Soapbox Studio

What Soapbox Studio does

Soapbox Studio is a privately held creative design agency founded in 1997 by Tracey Albrecht and headquartered in Libertyville, Illinois. The firm delivers professional graphic design, WordPress-based web design and development, and video and photography production services, with additional packaged offerings under the Logo Rx and Graphic Design VIP Day sub-brands and a recurring membership called Soapbox Subscribed. Its core technology stack is built on WordPress for web development and Adobe Creative Cloud (Illustrator, Photoshop) for graphic design, with custom front-end, admin, and animation work performed in-house. The studio operates with a core team of three — founder Tracey Albrecht, designer Justin Essenpreis, and creative assistant Katrina Rauch — supported by a US-based, project-based delivery model targeting small businesses, solopreneurs, and occasionally larger firms undergoing brand or website refreshes.

The business model is primarily professional services revenue from custom, quote-based design projects, augmented by VIP Day intensive sessions, a subscription membership, digital products (including the Logo Rx Brainstorming Guide), and affiliate commissions from referrals to Adobe, Constant Contact, Dubsado, Leadpages, and the Enfold WordPress theme. Go-to-market is sales-led and direct: clients engage via the studio's website contact form, email, and phone, with separate landing pages for VIP Day bookings and the Logo Rx sub-brand. Distribution is single-country (US), with no marketplace presence, resellers, or international operations. The firm is bootstrapped, founder-owned, and has no disclosed external funding, acquisitions, or leadership transitions.

Revenue scale, customer concentration, and growth rate are not publicly disclosed. The firm maintains active content marketing through a blog updated into 2025, a podcast appearance, and social channels on Instagram, Facebook, YouTube, Pinterest, and LinkedIn. Recent strategic activity has centered on productizing portions of the service catalog (Logo Rx, VIP Days, Soapbox Subscribed) and on defensive content positioning around generative AI design tools.

Name

Soapbox Studio

Legal name

Soapbox Studio, Inc.

Website

https://soapboxstudio.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Soapbox Studio is a Libertyville, Illinois-based creative design agency founded in 1997 that provides graphic design, WordPress web development, and video production services to small businesses, entrepreneurs, and occasional larger firms across the United States.

Ownership category

akta.pro rank

Product category

Graphic Design Services

SIC

Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Graphic design services
• Web design development
• Video production
• Brand identity design
• Custom design solutions

Headquarters

HQ city

Libertyville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Custom Design Services: Project-based custom graphic design, web design & development, and video production services. Pricing based on project scope and complexity.
2. VIP Day Services: 6-hour intensive design sessions where clients work directly with a professional designer to complete multiple design tasks in a single day.
3. Affiliate Commissions: Revenue from affiliate partnerships with Adobe, Constant Contact, Dubsado, Leadpages, and ThemeForest. Commissions earned when clients click through and purchase recommended tools.
4. Digital Products: Free and paid downloadable resources including the Logo Rx Brainstorming Guide and brand development materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Soapbox Studio is a creative design agency founded in 1997 that delivers professional graphic design, web design & development, and video/photography production services. The firm provides custom (rather than template-based) branding, logo, print, packaging, illustration, WordPress websites, email marketing templates, and video production solutions. It serves small businesses, entrepreneurs, and larger firms seeking bespoke visual identity and digital presence.

Product overview

Soapbox Studio is a creative design agency founded in 1997 offering professional graphic design, web design & development, and video production services. The company operates as a service-based business rather than a software product company. Their core offerings include custom graphic design (logo design, branding, print design, packaging, illustration), WordPress website development with custom design, and video production services. The company also offers value-added services including VIP Days (intensive 6-hour design sessions), Logo Rx (branding package sub-brand), Soapbox Subscribed (membership program), and various design packages. All services are delivered by their US-based design team led by founder Tracey Albrecht and designer Justin Essenpreis.

Differentiator

Problem solved

Functional benefit

Products and services

• Graphic Design Services Professional graphic design services including logo design and branding, print design (brochures, catalogs, newsletters, ads), display design (tradeshow booths, vehicle wraps, signage), package design, illustration, and direct mail campaigns for businesses.
• Web Design & Development Website design and development services including WordPress development with theme modifications, site maintenance, custom front-end design, custom admin interfaces, custom UI, and custom animations for small businesses and larger firms.
• Video & Photography Production Video production services including business profiles, sizzle reels, product demos, commercials, tutorial videos with storyboarding and animation, and voiceover services.
• Graphic Design VIP Days A 6-hour intensive one-on-one session with a professional designer to create custom graphics including simple websites (3-5 pages), logos, branding guides, templates, and social media graphics within a tight timeframe.
• Soapbox Subscribed A membership program providing ongoing design resources, brand guide templates, and professional design support for small business owners managing their own branding.
• Logo Rx A logo design package offered by Soapbox Studio, including brainstorming guides and professional logo design services for small businesses and entrepreneurs.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 99designs: Global crowdsourced design marketplace connecting SMBs with freelance designers for logos, branding, and web design. Directly competes with Soapbox on logo and brand identity work for the same small-business buyer.
• Designhill: Online design marketplace offering logo design, branding, and graphic design through contests and 1:1 designer hiring. Targets the same small-business and entrepreneur segment as Soapbox for custom graphic design services.
• Huemor: Boutique web design and development agency specializing in WordPress builds for SMB and mid-market clients. Highly comparable to Soapbox on WordPress web design and custom front-end development services.
• CrowdSpring: Crowdsourced marketplace for logo design, web design, and graphic design services targeted at small businesses and entrepreneurs. Directly comparable offering and buyer profile to Soapbox's core services.

Broad incumbents

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, branding, and creative services to SMBs. Broader scope than Soapbox (includes SEO/paid media) but overlapping custom web and brand design offerings for similar buyers.
• Big Drop Inc: Established digital agency offering custom web design, branding, and graphic design for SMBs and mid-market clients. Comparable positioning on custom, non-template design but at significantly larger scale than Soapbox.
• SmartSites: Full-service web design and digital marketing agency serving SMBs across the US. Comparable custom web and brand design capabilities, though with broader digital marketing scope than Soapbox.
• Lounge Lizard: Digital agency offering branding, web design, and video production for SMBs and mid-market clients. Closely comparable on creative service mix to Soapbox but at a larger agency scale.

Emerging players

• Canva: Mass-market DIY graphic design platform used by small businesses to create their own logos, marketing materials, and social graphics. Represents the template/AI-enabled alternative to Soapbox's custom services for the same SMB segment.
• Bark: Online marketplace that connects SMB clients with local creative professionals, including graphic designers and web designers. Competes with Soapbox at the client acquisition stage by aggregating demand for boutique design services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@soapboxstudioinc
• Facebookfacebook.com/soapboxstudioinc
• LinkedInlinkedin.com/company/soapboxstudioinc
• Instagraminstagram.com/soapboxstudio
• Pinterestpinterest.com/soapboxstudio
• Xx.com/soapboxstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soapbox Studio