L'olivier Assurance
L'olivier Assurance is the French direct-to-consumer online brand of UK-listed Admiral Group, selling auto and home insurance to individual French consumers via a five-minute online quote-and-bind flow, supported by AI-driven pricing, fraud detection and customer service.
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount251–500
- GTM typeB2C
- OfferingServices
What L'olivier Assurance does
L'olivier Assurance is a French direct-to-consumer online insurance provider operating under Admiral Group Plc's (LSE: ADM) Spanish insurance intermediary Admiral Intermediary Services SA, with underwriting routed through Admiral Europe Compañía de Seguros (AECS). The company sells two core product lines — auto insurance (across three tiers: Tiers Essentiel third-party liability, Tiers Confort third-party + theft/fire, and Tous Risques comprehensive, plus specialized variants for young drivers, professional vehicles, electric vehicles and leased vehicles) and home insurance (for tenants, owners and students) — entirely via its lolivier.fr website with phone support from a customer service team based in the Lille area of Northern France. The full quote-to-bind journey is designed to take approximately five minutes, with contracts delivered by email and managed through an online customer portal.
The business model is recurring premium-based with annual billing cycles, supported by a multi-channel acquisition stack (paid social and search across Google, Meta, TikTok, Bing, Amazon Ads, YouTube; comparison platforms such as Assurland; referral programs offering up to €250 per year per sponsor; an AUTOSUR technical-inspection partnership; and a partner-garage network) and retention levers including MultiAuto multi-vehicle discounts (10%), the Multiproduits bundle refund (€50 for auto+home), Bonus 50 Forever and Bonus Franchise loyalty programs. AI is embedded across the value chain — pricing and underwriting, customer-service chatbot, real-time call transcription and summarization, fraud detection and AML/KYC — making L'olivier unusually automation-heavy for a sub-500-employee French insurer.
The company serves more than 800,000 French policyholders, reports a 96% post-claim satisfaction rate for auto customers, and holds a 4.1/5 Trustpilot rating across over 15,164 reviews. It has been certified as a Best Workplace in France since 2015 and as a Best Workplace for Women since 2020. Regulatory oversight is split across ACPR (French prudential authority), Orias (intermediary registration AJ-0213), and the Spanish DGSFP (via AECS and AIS), with GDPR-compliant data handling and EU Standard Contractual Clauses governing any cross-border transfers.
L'olivier Assurance firmographics
Firmographics- Name
- L'olivier Assurance
- Legal name
- Admiral Intermediary Services SA (AIS)
- Website
- https://lolivier.fr
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- L'olivier Assurance is the French direct-to-consumer online brand of UK-listed Admiral Group, selling auto and home insurance to individual French consumers via a five-minute online quote-and-bind flow, supported by AI-driven pricing, fraud detection and customer service.
- Ownership category
- akta.pro rank
Where L'olivier Assurance is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
L'olivier Assurance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Auto Insurance Premiums: The primary revenue stream comes from auto insurance premiums collected from individual customers. L'olivier offers three tiers of auto coverage: Tiers Essentiel (third-party liability), Tiers Confort (third-party + theft/fire), and Tous Risques (comprehensive). Customers pay recurring premiums typically on an annual basis.
- Home Insurance Premiums: Home insurance premiums collected from customers covering renters, owners, and students. Revenue generated through recurring premium payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Auto insurance tiers: Tiers Essentiel (basic third-party liability), Tiers Confort (third-party + theft/fire coverage), and Tous Risques (comprehensive coverage), plus specialized options for young drivers, professional vehicles, electric vehicles, and leasing vehicles. |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
L'olivier Assurance product offering
Product offeringCore offering
L'olivier Assurance is a French direct-to-consumer online insurance provider that sells auto and home insurance policies to individual consumers. Customers obtain a quote in about 5 minutes on the website and can be insured within the minute, with three auto coverage tiers (Tiers Essentiel, Tiers Confort, Tous Risques) and specialized auto variants for young drivers, professional, electric, and leased vehicles, plus home insurance for tenants, owners, and students. Pricing and underwriting are powered by AI, with cross-sell offers (MultiAuto, Multi-produits bundle) and loyalty benefits (Bonus 50 Forever, Bonus Franchise) layered on top.
Product overview
L'olivier Assurance is a direct-to-consumer insurance provider offering two core insurance products: auto insurance and home insurance. The auto insurance portfolio includes three main coverage tiers (Tiers Essentiel, Tiers Confort, and Tous Risques) with specialized variants for young drivers, professionals, electric vehicles, and leased vehicles. Home insurance adapts coverage for tenants, owners, and students. The company enhances its core products with loyalty programs (Bonus 50 Forever, Bonus Franchise), bundling offers (MultiAuto 10% discount, Multiproduits €50 refund), and partner networks (partner garages, AUTOSUR technical inspection partnership). All products are designed for direct online purchase with quotes in 5 minutes. L'olivier is a subsidiary of Admiral Group (UK-listed insurer) operating in the French market.
Differentiator
Problem solved
Functional benefit
Products and services
- Assurance Auto
Quantifiable outcome
- Average annual savings of €393 for auto and home customers combined (€280 auto + €113 home)
- +3 more outcomes
Companies that use L'olivier Assurance
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
L'olivier Assurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature5 records
L'olivier Assurance partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Admiral Intermediary Services SA (AIS)coreAIS is a Spanish insurance intermediary company (registered under A90354911, regulated by DGSFP) and an indirect subsidiary of Admiral Group Plc. AIS operates under the L'olivier Assurance brand in France and serves as the responsible entity for processing customer data.
- Admiral Europe Compañía de Seguros, S.A.U (AECS)coreAECS is the insurance company providing guarantees for L'olivier policies. Registered in Spain under A87987822, licensed by the Spanish insurance regulator (DGSFP). The group Admiral is the sole shareholder of AECS.
- EUROP ASSISTANCEcoreProvides assistance services for L'olivier customers. Headquartered at 1, promenade de la Bonnette, 92230 GENNEVILLIERS, with capital of €35,402,786.
- MUTUAIDE ASSISTANCEcoreProvides guaranteed services for added value, personal effects, and leasing coverage. Located at 126, rue de la Piazza, CS 20010, 93196 Noisy le Grand CEDEX.
- Chubb European Group SEminorProvides bodily injury warranty extension coverage. Located at La Tour Carpe Diem, 31 Place des Corolles, Esplanade Nord, 92400 Courbevoie.
- AUTOSURminorTechnical control (CT) partner offering L'olivier customers 15% discount on technical inspections (excluding re-inspection and complementary checks) at participating AUTOSUR centers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
L'olivier Assurance competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
L'olivier Assurance social profiles
Digital presenceL'olivier Assurance compliance and trust
Trust signalCompliance6 records
L'olivier Assurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
L'olivier Assurance leadership team
Management profileNumber of profiles
Profiles1 record
L'olivier Assurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L'olivier Assurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L'olivier Assurance
What does L'olivier Assurance do?
L'olivier Assurance is a French direct-to-consumer online insurance provider that sells auto and home insurance policies to individual consumers. Customers obtain a quote in about 5 minutes on the website and can be insured within the minute, with three auto coverage tiers (Tiers Essentiel, Tiers Confort, Tous Risques) and specialized auto variants for young drivers, professional, electric, and leased vehicles, plus home insurance for tenants, owners, and students. Pricing and underwriting are powered by AI, with cross-sell offers (MultiAuto, Multi-produits bundle) and loyalty benefits (Bonus 50 Forever, Bonus Franchise) layered on top.
Is L'olivier Assurance a public or private company?
L'olivier Assurance is a private company. It is classified as corporate owned and is currently operating.
When was L'olivier Assurance founded?
L'olivier Assurance was founded in 2010. It employs 251 to 500 people.
Where is L'olivier Assurance based?
L'olivier Assurance is headquartered in Paris, France, in the Europe region.
How does L'olivier Assurance make money?
Two revenue lines are on record. Auto Insurance Premiums are the primary driver. The others are home Insurance Premiums.
Does L'olivier Assurance have an API?
No public API is recorded for L'olivier Assurance.