What Game.tv does

Game.tv is a mobile esports platform that automates tournament hosting inside gaming communities, primarily through Discord. Founded around 2019 by former McAfee CTO Rosen Sharma and headquartered in Campbell, California, the company built its core product around the Tourney Bot — a Discord-integrated bot that handles tournament creation, registration, bracket generation, lobby setup, result verification, and winner advancement via native Discord commands. The platform extended this core with Tourney AI Mode (autonomous tournament scheduling), a Fan Pass creator monetization tool, an NFT creation and marketplace tied to nft.now.gg, a virtual currency (Gold Coins), and a Guild system that pays Verified Guild administrators commissions on linked Fan Pass sales. Distribution runs through native mobile apps on Google Play and Apple App Store (5M+ downloads reported, though undated since 2021) plus integrations with YouTube, Twitch, Twitter, and Facebook, supported by 15+ language versions across 17+ countries.

The business operates a multi-stream revenue model: in-app purchases of Gold Coins via Apple/Google payment rails, creator-set Fan Pass subscriptions with monthly payouts, NFT marketplace commissions, sponsorship and advertising sold through a dedicated portal, and developer/publisher partnerships where game studios gain organic user acquisition through integrated tournament layers. Customer segments divide between individual creators and amateur tournament hosts (SMB/long-tail), mobile game publishers such as KRAFTON/PUBG Studio (enterprise), and brand advertisers. Go-to-market is community-led, anchored by influencer collaborations — most notably CarryMinati's Fan Pass launch on BGMI in July 2021 — and organic in-community discovery through Discord server installs. The firm has expanded beyond pure tournament tooling into adjacent entertainment: in June 2025, GameTV partnered with Paramount+ Canada to co-produce an original scripted miniseries, indicating a strategic broadening into gaming-adjacent media content.

The company is venture-backed with a single disclosed $25M seed round led by Intel Capital in December 2019. Between 2019 and 2021 it scaled to claim the "#1 mobile esports platform" position, powering a tournament every 60 seconds across 17 countries with 11M+ tournament participants; subsequently reported scale metrics (200k DAU, 190k+ guilds, 2,000+ daily events) have not been refreshed in available source data. The firm maintains 51-100 employees and is privately held with no known follow-on funding round or revenue disclosure.

Name

Game.tv

Legal name

game.tv, Inc.

Website

https://game.tv

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Game.tv is a mobile esports platform that automates tournament hosting inside Discord communities via its Tourney Bot, serving creators, mobile game publishers, and brands across 17+ countries with tournament automation, creator monetization (Fan Pass), and NFT tooling.

Ownership category

akta.pro rank

Product category

Mobile Esports Platform

NAICS

Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Esports Competition Platforms (Tournament Platforms, Matchmaking, Ladders) (MPAFADAF)

akta.pro secondary industries

Community & Audience Engagement Tools (Chat, Moderation, Loyalty, Discord Bots) (MPAFAEAH), Gaming & Virtual World Social Platforms (MPACAJAG), Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

Keywords

• Mobile esports platform
• Tournament automation
• Gaming community tools
• Creator monetization
• Discord esports bot

Headquarters

HQ city

Campbell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. In-App Purchases (Gold Coins): Users purchase Gold Coins through the platform to buy NFTs, Fan Passes, and other in-platform items. Coins are purchased via Apple App Store or Google Play Store payment processors. Coins purchased are credited within 24 hours and can be converted to local currency upon payout.
2. Fan Pass Subscriptions: Creators monetize their community through Fan Pass — fans purchase passes for exclusive content access. Guild administrators earn commission on Fan Pass sales linked to their Verified Guild. Payouts are credited monthly.
3. NFT Sales Commission: NFT creators publish and sell NFTs on the platform using Gold Coins. game.tv earns a commission on each NFT transaction. NFTs are also listed on nft.now.gg marketplace for cross-platform trading.
4. Sponsorship and Advertising: Brands and advertisers reach the platform's engaged gaming audience through homepage placements, tournament sponsorships, video shorts, live streams, and league branding opportunities. The platform targets 5M+ downloads and 200k daily active players.
5. Developer/Game Publisher Partnerships: Game developers and publishers partner with game.tv to drive organic user acquisition and retention through integrated tournaments. game.tv earns revenue through increased game engagement and promotional arrangements with publishers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Game.tv operates a mobile esports platform that enables gamers, streamers, and tournament hosts to automate community tournaments through a Discord-integrated bot (Tourney). The platform combines tournament hosting, live streaming, short video creation, NFT publishing and trading, and creator monetization via Fan Pass subscriptions within a single ecosystem. It serves both individual gaming content creators (B2C) and mobile game publishers/brands (B2B) seeking organic user acquisition and engaged audience reach.

Product overview

Game.tv is a unified mobile esports platform combining content creation, tournament management, community building, and monetization tools. The core Game.tv Platform serves as the central hub for gamers to host tournaments (via Tourney Bot), create and share content, stream live games, and interact with fans. The platform integrates the Tourney Bot for automated Discord-based tournament management, Fan Pass for creator monetization, NFT Marketplace for digital asset trading, and a virtual currency system (Gold Coins and Tickets) for in-platform transactions. Additional modules include Verified Guilds for community leadership programs, League for competitive tournament structures, and a Developer Dashboard for game publishers to integrate tournament functionality. The platform connects streamers, pro players, vloggers, and tournament hosts, enabling them to build recurring income while engaging over 200k+ elite gaming content creators and 190k+ guilds across 17+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Tourney: Discord bot that enables tournament creation, management, and automated bracket generation for esports tournaments.

Products and services

• Game.tv Platform (Mobile App) The flagship mobile esports platform enabling gamers, streamers, and tournament hosts to host tournaments, stream live, share short videos, chat with fans, publish NFTs, and monetize via Fan Pass. Distributed via Google Play and Apple App Store with 5M+ downloads.
• Tourney Bot Discord-integrated bot that automates tournament creation, bracket generation, team registration, check-in, lobby management, and result verification directly within Discord servers via text commands.
• Tourney AI AI-powered autonomous tournament management mode that selects popular games based on server preferences, schedules tournaments at optimal times, and manages the full tournament lifecycle without manual intervention.
• Fan Pass Creator monetization feature allowing fans to purchase passes for exclusive content access; creators earn recurring income and guild administrators earn commissions on Fan Pass sales linked to their guilds.
• NFT Marketplace (nft.now.gg)

Quantifiable outcome

• 11M+ tournament participants crossed within approximately 6 months of launch
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature6 records

Partnerships

Six partnerships are on record, tiered notable, flagship and core.

• Paramount+ (Canada)notableStrategic or Co-development Partner · 18 June 2025GameTV partnered with Paramount+ in Canada to commission and greenlight the original Canadian miniseries 'HATE THE PLAYER: THE BEN JOHNSON STORY' developed by New Metric Media in association with Bay Mills Studios. The series about the 1988 Olympics doping scandal began production in Toronto on June 20, 2025, starring Shamier Anderson, with planned simultaneous release in early 2026.
• CarryMinati (YouTube Gaming Influencer)flagshipGTM or Marketing Partner · 24 July 2021CarryMinati, one of India's largest gaming YouTubers, collaborated with game.tv to launch Fan Passes on BGMI (Battlegrounds Mobile India). This influencer partnership enabled creator monetization on the platform and was covered by multiple gaming news outlets including PinkVilla and AnimationXpress.
• DiscordcoreTechnology or Integration · 31 March 2021game.tv's core product is built on Discord integration. The Tourney Bot operates on Discord servers, enabling tournament creation, management, registration, bracket generation, and result verification entirely within Discord communities. Discord OAuth is used for user authentication on the platform.
• Twitter/ Facebook/ Discord (Platform Integration)coreTechnology or Integration · 12 December 2019In December 2019, game.tv raised $25M with the stated goal of bringing esports to Discord, Twitter, and Facebook — embedding tournament functionality and community management across these major social platforms.
• PUBG Studio (KRAFTON)flagshipStrategic or Co-development Partnergame.tv partnered with PUBG Studio (KRAFTON) as an official partner to host the PUBG Mobile Global Championships 2021 Community Open tournament series. The partnership operated across multiple regions including LATAM, North America, EU/CIS/South Asia, MENA/Turkey, Indonesia, Thailand, and Vietnam.
• Apple App Store / Google Play StorecoreChannel Partner/ Reseller/ Distributorgame.tv distributes its mobile app through Apple App Store and Google Play Store. In-app purchases (Gold Coins, Fan Passes) are processed through the respective platform payment systems, with standard platform revenue share applying.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Battlefy: Tournament bracket and league management platform widely used for amateur and semi-pro esports competitions. Directly comparable to Game.tv's Tourney Bot and League products on tournament creation, bracket management, and community-organizer tooling.
• Challonge: Bracket-generation and tournament hosting service used by gaming communities and esports organizers. Overlaps with Game.tv's core tournament automation and registration workflows, particularly at the grassroots/competitive community level.
• Toornament: Tournament management platform with discovery, registration, and bracket functionality across multiple esports titles. Comparable to Game.tv's tournament infrastructure and developer-facing integration capabilities.

Broad incumbents

• ESL FACEIT Group (ESL Gaming): Largest competitive esports organizer and platform (ESL + FACEIT), operating professional leagues and matchmaking. Comparable to Game.tv's esports competition layer but at the professional, monetized tier rather than grassroots Discord-native communities.
• FACEIT: Competitive matchmaking and tournament platform for PC and console gamers. Overlaps with Game.tv on community-driven competitive play, though focused on premium matchmaking rather than mobile and Discord-native organizer workflows.

Emerging players

• PlayVS: Organized esports league platform focused on high school and amateur competition in North America. Comparable community-competition thesis to Game.tv but with a structured scholastic angle rather than mobile-first and Discord-native tournaments.
• Overwolf: In-game app platform and developer infrastructure for PC gaming creators. Comparable to Game.tv's creator monetization and developer dashboard model, though anchored to PC overlay apps rather than mobile tournaments.
• Strafe Esports: Esports discovery and tournament-tracking platform with community features. Adjacent to Game.tv's tournament discovery and engagement tools, with similar grassroots/community positioning but a content-discovery emphasis.
• Mobalytics: Gaming performance analytics and companion app platform for competitive players. Comparable to Game.tv's data/developer tooling vision for engagement and retention, though oriented around analytics rather than tournaments.

Others

• GosuGamers: Long-standing esports media and tournament coverage portal. Adjacent to Game.tv on esports content and community surfaces, functioning as a media/ecosystem participant rather than a direct tournament tooling competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gametvna

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game.tv