Velir
Velir is a data-driven digital experience agency that designs, develops, and manages enterprise web platforms on Sitecore, Optimizely, Adobe, and Snowflake for Fortune 500 brands, nonprofits, associations, and institutions across financial services, healthcare, education, and cultural sectors.
- Company typePrivate
- Founded2000
- HeadquartersSomerville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Velir does
Velir is a data-driven digital experience agency founded in 2000 and headquartered in Somerville, Massachusetts, that designs and develops enterprise web solutions for experience-driven organizations. The company serves 60+ clients spanning Fortune 500 brands, large nonprofits, associations, and mission-driven institutions across financial services, healthcare, B2B/professional services, education, cultural institutions, and advocacy verticals.
Velir's service portfolio spans experience design, platform engineering, digital marketing, data and AI strategy, analytics and insights, and managed services. Following its March 2023 acquisition of Brooklyn Data Co., the firm operates an integrated offering in which Brooklyn Data functions as Velir's Data Studio, providing data strategy, data engineering, analytics, and AI implementation services built on modern cloud data stacks (Snowflake, dbt, Fivetran, Segment, Power BI, Sigma). The company holds top-tier partner status with the major digital experience platforms it implements—Sitecore (with multiple MVPs on staff), Optimizely (Platinum Solution Partner as of September 2025), Adobe Experience Manager, Acquia/Drupal, Snowflake (Premier/Services Partner), Salesforce, and Coveo—and embeds AI/ML capabilities such as Coveo-powered search and Sitecore Personalize into client implementations.
Velir generates revenue through enterprise professional services engagements (project-based implementations, redesigns, and migrations) supplemented by multi-year managed services contracts providing 24/7 support, analytics, SEO, research, testing, and content development retainers. The company is privately held following a significant January 2021 equity investment from New York-based private equity firm Stella Point Capital, and is led by CEO Dave Vallierre alongside CTO Corey Caplette, CSO Eniola Oluwole, COO Maris Hanson, and recently appointed EVP of Data and AI Payam Cherchian and Chief Creative and Innovation Officer Ed Flynn.
Velir firmographics
Firmographics- Name
- Velir
- Legal name
- Velir
- Website
- https://velir.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Velir is a data-driven digital experience agency that designs, develops, and manages enterprise web platforms on Sitecore, Optimizely, Adobe, and Snowflake for Fortune 500 brands, nonprofits, associations, and institutions across financial services, healthcare, education, and cultural sectors.
- Ownership category
- akta.pro rank
Velir industry classification
Industry- Product category
- Digital Experience & Marketing Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital & Technology Transformation Consulting (BPAHACAH)
Keywords
Where Velir is headquartered
LocationHeadquarters
- HQ city
- Somerville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Velir business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Digital Experience Services: Velir generates revenue through professional services including experience design, platform engineering, digital marketing, data & AI strategy, and analytics & insights. Services are delivered through enterprise engagements with long-term partnerships.
- Managed Services: Ongoing support and optimization services providing 24/7 support for clients post-launch, including analytics, SEO, research, testing, and content development retainers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise professional services engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Velir product offering
Product offeringCore offering
Velir is a full-service digital experience agency that designs, builds, and operates enterprise websites and digital platforms using leading third-party technologies (Sitecore, Optimizely, Adobe Experience Manager, Drupal/Acquia). Through its Data Studio (Brooklyn Data), it also provides data strategy, cloud data engineering (Snowflake), analytics, and AI services, bundling marketing, customer experience, and data capabilities into long-term enterprise engagements and managed services retainers.
Product overview
Velir is a data-driven digital experience agency that fuses strategy, creativity, and data to help organizations build impactful digital experiences. Following the March 2023 acquisition of Brooklyn Data Co., Velir operates with a unified offering combining its core digital marketing and CX expertise (Experience Design, Platform Engineering, Digital Marketing) with Brooklyn Data's specialized data capabilities (Data & AI Strategy, Analytics & Insights). Brooklyn Data, Velir's dedicated Data Studio, provides data strategy, engineering, and analytics services that transform raw customer data into precision marketing and personalization. The company implements leading technology platforms including Sitecore, Optimizely, Adobe AEM, Acquia/Drupal, Snowflake, Salesforce, and Coveo. Velir's Managed Services team provides ongoing support and optimization for client platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Brooklyn Data Co. A full-stack data and analytics consultancy acquired by Velir in March 2023, specializing in modern data platforms. Now operates as Velir's dedicated Data Studio providing data engineering, analytics consulting, and data strategy services.
Products and services
- Experience Design Digital experience design service that helps organizations anticipate audience needs and deliver impactful interactions across the customer journey. For enterprise clients seeking differentiated digital experiences.
- Platform Engineering Technical platform development and integration service building scalable digital infrastructure on Sitecore, Optimizely, Adobe Experience Manager, Drupal/Acquia, and Snowflake. For enterprise organizations implementing or upgrading digital experience platforms.
- Digital Marketing Digital marketing strategy service that drives reach, engagement, and conversion while building brand visibility, growth, and measurable business outcomes. For enterprise marketing leaders seeking integrated digital programs.
- Data & AI Strategy Comprehensive data strategy service covering collection, management, and analysis, delivered by Brooklyn Data (Velir's Data Studio). Helps organizations become data-enabled to deliver insights for decision-making and personalized marketing.
- Analytics & Insights Analytics service that engineers clean data pipelines for marketing data and delivers dashboards and visualizations to help marketers prove ROI and optimize digital efforts.
- Managed Services Ongoing support, optimization, and 24/7 maintenance for digital platforms, including analytics, SEO, research, testing, and content development on a retainer basis.
- Brooklyn Data (Data Studio) Velir's dedicated Data Studio offering data strategy and governance, data and analytics engineering, and analytics and visualizations. Transforms complex customer data into actionable strategies for personalization, performance optimization, and marketing ROI.
Quantifiable outcome
- 820% YoY increase in leads generated for Henry Schein One
- +6 more outcomes
Companies that use Velir
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles6 records
Velir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability7 records
Feature6 records
Velir partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- Brooklyn Data Co.flagshipVelir acquired Brooklyn Data Co., a full-stack data and analytics consultancy, to enhance Velir's data capabilities and expand its national presence by leveraging Brooklyn Data's expertise in modern data platforms. Brooklyn Data operates as Velir's Data Studio.
- SitecorecoreSitecore is a key technology partner. Velir has a team full of Sitecore MVPs and provides comprehensive Sitecore implementations including upgrades, personalization, and SitecoreAI deployments.
- OptimizelycoreVelir is a Platinum Solution Partner with Optimizely, providing implementation services for Optimizely's DXP, CMS, personalization, experimentation, commerce, and data tools.
- AdobecoreAdobe is a key technology partner. Velir provides Adobe Experience Manager (AEM) implementations and migrations, as demonstrated in the Under Armour corporate website rebuild.
- AcquiacoreAcquia is a key technology partner. Velir has deep knowledge of Acquia and Drupal to build flexible, dynamic websites that adapt to business needs.
- CoveocoreCoveo is a technology partner providing AI-powered site search integrated into Velir client implementations for personalization and enhanced search experiences.
- SnowflakecoreVelir is a Premier/Services Partner with Snowflake. Brooklyn Data has certified SnowPro experts who help clients leverage Snowflake's cloud data platforms for scalable, secure data solutions.
- SalesforcecoreSalesforce is a technology partner. Velir implements Salesforce CRM, Salesforce Marketing Cloud, and integrates Salesforce with client websites and data infrastructure.
- NORC at the University of ChicagocoreNORC at the University of Chicago partnered with Velir and The Leadership Conference to process, standardize, and analyze police use of force data for the Accountable Now platform.
- The Leadership Conference on Civil and Human RightscoreThe Leadership Conference partnered with Velir to launch Accountable Now, the first public centralized home for police use of force data to advocate for police reform.
- Milken InstitutecoreVelir x Brooklyn Data partnered with the Milken Institute to launch the Women's Health Network digital platform aimed at accelerating innovation and investment in women's health.
Scale indicators11 records
Recent moves7 records
Expansion highlights6 records
Velir competitors and assessment
Company assessmentDirect peers
- Bounteous: Mid-market digital experience agency with comparable Sitecore, Adobe, and Acquia/Drupal implementation expertise, plus data and analytics capabilities. Closely matched on platform partnership model and enterprise mid-market client focus.
- Horizontal Digital: Sitecore-specialized digital experience agency with strong personalization and customer data platform capabilities. Direct competitor for Sitecore-led transformation engagements in the same mid-market enterprise segment.
- XCentium: Sitecore and Optimizely-specialized consultancy offering implementation, personalization, and commerce services. Head-to-head competitor on Optimizely and Sitecore DXP projects for similar enterprise verticals.
- Mediacurrent: Drupal and Acquia-focused digital experience agency serving associations, nonprofits, and education clients. Directly comparable on platform specialization and many overlapping vertical markets (associations, cultural, education).
- Chapter Three: Acquia/Drupal Premier Partner agency focused on digital experience for associations, nonprofits, and publishers. Direct competitor for the same nonprofit and association segment Velir serves with Drupal/Acquia.
- MERGE: Full-service digital marketing and technology agency combining creative, martech, and data capabilities. Comparable on the marketing-services + technology platform combination and similar enterprise mid-market positioning.
- DEG (now Merkle): Data-driven digital experience agency under Merkle/Dentsu with deep Adobe, Sitecore, Salesforce, and analytics practices. Direct peer on data + digital experience integration for similar enterprise verticals.
Broad incumbents
- Perficient: Large global digital consultancy with deep Sitecore, Adobe, and data engineering practices across enterprise clients. Much broader portfolio but competes for the same DXP and data transformation RFPs as Velir.
- Slalom: US-focused technology and business consultancy with substantial digital experience, data, and cloud practices. Overlaps with Velir on Sitecore, Adobe, and Snowflake-adjacent work for mid-market and enterprise clients.
- EPAM Systems: Global digital transformation engineering services firm with significant digital experience, data, and cloud practices. Competes with Velir for larger enterprise transformation programs, though at much greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Velir social profiles
Digital presenceVelir compliance and trust
Trust signalCompliance2 records
Velir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velir leadership team
Management profileNumber of profiles
Profiles10 records
Velir subsidiaries and ownership
Company hierarchySubsidiaries1 record
Velir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velir M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velir
What does Velir do?
Velir is a full-service digital experience agency that designs, builds, and operates enterprise websites and digital platforms using leading third-party technologies (Sitecore, Optimizely, Adobe Experience Manager, Drupal/Acquia). Through its Data Studio (Brooklyn Data), it also provides data strategy, cloud data engineering (Snowflake), analytics, and AI services, bundling marketing, customer experience, and data capabilities into long-term enterprise engagements and managed services retainers.
Is Velir a public or private company?
Velir is a private company. It is classified as private equity controlled and is currently operating.
When was Velir founded?
Velir was founded in 2000. It employs 101 to 250 people.
Where is Velir based?
Velir is headquartered in Somerville, United States, in the North America region.
How does Velir make money?
Two revenue lines are on record. Digital Experience Services are the primary driver. The others are managed Services.
Who are Velir's main competitors?
Direct peers on record are Bounteous, Horizontal Digital, XCentium, Mediacurrent, Chapter Three, MERGE and DEG (now Merkle). Broad incumbents are Perficient, Slalom and EPAM Systems.
Does Velir have an API?
No public API is recorded for Velir.
What industry is Velir in?
Velir's product category is Digital Experience & Marketing Services. Its primary akta.pro industry code is BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 541511 and its SIC code is 7370.