Mom Water

What Mom Water does

Mom Water is a privately held, family-owned beverage company founded in 2020 by Bryce and Jill Morrison in Ferdinand, Indiana. The company produces and markets non-carbonated, fruit-infused vodka water in 12 oz slim cans at 4.5% ABV, formulated with only four all-natural ingredients — water, vodka, natural fruit flavors, and citric acid. Each can contains 90 calories with zero sugar, zero carbs, no artificial flavors, and is positioned as gluten-free and keto-friendly. The portfolio has expanded beyond the core "Mom Squad" vodka water line (twelve named flavors including Linda, Karen, Susan, Julie, Mary, Kathy, Nancy, Louise, Stacy, Jackie, Sandy, and Carol) into two adjacent sub-brands: Bes-Teas (Iced Tea + Vodka, launched February 2026) and Dad Water (tequila-based counterpart). The company's product technology is differentiated primarily by its still (non-carbonated) format and use of real vodka rather than the malt-based fermentation common in hard seltzers, targeting consumers seeking clean-label, low-calorie alternatives to traditional RTD cocktails.

The company operates a hybrid distribution model combining direct-to-consumer e-commerce through drinkmomwater.com, on-demand delivery via Gopuff in six states (AZ, FL, IL, KY, OH, VA), and broad retail distribution across 30-40+ U.S. states with major chains including Target, Kroger, Walmart, Trader Joe's, Publix, Total Wine & More, and Meijer. Pricing is unit-based with multi-pack SKUs at SRPs ranging from $19.99 (8-pack) to $35.99 (12-pack). Marketing is primarily organic social (Instagram, Facebook, TikTok), email newsletter, and earned media (Forbes, Beverage Dynamics, BevNET, Chilled Magazine, FoodBev Media). Regional sponsorships include the Indiana Pacers (Gainbridge Fieldhouse) and Indiana University Athletics.

The business remains bootstrapped with no disclosed institutional funding rounds, founder/family-controlled ownership, and a lean operating team of 11-50 employees working remotely with flexible schedules. Revenue is not disclosed; scale commentary describes millions of cans sold since the March 2021 launch. The company has no AI/ML capabilities disclosed in its technology stack and operates as a traditional brand-led CPG business focused on flavor innovation, retail expansion, and category extension.

Name

Mom Water

Legal name

Mom Water

Website

https://drinkmomwater.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Mom Water is a family-owned beverage company producing non-carbonated, fruit-infused vodka water with a clean four-ingredient recipe. It sells through DTC e-commerce, Gopuff instant delivery, and major U.S. retailers across 30+ states, targeting health-conscious adult beverage consumers.

Ownership category

akta.pro rank

Product category

Ready-to-drink cocktails

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)

akta.pro secondary industries

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF)

Keywords

• Ready-to-drink cocktails
• Vodka water beverages
• Low-calorie alcoholic drinks
• Clean label spirits
• Hard seltzer alternatives

Headquarters

HQ city

Ferdinand

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through drinkmomwater.com with shipping to select states. 1-2 week delivery. Sold in various pack sizes including 4-packs, 8-packs, and 12-packs.
2. Retail Distribution: Sales through major retailers including Target, Kroger, Walmart, Total Wine & More, Publix, and regional grocery/liquor stores across 30+ states.
3. Local Delivery (Gopuff Partnership): Instant delivery service through Gopuff partnership in AZ, FL, IL, KY, OH, VA with 30-60 minute delivery times.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mom Water manufactures and sells non-carbonated, fruit-infused vodka waters in 12 oz slim cans at 4.5% ABV with 90 calories, zero sugar, zero carbs, and no artificial flavors. The product line is built on a four-ingredient recipe (real vodka, water, natural fruit flavors, citric acid) and is extended through a Bes-Teas iced tea + vodka sub-line and a sibling Dad Water tequila water brand. Cans are sold through DTC e-commerce, national retail chains, and on-demand delivery partners in 30+ U.S. states.

Product overview

Mom Water is a family-owned beverage company offering non-carbonated, fruit-infused vodka water products. The core product line consists of 12 oz slim cans at 4.5% ABV with 90 calories, zero sugar, zero carbs, and no artificial flavors. The portfolio includes the original Mom Water vodka waters (Linda, Karen, Susan, Julie, Mary, Kathy, Nancy, Louise, Jackie, Stacy, Sandy, Carol) and the newer Bes-Teas sub-line featuring iced tea + vodka (Jenny, Nikki, Katie, Lisa). Products are sold in various packaging configurations including individual 4-packs, 8-pack variety packs, and 12-pack varieties. A related brand, Dad Water, offers tequila-based versions. The company was founded by Bryce and Jill Morrison in Southern Indiana and products are available in over 30 states.

Differentiator

Problem solved

Functional benefit

Brands

• Dad Water: Tequila-based counterpart to Mom Water, made by the same family-owned company. Features four flavors: Tom (lime), Steve (grapefruit), Rodney (blood orange), and Gary (pineapple jalapeño).
• Bes-Teas

Products and services

• Mom Water Vodka Water Non-carbonated, fruit-infused vodka water in 12 oz slim cans at 4.5% ABV with 90 calories, zero sugar, zero carbs, gluten-free, and no artificial flavors. Made with real vodka, still water, natural fruit flavors, and citric acid and sold under mom-themed flavor names (Linda Blueberry Peach, Karen Lemon Blueberry, Susan Strawberry Kiwi, Julie Passion Fruit, Mary Apple Melon, Kathy Blackberry Lime, Nancy Pineapple Orange, Louise Citrus Cucumber, Jackie Cherry Pineapple, Stacy Watermelon, Sandy Coconut Mango, Carol Cranberry Lime).
• Mom Water Bes-Teas (Iced Tea + Vodka) Ready-to-drink unsweetened iced tea + vodka line made with real brewed black tea, natural flavors, and vodka in 12 oz cans at 4.5% ABV, 90 calories, zero sugar, zero carbs, and no artificial flavors, with naturally occurring caffeine from the brewed tea. Sold as an 8-can Bes-Teas Variety Pack containing Jenny Classic Unsweet Tea, Nikki Raspberry Tea, Katie Peach Tea, and Lisa Strawberry Tea.
• Dad Water (Tequila Water) Tequila-based non-carbonated canned water beverage produced by the same family-owned company as Mom Water, applying the same clean-label, non-carbonated template with tequila substituting for vodka. Available in four dad-themed flavors: Tom (lime), Steve (grapefruit), Rodney (blood orange), and Gary (pineapple jalapeño).

Quantifiable outcome

• Zero sugar, zero carbs per serving
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Indiana PacerscoreGTM or Marketing PartnerOfficial partner of the Indiana Pacers. Mom Water is served in Gainbridge Fieldhouse, the team's arena. This partnership provides visibility at home games and events.
• Indiana University AthleticsminorGTM or Marketing PartnerProud sponsor of Indiana University Athletics. Partnership supports university sports programs.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• High Noon Sun Sips: High Noon is a vodka-based, no-added-sugar hard seltzer from E. & J. Gallo Winery. It is the closest direct peer to Mom Water because it uses real distilled vodka (not malt base) and competes in the same better-for-you, clean-label RTD segment — making it the primary head-to-head competitor for Mom Water on shelf.
• Sun Cruiser / Sun Seltzer: Sun Cruiser (formerly Sun Seltzer) is a vodka-based, no-added-sugar hard seltzer from Gallo. It is a direct product-format competitor to Mom Water — both use real vodka, have no added sugar, and target the same better-for-you RTD consumer — making it a head-to-head peer on retail shelves.

Broad incumbents

• White Claw Hard Seltzer: White Claw, from Mark Anthony Brands, is the category-defining hard seltzer and the dominant RTD competitor. It differs from Mom Water by using a malt base rather than real vodka and being carbonated, but it competes for the same shelf space, consumer occasions, and retailer mindshare in the broader "better-for-you alcoholic beverage" segment.
• Truly Hard Seltzer: Truly, from Boston Beer Company, is a top-three hard seltzer brand competing for the same health-conscious adult beverage consumer. While malt-based and carbonated (vs. Mom Water's vodka/non-carbonated), it shares the zero-sugar, low-calorie positioning and competes directly for the same retail shelf sets and occasions.
• Topo Chico Hard Seltzer: Topo Chico Hard Seltzer, from Molson Coors with Coca-Cola distribution, is a premium-positioned hard seltzer targeting adult beverage consumers seeking a cleaner, more "spirits-like" experience. It competes with Mom Water for the same premium end of the RTD shelf and better-for-you consumer.
• Bon & Viv Spiked Seltzer: Bon & Viv is Anheuser-Busch's hard seltzer brand positioned around clean ingredients and gluten-free credentials. It overlaps with Mom Water on the "better-for-you with clean label" positioning and competes for similar health-conscious consumers in the same retail channels.
• Skinnygirl Cocktails: Skinnygirl, now owned by Beam Suntory, pioneered the better-for-you, low-calorie cocktail segment with Bethenny Frankel's original line. It is an incumbent analog to Mom Water's positioning, though it sits in the ready-to-serve cocktail (not RTD seltzer) sub-category and competes for the same diet-conscious female adult beverage consumer.
• Twisted Tea: Twisted Tea, from Boston Beer Company, is the leading hard iced tea brand and the primary competitor to Mom Water's new Bes-Teas line. It competes directly with Bes-Teas in the iced tea + alcohol category and for similar casual adult beverage occasions, though it is typically sweeter and malt/tea-based rather than real-tea-and-vodka.

Emerging players

• DeSoi: DeSoi is an emerging non-carbonated, adaptogenic sparkling RTD brand with sophisticated branding. While currently sparkling rather than still, it targets the same better-for-you, low-calorie, ingredient-conscious consumer as Mom Water and is one of the closest emerging analogs in the non-carbonated / functional RTD space.
• Loverboy: Loverboy is a celebrity-backed (Kyle Cooke) low-calorie, better-for-you spiked seltzer and spritz brand targeting health-conscious adult beverage consumers. It overlaps with Mom Water on clean-label, low-sugar positioning and shares a similar female-skewing lifestyle-brand identity, making it a comparable emerging peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drinkmomwater
• Instagraminstagram.com/drinkmomwater
• TikToktiktok.com/@drinkmomwater
• Pinterestpinterest.com/drinkmomwater/_created
• LinkedInlinkedin.com/company/mom-water

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mom Water