia Five A Georgia Lottery draw game offering five-number play with daily drawings and fixed prize tiers. Targeted at adult Georgia consumers seeking a state-exclusive draw product.
• Fantasy 5 A Georgia Lottery draw game in which players select five numbers and win prizes based on how many match the drawn numbers. Targeted at adult Georgia consumers seeking a multi-state-style jackpot game operated exclusively by the state.
• Millionaire For Life A Georgia Lottery draw game offering players the chance to win lifetime prize payouts through a dedicated drawing. Targeted at adult Georgia consumers seeking large top-prize lottery games.
• Powerball A multi-state jackpot draw game sold through the Georgia Lottery in partnership with the Multi-State Lottery Association. Players select numbers for a chance to win large jackpot and secondary prizes. Targeted at adult Georgia consumers seeking large jackpot opportunities.
• Mega Millions A multi-state jackpot draw game sold through the Georgia Lottery in partnership with participating state lotteries. Players select numbers for a chance to win large jackpot and secondary prizes. Targeted at adult Georgia consumers seeking national jackpot opportunities.
• Quick Win Quick Win games are fast-play Georgia Lottery products offering rapid outcomes distinct from traditional draw games and scratchers. Targeted at adult Georgia consumers seeking immediate-result lottery entertainment.
• Diggi Games Online-exclusive Georgia Lottery games accessed via the corporate website and mobile app, with play restricted to verified in-state adult players using geo-location technology. Targeted at adult Georgia consumers seeking digital-only lottery play.
• Players Club (iHOPE Account) The Georgia Lottery's loyalty and account program enabling registered players to manage digital play, enter second-chance drawings, and access promotions via an iHOPE account. Targeted at registered adult Georgia consumers who play lottery products.

Quantifiable outcome

• Over $30.9 billion returned to Georgia education since 1992
• +4 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core, flagship and notable.

• Georgia COAM IndustrycoreStrategic or Co-development Partner · 1 January 2013Since April 2013, the Georgia Lottery Corporation statutorily assumed regulatory duties for compliance and enforcement of Class A and Class B Coin Operated Amusement Machines (COAMs) in Georgia. This includes licensing for location holders, master license holders (machine owners), and manufacturers/distributors.
• Hartsfield-Jackson Atlanta International AirportflagshipChannel Partner/ Reseller/ Distributor · 1 January 2006Georgia Lottery operates its own retail kiosks at the airport, which have become the #1 grossing airport lottery location in the country with over $7 million in annual sales since inception in 2006.
• Murphy USAnotableChannel Partner/ Reseller/ DistributorMurphy USA is a corporate retail chain with 81 stores in Georgia. Since January 2015, they have shown impressive growth in both scratcher and draw game sales with scratcher sales up 13% and draw game sales increased 16%.

Scale indicators11 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Texas Lottery Commission: Texas Lottery Commission operates one of the largest state lotteries in the US with similar scratch-off, draw game, and multi-state game offerings. Both are government entities funding state education programs with comparable distribution and digital channels.
• Florida Lottery: Florida Lottery is a state-run lottery operator serving a similar Southeast US market with a comparable product portfolio including scratch-offs, draw games, and multi-state jackpot participation. Direct comparable in scale, regulatory structure, and product offering.
• Illinois Lottery: Illinois Lottery offers scratch-offs, draw games, and multi-state jackpot participation with a state-government operating model. Comparable to Georgia Lottery in product portfolio, retail distribution, and regulatory framework.
• Pennsylvania Lottery: Pennsylvania Lottery is a state-run lottery with scratch-offs, draw games, and iLottery digital platform similar to Georgia's offering. Both fund senior citizen and education programs respectively, with comparable product portfolios and regulatory structures.
• California State Lottery: California State Lottery operates a comparable multi-channel lottery with scratchers, draw games, and digital play in a large-population state. Both serve as direct comparables in scale, product mix, and regulatory framework as state entities.
• Michigan Lottery: Michigan Lottery operates a comparable state-run lottery with scratch-offs, draw games, and an established iLottery digital platform. Both fund education with similar state-government ownership and multi-channel distribution models.
• Ohio Lottery Commission: Ohio Lottery operates draw games, instant tickets, and digital play with similar state-government ownership and education funding mandate. Direct comparable in product mix and regulatory structure to the Georgia Lottery Corporation.
• New York Lottery: New York Lottery is a state-operated lottery with similar draw games, scratch-offs, and multi-state jackpot participation. Both fund education and operate extensive retail networks with comparable regulatory and government ownership structures.

Broad incumbents

• IGT (International Game Technology): IGT is a major global lottery technology and services provider that supplies draw systems, instant ticket printing, and iLottery platforms to many state lotteries including Georgia's. Comparable as a broader incumbent in the lottery ecosystem though not a direct competitor to GLC.
• Scientific Games: Scientific Games is a leading supplier of instant lottery tickets, draw systems, and digital lottery platforms to state lotteries globally. Relevant as a key technology and product provider in the same lottery value chain though not a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/georgialottery
• Facebookfacebook.com/georgialottery
• LinkedInlinkedin.com/company/georgia-lottery-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Lottery Corporation