Green PayTech
Green PayTech (Green Payment Processing, Corp) is a US-based merchant services provider processing over $5B annually for 10,000+ merchants across automotive, utility, retail, and restaurant verticals via online, in-person, and POS payment solutions.
- Company typePrivate
- Founded2014
- HeadquartersLong Branch, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Green PayTech does
Green PayTech (legal entity: Green Payment Processing, Corp) is a US-based, privately held merchant services provider operating as a registered Independent Sales Organization of Citizens Bank, N.A. Founded in 2014 and headquartered in Little Silver/Long Branch, New Jersey, the company processes over $5B in annual payment volume for 10,000+ merchants across the United States. Its product suite spans online (card-not-present) and in-person acceptance, point-of-sale solutions, dual pricing and compliant surcharging modules, verticalized offerings (Dealer Genie for automotive dealers, Utility/Energy payments), and merchant capital financing. The company rebranded from Green Payments to Green PayTech while maintaining service continuity.
Green PayTech firmographics
Firmographics- Name
- Green PayTech
- Legal name
- Green Payment Processing, Corp
- Website
- https://greenpaytech.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Green PayTech (Green Payment Processing, Corp) is a US-based merchant services provider processing over $5B annually for 10,000+ merchants across automotive, utility, retail, and restaurant verticals via online, in-person, and POS payment solutions.
- Ownership category
- akta.pro rank
Green PayTech industry classification
Industry- Product category
- Merchant Payment Processing
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Finance Services (6199), Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Card-Present Acquirers (Retail & POS Focus) (FSAMABAC)
- akta.pro secondary industries
- Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Fintech & Payments Partner / ISO Referral Networks (FSAEAMAK)
Keywords
Where Green PayTech is headquartered
LocationHeadquarters
- HQ city
- Long Branch
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Green PayTech business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Transaction Processing Fees: Fees charged on payment transactions processed for merchants. The company processes over $5B annually across 10,000+ merchants. Supports Visa, MasterCard, Discover, American Express, and PIN debit transactions with Level II and Level III processing options.
- POS Service Plans: Monthly subscription fees for Clover POS systems including Starter ($0), Essentials ($29.95), Retail Growth ($84.95), Restaurant Growth ($89.95), and Services Growth plans. Additional $19.95 Transarmor fee and $15 monthly fee charged by Green PayTech.
- Capital Financing: Green PayTech Capital provides financing solutions to merchants.
- Fee-based Services: Chargeback fees ($30 per instance), ACH reject fees ($30), NACHA unauthorized entry fees ($4.50 per return), PIN debit network annual fees ($20), batch costs, and retrieval fees ($30).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter Plan - Basic payment acceptance |
| Subscription | Monthly | Essentials Plan - Small retail/basic service |
| Subscription | Monthly | Retail Growth Plan - Brick-and-mortar retail |
| Subscription | Monthly | Restaurant Growth Plan - QSR and full-service restaurants |
| Subscription | Monthly | Services Growth Plan - Service businesses |
| Transaction based/ take rate | Pay-as-you-go | Chargeback Fee |
| Transaction based/ take rate | Pay-as-you-go | ACH Reject Fee |
| Transaction based/ take rate | Pay-as-you-go | NACHA Unauthorized Entry Fee |
| Other | Annual | PIN Debit Network Annual Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Green PayTech product offering
Product offeringCore offering
Green PayTech is a nationwide merchant services provider that processes credit and debit card payments for more than 10,000 U.S. businesses through an online payment gateway and customizable in-person POS terminals, complemented by vertical-specific solutions for automotive dealers (Dealer Genie) and utility/energy providers. The company also offers Clover POS subscription plans, compliant surcharging and dual pricing programs, Green PayTech Capital merchant financing, and an ISO Agent Program for channel distribution.
Product overview
Green PayTech is a nationwide, award-winning merchant services provider offering a comprehensive payment processing ecosystem. The core offering consists of online payment gateway (card-not-present) and in-person payment/POS solutions, complemented by verticalized solutions for automotive dealers and utility/energy providers. Key add-on modules include compliant surcharging, dual pricing programs, and Green PayTech Capital for merchant funding. The company supports multiple POS hardware platforms (Clover, Pax, Dejavoo, First Data, MicroSale, Lightspeed, Swipe Simple, Valor) and payment gateways (PayTrace, Authorize.net, USAePay), with specialized Dealer Genie product integrating with CDK Global/Fortellis for automotive dealers. The company rebranded from Green Payments to Green PayTech while maintaining service continuity.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Payments Gateway Card-not-present payment processing solution enabling merchants to accept payments via API, hosted forms, and virtual terminal with seamless user experience.
- In-Person Payments / Point of Sale Customizable point-of-sale terminals and tools for in-person payment acceptance with customer insights and business health analytics.
- Verticalized Solutions Industry-specific payment processing solutions tailored for various business verticals.
- Payment Gateway Payment gateway solution for processing transactions across multiple channels.
- Compliant Surcharging Credit card surcharging solution designed to comply with card network rules and regulations.
- Dual Pricing Dual pricing program allowing merchants to offer different prices for cash versus card payments, compliant across omnichannel solutions.
- Dealer Genie for Automotive Specialized payment solution for automotive dealers integrating with CDK Global via Fortellis Payment Settling API, supporting dual pricing and compliant credit card surcharging at point of sale.
- Utility & Energy Payment Processing Flexible payment processing for utility and energy providers with next-day funding, Level II/III processing, and fraud prevention.
- Green PayTech Capital Merchant capital/funding services for business growth.
- Clover POS Solutions Full suite of Clover POS hardware including Duo, Flex, Mini, Station, and Go with setup, activation, and ongoing support, sold via monthly subscription plans.
Quantifiable outcome
- 10,000+ merchants across the United States trust Green PayTech
- +2 more outcomes
Companies that use Green PayTech
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Green PayTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Green PayTech partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Citizens Bank, N.A.coreGreen Payment Processing, Corp is a registered Independent Sales Organization (ISO) of Citizens Bank, N.A., Providence, RI. This is a core banking partnership that enables Green PayTech to offer merchant processing services.
- Clover Network, Inc. (First Data)coreClover Network, Inc. a wholly owned subsidiary of First Data corporation, provides POS hardware and software solutions. The Clover name and logo are owned by Clover Network, Inc.
- CDK Global / FortelliscoreIn connection with the Dealer Genie product, Green PayTech transmits certain transaction and order data to CDK Global via the Fortellis Payment Settling API as the core function of the Deal Genie product. CDK Global dealer and rooftop identifiers and Fortellis subscription/API credentials are used.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Green PayTech competitors and assessment
Company assessmentDirect peers
- Shift4 Payments: Shift4 is a payment technology company providing merchant acquiring, payment processing, and POS or omnichannel solutions. It is a direct peer in the same merchant-services and online/in-person payment acceptance category.
- Square: Square, part of Block, provides merchant payment acceptance, POS software, and omnichannel tools for small and midsize businesses. Its integrated payments and POS model closely overlaps Green PayTech's core merchant stack, although at greater scale.
- PaymentCloud: PaymentCloud is an ISO and merchant-services platform offering payment processing, gateways, POS, and underwriting support to small and midsize businesses. It is a direct peer with a similar sales-led and agent-led merchant acquisition model.
- Helcim: Helcim is a merchant-services and payment-processing company with online, in-person, and POS tools. It is a direct peer for small-business payment acceptance and merchant account economics.
- Stax: Stax provides payment processing, merchant accounts, and omnichannel tools through a subscription-oriented model. It is a direct peer in payments infrastructure and merchant services.
- Fattmerchant: Fattmerchant is a merchant-services provider offering payment processing, POS, and business-management tools. Its small-business-focused, service-led model is comparable to Green PayTech's merchant-services proposition.
- Dharma Merchant Services: Dharma Merchant Services provides merchant accounts and payment processing for small and midsize businesses. It is a direct peer in the same merchant acquiring and payment acceptance market.
Broad incumbents
- Fiserv: Fiserv is a large financial technology and merchant-acquiring provider with Clover and related processing capabilities. It is a broad incumbent overlapping Green PayTech's payment processing, POS, gateway, and ISO ecosystem.
- Global Payments: Global Payments provides merchant acquiring, payment processing, and commerce technology. It is a broad incumbent with comparable in-person and online payment acceptance, POS, and gateway capabilities.
- Worldpay: Worldpay provides payment processing, acquiring, and merchant services for online and in-person commerce. It is a broad incumbent whose processing and gateway footprint overlaps Green PayTech's core offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Green PayTech social profiles
Digital presenceGreen PayTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green PayTech leadership team
Management profileNumber of profiles
Green PayTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green PayTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green PayTech
What does Green PayTech do?
Green PayTech is a nationwide merchant services provider that processes credit and debit card payments for more than 10,000 U.S. businesses through an online payment gateway and customizable in-person POS terminals, complemented by vertical-specific solutions for automotive dealers (Dealer Genie) and utility/energy providers. The company also offers Clover POS subscription plans, compliant surcharging and dual pricing programs, Green PayTech Capital merchant financing, and an ISO Agent Program for channel distribution.
Is Green PayTech a public or private company?
Green PayTech is a private company. It is classified as unknown and is currently operating.
When was Green PayTech founded?
Green PayTech was founded in 2014. It employs 11 to 50 people.
Where is Green PayTech based?
Green PayTech is headquartered in Long Branch, United States, in the North America region.
How does Green PayTech make money?
Four revenue lines are on record. Transaction Processing Fees are the primary driver. The others are POS Service Plans, capital Financing and fee-based Services.
Who are Green PayTech's main competitors?
Direct peers on record are Shift4 Payments, Square, PaymentCloud, Helcim, Stax, Fattmerchant and Dharma Merchant Services. Broad incumbents are Fiserv, Global Payments and Worldpay.
Does Green PayTech have an API?
Yes. Green PayTech offers an API for card-not-present transactions, including straightforward API, hosted forms, and additional tools. The product also integrates with the Fortellis Payment Settling API for the Dealer Genie product, routing transactions to CDK Global and providing real-time transaction status and post-back confirmation to authorized dealership users.
What industry is Green PayTech in?
Green PayTech's product category is Merchant Payment Processing. Its primary akta.pro industry code is FSAMABAC, Card-Present Acquirers (Retail & POS Focus), with a secondary code of FSAMACAA, Merchant Payment Gateways (API/Hosted Checkout). Its NAICS code is 52232 and its SIC code is 6199.