New Deal Design

What New Deal Design does

NewDealDesign is a San Francisco-based, privately held full-stack strategic technology design agency founded in 2000 by Gadi Amit. The firm provides integrated Industrial Design, Strategy Design, Experience Design, and Product Development Engineering (hardware and software) services to clients ranging from funded startups to Fortune 500 enterprises, with an explicitly stated client revenue range of $0 to $650B. Its core business is project-based professional services engagements that take products from strategy and naming through industrial design, brand systems, UX, and engineering to manufacturable hardware/software.

The studio's portfolio spans wearables, robotics, medical devices, smart home, mobility, and consumer electronics. Notable shipped products include Fitbit wearables (Tracker, Flex, Alta, Charge, Blaze — 75 million units sold across a 10-year partnership culminating in Fitbit's $2.5B IPO), Serve Robotics autonomous sidewalk delivery robots (later acquired Diligent Robotics), the Avive Connect AED connected defibrillator (FDA 510(k) cleared, RapidSOS-integrated), Somnee EEG sleep wearable, Littlebird LTE-M toddler tracker, Analog smart home Beacon system, Blendid robotic smoothie kiosks, Veev smart home OS, Luminar Blade LiDAR, and the Rolla autonomous urban mobility platform. The firm has designed products accounting for over $25 billion in cumulative sales, supported three startup IPOs, and branded 20 technology companies.

The company monetizes through project-based design and engineering fees under direct sales-led engagement, relying primarily on founder reputation, award recognition (National Design Award 2013, 100+ design awards, 13 Fast Company Innovation-by-Design Awards), and portfolio-driven inbound from major technology clients. Distribution is direct engagement with enterprise CTO/product organizations and funded startups; there is no retail or app-distribution channel because the firm sells services, not products. Headcount is 51–100 with a founder-led leadership structure spanning Master Designer, Industrial Design, Strategy Design, and PD Engineering functions.

Name

New Deal Design

Legal name

NewDealDesign

Website

https://newdealdesign.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

NewDealDesign is a privately held, San Francisco-based full-stack strategic technology design agency founded in 2000, providing integrated industrial, experience, strategy, and engineering design services to startups and Fortune 500 technology enterprises.

Ownership category

akta.pro rank

Product category

Design Consulting Services

NAICS

Industrial Design Services (54142), Other Specialized Design Services (54149)

SIC

Services-Management Consulting Services (8742), Services-Engineering Services (8711)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

UI/UX Engineering & Front-End Modernization (BPAEAFAH), Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Industrial design services
• Product design consulting
• Experience design strategy
• Product engineering consulting
• Brand naming services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design and Development Services: Project-based design and engineering engagements with major technology companies. Revenue derived from strategic consulting, industrial design, experience design, and product development engineering services for clients ranging from startups to Fortune 500 companies (revenue $0 to $650B).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

NewDealDesign is a project-based design and engineering consultancy that delivers full-stack technology product development for clients. Engagements span research, brand and naming creation, industrial design, experience design, and hardware/software product engineering — taking products from concept through production and launch. The studio works for technology companies ranging from pre-revenue startups to enterprises with $650B in revenue, across consumer, commercial, and B2B contexts.

Product overview

NewDealDesign is a Full-Stack Strategic Technology Design Agency operating for over 25 years, building Commercial & Consumer Brands, Systems, Products, and Experiences. Their portfolio includes both physical products and design services across multiple verticals: Somnee (EEG-based sleep wearable), Serve Robotics (autonomous delivery robot), Analog (smart home boundary system), Blendid (robotic food kiosk), Littlebird (toddler GPS wearable), Avive Connect AED (emergency defibrillator), Veev (smart home OS), Rolla (autonomous mobility), Grin (telehealth platform), Helm (personal data server), MNTD (5G hotspot), and Motive AI dashcams. Services span Industrial Design, Strategy Design, Experience Design, and Product Development Engineering. The company has designed over $25B in products sold, supported 3 IPOs, and branded 20 companies/products.

Differentiator

Problem solved

Functional benefit

Brands

• Somnee: Sleep science wearable technology product line
• Serve Robotics
• Analog
• Littlebird
• Avive
• Blendid
• Veev
• Rolla

Products and services

• Design Services Full-stack strategic technology design services covering Industrial Design, Strategy Design, Experience Design, and Product Development Engineering (Hardware and Software). Engagements span research, brand and naming creation, industrial form development, UX/software design, and mechanical and systems engineering, taking client products from concept and strategy through prototyping and production-ready design for technology companies ranging from pre-revenue startups to enterprises with up to $650B in revenue.

Quantifiable outcome

• Products sold for over $25 Billion
• +6 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered strategic, flagship and core.

• Kepler CommunicationsstrategicTechnology or Integration · 28 April 2026Sophia Space partnership with Kepler Communications for satellite connectivity. Sophia Space secured $10M seed funding and partnered with Kepler for satellite infrastructure.
• Diligent RoboticsstrategicStrategic or Co-development Partner · 20 January 2026Serve Robotics acquired Diligent Robotics, a hospital assistant robot company, expanding Serve's robotics capabilities and market reach.
• AWSstrategicGTM or Marketing Partner · 2 December 2025LENA Foundation awarded AWS Imagine Grant. Amazon provides grants and cloud resources to nonprofits building technology solutions for social impact.
• FitbitflagshipStrategic or Co-development Partner10-year strategic partnership from Fitbit's inception through IPO. Designed multiple product lines including Tracker, Flex, Alta, Charge, and Blaze. Resulted in 75 million units sold and $2.5B IPO valuation. NewDealDesign handled brand development, strategy, and visual design language.
• GooglecoreStrategic or Co-development PartnerStrategic design partnership for consumer technology products including Google Ara modular smartphone project. Gadi Amit named one of the '1000 Most Creative People' by Fast Company for this work.
• MicrosoftcoreStrategic or Co-development PartnerStrategic design partnership for breakthrough consumer technology products. Part of NewDealDesign's portfolio of major technology company collaborations.
• IntelcoreStrategic or Co-development PartnerLong-standing strategic design partnership with Intel for technology products and systems. Work spans consumer electronics and computing platforms.
• ComcastcoreStrategic or Co-development PartnerDesigned Comcast Xfinity design language and elevated Comcast's suite of products. Full design language system including product and interface design.
• RapidSOScoreTechnology or IntegrationPartnership enabling Avive Connect AED to seamlessly connect with 911 Emergency Communication Centers. RapidSOS allows 911 tele-communicators to dispatch Avive Connect AEDs by alerting community bystanders near a victim's location.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDEO: Pioneering global design and innovation consultancy offering strategy, industrial design, and experience design across consumer and enterprise. Closest direct peer to NewDealDesign in scope, model, and client mix.
• Frog Design: Global design and engineering consultancy combining brand, product, and experience design. Directly comparable to NewDealDesign's full-stack technology design offering and enterprise/startup dual clientele.
• fuseproject: Yves Béhar-led San Francisco design studio delivering strategy, branding, and industrial design for consumer hardware and lifestyle brands. Comparable boutique scale, founder-led model, and category overlap.
• Whipsaw: Industrial design and engineering firm specializing in consumer electronics, medical devices, and robotics. Comparable scope to NewDealDesign's product development engineering work and award-driven positioning.
• Ammunition Group: Design studio led by Robert Brunner delivering brand, industrial design, and product strategy across consumer tech and lifestyle. Comparable size, founder-led brand, and consumer hardware focus.
• Lunar Design: Multi-disciplinary design consultancy with deep industrial design and product development engineering capabilities. Closely comparable in full-stack delivery model and technology-product client base.
• RKS Design: Psychology-driven design and innovation consultancy with industrial design, UX, and product development capabilities. Comparable in human-centered methodology and consumer/enterprise mix.
• Teague: Seattle-based design and innovation consultancy with industrial design, brand, and engineering capabilities spanning physical and digital products. Comparable multi-disciplinary model and enterprise tech client base.

Broad incumbents

• Huge: Global digital experience agency offering strategy, design, and technology at scale. Overlaps with NewDealDesign's experience design and product capabilities but serves a broader digital-first mandate.
• McKinsey Design (McKinsey & Company): Strategy-led design practice within McKinsey offering product, service, and experience design for Fortune 500 enterprises. Competes with NewDealDesign for enterprise design mandates at the strategy-product interface.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-deal-design
• Instagraminstagram.com/newdealdesign/?hl=en
• Xx.com/newdealdesign
• Facebookfacebook.com/NewDealDesign

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Deal Design