Rack & Riddle

What Rack & Riddle does

Rack & Riddle (legal entity Rb Wine Associates, LLC) is a Northern California-based custom sparkling wine producer founded in 2007 by Rebecca Faust and Bruce Lundquist. Operating four facilities across Healdsburg, Alexander Valley, Geyserville, and Lodi with 3.5 million cases of installed production capacity and more than 2.5 million gallons of stainless-steel cooperage, the company is the self-identified #1 custom sparkling wine producer in the United States. It serves two primary B2B segments: (1) winery clients, providing custom crush services spanning Méthode Champenoise, Charmat, in-line carbonation, and still wine production, and (2) retail and hospitality clients, through private label, control label, and custom brand programs for major U.S. retailers including Costco, Sam's Club, Walmart, Target, and Whole Foods.

The production platform is built around fully automated MASPACK-designed bottling and Méthode Champenoise riddling/disgorging lines, with bottle-level vision inspection, robotic automation that reduced shift staffing from 13 to 5 technicians, and a 114% capacity increase on the sparkling line. Rack & Riddle holds exclusive U.S. rights to SOLOS' patented Aroma Recovery System for no and low alcohol wines and owns the CALSECCO trademark for a new California Venetian-tradition sparkling category. Sub-brands include Breathless Wines (award-winning sparkling portfolio), Kayden and Luisant control labels, and limited-edition MLB World Series Championship sparkling wines produced for Wine by Design.

The business model combines professional services (custom crush fees), private-label production (one-time licensing/contract manufacturing), and managed services through the Custom Brands Division (launched July 2025), with an enterprise sales motion targeting winery, retail, and hospitality clients. Go-to-market is reinforced by industry events, webinars, earned media, and dedicated VP-level sales and marketing hires brought in from The Wine Group, Southern Glazer's, and Clorox. SBJ Capital invested in the company in February 2022, a new CEO (Jeff Tuttle) was appointed in March 2025, and a facility consolidation into a Sparkling Innovation Park at Healdsburg is planned for 2026.

Name

Rack & Riddle

Legal name

Rb Wine Associates, LLC

Website

https://rackandriddle.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Rack & Riddle is the largest U.S. custom sparkling wine producer, operating four California facilities with 3.5M cases of capacity to deliver custom crush, private label, and custom brand services to winery, retail, and hospitality clients.

Ownership category

akta.pro rank

Product category

Custom Sparkling Wine Production Services

NAICS

Wineries (31213)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Custom sparkling wine
• Private label wine
• Custom crush winemaking
• Methode Champenoise production
• Charmat sparkling wine

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Crush Services (Winery Client Services): Provides turnkey winemaking services for winery clients including Méthode Champenoise and Charmat sparkling wine production, grape-to-bottle and base-to-bottle production
2. Private Label Sparkling Wine Programs: Premium private-label sparkling wines crafted in Méthode Champenoise style for retailers, bottling top-selling sparkling wines for major retailers nationwide
3. Custom Brands Division: Custom brand development for retail and hospitality clients, unifying sales, marketing and operations under chief commercial officer
4. No and Low Alcohol Wine Production: Exclusive U.S. partnership with SOLOS for aroma recovery technology enabling no/low alcohol sparkling and still wines
5. Branded Championship Sparkling Wines: Producing limited-edition World Series Championship sparkling wines for Wine by Design (MLB exclusive wine licensee)

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Rack & Riddle provides turnkey custom sparkling wine production services for wineries, retailers, and brands across four California facilities, offering Méthode Champenoise, Charmat, in-line carbonation, and canned sparkling wine formats with tank sizes ranging from 500 to 100,000 gallons. The company also delivers private label and custom brand development programs, proprietary sub-brands such as CALSECCO and Breathless Wines, and exclusive U.S. production of no/low alcohol wines via the SOLOS Aroma Recovery System.

Product overview

Rack & Riddle is a custom sparkling wine production company operating as a platform of four modern winery facilities in California (Healdsburg, Alexander Valley, Geyserville, and Lodi). The company offers a comprehensive portfolio of sparkling wine production methods including Méthode Champenoise (traditional bottle fermentation), Charmat (tank fermentation), in-line carbonation, and canned premium sparkling wines. Services span custom crush winemaking for winery clients, private label/custom brand programs for retailers, and proprietary sub-brands including CALSECCO (new California Venetian-style sparkling category), Breathless Wines, and World Series Championship wines. In 2025, the company expanded into no and low alcohol wines through its SOLOS partnership. Tank sizes range from 500 to 100,000 gallons, with total capacity of 3.5 million cases. Production capabilities include automated bottling lines processing 150 bottles per minute and state-of-the-art sparkling wine production equipment.

Differentiator

Problem solved

Functional benefit

Brands

• Breathless Wines: A division of Rack & Riddle producing sparkling wines, including award-winning Blanc de Noirs.
• CALSECCO
• Kayden
• Luisant

Products and services

• Winery Client Services (Custom Crush) Full-service turnkey custom crush winemaking for wineries, delivering sparkling and still wine production from grape to bottle or base to bottle, including winemaking, storage, aging, and bottling services.
• Retail Client Services (Custom Label Programs) Custom label sparkling wine production services for major retailers and brands, enabling them to offer premium sparkling wines under their own private labels, including store brands and control label brands.
• Methode Champenoise Sparkling Wines Traditional French method sparkling wines where secondary fermentation occurs in the bottle, producing premium bubbly with fine mousse. Rack & Riddle's core specialty with over 1.5 million case Méthode Champenoise capacity.
• Charmat Sparkling Wines Sparkling wines produced using the Charmat method with secondary fermentation in large stainless steel tanks, offering an economical production process while maintaining quality, produced at the only Charmat facility in coastal Northern California.
• Still Wine Production Complete grape-to-bottle and base-to-bottle still wine production using state-of-the-art automated bottling lines handling 375ml, 500ml, and 750ml formats, with Vision System fill height and closure inspection and 360-degree label inspection cameras.
• CALSECCO Sparkling Wine Category A new California sparkling wine category made in the Venetian Tradition (Prosecco-style) from 100% California-grown grapes, registered as a trademark for use exclusively by Rack & Riddle clients.
• SOLOS No and Low Alcohol Wines No and low alcohol still and sparkling wines produced using SOLOS' patented Aroma Recovery System, providing superior flavor and mouthfeel compared to traditional dealcoholization methods, available in popular to luxury price categories in 187ml, 750ml, 1.5L and cans.
• Breathless Wines A division of Rack & Riddle producing premium sparkling wines that have earned multiple awards, including the Sparkling Sweepstake at the 2020 San Francisco Chronicle Wine Competition.
• World Series Championship Sparkling Wines Limited-edition World Series Championship Brut sparkling wines produced in partnership with Wine by Design, MLB's exclusive wine licensee, commemorating championship teams including Houston Astros (2017) and Boston Red Sox (2018).
• Canned Sparkling Wines Premium sparkling wines available in can formats for on-premise and retail channels, produced using in-line carbonation and Charmat methods at the Geyserville and Lodi facilities.
• Control Label Brands (Kayden, Luisant) Internal control label sparkling wine brands of Rack & Riddle including Kayden California Brut and Luisant California Brut, which have earned awards at various wine competitions.

Quantifiable outcome

• One out of every seven bottles of wine sold in the U.S. are sparkling wines
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SOLOScoreTechnology or Integration · 27 June 2024Exclusive partnership bringing SOLOS' patented Aroma Recovery System to U.S. market for no and low alcohol winemaking. Rack & Riddle facilities serve as national headquarters for service, research and development. Test production began in 2024 with full commercial scale in 2025.
• Wine by DesigncoreStrategic or Co-development PartnerWine by Design, MLB's exclusive wine licensee, partners with Rack & Riddle for limited-edition World Series Championship sparkling wines. Partnership spans Houston Astros (2017), Boston Red Sox (2018), and other championship commemorations.
• Delicato Family WinescoreStrategic or Co-development PartnerMulti-year lease agreement for Charmat facility - the only Charmat facility in coastal Northern California. Expands R&R production capabilities by 345,000 gallons with 85,000 square foot building for in-line carbonation bottling and canning lines.
• Jerome BarretminorOthersFrench Méthode Champenoise expert with 20+ years experience brought on as winemaking consultant to support growth and facility expansion. Expertise spans cellar master to winemaker roles with Institut Oenologique de Champagne.
• MASPACK Packaging USAcoreTechnology or IntegrationDesigned and installed automated still and sparkling wine bottling lines with robotics for riddling and disgorging. High-output systems increased production capacity by 114%.

Scale indicators8 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• The Wine Group: One of the largest U.S. wine producers with a major private-label and contract manufacturing footprint. Several recently hired Rack & Riddle Custom Brands leaders came from The Wine Group, and its scale private-label model directly competes for retailer programs.
• E. & J. Gallo Winery: Largest U.S. wine producer with extensive private-label and custom production capabilities across still and sparkling categories. Represents the scale ceiling that Rack & Riddle is positioning to grow toward in private label and custom brands.
• Constellation Brands: Large diversified beverage company whose wine portfolio includes Domaine Carneros and other sparkling offerings. Comparable as a major U.S. wine/sparkling incumbent that competes for both premium sparkling shelf space and retailer private-label programs.
• Bronco Wine Company: Among the largest U.S. wine producers with deep private-label and value-brand exposure (e.g., Charles Shaw). Comparable on the private-label/control-label side of Rack & Riddle's retailer services business.

Direct peers

• Iron Horse Vineyards: Sonoma County sparkling wine specialist known for Méthode Champenoise production. Directly comparable as a California sparkling-focused producer in the same regional and method-based category as Rack & Riddle.
• J Vineyards & Winery: Russian River Valley sparkling and still wine producer; co-founder Bruce Lundquist was previously General Manager at J. Comparable as a Sonoma-based sparkling-focused winery with overlapping production and customer profile.
• Schramsberg Vineyards: Historic Napa Méthode Champenoise sparkling wine producer. Comparable as a U.S. sparkling-focused producer competing in the same premium Méthode Champenoise category that anchors Rack & Riddle's custom sparkling platform.
• Gloria Ferrer Caves & Vineyards: Carneros sparkling wine producer owned by Freixenet (Henkell family), specializing in Méthode Champenoise. Directly comparable on traditional-method sparkling production and California sparkling positioning.
• Mumm Napa: Napa Valley sparkling wine producer owned by Pernod Ricard, producing traditional method sparkling wines. Closely comparable on premium U.S. Méthode Champenoise production and sparkling-led portfolio strategy.
• Domaine Carneros: Carneros-based sparkling wine house (Boisset family) specializing in traditional method sparkling wines. Direct overlap in Méthode Champenoise production methods and premium U.S. sparkling positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rackriddle
• Facebookfacebook.com/RackAndRiddle
• LinkedInlinkedin.com/company/rack-riddle-custom-wine-services
• Instagraminstagram.com/racknriddle
• Xx.com/racknriddle

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rack & Riddle