EFAP

What EFAP does

EFAP (legal entity GROUPE EDH SAS) is a French private higher education institution founded in 1961 and recognized as the first communication school in France. It delivers a 5-year academic pathway structured as a 3-year Bachelor in Communication & Marketing (180 ECTS, internal diploma) followed by 20+ specialized MBAs at years 4-5, including Digital Marketing & Business, Luxury Communication & Strategies (with a Paris-Shanghai double degree via ESSCA), Communication & Event Management, and CSR/Sustainable Development Communication. Most postgraduate MBAs award RNCP Level 7 certifications (Master's degree equivalent), including the titles 'Manager de la Communication' and 'Manager du marketing et de la transformation digitale.' The school operates 15 campuses — 10 across major French cities (Paris, Lyon, Bordeaux, Lille, Toulouse, Montpellier, Strasbourg, Aix-en-Provence, Rennes, Nice) and 5 international (Miami, New York, Shanghai, Santander, Amsterdam) — serving approximately 5,500 students with a network of 100+ university partners and 30,000 employer relationships supporting a reported 90% employment rate within six months of graduation.

The business model is subscription-recurring tuition-based, with annual fees for international students in the €8,000-€12,000 range and additional revenue streams from work-study (alternance) contracts starting in year 4, VAE/formation continue, and international program premiums. Go-to-market is sales-led combined with event-driven demand generation: EFAP runs a multi-channel recruitment process via its website (featuring an AI-powered NLP chatbot for inquiry handling), open houses, webconferences, masterclasses with industry professionals (Fred & Farid, Cyril Lignac, Canal+ alumni), and experiential events including Cannes Film Festival immersions, Viva Technology, Big Battle, and Hackathons. Distribution combines a direct domestic admissions funnel (outside Parcoursup) with a dedicated International Admissions Office and physical campus presence in five countries. Supporting technology is largely conventional educational infrastructure with a basic AI chatbot as the only disclosed proprietary AI component; the school's competitive differentiation rests on brand heritage (#1 Eduniversal 2026 in Communication Grande École), the 30,000-alumni network, and the breadth of corporate partnerships rather than on technology.

Name

EFAP

Legal name

GROUPE EDH SAS

Website

https://efap.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

EFAP, founded in 1961, is the first communication school in France, offering a 5-year Bachelor and specialized MBA pathway in communication, marketing, and digital transformation across 15 campuses in France and internationally to approximately 5,500 students.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition Fees: EFAP generates revenue primarily through tuition fees paid by students for undergraduate (Bachelor) and postgraduate (MBA Specialized) programs. Fees range from €8,000 to €12,000 per year for international students, with various payment options including single payment or installments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

EFAP is a private higher education institution founded in 1961 that delivers a 5-year communication and marketing curriculum, comprising a 3-year Bachelor (Années 1–3, 180 ECTS) and 2 years of specialized MBAs across more than 20 tracks including Digital Marketing & Business, Luxury Communication & Strategies, Communication & Event Management, and CSR & Sustainable Development. Programs award RNCP Level 7 certifications (Master's equivalent) and can be taken in standard or work-study (alternance) format from the fourth year, with international study options through campuses and partner universities in Europe, the United States, and Asia.

Product overview

EFAP is a communication and marketing school offering a 5-year program structured as a 3-year Bachelor followed by 2 years of specialization through 20+ Specialized MBAs. The core products include the Bachelor in Communication & Marketing (180 ECTS, years 1-3), postgraduate specializations (years 4-5, 300 ECTS) with MBA programs including Digital Marketing & Business, Luxury Communication & Strategies, Communication & Event Management, and CSR Communication. Additional offerings include the Full English Program, International Program with study abroad options, work-study (alternance) format from year 4, and RNCP Level 7 professional certifications. An AI-powered chatbot provides prospective student assistance on the website. The school operates 15 campuses across France, Europe, the US, and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor in Communication & Marketing (Years 1–3) A 3-year foundational program in communication and marketing for high-school graduates (Bac level), covering marketing, advertising, digital communication, audiovisual production, and management fundamentals, awarding 180 ECTS and an internal EFAP diploma.
• MBA Spécialisé Digital Marketing & Business A specialized postgraduate program covering SEO, SEA, email marketing, affiliate marketing, social media, mobile marketing, UX design, and agile project management, awarding RNCP Level 7 certification 'Manager du marketing et de la transformation digitale'.
• MBA Spécialisé Luxury Communication & Strategies A specialized MBA focused on luxury-sector communication strategies, offered as a double degree with ESSCA School of Management (Paris + Shanghai) and awarding RNCP Level 7 'Manager de la Communication' certification.
• Communication & Event Management MBA A specialized MBA focused on event communication and management, covering event project management, logistics, press relations, and content production.
• MBA Spécialisé Communication RSE & Développement Durable A specialized MBA addressing corporate social responsibility (CSR) communication and sustainable development strategies, available from Year 4.
• EFAP Full English Program A fully English-taught communication program designed for international students, covering strategic marketing, digital communication, and media relations.
• EFAP International Program A program enabling students to study at international campuses (New York, Shanghai, Santander, Amsterdam) and partner universities worldwide, with Summer and Winter School options.
• Work-Study Program (Alternance) A work-study (alternance) format available from the 4th year across 10 French campuses, allowing students to combine studies with paid professional experience in communication and marketing roles.

Named customers8 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• ESSCA School of ManagementcoreStrategic or Co-development Partner · 1 January 2021Double degree partnership between EFAP's Luxury Communication & Strategies MBA (RNCP Level 7) and ESSCA's International Master of Business Management in Luxury Marketing. Students complete studies in both Paris and Shanghai campuses.
• Hub InstitutecoreStrategic or Co-development Partner · 1 January 2021Think tank digital partner collaborating with EFAP on digital marketing education. Jointly organizes annual Visionary Day conference for Digital Marketing & Business community featuring industry experts.
• Microsoft FrancecoreStrategic or Co-development Partner · 1 January 2021Technology partner supporting Visionary Day events and digital transformation education. Provides expert speakers on AI, digital innovation, and transformation topics.
• New York Institute of Technology (NYIT)coreStrategic or Co-development Partner · 1 January 2021American university partnership for EFAP New York campus. Students can earn dual degrees or pursue semester exchanges in communication and marketing programs.
• Artemis AcademiecoreStrategic or Co-development Partner · 1 January 2021Amsterdam-based design school partnership. EFAP Amsterdam campus offers Fashion Design and Design Global programs through Artemis Academie facilities.
• Brooklyn Fashion IncubatorminorStrategic or Co-development Partner · 1 January 2021Non-profit organization mentoring young businesses in US fashion market. Students from Luxury Communication & Strategies MBA visit and learn about brand development and fashion industry.
• Club des Directeurs Marketing CAC 40coreStrategic or Co-development Partner · 1 January 2021Advisory board member for MBA Digital Marketing & Business program, providing industry insights and strategic direction for curriculum development.
• AACC InteractivecoreStrategic or Co-development Partner · 1 January 2021Interactive delegation of the French Communication Agencies Association, contributing to pedagogical board for digital marketing programs.
• Compagnie des AlpesminorStrategic or Co-development Partner · 1 January 2021European leisure leader providing real-world projects and case studies for event communication and marketing students.

Scale indicators9 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• HETIC: HETIC is a French school specialising in web, digital, and data communication. It competes with EFAP's Digital Marketing & Business MBA for students seeking technology-oriented communication careers and is a relevant emerging-player peer in the digital communication category.
• Sup de Pub (INSEEC): Sup de Pub is INSEEC Group's advertising and communication school, offering Bachelor and MBA programs in advertising, brand strategy, and digital creation. It competes directly with EFAP for advertising-oriented students and benefits from INSEEC's broader group resources.
• ESP (École Supérieure de Publicité): ESP is a French private school focused on advertising, communication, and digital strategy. Like EFAP, it offers RNCP-recognised programs, operates multiple French campuses, and targets the same prospective-student pool seeking creative and strategic communication careers.
• ISCOM: ISCOM is a French private school of communication offering multi-year programs in advertising, marketing, digital, and event communication. It competes directly with EFAP for the same student segments and the same Eduniversal rankings in the French communication category.
• CELSA (Sorbonne Université): CELSA is Sorbonne Université's school of communication and journalism, offering Bachelor and Master's degrees in communication, marketing, and media. It is EFAP's closest French direct peer, competing for the same high-school leaver and professional reorientation segments in the French communication education market.

Broad incumbents

• IONIS Education Group: IONIS Education Group is a French private higher-education conglomerate with schools across business, communication, technology, and creative industries. It is a broad incumbent that competes with EFAP via several of its subsidiary schools in communication and marketing.
• Sciences Po: Sciences Po is a prestigious French university offering programs in political science, communication, marketing, and public affairs. Its communication and media tracks compete with EFAP for top-tier applicants and influence French communication-education rankings.
• Galileo Global Education: Galileo Global Education is one of the largest private higher-education groups in Europe, owning numerous French and international schools across creative, communication, and business disciplines. It is a broad incumbent competing with EFAP via multiple specialised brands.
• INSEEC Group: INSEEC is a large French private higher-education group operating multiple specialised schools (including Sup de Pub, ESCE, and others) across communication, business, and engineering. It competes with EFAP across the communication vertical while also serving broader business-school demand.

Others

• ESSCA School of Management: ESSCA is a French management school partnered with EFAP on a double-degree in luxury communication (Paris-Shanghai). While not a direct competitor in communication undergraduate programs, it is a strategic partner and adjacent French higher-education institution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EFAP_
• YouTubeyoutube.com/GroupeEFAP
• Facebookfacebook.com/EfapOfficiel
• LinkedInlinkedin.com/company/efap
• Instagraminstagram.com/efap_officiel
• TikToktiktok.com/@efap_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EFAP