Customers 1st
Customers 1st is a Denmark-based (Odense) software company founded in 2016 that provides an all-in-one POS system for retailers worldwide, operating with 11-50 employees under three co-founders.
- Company typePrivate
- Founded2016
- HeadquartersOdense, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Customers 1st does
Customers 1st is a Denmark-based software company founded in 2016 and headquartered in Odense. According to its own positioning, it provides an "all-in-one POS system" intended to help retailers deliver customer experiences. The firm operates as a private, for-profit business with a headcount of 11-50 employees and is led by three co-founders — Rasmus Melbye, Lasse Melbye, and Brian Jakobsen — all listed as founder/co-founder roles.
The company's product surface is described in POS and retail-experience terms, suggesting a vertical SaaS offering that bundles point-of-sale functionality with adjacent retail workflows (e.g., payments, customer engagement, in-store experience). The company claims to serve retailers "around the world," indicating an internationally oriented go-to-market despite its Danish base. However, the input provides no technical architecture detail, integrations list, proprietary feature inventory, pricing model, or named customer references — the company website source resolved only to a loading/verification page, leaving product depth and technology stack unconfirmed.
On the business model side, no pricing model, contract structure, or revenue mechanics are disclosed. The only recorded funding event (2018-10-22) shows $0 raised with undisclosed investors, which — combined with absence of any subsequent capital raise — is consistent with a bootstrapped or lightly capitalized operation rather than a venture-backed growth profile. Overall, the public information footprint is thin: basic firmographic data is present, but product, technology, customer, financial, and partnership dimensions are largely undocumented in the supplied sources.
Customers 1st firmographics
Firmographics- Name
- Customers 1st
- Legal name
- Customers 1st
- Website
- https://c1st.com/
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Customers 1st is a Denmark-based (Odense) software company founded in 2016 that provides an all-in-one POS system for retailers worldwide, operating with 11-50 employees under three co-founders.
- Ownership category
- akta.pro rank
Customers 1st industry classification
Industry- Product category
- Retail Point-of-Sale Software
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- POS Terminals & All-in-One Retail Computers (HDACAKAA)
- akta.pro secondary industries
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
Keywords
Where Customers 1st is headquartered
LocationHeadquarters
- HQ city
- Odense
- HQ country
- Denmark
- HQ region
- Europe
Markets served
Customers 1st business model
Business model- GTM type
- B2B
- Offering type
- Software
Customers 1st product offering
Product offeringCore offering
Customers 1st provides an all-in-one point-of-sale (POS) system designed for retailers worldwide. The platform focuses on enabling enhanced customer experiences at checkout and across retail operations, consolidating POS functionality into a single integrated solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Customers 1st POS System An all-in-one point-of-sale (POS) software platform that helps retailers worldwide enable customer experiences beyond imagination. Targeted at retail businesses seeking a unified checkout and customer experience solution.
Customers 1st technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Customers 1st partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Customers 1st competitors and assessment
Company assessmentBroad incumbents
- Clover (Fiserv): Clover is a POS platform owned by Fiserv, providing integrated hardware, software, and payments to SMB retailers. Comparable as a broad incumbent in the integrated retail POS space with strong payment-rail backing.
- SumUp: SumUp is a European-headquartered fintech providing POS hardware and software plus payments to small merchants, with strong Nordic footprint. Comparable on integrated POS plus payments play and European geographic base.
- Shopify POS: Shopify's point-of-sale offering extends its e-commerce platform into physical retail, serving independent and mid-market merchants worldwide. Broad incumbent competing in the same retail-POS category with bundled payments and hardware.
- Square (Block): Square provides integrated POS hardware and software plus payments processing for small and mid-sized retailers globally. A broad incumbent with a hardware-plus-software model that competes directly with all-in-one retail POS offerings.
- Zettle by PayPal: Zettle (PayPal's merchant offering) delivers POS hardware and integrated payments to SMBs, with strong presence in the Nordics and Europe. Comparable incumbent in the integrated POS-plus-payments category for small retailers.
Direct peers
- Vend (now Lightspeed Retail X): Vend was a cloud-based retail POS platform aimed at SMB and mid-market retailers, now part of Lightspeed. Closely comparable on vertical retail focus, SaaS delivery model, and multi-store retailer workflows.
- Lightspeed Commerce: Lightspeed is a leading retail and restaurant POS / commerce platform serving SMB and mid-market retailers globally. Direct overlap with Customers 1st on all-in-one retail POS functionality, multi-store support, and international retailer footprint.
- Revel Systems: Revel Systems provides integrated POS systems for retail and hospitality with a focus on iPad-based hardware/software bundles. Direct peer as a vertical integrated POS competitor with comparable all-in-one positioning.
Emerging players
- Shopbox: Shopbox is a Nordic retail POS and checkout platform focused on self-checkout and integrated payments for European retailers. Comparable as a regional emerging player targeting independent retailers with integrated POS functionality.
Others
- iZettle successor retail POS players (RetailNext / Storfey regionals): RetailNext and adjacent retail analytics/POS ecosystem providers serve overlapping retail-tech buyer personas. Listed as an adjacent ecosystem participant rather than direct POS competitor.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Customers 1st social profiles
Digital presenceCustomers 1st financial estimates
Financial estimateRevenue estimate
Valuation estimate
Customers 1st leadership team
Management profileNumber of profiles
Customers 1st funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Customers 1st M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Customers 1st
What does Customers 1st do?
Customers 1st provides an all-in-one point-of-sale (POS) system designed for retailers worldwide. The platform focuses on enabling enhanced customer experiences at checkout and across retail operations, consolidating POS functionality into a single integrated solution.
Is Customers 1st a public or private company?
Customers 1st is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Customers 1st founded?
Customers 1st was founded in 2016. It employs 11 to 50 people.
Where is Customers 1st based?
Customers 1st is headquartered in Odense, Denmark, in the Europe region.
Who are Customers 1st's main competitors?
Broad incumbents on record are Clover (Fiserv), SumUp, Shopify POS, Square (Block) and Zettle by PayPal. Direct peers are Vend (now Lightspeed Retail X), Lightspeed Commerce and Revel Systems. Shopbox is listed as an emerging player. iZettle successor retail POS players (RetailNext / Storfey regionals) is listed as an others.
Does Customers 1st have an API?
No public API is recorded for Customers 1st.
What industry is Customers 1st in?
Customers 1st's product category is Retail Point-of-Sale Software. Its primary akta.pro industry code is HDACAKAA, POS Terminals & All-in-One Retail Computers, with a secondary code of FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms). Its NAICS code is 455 and its SIC code is 5734.