KDRV.com
KDRV.com (NewsWatch 12) is an ABC-affiliated local broadcast television station owned by Allen Media Broadcasting, serving Southern Oregon (Jackson, Josephine counties) and Northern California's Siskiyou County with local news, weather, sports, and feature content distributed via over-the-air TV, web, mobile apps, and live streaming, monetized through local and regional advertising.
- Company typePrivate
- Founded2013
- HeadquartersMedford, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What KDRV.com does
KDRV.com (operating as "NewsWatch 12") is a local ABC-affiliated broadcast television station serving Southern Oregon — primarily Jackson County and Josephine County — and Northern California's Siskiyou County. Founded in 1984 and currently owned by Allen Media Broadcasting (legal entity: Allen Media, LLC, with digital operations referenced to Allen Media Digital, LLC in Los Angeles), the station produces local news, weather, sports, and feature programming distributed across over-the-air broadcast, cable/satellite carriage, the kdrv.com website, native iOS and Android mobile applications, and a live streaming channel. Its digital content infrastructure is built on the BLOX Content Management System from BLOX Digital.
KDRV's core products are organized around three content pillars: a multi-platform local news brand (NewsWatch 12) with specialized vertical franchises such as FireWatch, CrimeWatch, HealthWatch, SchoolWatch, and "The Housing Crisis"; a weather franchise anchored by the StormRunner 12 severe-weather tracking system, Interactive Radar, and email/weather alert services; and a sports vertical covering local high schools, Southern Oregon University, Oregon State University, Oregon Institute of Technology, and University of Oregon athletics. The station also carries subchannel programming from Antenna TV, True Crime Network, Local Now, Catchy TV, and Start TV.
KDRV's revenue model is entirely ad-supported. Content is provided free to consumers across all channels — broadcast, web, mobile, streaming — and monetization occurs through local and regional advertising, sponsorship of community features (e.g., Pet of the Week, community calendars), branded email alert sponsorships, and bundled digital marketing services surfaced through the station's "Advertise With Us" and "Digital Marketing" properties. No subscription, paywall, or direct consumer monetization is in place. The customer base is the local Southern Oregon / Northern California audience for content consumption, and regional SMBs and community organizations for advertising spend.
KDRV.com firmographics
Firmographics- Name
- KDRV.com
- Legal name
- Allen Media, LLC
- Website
- https://kdrv.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KDRV.com (NewsWatch 12) is an ABC-affiliated local broadcast television station owned by Allen Media Broadcasting, serving Southern Oregon (Jackson, Josephine counties) and Northern California's Siskiyou County with local news, weather, sports, and feature content distributed via over-the-air TV, web, mobile apps, and live streaming, monetized through local and regional advertising.
- Ownership category
- akta.pro rank
KDRV.com industry classification
Industry- Product category
- Local Broadcast Television News
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Local News & Weather Stations (MPABACAJ)
- akta.pro secondary industry
- Local/Regional News Channels (MPABAIAD)
Keywords
Where KDRV.com is headquartered
LocationHeadquarters
- HQ city
- Medford
- HQ country
- United States
- HQ region
- North America
Markets served
KDRV.com business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Distribution channels5 records
Marketing channels6 records
KDRV.com product offering
Product offeringCore offering
KDRV.com operates the NewsWatch 12 local ABC-affiliated television broadcast and accompanying digital news platform serving Southern Oregon (Jackson County, Josephine County) and Northern California (Siskiyou County). The station produces and distributes local news, weather (including the proprietary StormRunner 12 severe-weather system), sports coverage of regional schools and universities, and community feature content across over-the-air TV, the kdrv.com website, iOS and Android mobile apps, live streaming, email alerts, and social media. Revenue is generated primarily through on-air and digital advertising sales to local and regional businesses.
Product overview
KDRV.com is a local broadcast news station (NewsWatch 12) operated by Allen Media Broadcasting serving Southern Oregon and Northern California. The offering consists of a core broadcast news operation delivering local news, weather, sports, and feature content via multiple platforms including over-the-air television, the kdrv.com website, iOS and Android mobile applications, email newsletters, and live streaming. Key digital products include Interactive Radar and StormRunner 12 for weather monitoring, specialized news sections such as FireWatch, HealthWatch, SchoolWatch, and CrimeWatch, a video on-demand service, and an email alert notification system. The site is powered by BLOX Content Management System from BLOX Digital.
Differentiator
Problem solved
Functional benefit
Products and services
- NewsWatch 12 NewsWatch 12 is the on-air brand of KDRV, the local ABC-affiliated television news broadcast serving Southern Oregon (Jackson County, Josephine County) and Northern California (Siskiyou County), providing local news, weather, sports, and feature programming.
- KDRV NewsWatch 12 iOS App Native iOS app for iPhone and iPad providing on-demand local news, weather, video, and live streaming from NewsWatch 12.
- KDRV NewsWatch 12 Android App Native Android app providing on-demand local news, weather, video, and live streaming from NewsWatch 12.
- Interactive Radar Interactive weather radar tool allowing users to view real-time weather patterns, storm tracking, and precipitation data for the Southern Oregon and Northern California region.
- StormRunner 12 Advanced storm tracking and severe-weather alert system providing detailed weather monitoring and early warning capabilities for the KDRV viewing area.
- Live Stream / Watch Now Live television streaming service letting viewers watch NewsWatch 12 broadcasts online, with access to Antenna TV, True Crime Network, Local Now, Catchy TV, and Start TV subchannel programming.
- NewsWatch 12 Email Alerts Email notification service delivering breaking news alerts, latest headlines, weather forecasts, and FireWatch updates to subscribers.
Companies that use KDRV.com
Customer profileSegments3 records
Ideal customer profiles2 records
KDRV.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
KDRV.com partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
KDRV.com competitors and assessment
Company assessmentDirect peers
- KOBI 5 (NBC affiliate, Medford): KOBI 5 is the NBC-affiliated local TV station serving the same Medford-Ashland DMA as KDRV, directly competing for local news, weather, and sports audiences in Jackson, Josephine, and Siskiyou counties. It is the most direct local news competitor in the market.
- KTVL (CBS affiliate, Medford): KTVL is the CBS-affiliated local broadcast station in Medford, owned by Sinclair Broadcast Group, directly competing with KDRV for local news viewers in the Southern Oregon market. It shares the same broadcast footprint and revenue model.
- KMVU Fox 26 (Medford): KMVU is the Fox-affiliated local TV station serving the Medford market, providing direct competition in local news, weather, and sports coverage for the same Southern Oregon and Northern California audience as KDRV.
Regional players
- OPB (Oregon Public Broadcasting): OPB operates KOAC-TV and radio networks across Oregon, providing regional public media content including news and emergency alerts that competes with KDRV for audience attention in Jackson and Josephine counties under a non-commercial model.
- KMTR (NBC affiliate, Eugene): KMTR is the NBC-affiliated local broadcast station serving Eugene and parts of Southern Oregon, covering adjacent regional sports, weather, and news audiences with a comparable broadcast-and-digital product mix to KDRV.
Broad incumbents
- KATU (ABC affiliate, Portland): KATU is the ABC-affiliated broadcast station in Portland and an ABC network sibling to KDRV, sharing network programming while competing for regional advertising and digital audience spillover into the Medford market.
- KEZI 9 (ABC affiliate, Eugene): KEZI is the ABC-affiliated broadcast station serving Eugene, Oregon, sharing the ABC network affiliation and producing similar local news/weather content; it competes for digital audience and ad share in overlapping Lane and Southern Oregon counties.
- Sinclair Broadcast Group: Sinclair operates a large portfolio of local broadcast stations including direct Medford competitor KTVL, giving it scale advantages in content syndication, programming acquisition, and national ad sales that KDRV's parent Allen Media competes against.
- Gray Television: Gray Television is one of the largest US local broadcast station operators with deep national advertising scale and shared services infrastructure, setting the competitive benchmark for cost-efficient multi-station local news operations.
- Tegna: Tegna operates a national portfolio of local ABC, NBC, CBS, and Fox affiliates, competing with KDRV's parent for advertisers and digital audience share, and has been an active consolidator/divestor in the local broadcast sector.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KDRV.com social profiles
Digital presenceKDRV.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
KDRV.com leadership team
Management profileNumber of profiles
KDRV.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KDRV.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KDRV.com
What does KDRV.com do?
KDRV.com operates the NewsWatch 12 local ABC-affiliated television broadcast and accompanying digital news platform serving Southern Oregon (Jackson County, Josephine County) and Northern California (Siskiyou County). The station produces and distributes local news, weather (including the proprietary StormRunner 12 severe-weather system), sports coverage of regional schools and universities, and community feature content across over-the-air TV, the kdrv.com website, iOS and Android mobile apps, live streaming, email alerts, and social media. Revenue is generated primarily through on-air and digital advertising sales to local and regional businesses.
Is KDRV.com a public or private company?
KDRV.com is a private company. It is classified as corporate owned and is currently operating.
When was KDRV.com founded?
KDRV.com was founded in 2013. It employs 11 to 50 people.
Where is KDRV.com based?
KDRV.com is headquartered in Medford, United States, in the North America region.
Who are KDRV.com's main competitors?
Direct peers on record are KOBI 5 (NBC affiliate, Medford), KTVL (CBS affiliate, Medford) and KMVU Fox 26 (Medford). Regional players are OPB (Oregon Public Broadcasting) and KMTR (NBC affiliate, Eugene). Broad incumbents are KATU (ABC affiliate, Portland), KEZI 9 (ABC affiliate, Eugene), Sinclair Broadcast Group, Gray Television and Tegna.
Does KDRV.com have an API?
No public API is recorded for KDRV.com.
What industry is KDRV.com in?
KDRV.com's product category is Local Broadcast Television News. Its primary akta.pro industry code is MPABACAJ, Local News & Weather Stations, with a secondary code of MPABAIAD, Local/Regional News Channels. Its NAICS code is 51612 and its SIC code is 4833.