KOHAI Esports

What KOHAI Esports does

KOHAI Esports, operating through its Malaysian legal entity IWG Esports Sdn Bhd (202001005673 (1361993-D)), runs a mobile-first esports super app for Southeast Asian gamers, with headquarters in Kuala Lumpur and an operational office in Jakarta, Indonesia. The platform is distributed through the Apple App Store and Google Play Store under the brand Kohai Gamer, with a dedicated web storefront at store.kohai.gg for game credit purchases and a separate Kohai Partner app on the supply side of the marketplace. The product is purpose-built for the Mobile Legends: Bang Bang (MLBB) community and combines four functional modules: a game credit and account resale marketplace, a real-time and scheduled pro-player coaching booking service (with pros screened for a minimum 60% win rate), a weekly Combat Arena team tournament feeding into a multi-tier competitive circuit (Invitational → Kohai Championship → Kohai SEA Championship), and a community hub for team formation, chat, and content sharing.

The business model is transaction-driven and operates across three revenue streams: (1) margin on game credit and diamond sales transacted through the in-app and web storefronts, (2) commission on each transaction between gamers and pro-partner coaches for both Real Time Service and 72-hour Schedule Service bookings, and (3) entry fees and sponsorship-funded prize pools for Combat Arena and the broader Kohai Competitive Circuit, which has distributed RM180,000 in accumulated prizes from 2021 to 2024. Customer acquisition is product-led and community-driven, with a go-to-motion spanning Discord, WhatsApp, TikTok, Facebook, Instagram, YouTube, and Twitch, and a marketplace positioning of being Malaysia's first and only esports super app. The customer base is entirely long-tail individual gamers and individual pro partners across Malaysia and Indonesia, with no enterprise or sponsorship anchoring disclosed, and the company is privately held with no parent, subsidiaries, public listing, or funding rounds recorded in the source material.

Name

KOHAI Esports

Legal name

IWG Esports Sdn Bhd

Website

https://kohai.gg

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

KOHAI Esports operates a mobile-first gaming super app that connects Southeast Asian Mobile Legends: Bang Bang players with verified pro players for coaching, game credit transactions, and a four-tier competitive tournament circuit across Malaysia and Indonesia.

Ownership category

akta.pro rank

Product category

Mobile Esports Marketplace

akta.pro primary industry

Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

akta.pro secondary industries

Mobile Esports Tournaments & Leagues (MPAKANAK), Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF), Open Circuit & Qualifier Events (Online/Offline) (MPAKANAD)

Keywords

• Mobile esports platform
• Game coaching marketplace
• Esports tournament organization
• Game credits top-up
• Competitive gaming community

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Game Credit Sales: Users purchase in-game credits and diamonds through the Kohai Gamer app store, generating revenue from the margin between publisher pricing and retail price charged to gamers. Also includes sale of game accounts.
2. Pro Coaching Services: Users pay to book pro players for real-time coaching sessions (per match) or scheduled rank coaching (72-hour window), with KOHAI earning a commission on each transaction between gamers and pro partners.
3. Combat Arena & Tournament Entry: Weekly Combat Arena seasonal competitions generate revenue through entry fees, with prize pools funded by accumulated entry revenue and sponsorship (RM180,000 accumulated prizes distributed 2021–2024).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

KOHAI Esports operates a mobile-first esports super app connecting individual gamers with verified pro players (minimum 60% win rate) for real-time and scheduled ranked coaching sessions. The platform also functions as an in-app marketplace for purchasing game credits and selling game accounts, hosts weekly Combat Arena team competitions that feed into a three-tier regional competitive circuit (Kohai Combat Arena Invitational, Kohai Championship, Kohai SEA Championship), and includes a Community Hub for social engagement. The Kohai Partner app supplies the pro player side of the two-sided marketplace.

Product overview

KOHAI Esports operates as a Malaysia-based esports super app offering two interconnected platforms: Kohai Gamer (the consumer-facing mobile application for gamers) and Kohai Partner (the service provider platform for pro players). The ecosystem is unified through features including Game Credits for in-game currency transactions, Real Time Service and Schedule Service for booking pro players, Combat Arena for competitive team play, and Community Hub for social engagement. The company also operates a Competitive Circuit of esports tournaments including Kohai Championship, Kohai SEA Championship, and Kohai Combat Arena Invitational, with accumulated prize money of RM180,000 distributed from 2021-2024.

Differentiator

Problem solved

Functional benefit

Brands

• Kohai Gamer: Primary consumer mobile application enabling gamers to purchase game credits, book pro players for coaching and ranked matches, participate in Combat Arena tournaments, and engage with the esports community.
• Kohai Partner
• Kohai Combat Arena Invitational
• Kohai Championship
• Kohai SEA Championship

Products and services

• Kohai Gamer

Quantifiable outcome

• RM180,000 in accumulated tournament prizes distributed to players (2021–2024)
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Moonton (MLBB Publisher): Publisher of Mobile Legends: Bang Bang and operator of MPL, MSC, and M-Series — the official competitive ecosystem for the game on which KOHAI is built. Comparable because it sets the competitive structure, prize pools, and policy environment that KOHAI's tournament circuit must compete within.
• Garena (Sea Limited): Major SEA game publisher (Free Fire, Call of Duty Mobile) and operator of BOOYAH! community platform. A broad incumbent in the same regional gaming ecosystem where KOHAI competes for mobile gamer attention, tournament prestige, and boosting/coaching wallet share.

Regional players

• Team Liquid: Global esports organization with a dedicated MLBB division and active Southeast Asian operations. Comparable as a non-regional incumbent entering the SEA MLBB space with brand and capital that Kohai Championship must compete against for top amateur talent.

Direct peers

• Game.tv: Mobile esports tournament and community platform operating in India and SEA, enabling users to organize and compete in mobile game tournaments. Comparable to KOHAI's Combat Arena and community hub features as a third-party mobile esports organizer.
• EVOS Esports: Indonesia-headquartered professional esports organization that fields MLBB and other SEA teams and runs community/app-based fan engagement. Comparable as a SEA mobile esports brand operating in MLBB with community and tournament programs aimed at amateur-to-pro pathways.
• ONIC Esports: Major Indonesian esports organization with prominent MLBB teams and large SEA community following. Comparable as a competing mobile esports brand chasing amateur and professional MLBB talent in the same Indonesia/Malaysia market as KOHAI.
• Bigetron Esports: Indonesian esports organization with MLBB and PUBG Mobile rosters and active community/tournament programs in Southeast Asia. Comparable as a regional MLBB esports brand competing for the same amateur players, sponsors, and tournament mindshare.
• BOOYAH!: Garena/Sea Limited's mobile gaming community and live-streaming app with built-in tournaments, creator tools, and in-game rewards. Most directly comparable to KOHAI as a mobile-first community + tournaments + rewards platform serving Southeast Asian mobile gamers.
• RRQ (Rex Regum Qeon): Leading Indonesian esports organization with multiple MLBB division teams and substantial SEA brand recognition. Comparable as a competing mobile esports operator in the same SEA amateur-to-pro talent and sponsorship pool that Kohai Championship and SEA Championship target.

Emerging players

• SnapDragon Pro Series: Qualcomm-sponsored mobile esports tournament circuit that has featured MLBB and other mobile titles across SEA. Comparable as an organizer-run circuit occupying the same tier of the MLBB competitive pyramid that Kohai Championship and SEA Championship compete in.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCLbewKMdmbg6LqbfzSSXlYA
• Facebookfacebook.com/Kohai.Esports
• Instagraminstagram.com/kohai_esports
• TikToktiktok.com/@kohai_esports
• Xx.com/kohai_infiniti

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KOHAI Esports