All Tile

What All Tile does

All Surfaces, the parent entity of All Tile and its house of brands, is a privately held flooring distribution company serving residential and commercial flooring professionals, builders, and do-it-yourself consumers across 24 U.S. states. The company operates 45+ regional branches, each with finished showrooms staffed by local flooring experts, and distributes an inventory of 60,000+ SKUs sourced from 150+ manufacturers spanning hardwood (Somerset, Johnson Hardwood, Kährs), luxury vinyl (Karndean, Congoleum), adhesives and installation systems (Schluter Systems, MAPEI, SCHÖNOX HPS), and accessories (Roberts Consolidated, ROPPE, Future Foam). Six legacy regional sub-brands — All Tile CCS (formed 2014 from All Tile [1947] and CCS [1979]), Abraham Linc (1976), Blakely Products Co (1946), Cartwright Distributing (1986), Tri-State Wholesale Flooring (1964), and Walcro (1971) — are retained as wholly-owned subsidiaries under the unified All Surfaces corporate identity, preserving local brand recognition and community relationships while consolidating scale.

The business model combines traditional wholesale distribution with contractor-focused services. Revenue is generated through the sale of flooring products, supplies, materials, and tools to flooring professionals via in-branch purchases, phone orders, job-site delivery, and the ASAP (All Surfaces, All Products) online ordering platform at shoponline.allsurfaces.com. Two loyalty programs — Fast Cash Rewards Program and Surface Pro Perks — are deployed to drive contractor retention and repeat purchasing. Pricing is quote-based per branch or per project rather than publicly listed. Customer acquisition leverages organic social media, branch-locator SEO, contractor training events at showrooms, and the integrated loyalty programs. The corporate footprint is anchored by a Bloomington, Minnesota headquarters serving an employee base of 101–250 across the integrated network. No proprietary technology platforms, AI/ML systems, or patents are disclosed; competitive differentiation rests on distribution density, supplier breadth, legacy brand equity, and trade-relationship depth.

Name

All Tile

Legal name

All Surfaces

Website

https://alltile.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

All Surfaces (parent of All Tile) is a privately held flooring distribution house of brands operating 45+ regional showrooms across 24 U.S. states, serving flooring contractors, builders, and DIY consumers with 60,000+ SKUs from 150+ manufacturers.

Ownership category

akta.pro rank

Product category

Flooring Distribution

NAICS

Floor Covering Retailers (449121), Other Building Material Dealers (444180)

SIC

Wholesale-Furniture & Home Furnishings (5020), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

Keywords

• Flooring distribution
• Flooring products
• Installation supplies
• Building materials
• Contractor supplies

Headquarters

HQ city

Wood Dale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Flooring & Supplies Distribution: All Surfaces operates as a flooring distribution company selling residential and commercial flooring products, supplies, materials, and tools to flooring professionals. Revenue is generated through the sale of flooring products sourced from over 150 manufacturers, sold through 45+ regional branches and online platforms. The model combines recurring contractor relationships with one-time project-based purchases.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

All Tile (part of the All Surfaces house of brands) distributes residential and commercial flooring products, installation supplies, materials, and tools sourced from over 150 manufacturers. The company sells through 45+ regional branch showrooms staffed by local flooring experts, the ASAP online ordering platform, phone orders, and direct job-site delivery to contractors and consumers across 24 U.S. states.

Product overview

All Surfaces is a house of brands—a flooring distribution company consisting of six regional sub-brands (Abraham Linc, All Tile CCS, Blakely Products Co, Cartwright Distributing, Tri-State Wholesale Flooring, and Walcro) that operate across 24 states. The company distributes flooring products and installation supplies from over 150 manufacturers. In addition to its brand portfolio, All Surfaces operates ASAP (All Surfaces, All Products), an online ordering platform. Services include comprehensive inventory, pro shops and showrooms, contractor training, job-site delivery, and technology-enabled logistics across 45+ branch locations with 60,000+ available SKUs.

Differentiator

Problem solved

Functional benefit

Brands

• All Tile CCS: Flooring powerhouse formed by the union of All Tile (1947) and CCS (1979), offering comprehensive flooring distribution and installation solutions.
• Abraham Linc
• Blakely Products Co
• Cartwright Distributing
• Tri-State Wholesale Flooring
• ASAP (All Surfaces, All Products)

Products and services

• ASAP (All Surfaces, All Products) Online Ordering Platform Company-owned e-commerce ordering platform accessible at shoponline.allsurfaces.com that enables contractors and consumers to browse and purchase flooring products, supplies, materials, and tools digitally.
• All Tile CCS Regional Flooring Distribution Regional flooring distribution brand providing residential and commercial flooring products, installation supplies, materials, and tools to contractors and consumers across its service territory.
• Abraham Linc Regional Flooring Distribution Regional flooring distribution brand serving as the Mid-Atlantic's leading distributor of residential and commercial flooring products, headquartered in Bridgeport, West Virginia.
• Blakely Products Co Installation Supply Distribution Regional installation supply distribution brand providing flooring installation products, tools, and accessories to contractors.
• Cartwright Distributing Flooring Distribution Regional flooring distribution brand combining quality flooring products with competitive prices and customer service focus.
• Tri-State Wholesale Flooring Distribution Regional flooring distribution brand serving seven states with a 40+ person team delivering diverse flooring solutions.
• Walcro Floor Covering Distribution Regional floor covering distribution brand offering flooring expertise and products across six states.

Quantifiable outcome

• 45+ branch locations across 24 states providing geographic coverage for contractors
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor.

• CasabellaminorChannel Partner/ Reseller/ DistributorCasabella is a manufacturer partner whose products are distributed through All Surfaces' network of 45+ regional branches and the ASAP online platform.
• CarpenterminorChannel Partner/ Reseller/ DistributorCarpenter is a manufacturer partner whose products are distributed through All Surfaces' regional branch network.
• Congoleum FlooringminorChannel Partner/ Reseller/ DistributorCongoleum Flooring is a manufacturer partner supplying residential and commercial flooring products distributed through All Surfaces.
• Future FoamminorChannel Partner/ Reseller/ DistributorFuture Foam is a manufacturer partner whose foam products are distributed through All Surfaces' branches.
• Johnson HardwoodminorChannel Partner/ Reseller/ DistributorJohnson Hardwood is a manufacturer partner specializing in hardwood flooring products distributed through All Surfaces.
• KährsminorChannel Partner/ Reseller/ DistributorKährs is a manufacturer partner supplying hardwood and engineered flooring products distributed through All Surfaces.
• KarndeanminorChannel Partner/ Reseller/ DistributorKarndean is a manufacturer partner whose luxury vinyl flooring products are distributed through All Surfaces.
• MAPEIminorChannel Partner/ Reseller/ DistributorMAPEI is a manufacturer partner supplying installation products, adhesives, and flooring materials distributed through All Surfaces.
• M-D PROminorChannel Partner/ Reseller/ DistributorM-D PRO is a manufacturer partner whose specialty flooring products are distributed through All Surfaces.
• Roberts ConsolidatedminorChannel Partner/ Reseller/ DistributorRoberts Consolidated is a manufacturer partner supplying flooring installation tools and accessories distributed through All Surfaces.
• ROPPEminorChannel Partner/ Reseller/ DistributorROPPE is a manufacturer partner whose flooring transition and wall base products are distributed through All Surfaces.
• Schluter SystemsminorChannel Partner/ Reseller/ DistributorSchluter Systems is a manufacturer partner supplying tile installation systems and waterproofing products distributed through All Surfaces.
• SCHÖNOX HPSminorChannel Partner/ Reseller/ DistributorSCHÖNOX HPS is a manufacturer partner whose flooring installation products are distributed through All Surfaces.
• SomersetminorChannel Partner/ Reseller/ DistributorSomerset is a manufacturer partner specializing in hardwood flooring products distributed through All Surfaces.
• TraxxminorChannel Partner/ Reseller/ DistributorTraxx is a manufacturer partner whose specialty flooring products are distributed through All Surfaces.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Floor & Decor Holdings: Public specialty retailer of hard-surface flooring with a large big-box showroom model serving both PRO and DIY customers. Directly comparable product mix (tile, wood, laminate, vinyl) and pro-focused service offering, but at significantly larger national scale.
• Tile Shop Holdings: Public specialty tile and stone retailer with company-owned showrooms across the U.S., serving both consumers and trade professionals. Closely comparable product focus (tile and stone) and showroom model to All Tile's tile specialty roots.
• SRS Distribution: Large U.S. specialty building products distributor acquired by Home Depot that pursued a multi-brand roll-up of regional roofing, flooring and complementary trade distributors. Directly comparable house-of-brands distribution model serving contractors through branch networks.
• Foundation Building Materials: Specialty distributor of building products including insulation, drywall, ceilings, and complementary interior building products serving contractors across hundreds of branches. Comparable branch-based specialty distribution model serving installation professionals.
• LL Flooring (formerly Lumber Liquidators): National specialty retailer of hardwood, vinyl, tile, and laminate flooring operating company-owned stores. Comparable product mix and direct-to-consumer/pro channel model, though heavily retail-skewed versus All Surfaces' trade-weighted distribution model.

Broad incumbents

• ABC Supply Co. Largest U.S. distributor of roofing, siding, windows, and exterior building products with a 700+ branch network serving contractors. Comparable trade-focused multi-branch distribution model, though primarily exteriors rather than flooring.
• Shaw Industries: One of the largest U.S. flooring manufacturers (carpet, tile, wood, vinyl) with vertically integrated distribution. Functions as both a manufacturer partner and an indirect competitor through its own distribution channels and aligned distributors.
• Mohawk Industries: Global flooring manufacturer offering carpet, ceramic tile, wood, laminate and vinyl through extensive distribution channels. A key supplier partner to flooring distributors like All Surfaces and a vertical competitor.

Emerging players

• TileBar: Digital-first tile and stone retailer serving both consumers and trade professionals through e-commerce with growing showroom presence. Represents the digital-native competitive threat to traditional flooring distributors like All Surfaces.

Others

• Build with Ferguson (Ferguson): Wholesale distributor of plumbing, HVAC, lighting and appliance products serving professional contractors through a national branch network. Comparable large-scale trade-distribution operating model, though in complementary building product categories rather than flooring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@AllSurfaces
• Facebookfacebook.com/alltile
• LinkedInlinkedin.com/company/allsurfaces
• Instagraminstagram.com/allsurfacesinc
• Xx.com/alltile

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All Tile