Dedicated Nursing Associates, Inc.

What Dedicated Nursing Associates, Inc. does

Dedicated Nursing Associates, Inc. (DNA) is a privately-held healthcare staffing and home care firm founded in 2007 and headquartered in Delmont, Pennsylvania. The company supplies nursing, allied health, behavioral health, and personal care professionals to healthcare facilities on a per-diem, travel/contract, temp-to-hire, and direct-placement basis, with the underlying technology layer centered on a proprietary Managed Service Provider (MSP) platform that consolidates scheduling, billing, credentialing, compliance, and vendor management for client facilities. DNA additionally operates an in-home care service in Pennsylvania that bills private pay, long-term care insurance, and government waiver programs (Act 150, OBRA, Options Program, VA Services, among others), and runs a hospice staffing line.

DNA goes to market through three motions operating in parallel: a direct enterprise sales team targeting hospitals, long-term care facilities, assisted living facilities, medical offices, group homes, schools, and corporate facilities; an inside sales / recruiter function sourcing RNs, LPNs, CNAs, GNAs, allied health professionals, and behavioral health workers through the ApplicantStack ATS and a dedicated STAR Recruiter team for travel nursing; and a channel program (Premier Staffing Partner) that gives 250+ Approved Vendor Partners access to DNA's client base across all 50 states. The firm employs over 10,000 healthcare professionals, serves 8,000+ clients in all 50 states, and holds Joint Commission Gold Seal of Approval certification. Revenue is generated almost entirely through shift-based transaction fees and managed-service markups on labor; the company does not publicly disclose financials.

Name

Dedicated Nursing Associates, Inc.

Legal name

Dedicated Nursing Associates, Inc.

Website

https://dedicatednurses.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Dedicated Nursing Associates (DNA) is a Pennsylvania-based, privately-held healthcare staffing firm that supplies per diem, travel, contract, and direct placement nursing and allied health professionals to 8,000+ facilities across all 50 states via a proprietary MSP platform.

Ownership category

akta.pro rank

Product category

Healthcare Staffing Services

NAICS

Nursing and Residential Care Facilities (623), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)

SIC

Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Health Services (8000)

akta.pro primary industry

Home Care Staffing & Nurse Registry Services (HLAFAEAK)

akta.pro secondary industries

Skilled Home Health (Medicare-Certified) Agencies (HLAFAEAA), Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ), Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH), Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA)

Keywords

• Medical staffing services
• Travel nursing jobs
• Home care services
• Healthcare workforce solutions
• Nurse staffing agency

Headquarters

HQ city

Delmont

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Per Diem Staffing Services: DNA provides per diem nursing staff to healthcare facilities on an as-needed basis, charging for each shift filled. This flexible staffing model serves facilities when illness, vacations, holidays, and census growth leave them short-handed.
2. Travel and Contract Nursing: DNA places travel nurses on contract assignments typically ranging from 4 to 26 weeks throughout the United States. The company employs thousands of travel nurses and nursing assistants and earns revenue through markups on nurse pay rates charged to client facilities.
3. Managed Service Provider (MSP) Services: DNA serves as the MSP for healthcare facilities, consolidating all staffing vendor management, scheduling, compliance, billing and back-office functions under one relationship. Revenue is generated through staffing fees and service markups across all vendors in the program.
4. Home Care Services: DNA provides in-home care services including bathing, dressing, meal preparation, transportation, medication reminders, companionship, and respite care. Services are billed to private pay clients, long-term care insurance, and government-funded waiver programs (Act 150, Attendant Care, C.H.C., CommCare, Department of Aging, Independence, OBRA, Options Program, V.A. Services).
5. Hospice Care Staffing: DNA provides per diem staffing specifically for hospice organizations, placing qualified caregivers to support terminally ill patients and their families.
6. Direct Placement Services: DNA offers direct placement staffing solutions for healthcare facilities seeking permanent hires, earning placement fees for successful placements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Dedicated Nursing Associates (DNA) is a healthcare staffing firm that places pre-screened nurses, allied health professionals, and personal care aides at hospitals, long-term care facilities, assisted living facilities, home health agencies, hospice organizations, medical offices, schools, and corporate facilities across all 50 states. Core offerings include Per Diem Staffing, Travel/Contract Nursing (4–26 week assignments), Home Care Services, Hospice Care Staffing, and Direct Placement Services, delivered through a proprietary Managed Service Provider (MSP) platform that consolidates scheduling, billing, compliance, and back-office functions.

Product overview

Dedicated Nursing Associates (DNA) is a technology-driven medical staffing and home care firm offering a comprehensive suite of healthcare staffing services. The core product portfolio includes Per Diem Staffing, Travel and Contract Nursing, Home Care Services, and Hospice Care Staffing, supported by a Managed Service Provider (MSP) platform that consolidates all staffing needs for healthcare facilities. The MSP platform serves as the central hub, managing scheduling, compliance, billing, and vendor relationships, while the Premier Staffing Partner Program extends the platform to approved vendor partners. Healthcare placement services cover nursing (RN, LPN, CNA, GNA), allied health (medical assistants, respiratory therapists, surgical technicians, physical/occupational therapists), and behavioral health roles. DNA operates with offices in Pennsylvania (Delmont, Lewisburg, Allentown) and North Carolina (Charlotte), providing staffing services to over 8,000 clients in all 50 states through a workforce of over 10,000 healthcare professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Per Diem Staffing Day-to-day nursing staffing service that supplies healthcare facilities with nurses, CNAs, and allied professionals to cover last-minute needs caused by illness, vacations, holidays, and census growth.
• Travel and Contract Nursing Places nurses on temporary travel assignments across the United States with contract lengths typically ranging from 4 to 26 weeks, supporting long-term care, corrections, and other specialty settings.
• Home Care Services In-home personal care services including bathing, dressing, meal preparation, transportation, medication reminders, companionship, and respite care for individuals 18 and older, billed to private pay clients, long-term care insurance, and government waiver programs (Act 150, Attendant Care, CommCare, OBRA, Options Program, V.A. Services, etc.).
• Hospice Care Staffing Per diem staffing for hospice organizations, placing caregivers who support terminally ill patients and their families with end-of-life care services.
• Managed Service Provider (MSP) Program Consolidated staffing platform for healthcare facilities that manages vendor communication, scheduling, training and compliance, billing, and back-office functions through a single point of contact.
• Premier Staffing Partner Program Channel program that allows third-party staffing firms to access DNA's MSP platform and staff across all 50 states at long-term care, rehab, homecare, and critical care settings.
• Direct Placement Services Permanent placement services matching healthcare professionals (RN, LPN, CNA, allied and behavioral health roles) with facilities for direct hire positions.
• Healthcare Staffing (Nursing, Allied Health, Behavioral Health) Placement of registered nurses (RN), licensed practical nurses (LPN), certified nursing assistants (CNA), geriatric nursing assistants (GNA), medical assistants, respiratory therapists, surgical technicians, physical therapists, personal care aides, and mental health technicians.

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Approved Vendor Partners (250+)coreChannel Partner/ Reseller/ DistributorDNA has over 250 Approved Vendor Partners throughout the United States who participate in the MSP program to fulfill client staffing needs. These partners access DNA's MSP platform to staff across 50 states at various client settings including long-term care, rehab, homecare, and critical care.
• Premier Staffing PartnerscoreChannel Partner/ Reseller/ DistributorPremier Staffing Partner program allows staffing firms to access DNA's MSP platform to grow their business without need for a sales team. Partners benefit from access to clients in 50 states, long-term care, rehab, homecare, and critical care settings. Zero cost to sign on, no ranking systems so every partner has equal opportunities.
• Post UniversityminorStrategic or Co-development PartnerEducational alliance with Post University offering educational opportunities for DNA employees and external candidates. Post University partnership provides internal staff information and external staff information for education programs.
• Ohio UniversityminorStrategic or Co-development PartnerEducational alliance with Ohio University providing educational opportunities for healthcare professionals in the DNA network.
• St. Francis UniversityminorStrategic or Co-development PartnerEducational alliance with St. Francis University providing educational opportunities for healthcare professionals in the DNA network.
• Carolina HurricanesminorGTM or Marketing PartnerDNA proudly sponsors the Carolina Hurricanes NHL hockey team as part of community engagement and brand awareness marketing efforts.
• Pittsburgh United Football ClubminorGTM or Marketing PartnerDNA proudly sponsors Pittsburgh City United Football Club as part of local community engagement and marketing activities.
• UPMC Children's Hospital FoundationminorGTM or Marketing PartnerBeneficiary of DNA's Annual Charity Golf Classic. DNA has donated over $250,000 lifetime to the foundation through this event.
• Meadowink Golf Course and Swim ClubminorGTM or Marketing PartnerVenue partner for DNA's Annual Charity Golf Classic held at Meadowink Golf Course in Murrysville, PA. Also provides corporate gym and pool memberships for DNA employees.
• Delmont, PA BoroughminorGTM or Marketing PartnerDNA sponsors Delmont community events including the Delmont Apples 'n Arts Festival and has been recognized with Dedicated Nursing Associates Day (August 15) proclaimed by the borough.
• Franklin Regional Girls LacrosseminorGTM or Marketing PartnerDNA sponsors Franklin Regional Girls Lacrosse team as part of community engagement.
• Lycoming County SlidersminorGTM or Marketing PartnerDNA sponsors Lycoming County Sliders baseball team as part of community support initiatives.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Jackson Healthcare: Jackson Healthcare is a large, privately-held healthcare staffing firm specializing in nursing, allied health, and physician placement. Competes with DNA across staffing service lines and similarly focuses on quality certifications and long-term client relationships.
• CHG Healthcare: CHG Healthcare is one of the largest US healthcare staffing companies, with leading positions in travel nursing (including CompHealth and RNnetwork) and locum tenens. Comparable to DNA in travel nursing and MSP offerings, with significantly greater scale and brand recognition.
• AMN Healthcare: AMN Healthcare is the largest US healthcare staffing firm, offering travel nursing, per diem, locum tenens, and allied health staffing. Directly comparable to DNA's full-service staffing model, but at much greater scale and with public-company resources for technology investment.
• Cross Country Healthcare: Cross Country Healthcare is a publicly-traded staffing firm providing travel nursing, per diem, allied health, and locum tenens staffing across all 50 states. Competes with DNA across nearly every service line and serves similar hospital, LTC, and home health clients.

Emerging players

• IntelyCare: IntelyCare is a technology-driven nursing staffing platform focused on per diem and shift-based staffing using an app-based marketplace model. Adjacent to DNA's per diem and MSP business, representing the emerging tech-enabled competition DNA must defend against.

Direct peers

• Trustaff: Trustaff is a healthcare staffing company specializing in travel nursing, allied health, and per diem staffing. Comparable to DNA in service mix and client base, with similar size and Joint Commission certifications.
• Aya Healthcare: Aya Healthcare is one of the largest US travel nursing staffing firms with a technology-driven platform and MSP capabilities. Directly competes with DNA in travel nursing, per diem, and MSP services, and is known for its modern tech stack and rapid platform iteration.
• Maxim Healthcare Services: Maxim Healthcare Services is a large healthcare staffing and home care provider offering per diem, travel, contract, and home care services. Directly comparable to DNA's diversified service model, particularly in home care and government waiver programs.
• Supplemental Health Care: Supplemental Health Care provides travel nursing, per diem, allied health, and behavioral health staffing nationwide. Closely comparable to DNA's mid-market positioning, service mix, and Joint Commission-certified clinical workforce.
• Medical Solutions: Medical Solutions is a leading travel nursing staffing firm with MSP capabilities serving hospitals and healthcare systems nationwide. Directly competes with DNA in travel nursing and per diem segments, with similar mid-market enterprise focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dedicatednurses
• Facebookfacebook.com/dedicatednursingassociates
• LinkedInlinkedin.com/company/dedicated-nursing-associates-inc

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dedicated Nursing Associates, Inc.