What Van Marcke does

Van Marcke is a Belgian wholesaler and distributor specializing in sanitary products, heating and cooling systems, sustainable living solutions, and water treatment equipment, headquartered in Kortrijk (LAR BLOK Z 5, 8511 Kortrijk, Belgium) and operating since 1929. The company sells under four core product categories (Badkamer/Bathroom, Verwarming & Koeling/Heating & Cooling, Duurzaam Wonen/Sustainable Living, and Waterbehandeling/Water Treatment) and operates 20 retail showrooms across Belgium, including dedicated Van Marcke Lab experience centers in Kortrijk and Gent. It carries exclusive partnerships with Italian premium sanitary manufacturer Arblu and Belgian furniture maker NORM (which produces 100% Belgium-made Van Marcke own-label bathroom furniture across eight sub-brands: Ventus, Lanza, Stella, Tempus, Fortitudo, Arista, Novo, and Now), alongside other third-party brands Falper, Oasis, and Detremmerie. Customers use online tools including a Meubelconfigurator (furniture configurator) and a 3D Bathroom Designer for visualization and customization.

Van Marcke serves both B2C individual consumers (particulier) and B2B building professionals (professioneel). The consumer business operates through physical showrooms and an e-commerce platform (vanmarcke.com) with localized Dutch, French, and Luxembourgish storefronts across Belgium, the Netherlands, France, and Luxembourg. The professional channel is served by Warmango.fr, a Lyon-based B2B marketplace acquired in March 2022 that supplies heating, plumbing, and electrical equipment to installers. Van Marcke generates revenue primarily through one-time product sales across all four categories, supplemented by installation and maintenance services (Van Marcke Installs & Service, with installations completed within four weeks) and a quote-based pricing model. The company is privately held with no disclosed parent, investors, or institutional shareholders, and is led by CEO Caroline Van Marcke. No public revenue figures are disclosed.

Name

Van Marcke

Legal name

Van Marcke NV

Website

https://vanmarcke.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Van Marcke is a Belgian wholesaler and distributor (founded 1929, headquartered in Kortrijk) selling bathrooms, heating, sustainable living, and water treatment products through 20 showrooms, e-commerce, and the Warmango.fr B2B marketplace across Belgium, France, Netherlands, and Luxembourg.

Ownership category

akta.pro rank

Headquarters

HQ city

Ghent

HQ country

Belgium

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Bathroom Products: Sales of bathroom furniture, sanitary ware, and accessories including Van Marcke branded products and exclusive brands like Arblu, Falper, Oasis, Detremmerie
2. Product Sales - Heating & Cooling: Sales of heating systems (boilers, heat pumps, radiators, floor heating, thermostats) and cooling (air conditioning)
3. Product Sales - Sustainable Living: Sales of renewable energy products including solar panels, heat pump boilers, solar boilers
4. Product Sales - Water Treatment: Sales of water softeners and water filters
5. Van Marcke Installs & Service: Installation services for heating systems and water softeners, configured online and installed within 4 weeks
6. B2B Professional Equipment Sales: Sales of heating, plumbing, and electrical supplies to building professionals through Warmango.fr marketplace

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Van Marcke is a Belgian wholesaler and distributor of bathroom, heating, cooling, sustainable-living and water-treatment products, selling own-brand furniture collections (Ventus, Lanza, Stella, Tempus, Fortitudo, Arista, Novo, Now) alongside exclusive third-party brands (Arblu, Falper, Oasis, Detremmerie). The company reaches customers through 20 physical showrooms across Belgium, a multi-country e-commerce platform, professional installation services, and the Warmango.fr B2B marketplace for building professionals.

Product overview

Van Marcke is a Belgian distributor offering a comprehensive home improvement portfolio organized into four core categories: Heating & Cooling (boilers, heat pumps, radiators, underfloor heating, air conditioning, thermostats), Bathroom (furniture, washbasins, showers, baths, faucets, toilets, accessories), Sustainable Living (solar panels, heat pump water heaters, rainwater recovery, smart home), and Water Treatment (water softeners, filters). The company operates its own bathroom furniture sub-brands including Ventus, Lanza, Stella, Tempus, Fortitudo, Arista, Novo, and Now, alongside third-party brands Arblu, Falper, and Oasis. Van Marcke also provides digital tools like a furniture configurator for custom bathroom design and maintains physical showroom experiences through Van Marcke Lab locations.

Differentiator

Problem solved

Functional benefit

Brands

• Van Marcke Ventus: Greeploos bathroom cabinet with 1 or 2 drawers; wall-mounted or standing; available in various colors
• Van Marcke Lanza
• Van Marcke Stella
• Van Marcke Tempus
• Van Marcke Fortitudo
• Van Marcke Arista
• Van Marcke Novo
• Van Marcke Now

Products and services

• Verwarming & Koeling (Heating & Cooling) Complete heating and cooling portfolio for residential customers including boilers, heat pumps, radiators, underfloor heating, thermostats, zone control and air conditioning systems.
• Badkamer (Bathroom) Full bathroom solutions for homeowners including bathroom furniture, washbasins and bowls, showers, baths, faucets, toilets, comfort accessories and mirrors.
• Duurzaam Wonen (Sustainable Living) Sustainable home solutions including solar panels, heat pump water heaters, solar boilers, ventilation, rainwater recovery and smart-home integration for residential customers.
• Waterbehandeling (Water Treatment) Residential water treatment products including water softeners and water filters to improve household water quality.
• Van Marcke Installs & Service Turnkey installation service for heating systems and water softeners purchased through Van Marcke, configured online and delivered to the home within approximately four weeks.
• Warmango.fr B2B Marketplace B2B e-commerce marketplace for building professionals, offering heating, plumbing and electrical supplies with online ordering and transaction-based pricing.
• Van Marcke Lab Showrooms Physical showroom experience in Kortrijk and Gent where customers can view and experience Van Marcke's bathroom product range in person and receive expert in-store advisory.
• Van Marcke Ventus Bathroom Furniture Collection Van Marcke own-brand bathroom cabinet collection featuring handle-less design with 1 or 2 drawers, available wall-mounted or standing in over 20 colours.
• Van Marcke Lanza Bathroom Furniture Collection Van Marcke own-brand bathroom furniture with or without handle in two versions, wall-mounted, available in natural oak and oak brown finishes.
• Van Marcke Stella Bathroom Furniture Collection Van Marcke own-brand handle-less bathroom furniture collection with doors or drawers, wall-mounted, available in sandstone oak, soft oak greige, silver sage and thermo oak black finishes.
• Van Marcke Tempus Bathroom Furniture Collection Van Marcke own-brand handle-less bathroom furniture collection with doors or drawers, wall-mounted installation.
• Van Marcke Fortitudo Bathroom Furniture Collection Van Marcke own-brand handle-less bathroom furniture collection with 1 or 2 drawers, available wall-mounted or standing in Basalt, Riverside oak, Carini walnut natur, Onyx grey and over 20 additional colours.
• Van Marcke Arista Bathroom Furniture Collection Van Marcke own-brand handle-less bathroom furniture collection with 1, 2 or 3 drawers, powder-coated finish, available wall-mounted or standing.
• Van Marcke Novo Bathroom Furniture Collection Van Marcke own-brand bathroom furniture collection with handle design, 1 or 2 drawers, wall-mounted installation.
• Van Marcke Now Bathroom Furniture Collection Van Marcke own-brand bathroom furniture collection with handle design, available with doors or drawers, wall-mounted installation.
• Arblu Dress System Bathroom Furniture Exclusive Italian Arblu modular bathroom furniture system distributed by Van Marcke as part of its exclusive Arblu partnership covering HITO, DRESS, ZERO and LINEO collections.
• Arblu Lineo Bathroom Furniture Collection Italian Arblu Lineo bathroom furniture collection available at Van Marcke under the exclusive Arblu partnership.
• Falper Edge Glass Bathroom Furniture Collection Italian Falper Edge Glass bathroom furniture collection available at Van Marcke as one of its exclusive premium third-party brands.
• Oasis Eden Bathroom Furniture Collection Oasis Eden bathroom furniture collection available at Van Marcke as one of its exclusive premium third-party brands.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Warmango.frcoreStrategic or Co-development Partner · 17 March 2022Van Marcke acquired Lyon-based Warmango.fr, a B2B marketplace for building professionals founded in 2019. The acquisition supports Van Marcke's digital growth strategy and enhances its position in the professional equipment market across Europe and the Americas.
• ArblucoreStrategic or Co-development PartnerItalian family company specializing in innovative and exclusive sanitary products. Exclusive partnership with Van Marcke offering harmoniously designed bathroom collections (HITO, DRESS, ZERO, LINEO). Products include shower cabins, furniture, decorative radiators, matching sinks, tablets, and wall coverings.
• NORMcoreStrategic or Co-development PartnerBelgian furniture manufacturer producing Van Marcke branded bathroom furniture. Van Marcke bathroom furniture is 100% made in Belgium through this partnership with designer Yves De Permentier and Carmen Salenbien.
• Thiry PaintsminorGTM or Marketing PartnerPaint and window decoration wholesaler with 26 stores across Flanders. Advises Van Marcke customers on latest color and paint trends, including at Van Marcke Inspiration Sundays events.
• Blind GekochtflagshipGTM or Marketing PartnerBelgian TV renovation show where Van Marcke serves as proud partner, featuring their bathroom installations. Season 7 bathrooms shown on TV in 2026. Show demonstrates customer transformations and serves as key marketing channel.
• Isabelle Vermeersch and Yasmina KarrazminorGTM or Marketing PartnerWinner and finalist of 'Interieurtalent gezocht met vtwonen' interior design competition featured at Van Marcke Inspiration Sundays events for bathroom styling advice.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brico: Belgian DIY and home improvement chain with strong bathroom and heating assortment across Belgium. Directly competes with Van Marcke's showroom-based consumer offering in the same Belgian home market.
• Hubo: Belgian hardware and home improvement retailer selling bathroom, heating, and installation products to consumers and trades. Competes with Van Marcke's showrooms in Belgium on overlapping sanitary and heating categories.
• Desco: Belgian sanitary and HVAC wholesaler serving both installers and consumers. Directly comparable to Van Marcke's wholesale/distribution plus showroom positioning in the Belgian market.
• Facq: Belgian sanitary, heating, and plumbing specialist with showroom and trade-counter model. Closely comparable to Van Marcke on category mix (bathroom + heating) and dual B2C/B2B go-to-market in Belgium.
• Cedeo: Saint-Gobain subsidiary focused on sanitary, heating, and plumbing distribution to building professionals in France. Closely comparable to Van Marcke's Warmango.fr B2B professional channel and overall sanitary/heating wholesale model.

Broad incumbents

• Daikin: Global HVAC and heat pump manufacturer with strong European presence in heating and cooling. Comparable to Van Marcke's sustainable-living and heating pivot where heat-pump adoption is the central growth driver.
• Leroy Merlin: European home improvement giant with significant Belgian and French presence in bathroom, heating, and sustainable-living products. A broader-line incumbent that competes with Van Marcke across most categories but on a much wider assortment.
• IKEA: Global home furnishings retailer with a growing bathroom and smart-home range. Competes with Van Marcke on bathroom furniture and increasingly on sustainable home products, though from a much broader assortment base.
• Saint-Gobain Distribution: European building materials distribution arm (including Point.P and Cedeo) covering sanitary, heating, and plumbing. Comparable to Van Marcke's distribution-led model but at significantly larger European scale.
• Viessmann: Leading European manufacturer of heating, industrial, and refrigeration systems including heat pumps. Relevant as a supplier-and-competitor overlap in Van Marcke's Heating & Cooling category and energy-transition pivot.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VanMarckeInspirations
• LinkedInlinkedin.com/company/van-marcke
• Instagraminstagram.com/van_marcke
• Pinterestpinterest.com/vanmarcke

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van Marcke