Faction Labs

What Faction Labs does

Faction Labs International Pty Ltd is an Australian performance supplements company founded in 2019 and headquartered in Yatala, Queensland. The company designs, markets, and distributes a portfolio of open-label sports nutrition products — pre-workouts (Disorder Original, Ultimate, Pump, Energy), thermogenics (Deficit Clinical), nootropics (Attention Cheat Mode), recovery and hydration (Core 9 EAA, Creatine Monohydrate including Creapure German-sourced, L-Glutamine, Acetyl L-Carnitine), and proteins (100% Whey Protein, collagen-based Protein Water) — alongside accessories such as shaker bottles, gym bags, and towels. All formulas disclose full ingredient dosages without proprietary blends; key products are manufactured in Australia in an SQF-certified facility, with Creatine Monohydrate and Acetyl L-Carnitine carrying Informed Sport batch-level certification for banned-substance testing.

The business model is direct-to-consumer e-commerce first, through factionlabs.com with AUD pricing and international shipping to the United States, United Kingdom, Canada, and multiple European countries, supplemented by physical retail distribution through Chemist Warehouse in Australia and New Zealand. Pricing is unit-based pay-as-you-go (no subscription tier), with products ranging from approximately A$18 for entry-level creatine to A$100 for premium pre-workouts; current EOFY promotions offer 25% sitewide discounts with free bundled creatine, glutamine, or L-carnitine on select purchases. The brand is self-described as "Australia's #1 Selling Pre-Workout" and operates a 150-person product testing community and an ambassador program targeting athletes and content creators.

The target customer base is primarily fitness enthusiasts, bodybuilders, and gym-goers in Australia seeking transparent dosing at competitive price points, with secondary segments including cognitive performers (gamers, students, professionals) using nootropic SKUs and weight-management consumers using thermogenics. The company is privately held and bootstrapped, with no disclosed funding rounds, institutional investors, or parent company, operating with 11–50 employees across manufacturing oversight, e-commerce operations, marketing, and retail account management.

Name

Faction Labs

Legal name

Faction Labs International Pty Ltd

Website

https://factionlabs.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Faction Labs is an Australian direct-to-consumer sports nutrition brand selling open-label pre-workout, protein, recovery, and nootropic supplements via its e-commerce site and Chemist Warehouse, primarily serving fitness enthusiasts and gym-goers in Australia.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods Retailers (45911)

SIC

Food And Kindred Products (2000)

akta.pro industry

PRIMARYCRADAGAA

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAG

Weight Management & Metabolic Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAM

Healthy Aging & Cognitive Support Supplements

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYAFAKAJAE

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars)

Agriculture & Food Production/Food Processing & Manufacturing/Specialty & Functional Foods Manufacturing (Organic, Fortified, Medical Foods)

Keywords

• Sports nutrition supplements
• Pre-workout supplements
• Protein supplements
• Creatine monohydrate
• Fitness supplements

Headquarters

HQ city

Yatala

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Faction Labs generates revenue entirely through direct one-time product sales via its e-commerce website and retail partners. Products are sold in individual tubs/sizes as well as bundles and variety packs. No subscription or recurring revenue model is apparent.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Faction Labs manufactures and sells a portfolio of open-label sports nutrition supplements — including pre-workout formulas, protein powders, creatine, EAAs, thermogenics, and nootropics — directly to consumers via its e-commerce store and through Chemist Warehouse retail. Products are dosed transparently with no proprietary blends, and select items carry Informed Sport certification for banned-substance assurance.

Product overview

Faction Labs is an Australian performance supplements company offering a portfolio of pre-workout, amino acid, protein, and accessory products. The core product line centres on the DISORDER pre-workout family (Disorder Original with 250mg caffeine for standard training, Disorder Ultimate with 400mg caffeine for heavy stimulant users, and Disorder Pump for stim-free pump support), supplemented by Deficit Clinical (thermogenic pre-workout for fat-loss phases) and Attention Cheat Mode (nootropic focus formula). Recovery products include Core 9 EAA (all 9 essential amino acids with electrolytes), Creatine Monohydrate variants (including Creapure German creatine), L-Glutamine, and Acetyl L-Carnitine. Protein offerings consist of 100% Whey Protein (WPI/WPC blend) and Protein Water (collagen-based). The accessory line features shaker bottles, gym bags, and towels. All products are open-label formulas with no proprietary blends, manufactured in Australian SQF-certified facilities with Informed Sport certification on select items.

Differentiator

Problem solved

Functional benefit

Products and services

• Disorder Original Faction Labs' flagship high-stimulant pre-workout formulated with 250mg caffeine and performance ingredients (1600mg beta-alanine, 3000mg citrulline per serve) to support energy, focus, and pumps during intense training. Self-described as Australia's #1 selling pre-workout. Available in 25 or 50 serves sizes.
• Disorder Ultimate Ultra-high-stimulant pre-workout formulated with 400mg caffeine and synergistic stimulant ingredients for experienced supplement users, with 6000mg L-Citrulline, 3200mg beta-alanine, and enhanced pump matrix. 30 serves per tub.
• Disorder Pump Stimulant-free pre-workout formulated with 3000mg L-Citrulline, 1600mg beta-alanine, and electrolytes to support blood flow, hydration, and training performance. Stackable with other pre-workout formulas. 25 serves per tub.
• Deficit Clinical Thermogenic pre-workout formulated to support energy and focus during periods of calorie restriction. Contains 250mg caffeine, 3000mg L-Carnitine blend, and mood support ingredients. 25 or 50 serves sizes.
• Attention Cheat Mode Nootropic and energy-support formula designed for gaming, creative work, study, or mentally demanding tasks. Contains 250mg caffeine, L-Theanine, L-Tyrosine, Alpha-GPC and other cognitive support ingredients; no beta-alanine. 25 serves.
• Core 9 EAA Recovery and hydration formula delivering all 9 essential amino acids (10g EAAs, 6g BCAAs) with comprehensive electrolyte blend. Stimulant-free, for intra or post-workout use. 50 serves (525g) or variety packs.
• Creatine Monohydrate Pure, open-label creatine monohydrate powder (5g per serve) supporting ATP recycling during high-intensity efforts. Micronised for easy mixing; Informed Sport certified. Unflavoured 150g/500g/1kg sizes and flavoured 350g option.
• Creapure 100% German Creatine High-purity creatine monohydrate sourced from Creapure (German manufacturing supply chain). Unflavoured, 500g/100 serves, designed for stacking.
• L-Glutamine Pure pharmaceutical-grade glutamine powder (5g per serve) supporting muscle protein synthesis, immune function, and intestinal health. Unflavoured, 30 or 100 serves.
• Acetyl L-Carnitine (ALCAR)

Quantifiable outcome

• Disorder Original holds a 4.8-star average from 66 reviews on the company's website.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Chemist WarehousecoreChannel Partner/ Reseller/ DistributorChemist Warehouse is a major Australian retail pharmacy chain and the primary physical retail distribution partner for Faction Labs. The partnership grants Faction Labs shelf placement across Chemist Warehouse stores in Australia and New Zealand. A special 'Chemist Warehouse x Faction Labs' sample box is sold exclusively through this channel, featuring the full product range including an exclusive Disorder Original Scarlet Flame flavour. The box is offered at RRP $99 but provided free to customers who pay only shipping — used as a customer acquisition tool.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EHPlabs: EHPlabs is a DTC performance supplement brand founded in Australia, best known for OxyShred (thermogenic) and the EHPre pre-workout line. It is the closest direct competitor to Faction Labs in the Australian sports nutrition DTC channel with overlapping product categories including pre-workout, thermogenics, and amino acids.
• Bulk Nutrients: Bulk Nutrients is an Australian-owned DTC supplement manufacturer and retailer operating from its own TGA-registered facility. It competes head-to-head with Faction Labs across whey protein, EAAs, creatine, and pre-workout, with comparable transparent/open-label positioning and Australian manufacturing credentials.
• Muscle Nation: Muscle Nation is an Australian sports nutrition and activewear brand selling pre-workouts, proteins, and accessories through DTC and major retail including Chemist Warehouse. Its lifestyle-led positioning and overlapping Chemist Warehouse distribution make it a direct comparable on retail channel and target demographic.
• BSc (Body Science): BSc is an Australian sports nutrition brand owned by Pharmacare Laboratories selling pre-workout, whey protein, EAAs, creatine, and thermogenics. It is a direct peer in the Australian market with overlapping products sold across Chemist Warehouse and grocery channels.
• Musashi: Musashi is an Australia-Japan sports nutrition brand (owned by Asahi Group) with a deep pre-workout, protein, and amino acid range sold across Australian and New Zealand retail. Comparable ANZ retail footprint and pre-workout heritage position it as a direct competitor in Chemist Warehouse and grocery channels.

Broad incumbents

• Myprotein: Myprotein is a UK-founded global sports nutrition DTC brand (The Hut Group) with an extensive pre-workout, protein, and amino acid range. Its aggressive discounting, huge catalogue, and global DTC operations position it as a broad incumbent competitor pressuring Faction Labs on price across all overlapping SKUs.
• Optimum Nutrition: Optimum Nutrition is a global sports nutrition leader (Glanbia) best known for Gold Standard Whey and a broad pre-workout/amino acid portfolio. It competes with Faction Labs across protein, creatine, and pre-workout categories in Australia via specialty sports retailers and grocery.
• Cellucor (C4): Cellucor (C4 Smart Energy / C4 Original pre-workout) is a US-founded global sports nutrition brand and the dominant global pre-workout player. It competes directly with Faction Labs' Disorder line on pre-workout positioning and is increasingly distributed via Australian specialty and pharmacy retail.
• MuscleTech: MuscleTech is a global sports nutrition brand (Iovate/HDM) with a premium pre-workout and protein portfolio. Comparable through its high-stimulant pre-workout positioning competing head-to-head with Faction Labs' Disorder Ultimate and Original lines.

Emerging players

• Gorilla Mind: Gorilla Mind is a US-based DTC sports nutrition and nootropic brand focused on high-stimulant pre-workout and cognitive performance formulas. It is comparable to Faction Labs on stimulant-led pre-workout positioning and on nootropic/cognitive extensions like Attention Cheat Mode.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights7 records

Customer concentration

• Xx.com/infofactionlab1
• Facebookfacebook.com/factionlabs
• LinkedInlinkedin.com/company/faction-labs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faction Labs