What PAX Italia does

PAX Italia s.r.l., founded in 2013, is the Italian subsidiary of Hong Kong-based PAX Global Technology Limited and is headquartered in Milan with an operations hub in Gessate. The company designs, develops, and distributes electronic payment terminals and adjacent software solutions for the Italian market, serving banks, payment service providers, acquirers, retailers, system integrators, and independent software vendors. Its portfolio spans two product families—Android-based PayDroid SmartPOS terminals (flagship, premium, standard, countertop, PINPad, and rugged PDA form factors) and a Classic Linux line of countertop, portable, and PINPad devices—backed by a software stack that includes the MAXSTORE cloud platform for terminal management and app distribution, PAXHUB for digital receipts, the Digital Receipt Repository (DRR) for archival, Remote Key Injection (RKI) services under PCI PIN/P2PE, plus value-added modules (GoInsight, AirViewer, SmartLanding, CloudMessage).

The business model combines hardware sales of certified payment terminals with recurring software, platform, and managed-service revenue. PAX Italia monetizes MAXSTORE and adjacent services on a SaaS basis, RKI as a managed service, and terminals via a predominantly indirect channel: an inherited network of 9,000+ banks, PSPs, acquirers, system integrators, and ISVs, supplemented by direct enterprise sales supported by CSC Italia s.r.l. for localized technical support. Differentiation rests on security certifications (PCI PTS 6.x, PCI 7.X, PCI PIN, PCI P2PE, and Bancomat homologation on the A950, A8500, and A920Pro), the Android/PayDroid app ecosystem, the scale of the parent group's 110M+ installed terminal base across 120+ countries, and 500+ technology patents. Pricing is not publicly disclosed and is handled through a consultation-led sales motion.

Name

PAX Italia

Legal name

Pax Italia s.r.l.

Website

https://paxitalia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

PAX Italia is the Italian subsidiary of PAX Global Technology, designing and distributing Android-based and Linux payment terminals, the MAXSTORE cloud platform, and PCI/Bancomat-certified security services to banks, PSPs, retailers, system integrators, and ISVs across Italy.

Ownership category

akta.pro rank

Product category

Electronic Payment Terminals

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer Terminals (3575), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

Payment Gateways & Orchestration (BPAMAFAA), Payment Orchestration Platforms (FSAGABAA)

Keywords

• Electronic payment terminals
• Android SmartPOS devices
• Payment security certifications
• Terminal management software
• Point-of-sale hardware

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Terminal Hardware Sales: Sale of electronic payment terminals (POS) including SmartPOS Android devices, Classic Linux terminals, mobile POS, countertop, PINpads, and unattended/self-service terminals. Hardware sales represent the core revenue stream with a comprehensive product portfolio covering all business types.
2. Software and Platform Services: Revenue generated from MAXSTORE platform services, PAXHUB digital receipt services, DRR digital archiving, GoInsight data analytics, AirViewer remote assistance, and CloudMessage messaging services. Software subscriptions and value-added services complement hardware sales.
3. Remote Key Injection (RKI) Services: Secure remote encryption key injection services for payment terminals, certified under PCI PIN and PCI P2PE standards. Provides immediate key management reducing physical access requirements.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

PAX Italia designs, develops, and distributes electronic payment terminals (SmartPOS and Classic Linux) along with supporting cloud software platforms (MAXSTORE, PAXHUB, DRR) and value-added services such as Remote Key Injection. The company provides Italian banks, PSPs, retailers, and system integrators with Android-based PayDroid terminals and a managed application marketplace to enable secure, certified card, contactless, QR, and mobile-wallet payment acceptance for merchant networks.

Product overview

PAX Italia provides electronic payment terminals and solutions under two main product lines: Android SmartPOS terminals (Paydroid) and Classic Linux terminals, complemented by a software ecosystem platform. The Android SmartPOS portfolio includes flagship models (A950, A920Pro EVO, A920Pro, A6650 Rugged PDA), premium mobile (A960 Plus, A99, A8700), standard mobile (A960, A8900/A8900K), countertop (A8500), and PINPad devices (A35, A33). The Classic Linux line covers countertop (Q58), portable (D230), and PINPad (Q25, S210) terminals. Supporting software platforms include MAXSTORE (terminal management and app marketplace), PAXHUB (digital receipt delivery), DRR (digital receipt archive), Remote Key Injection (RKI) for secure key management, and value-added services like GoInsight, SmartLanding, AirViewer, and CloudMessage.

Differentiator

Problem solved

Functional benefit

Brands

• MAXSTORE: Cloud platform for managing and monitoring payment terminals remotely. A centralized and secure marketplace for distributing applications.
• PAXHUB
• DRR (Digital Receipt Repository)

Products and services

• A950 SmartPOS Terminal Flagship Android mobile SmartPOS terminal with dual touch screen displays (6.75 inch main plus 2.67 inch customer-facing), Octa-Core processor, supporting fiscal digital receipt integration and all payment methods including contactless and QR code.
• A920Pro EVO SmartPOS Terminal Premium mobile SmartPOS with dual displays, Android 14 OS, Octa-core 1.6GHz processor, 6.56 inch IPS HD+ display, PCI 7.X certified.
• A920Pro SmartPOS Terminal Mobile SmartPOS with Android 10, Quad-Core Cortex A53 1.4GHz processor, 5.5 inch display, integrated printer, PCI 6.X certified.
• A960 Plus (Premium) SmartPOS Terminal Slim mobile SmartPOS with Android 14, Octa-Core processor, shatter-resistant glass display, integrated printer, PCI 6.X certified.
• A960 SmartPOS Terminal Mobile SmartPOS with Android 12, Octa-Core processor, dual professional scanner for QR code payments, PCI 6.X certified.
• A8500 with Printer SmartPOS Terminal Desktop payment terminal with Android 10, Quad-Core Cortex-A53 1.6GHz processor, integrated high-speed printer, PCI 6.X certified.
• A8500 SmartPOS Terminal Desktop payment terminal with Android 10, 5-inch capacitive touch screen, Quad-Core processor, available with or without integrated printer, PCI 6.0 certified.
• A8700 Premium Desktop SmartPOS Terminal Premium desktop SmartPOS with Android OS, designed for point-of-sale environments requiring high reliability.
• A8900 / A8900K SmartPOS Terminal Mobile SmartPOS with Android 12, Quad-Core 2.0GHz processor, available with full-touch display or physical keyboard (A8900K), combo base option, PCI 6.X certified.
• A35 SmartPINPad Android-based PINPad designed for self-checkout and lane cashier systems in retail and supermarket environments, supporting multimedia marketing campaigns and certified for EMV, NFC, Apple Pay, and Google Pay.
• A33 Premium SmartPINPad Modern Android PINPad with ergonomic 20-degree angle design for comfortable PIN entry, IP54 rated for spill resistance, supporting contactless and QR payments, PCI PTS 6.x SRED certified.
• A99 Premium Mobile SmartPOS Terminal Lightweight mobile SmartPOS with Android 12, available in touch-only or mechanical keyboard versions, dual display for transparent payments, PCI 6.X certified.
• A6650 Rugged SmartPDA Terminal IP67 certified rugged Android 12 PDA with integrated payment capabilities, waterproof and dustproof design, professional Zebra scanner, 24-hour battery life for demanding environments.
• Q58 Classic Linux Countertop Terminal Traditional Linux-based countertop payment terminal for fixed point-of-sale installations.
• D230 Classic Linux Portable Mobile Terminal Portable mobile payment terminal based on Linux OS for on-the-go payment acceptance.
• Q25 Classic Linux Retail PINPad Traditional Linux-based PINPad for retail environments.
• S210 Classic Linux Banking PINPad Banking PINPad with Linux OS, PCI 6.X certified, 2.4 inch color display, designed for counter payment experiences.
• M9200 Android PDA Terminal Android-based PDA terminal for mobile payment and business applications.
• MAXSTORE Cloud Platform Cloud-based platform for remote management and monitoring of payment terminals, serving as a marketplace connecting payment service providers, acquirers, software developers, and merchants. Manages over 17 million terminals across 300 marketplaces in 100+ countries, distributed as SaaS through AWS.
• PAXHUB Digital Receipt Delivery Platform Cloud platform enabling digital transmission of payment receipts via email and SMS, integrated with MAXSTORE for terminal management.
• DRR (Digital Receipt Repository) Centralized archive system for digital receipt storage, enabling automatic archiving, rapid retrieval, transaction reporting, and regulatory compliance for document retention.
• Remote Key Injection (RKI) Service Remote key injection service enabling secure and certified management of encryption keys, integrated into a complete Point-to-Point-Encryption (P2PE) solution, PCI PIN and PCI P2PE certified.

Quantifiable outcome

• 110+ million terminals installed globally
• +3 more outcomes

Named customers10 records

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and major.

• PAX Global Technology Limited (Parent Company)coreOthers · 1 January 2013PAX Italia, founded in 2013, is the Italian subsidiary of PAX Global Technology Limited, a leading company in the design and development of electronic payment terminals and solutions. The parent company provides global scale, R&D capabilities, and product portfolio.
• CSC Italia s.r.lcoreImplementation/ SI/ Consulting PartnerPOS support and technical assistance services provided by CSC Italia s.r.l, a company controlled by PAX Technology, operating throughout Italian territory. Ensures localized technical support for all PAX Italia customers.
• YavinmajorStrategic or Co-development PartnerFrench FinTech company Yavin chose PAX A35 devices for secure payments in kiosk solutions. The partnership provides a complete 360-degree solution including POS terminals, self-service kiosks, and e-commerce platforms, ensuring streamlined and efficient payment experiences.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Sunmi: Android-based SmartPOS and commercial device maker offering Android terminals with app-store ecosystems overlapping MAXSTORE's positioning, primarily competing in retail and SMB segments.
• Stripe Terminal: Stripe's POS hardware (BBPOS-built readers, Stripe Reader M2) combined with cloud-based orchestration competes with PAX's MAXSTORE + terminal stack at PSPs and SaaS platforms integrating payments.
• Block (Square): Operates Square POS hardware plus a SoftPOS offering that competes with PAX on both hardware and software, particularly threatening traditional terminal volumes via software-first acceptance.

Broad incumbents

• Verifone: Global incumbent in payment terminals with a broad portfolio spanning Android SmartPOS, countertop, and unattended form factors. Competes head-to-head with PAX in the Android enterprise segment.
• Nexi: Italian payment services leader and acquirer that also distributes its own and partner-branded POS terminals to Italian merchants. Overlaps with PAX Italia both as a customer and as a competitor in Italian enterprise POS.
• Worldline (Ingenico): Largest European POS terminal manufacturer and payment services provider following the Ingenico acquisition. Directly competes with PAX Italia in Italy across countertop, mobile, and unattended terminal categories.

Direct peers

• BBPOS: Hong Kong-based mobile POS and mPOS terminal manufacturer. Competes directly with PAX's Android mobile SmartPOS line for acquirer and FinTech kiosk integrations (e.g., Yavin-type use cases).
• Newland Payment Technology: Chinese payment terminal manufacturer with Android SmartPOS, countertop, and unattended devices aimed at banks, PSPs, and ISVs globally — directly overlapping PAX's go-to-market.
• PAX Global Technology Limited: Hong Kong-based parent company that designs, manufactures, and distributes the exact same Android PayDroid and Classic Linux payment terminals sold by PAX Italia. Operates globally with 110M+ terminals installed across 120+ countries.
• Castles Technology: Taiwan-based manufacturer of Android and Linux payment terminals with comparable product lines (mobile, countertop, PINPad, unattended) and PCI-certified hardware competing for the same acquirer/PSP channels as PAX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pax-italia
• Xx.com/italia_pax

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAX Italia