What Chromatic does

Chromatic is a privately-held, Illinois-domiciled professional services firm specializing in Drupal-based web engineering for large organizations and communications companies. The firm delivers strategy, architecture, migrations, design, custom development, DevOps, and ongoing support, with particular depth in Drupal 7-to-modern migrations, multi-site platform consolidations, and decoupled/headless Drupal implementations. Its tech stack centers on Drupal, PHP, Node.js, Vue.js, MySQL, Redis, Docker, and Git/GitHub Actions, and it has built proprietary open-source assets including the Orange DAM Drupal Module, an Orange DAM PHP Library, the Usher Robo commands collection, and a Template Diff Module.

The business operates as a distributed team of roughly eleven billable contributors located across ten US and international cities (including Chicago, Jacksonville, Pittsburgh, Chattanooga, Brooklyn, Toronto, Austin, Peoria, Tallinn, and Serbia), giving it geographic reach without local offices. Chromatic sells custom-scoped project engagements — typically migrations or multi-site builds — layered with ongoing managed-services and DevOps retainers, delivered directly to enterprise buyers through its website, case studies, and inbound content marketing (a technical blog, a Drupal 7 EOL podcast, webinars, and email newsletters). Client logos span Fortune 500 insurance (State Farm), higher education (Harvard, Northwestern, Yeshiva, Kodiak), healthcare (American Hospital Association, Imprivata), publishing/media (Farm Journal, Meredith, Outside, MSNBC, Martha Stewart, Linux Foundation), retail (Maui Jim, Casper), manufacturing (Gore, Fortra), and nonprofit (JFK Library Foundation, Poets.org).

Chromatic is founder/management-owned with no external funding rounds disclosed and no parent company, making it a bootstrapped, organically-grown boutique. Its competitive position rests on deep Drupal specialization, long-tenured client relationships (e.g., Imprivata, JFK Library, Segal Benz, TheaterMania), active open-source contributions to the Drupal ecosystem, and a recognized brand from Clutch Global Leader rankings (2017) for Top Drupal Development Firms and Top PHP Developers.

Name

Chromatic

Legal name

Chromatic LLC

Website

https://chromatichq.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Chromatic is a Chicago-based, distributed Drupal web engineering boutique that delivers migrations, multi-site architecture, decoupled implementations, and ongoing DevOps support to enterprise and institutional clients across publishing, healthcare, education, and other verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services - Project-based: Custom web development projects including platform migrations, multi-site implementations, and feature development. Projects typically scoped and delivered over defined timelines with fixed or time-and-materials pricing.
2. Ongoing Support and Maintenance: Long-term client relationships providing continuous support, diagnostics, DevOps, and platform maintenance services to keep client websites running optimally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Chromatic is a Drupal-focused web development agency providing custom platform builds, Drupal 7 to modern Drupal migrations, multi-site architecture design, decoupled/headless Drupal implementations, DevOps, and ongoing support and maintenance for large organizations and communications companies. Engagements are project-based or long-term managed services, custom-scoped per client.

Product overview

Chromatic is a Drupal-focused web development agency offering professional services including strategy, architecture, migrations, design, development, DevOps, support, and diagnostics. They specialize in serving large organizations and communications companies. Their portfolio includes open-source Drupal modules and PHP libraries, most notably the Orange DAM integration tools (Orange DAM PHP Library and Orange DAM Drupal Module) that enable organizations to connect Orange Logic's digital asset management system with Drupal websites. They also maintain Usher, a collection of Robo commands for CI/CD automation, and the Template Diff Module for Drupal.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Development Services
• Orange DAM Drupal Module
• Orange DAM PHP Library
• Usher
• Template Diff Module

Quantifiable outcome

• 50% increase in organic traffic for magazine publishing client after platform migration
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• Platform.shcoreTechnology or IntegrationPlatform-as-a-service provider used for Drupal hosting. Led migration from AWS to Platform.sh for clients, reducing hosting costs by 50%+ while enabling client teams to manage their own infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chapter Three: Drupal strategy, design, and development agency serving nonprofits and media organizations. Comparable in Drupal specialization and enterprise CMS migration focus.
• Lullabot: A long-standing Drupal-focused strategy, design, and development agency. Closest direct peer to Chromatic given shared Drupal specialization, enterprise client base, and similar professional services GTM.
• Velir: Mid-sized Drupal and digital experience agency focused on enterprise CMS, multi-site, and personalization work. Directly comparable in size, Drupal depth, and enterprise client profile.
• ImageX: Drupal agency serving universities, government, and enterprise. Directly comparable to Chromatic's higher-ed and institutional segment and similar multi-site implementation work.
• Mediacurrent: Drupal and open-source digital experience agency serving enterprise and media clients. Competes with Chromatic for complex Drupal builds, multi-site platforms, and managed support engagements.
• Palantir.net: Drupal-focused web agency serving nonprofits, higher education, and enterprise. Closely comparable in Drupal-only positioning, complex CMS work, and distributed team model.
• Bluespark: Drupal strategy, design, and development agency serving healthcare, higher ed, and enterprise. Comparable in Drupal-only positioning and complex multi-site implementations.

Broad incumbents

• Acquia: Largest commercial Drupal platform vendor (now part of Xerox/Parallax). Competes with Chromatic both as a services provider and as a platform vendor that bundles implementation services with hosting, putting pressure on independent agencies.
• Valtech: Global digital transformation agency. Competes with Chromatic for enterprise digital experience work, though at a much larger scale and with broader technology offerings beyond Drupal.
• Bounteous: Large digital experience agency (formed via merger that included Phase2, a major Drupal firm). Competes with Chromatic on enterprise Drupal work while offering a broader transformation portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ChromaticHQ
• GitHubgithub.com/ChromaticHQ
• YouTubeyoutube.com/channel/UCN_po0XryciU2P3--KQ-7_w
• LinkedInlinkedin.com/company/1658162
• Instagraminstagram.com/chromatic.hq
• Facebookfacebook.com/102739489815131

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chromatic