Shopbox
Shopbox is a Danish fintech providing a cloud-based POS and integrated payment platform for SMB restaurants, cafes, and retailers in Denmark and Norway, serving 2,700+ merchants with modular add-ons for inventory, loyalty, online ordering, and accounting.
- Company typePrivate
- Founded2011
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Shopbox does
Shopbox is a Danish fintech company that provides a cloud-based point-of-sale (POS) and integrated payment platform designed primarily for small and medium-sized restaurants, cafes, retailers, and service businesses across the Nordic region. Founded in 2011 and headquartered in Copenhagen with offices in Odense and Oslo, the company serves more than 2,700 merchants in Denmark and Norway through a unified platform that consolidates sales, payments, inventory, customer loyalty, online ordering, employee scheduling, and accounting integration. The core offering is Shopbox POS, supplemented by modular add-ons including Weorder (online ordering), Self-service POS (QR-based self-ordering), Shopbox Pay (payment processing), Shopbox Shifts (workforce management), and dedicated inventory, loyalty, and B2B invoicing modules.
The platform is built on a cloud-native architecture with offline payment processing capability (accepting Dankort even during internet outages) and a real-time data layer, supported by an extensive integration ecosystem spanning payment processors (Nets, Adyen, MobilePay, Worldline, Flatpay, Softpay, SumUp, Verifone), accounting platforms (e-conomic, Dinero, Billy, Business Central, PowerOffice, Uniconta, Xena, Zenegy), ecommerce (Shopify, WooCommerce, ShopWired), delivery (Wolt, Dully), and workforce tools (Planday, Tidsbanken). Shopbox generates revenue through tiered SaaS subscriptions (Basic 447 DKK/month, Plus 697 DKK/month, Advanced 947 DKK/month, plus custom Enterprise pricing), payment transaction fees, takeaway platform commissions (5% Plus / 3% Advanced), and hardware sales of payment terminals and accessories.
The company distributes directly through its website with self-service signup and 14-day trial, supplemented by an exclusive partnership with DRC (Danmarks Restauranter og Caféer) for restaurant referrals, integration partner referrals, and Microsoft Startup Program membership (2024). Following the 2022 acquisition of competitor Sofier via share exchange — which brought ARR to slightly under 10 million DKK — the company has continued to expand its product surface and geographic footprint, now employing 48 people across three offices.
Shopbox firmographics
Firmographics- Name
- Shopbox
- Legal name
- Shopbox ApS
- Website
- https://shopbox.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shopbox is a Danish fintech providing a cloud-based POS and integrated payment platform for SMB restaurants, cafes, and retailers in Denmark and Norway, serving 2,700+ merchants with modular add-ons for inventory, loyalty, online ordering, and accounting.
- Ownership category
- akta.pro rank
Shopbox industry classification
Industry- Product category
- Point-of-Sale (POS) Software
- NAICS
- Retail Trade (44-45), General Merchandise Retailers (455)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
Keywords
Where Shopbox is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Shopbox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Software (SaaS): Monthly subscription fees for POS software in three tiers: Basic (447 DKK/month), Plus (697 DKK/month), and Advanced (947 DKK/month). Includes cloud-based POS, payment processing, inventory management, loyalty programs and integrations.
- Payment Processing Fees: Transaction fees for payment processing. Integration with payment providers like Nets, Adyen, MobilePay, Worldline, Flatpay, Verifone, Softpay, SumUp. Additional fees for takeaway platform: 5% per order for Plus and Advanced plans.
- Hardware Sales: Sale of POS hardware including payment terminals, complete hardware packages, handheld terminals, printers, scanners and cash drawers. Extra POS stations priced at 350 DKK/month (stationary) or 175 DKK/month (handheld).
- Additional POS Stations: Additional cash registers: Stationary 350 DKK/month - Handheld 175 DKK/month.
- Takeaway Platform Commission: Commission fees for takeaway ordering integrations with Wolt and Dully: 5% per order for Plus and 3% for Advanced plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic plan - Everything you need to begin your journey |
| Subscription | Monthly | Plus plan - Essential features and integrations |
| Subscription | Monthly | Advanced plan - All features with chain and group management |
| Subscription | Annual | Enterprise - Tailored for extensive operations |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Shopbox product offering
Product offeringCore offering
Shopbox provides a cloud-based point-of-sale (POS) and integrated payment platform designed for small and medium-sized restaurants, cafes, retailers, and chains across the Nordic region. The platform combines sales management, inventory tracking, payment processing (including cards, MobilePay, Apple Pay, and QR payments), customer loyalty, gift cards, online ordering, employee scheduling, and accounting integration in a single system with offline capability and real-time data insights.
Product overview
Shopbox is a Danish fintech company offering an integrated Point-of-Sale (POS) and payment platform designed for small and medium-sized restaurants, retailers, and chains across the Nordic region. The core product is Shopbox POS, a cloud-based cash register system that combines sales management, inventory, and payment processing. The portfolio includes Weorder (online ordering and digital menus), Self-service POS (QR-based self-ordering), Shopbox Pay (integrated payment accepting all cards and mobile payments), Hardware (payment terminals and accessories), Shopbox Shifts (employee scheduling), Customer Loyalty Module, Inventory Management, B2B Customer Module, and Real-time Data Insights. The platform is offered in three pricing tiers (Basic, Plus, Advanced) with complete API access for enterprise customers, and supports integrations with major payment providers, accounting software, webshops, and takeaway platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Weorder: All-in-one online ordering solution for restaurants, cafés, and takeaway spots, simplifying order management.
- Shopbox Pay
- Shopbox Shifts
Products and services
- Shopbox POS Cloud-based point-of-sale system combining hardware and software to manage sales, inventory, and reporting from one central platform for stores, restaurants, and businesses across the Nordic region. Offered in Basic, Plus, and Advanced pricing tiers.
- Weorder All-in-one online ordering solution that simplifies order management for restaurants, cafes, and takeaway spots, including digital menus, custom-branded ordering apps, and integration with delivery platforms (Wolt, Dully).
- Self-service POS Intuitive self-service screens that allow customers to place orders and pay via QR codes without waiting for service, increasing operational efficiency in restaurants and takeaway venues.
- Shopbox Pay Integrated payment solution accepting all cards, mobile payments (MobilePay, Apple Pay), and online payments through webshop, with competitive transaction rates.
- Shopbox Hardware Complete hardware solutions including payment terminals, receipt printers, barcode scanners, and cash drawers tailored to business needs. Extra POS stations priced at 350 DKK/month (stationary) or 175 DKK/month (handheld).
- Shopbox Shifts Employee scheduling and time tracking module for managing staff shifts and labor costs, with separate login portal at shifts.shopbox.com.
Quantifiable outcome
- Trusted by 2,700+ restaurants and retailers
- +3 more outcomes
Companies that use Shopbox
Customer profileNamed customers9 records
Segments9 records
Ideal customer profiles3 records
Shopbox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
Feature9 records
Shopbox partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- MicrosoftcoreShopbox joined Microsoft's global startup program which provides access to Azure cloud credits, Visual Studio Enterprise, M365 including Dynamics 365, and GitHub Enterprise. The program supports startups developing cloud-based software solutions and aims to establish long-term partnerships.
- Copenhagen Business SchoolminorResearch partnership to develop InstoreAnalytics, an application that monitors store traffic in real-time and connects directly to Shopbox POS.
- DRC (Danmarks Restauranter og Caféer)flagshipShopbox is the exclusive POS partner of DRC, Denmark's restaurant and cafe association. DRC recommends Shopbox's solution to their members, providing Shopbox with access to a network of restaurant and cafe businesses across Denmark.
- NetscoreLeading Nordic payment solutions provider connecting banks, businesses and consumers. Shopbox integrates with Nets for payment processing including Dankort and offline payment capabilities.
- AdyencoreGlobal payment platform integrated with Shopbox for payment processing capabilities.
- WoltcoreTakeaway delivery platform. Orders from Wolt are received, approved and processed directly in the Shopbox app. Integration available per location.
- DullycoreTakeaway system with own app, shift scheduling, inventory management and financial overview. Full takeaway order handling integrated with Shopbox.
- ShopifycoreShopbox can synchronize each location in Shopify against departments, with inventory synchronization between online and physical stores.
- e-conomiccoreAutomatic bookkeeping between Shopbox POS and e-conomic accounting software. Transactions sync automatically.
- MobilePaycoreDanish mobile payment solution integrated with Shopbox for POS payments. Allows customers to pay via QR code or code entry.
- WorldlinecoreSimple and secure payment integration between Worldline and Shopbox providing fast and reliable payment solutions for businesses.
- Business CentralcoreAll data from Business Central is stored in Shopbox POS system. Inventory extracts and customer data can be sent directly to the POS.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Shopbox competitors and assessment
Company assessmentDirect peers
- SumUp: SumUp is a London-headquartered mobile POS and payment provider serving SMBs across Europe, with deep penetration in the Nordics. It directly competes with Shopbox on hardware + payment + SaaS bundling for restaurants, cafes, and retailers in Denmark and Norway.
- Zettle by PayPal: Zettle (formerly iZettle, acquired by PayPal) is a leading European mobile POS and payment solution for SMBs. It competes head-to-head with Shopbox on card-reader hardware, payment processing, and basic POS software for cafes, restaurants and small retailers in the Nordics.
- Flatpay: Flatpay is a Nordic payment provider that is also integrated into Shopbox but increasingly competes at the payment+POS layer for Danish SMBs. Overlap with Shopbox's restaurant and retail customer base in Denmark is direct, particularly on transaction economics.
- PensoPay: PensoPay is a Danish payment gateway and POS-adjacent provider serving SMBs with online and in-person payment solutions. It overlaps with Shopbox's payment processing layer and competes for the same Danish SMB merchant relationships.
- Sitoo: Sitoo is a Swedish cloud-native unified commerce platform for specialty retail, with strong penetration among Nordic fashion and lifestyle retailers. It competes with Shopbox in the Fashion & Interiors retail segment Shopbox targets and has a similar SMB-to-mid-market positioning in the Nordic region.
Broad incumbents
- Square (Block): Square, part of Block Inc., is the global SMB POS and payments incumbent with a broad portfolio spanning hardware, software, banking and capital. While not Nordic-native, Square is an active competitor for cross-border SMB merchants and global multi-location accounts in Shopbox's target segments.
- Toast: Toast is the leading US restaurant-specific POS platform with cloud architecture, payments, online ordering and payroll. While primarily US-focused, Toast represents the strategic vertical-SaaS benchmark for restaurant POS and is a credible future entrant as it expands internationally.
- Lightspeed Commerce: Lightspeed is a publicly traded omnichannel POS platform serving retail and restaurant SMBs globally, with established European presence. It competes with Shopbox for mid-market retail and restaurant chains across the Nordics and offers a broader feature set.
- Shopify POS: Shopify POS is the in-person retail extension of the Shopify commerce platform, deeply integrated with online store operations. It directly overlaps with Shopbox's fashion/interiors retail segment and omnichannel integration story in the Nordic SMB market.
Emerging players
- TouchBistro: TouchBistro is an iPad-based restaurant POS focused on full-service restaurants, with table management, online ordering and payment processing. It is highly comparable to Shopbox's Restaurant & Cafe vertical product offering though currently weighted toward the North American market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Shopbox social profiles
Digital presenceShopbox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopbox leadership team
Management profileNumber of profiles
Profiles12 records
Shopbox subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shopbox funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopbox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopbox
What does Shopbox do?
Shopbox provides a cloud-based point-of-sale (POS) and integrated payment platform designed for small and medium-sized restaurants, cafes, retailers, and chains across the Nordic region. The platform combines sales management, inventory tracking, payment processing (including cards, MobilePay, Apple Pay, and QR payments), customer loyalty, gift cards, online ordering, employee scheduling, and accounting integration in a single system with offline capability and real-time data insights.
Is Shopbox a public or private company?
Shopbox is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shopbox founded?
Shopbox was founded in 2011. It employs 11 to 50 people.
Where is Shopbox based?
Shopbox is headquartered in Copenhagen, Denmark, in the Europe region.
How does Shopbox make money?
Five revenue lines are on record. Subscription Software (SaaS) is the primary driver. The others are payment Processing Fees, hardware Sales, additional POS Stations and takeaway Platform Commission.
Who are Shopbox's main competitors?
Direct peers on record are SumUp, Zettle by PayPal, Flatpay, PensoPay and Sitoo. Broad incumbents are Square (Block), Toast, Lightspeed Commerce and Shopify POS. TouchBistro is listed as an emerging player.
Does Shopbox have an API?
Yes. Shopbox offers complete API access as part of their Advanced/Enterprise plan, enabling developers to build custom integrations and automate workflows. The Advanced pricing tier explicitly mentions "complete API access" as a feature for chain and group management capabilities.
What industry is Shopbox in?
Shopbox's product category is Point-of-Sale (POS) Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management). Its NAICS code is 44-45 and its SIC code is 5734.