Lightroom

What Lightroom does

Lightroom is a London-based immersive entertainment company founded in 2023 as a joint venture between 59 Productions (a creative studio) and London Theatre Company (the Bridge Theatre operator). The company conceives, produces, and distributes large-scale artist-led immersive shows using purpose-built 4K projection technology deployed across four 11-metre tall walls and the floor of its 340-capacity flagship venue in King's Cross, combined with spatial audio systems. Its content slate spans art, music, fashion, space exploration, natural history, and animation, with marquee shows including David Hockney: Bigger & Closer (2023), The Moonwalkers with Tom Hanks (2023), Vogue: Inventing the Runway (2024, with Anna Wintour), Prehistoric Planet: Discovering Dinosaurs (2025, with Apple TV+), David Bowie: You're Not Alone (2026), and the upcoming Wallace & Gromit show (October 2026).

The business operates a hybrid revenue model combining direct-to-consumer ticket sales (£15-£25+ per ticket with concessions, group, and education pricing), corporate venue hire for brand events, premieres, and filming, and B2B international licensing/distribution to cultural venues worldwide. Its distribution network spans 11 cities globally through anchor sites (Lightroom Seoul, Lightroom Ulsan, Houston Space Center) and touring partnerships with Factory International/Aviva Studios (Manchester), Kennedy Center (Washington DC), Culturespaces (Europe), and West Bund Museum (Shanghai). Cumulative footfall exceeds 2 million visitors.

Lightroom is backed by Access Entertainment (Sir Leonard Blavatnik) and received a music-IP-focused investment from Reservoir Media in July 2025. The company operates with 11-50 employees and is led by CEO Richard Slaney and Founder Nick Starr CBE. Management and creative leadership draw on the combined track records of 59 Productions and the Bridge Theatre, providing both technical production capability and theatrical operations expertise. The strategic direction emphasizes scaling from 5 to 12 cities globally and continuing to acquire high-prestige IP collaborations that anchor the content slate.

Name

Lightroom

Legal name

Lightroom KX Limited

Website

https://lightroom.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Lightroom is a London-based immersive entertainment company that produces and distributes large-scale 4K projection-based artist-led shows featuring IP from figures like David Bowie, David Hockney, Tom Hanks, and Vogue, serving consumers via ticket sales and cultural venues worldwide through international licensing partnerships.

Ownership category

akta.pro rank

Product category

Immersive Entertainment

NAICS

Motion Picture and Video Exhibition (51213), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture Theaters (7830)

akta.pro industry

PRIMARYMPAGAKAD

Video/IMAG & LED Wall Production

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Production & Technical Services (Staging, Lighting, Sound)

SECONDARYTHAHAAAG

Performing Arts & Cultural Event Venues (Theaters, Museums)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Conference & Convention Venues (Convention Centers, Civic Centers)

SECONDARYMPADAHAB

Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking)

Media, Entertainment & Sports/Film & Video Production/Distribution/VFX & Virtual Production

Keywords

• Immersive experiences
• Projection technology
• Live entertainment
• Venue hire
• Artist-led shows

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from direct ticket sales for immersive shows at flagship London venue and touring locations. Tickets sold online, by phone, and at box office with various pricing tiers and concessions.
2. Venue Hire: 340-capacity venue available for private hire including brand events, album launches, TV/film premieres, conferences, awards ceremonies, private dinners, and filming/photography shoots.
3. International Licensing and Distribution: Revenue from licensing shows to international partners and venues for touring, residencies, and anchor site presentations across global markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Lightroom operates a 340-capacity flagship venue in King's Cross, London, and produces artist-led immersive shows using state-of-the-art 4K projection across four 11-metre walls and floor combined with spatial audio. The company conceives, produces, and licenses immersive storytelling experiences featuring world-renowned creative talents and IP holders, and also offers its venue for private hire and international touring.

Product overview

Lightroom is both a world-class production house and a series of landmark venues that conceives, produces, and realizes immersive storytelling experiences. The company operates the Lightroom venue in London's King's Cross and creates immersive shows that wrap audiences in original, authored narratives, combining the scale of cinema, the spectacle of theatre, and the intimacy of spatial audio. Lightroom's portfolio includes artist-led immersive experiences such as David Bowie: You're Not Alone, Prehistoric Planet: Discovering Dinosaurs, Larger Than Life: Starring Wallace & Gromit, Shaun and More, David Hockney: Bigger & Closer, The Moonwalkers: A Journey with Tom Hanks, VOGUE: Inventing the Runway, and COLDPLAY: A Film for the Future. The venue also offers private hire for corporate and social events. Shows have played in 11 cities worldwide including Seoul, Shanghai, and Houston through partnerships with Culturespaces and other international venues.

Differentiator

Problem solved

Functional benefit

Brands

• David Hockney: Bigger & Closer: Immersive art exhibition showcasing 60 years of David Hockney's work with large-scale projection and specially composed score by Nico Muhly.
• The Moonwalkers: A Journey with Tom Hanks
• Vogue: Inventing the Runway
• Prehistoric Planet: Discovering Dinosaurs
• David Bowie: You're Not Alone
• Larger Than Life: Starring Wallace & Gromit, Shaun and More
• Bowie Lates

Products and services

• David Bowie: You're Not Alone An immersive 360-degree show featuring David Bowie, using 4K projection on walls and floor with spatial sound; combines rare performance footage, personal items, and archived interviews narrated by Bowie himself, in partnership with the David Bowie Estate. Targeted at general public, fans, and cultural tourists visiting Lightroom's London venue.
• Prehistoric Planet: Discovering Dinosaurs An immersive dinosaur experience created in partnership with Apple TV+ and BBC Studios Natural History Unit; visual effects are reimagined for a four-wall immersive environment with Hans Zimmer's score and Damien Lewis' narration. Targeted at families, schools, and general public.
• Larger Than Life: Starring Wallace & Gromit, Shaun and More An immersive experience featuring Aardman Animation characters including Wallace & Gromit, Shaun the Sheep, and Morph, using state-of-the-art projection across four 11-metre walls and floor to tell the story of how the films are built. Targeted at families and general public.
• David Hockney: Bigger & Closer (not smaller & further away) The inaugural immersive show created in collaboration with David Hockney; six themed chapters with a composed score by Nico Muhly and commentary by the artist, taking audiences through sixty years of his art using large-scale projection. Targeted at art enthusiasts and cultural tourists.
• The Moonwalkers: A Journey with Tom Hanks An immersive space experience co-written by Tom Hanks and Christopher Riley, transforming NASA's Apollo archives into a cinematic voyage with original orchestral score by Anne Nikitin and newly filmed interviews between Hanks and Artemis astronauts. Targeted at space enthusiasts, schools, and general public.
• VOGUE: Inventing the Runway An immersive fashion experience developed with Vogue and narrated by Cate Blanchett, exploring the history of fashion runway shows using Vogue's archive, featuring work from over 50 designers including Alexander McQueen, Chanel, and Louis Vuitton. Targeted at fashion enthusiasts and cultural tourists.
• COLDPLAY: A Film for the Future An immersive visual accompaniment to Coldplay's album Moon Music, featuring work from over 150 visual artists from 45 countries; uses 11m high projection across 4 walls and floor with state-of-the-art audio technology. Targeted at music fans and general public.
• Venue Hire Private hire of Lightroom's 340-capacity venue featuring 4K immersive projection capabilities for events including album launches, TV/film premieres, brand events, conferences, awards ceremonies, private dinners, and filming/photography shoots. Targeted at brands, agencies, and corporate event organizers.
• Gift Vouchers Digital gift vouchers redeemable for any Lightroom show experience, available for purchase online, by phone, or in person. Targeted at individual consumers seeking a gifting option.

Quantifiable outcome

• Over 2 million visitors worldwide across all shows
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core, major, anchor and minor.

• 59 ProductionscoreStrategic or Co-development Partner59 Productions is the creative studio behind Lightroom, designing and producing all immersive shows. Joint venture partner in Lightroom's founding. Responsible for video design, animation, and technical production.
• London Theatre CompanycoreStrategic or Co-development PartnerJoint venture partner in Lightroom's founding alongside 59 Productions. Brings theatrical expertise and Bridge Theatre connections to the immersive entertainment venture.
• CulturespacesmajorChannel Partner/ Reseller/ DistributorMajor European partnership for presenting Lightroom shows across Culturespaces' network of European venues. Enables scaling across Europe through established venue infrastructure.
• Aviva Studios / Factory InternationalmajorChannel Partner/ Reseller/ DistributorManchester venue hosting touring Lightroom shows including The Moonwalkers, David Hockney, and Coldplay experiences. Partnership enables UK regional expansion.
• Lightroom SeoulanchorChannel Partner/ Reseller/ DistributorAnchor site in Seoul, South Korea presenting Lightroom shows including The Moonwalkers and David Hockney. Part of international network strategy.
• Apple TV+majorStrategic or Co-development PartnerPartnership for Prehistoric Planet: Discovering Dinosaurs - spatial adaptation of Apple TV+'s global hit series for immersive 360-degree presentation.
• Vogue / Condé NastmajorStrategic or Co-development PartnerCollaboration with Vogue and Anna Wintour for Vogue: Inventing the Runway experience, utilizing Vogue's archive and contributor network.
• Andy Saunders (Apollo Remastered)minorStrategic or Co-development PartnerCollaborating producer providing digitally remastered NASA images from the Apollo missions for The Moonwalkers experience.
• Haworth TompkinsminorImplementation/ SI/ Consulting PartnerArchitecture firm collaborated with 59 Studio on design of Lightroom's flagship King's Cross venue.
• Kennedy CentermajorChannel Partner/ Reseller/ DistributorWashington DC venue hosting The Moonwalkers during Earth to Space Festival, expanding US presence.
• Houston Space CenteranchorChannel Partner/ Reseller/ DistributorPermanent display location for The Moonwalkers at Space Center Theater, Houston, Texas.
• West Bund Museum (Shanghai)majorChannel Partner/ Reseller/ DistributorShanghai venue hosting David Hockney: Bigger & Closer exhibition as part of international touring.
• Lightroom UlsananchorChannel Partner/ Reseller/ DistributorAnchor site in Ulsan, South Korea presenting David Hockney: Bigger & Closer.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• 59 Productions: Award-winning creative studio and Lightroom's joint venture partner, designing and producing all Lightroom shows. Related as both an enabler (production partner) and a comparable creative production house in immersive storytelling.

Direct peers

• Frameless: London-based permanent immersive art venue operating multiple projection-based immersive shows. Direct competitor for London DTC ticket sales in the same immersive art category.
• Culturespaces: Operates Bassins de Lumières, Atelier des Lumières and other immersive digital art centres in Europe. Also a Lightroom distribution partner, but competes directly as a producer and operator of immersive shows across Europe.
• teamLab: Global interdisciplinary art collective operating permanent immersive digital art venues (Tokyo, Shanghai, Helsinki, etc.). Directly comparable as an IP-driven immersive art producer and venue operator at global scale.
• Outernet London: London immersive media venue featuring large-scale wraparound LED projection. Direct competitor for immersive DTC audiences and corporate venue hire in the same London market.
• ARTECHOUSE: Operates permanent immersive digital art venues in Washington DC, Miami, NYC and other cities. Closely comparable as a producer-operator of curated immersive art experiences in cultural hubs.

Emerging players

• Meow Wolf: US-based immersive art experience operator producing original narrative-driven installations. Comparable as an original-IP-driven immersive entertainment company with a venue-based distribution model.
• Fever: Operates and distributes immersive experiences (including Candlelight concerts and immersive Van Gogh shows) across global cities. Comparable as a curator and distributor of immersive cultural experiences.

Broad incumbents

• MSG Sphere: Large-scale immersive entertainment venue using proprietary large-format LED and spatial audio. Operates at significantly larger scale and capital intensity, but competes in the same immersive experience category.
• Van Gogh Exhibitions (Immersive): Network of licensed Van Gogh immersive experiences operating across global cities (e.g., Van Gogh: The Immersive Experience). Comparable as a touring/licensed immersive exhibition format targeting similar consumer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_lightroomLDN
• YouTubeyoutube.com/channel/UCBzGnY3qJDKbs2-83j1sdnQ
• Facebookfacebook.com/LightroomLDN
• LinkedInlinkedin.com/company/lightroom-uk
• Instagraminstagram.com/_lightroomldn

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lightroom