What Phoenix Ortho does

Phoenix Ortho, LLC is a private Texas-incorporated software company founded in 2006 by Paul McCune that develops and sells an orthopedic-exclusive electronic health record (EHR) software suite to U.S. orthopedic physician practices and physical/occupational therapy clinics. The company's product platform combines a core ONC 2015-certified EHR with integrated PACS (sharing a single database with the EHR to eliminate separate imaging systems), practice management, patient engagement tools (Phoenix Kiosk, patient portal), AI-powered fax management (iPhax AI), and revenue cycle management through partner integrations with OpenPM/OpenOM. Sub-brands include Phoenix Go (mobile-friendly cloud access with telemedicine) and Phoenix Go PT (PT/OT workflow suite). The platform is sold on a monthly subscription basis with deployment options for cloud, on-premise, or hybrid environments, and the company holds ONC 2015 Edition Health IT Module Certification via Drummond Group LLC covering a broad set of 170.315 criteria and 11 clinical quality measures relevant to orthopedics.

Phoenix Ortho generates revenue primarily through monthly subscription fees for its core EHR suite plus recurring add-on fees for certified modules (ePrescribing via DrFirst Rcopia, Direct messaging via MaxMD, DICOM communication, patient portal) and partner-driven revenue cycle management. Distribution is exclusively direct enterprise sales through personalized one-on-one product demonstrations, supported by content marketing (blog, webinars, case studies), industry event presence (AAOS, AAOE), and earned media including Newsweek's World's Best Digital Health Companies 2024 award. The company employs approximately 50 people across customer success, CMS regulation, implementation, and engineering, with leadership including CEO Paul McCune, COO Micah Jones, COO Jonathan McCune, Chief Quality Officer Josh Hersey, and VP of Sales James Egloff. The company is bootstrapped with no disclosed external funding rounds. Customer outcomes cited include a 15% billed-revenue lift from higher E&M coding and a ~$980,000 five-year net gain reported by a 6-physician Texas group after software and support costs.

The company's strategic positioning is built on orthopedic-only domain specialization, claiming to be the only complete orthopedic-exclusive ONC-certified EHR in the market. Recent moves include the March 2026 Prescribe FIT partnership embedding remote patient monitoring into Phoenix Go (creating recurring RPM revenue through six reimbursable CPT codes), the launch of Phoenix Go PT into the adjacent PT/OT segment, and a True North hybrid cloud partnership supporting enterprise-grade deployments. The suite integrates with industry standards (HL7, API) and claims interoperability with 96% of third-party applications. Differentiation centers on orthopedic-specific templates that reduce documentation time for high-volume specialists (60-80 patients/day), automated billing code generation and charge capture, and an average support wait time under 1.5 minutes.

Name

Phoenix Ortho

Legal name

Phoenix Ortho, LLC

Website

https://phoenixortho.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Phoenix Ortho is a private, bootstrapped Texas-based software company founded in 2006 that sells an orthopedic-exclusive, ONC-certified EHR suite with integrated PACS, practice management, patient engagement, AI fax management, and RCM to U.S. orthopedic physician practices and PT/OT clinics.

Ownership category

akta.pro rank

Product category

Orthopedic Electronic Health Records (EHR) Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Ambulatory & Physician Practice EHRs (HLACAAAB)

akta.pro secondary industry

EHR Implementation, Optimization, Training & Managed Services (HLACAAAL)

Keywords

• Orthopedic EHR software
• Practice management software
• Medical imaging PACS
• Revenue cycle management
• Patient engagement software

Headquarters

HQ city

Ovilla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. EHR Software Subscription/License: Phoenix Ortho sells its orthopedic-specific EHR software suite as a subscription with certified modules. The product is offered with options for cloud-hosted, on-premise, or hybrid deployments. Additional costs apply for Patient Portal, interfaces, DICOM communication, eRx, and Direct messaging. Maintenance and support fees are ongoing monthly charges based on the retail price of products and features purchased.
2. Professional Services (Onboarding, Training, Consulting): The company offers onboarding services, live customer training, orthopedic consulting, CMS regulation support, and in-person technical support. Live customer training and unlimited support are included at no additional charge, though on-site visits may incur travel fees. Consulting services are billed separately.
3. Revenue Cycle Management (RCM): Integrated RCM solution that streamlines medical billing workflows and generates patient-friendly statements, helping practices capture more revenue through accurate billing code assignment and automated charge capture.
4. Remote Patient Monitoring (RPM) - via Prescribe FIT Integration: Through the Prescribe FIT partnership, Phoenix Ortho generates recurring RPM revenue for orthopedic practices by enabling enrollment of appropriate patients in remote patient monitoring programs, billable through six reimbursable CPT codes for nutrition, weight, and activity monitoring.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Phoenix Ortho sells an orthopedic-exclusive, ONC 2015-certified EHR software suite that integrates electronic health records, PACS imaging, practice management, patient engagement, AI-based fax management, and revenue cycle management on a single cloud/on-premise/hybrid platform. The suite is sold by subscription to orthopedic physician practices and physical/occupational therapy clinics, with add-on modules (Phoenix Go, Phoenix Go PT, Phoenix Kiosk, iPhax AI) and complementary consulting, CMS regulation services, and unlimited training and support.

Product overview

Phoenix Ortho offers an integrated orthopedic-specific EHR software suite that serves as a unified platform combining multiple modules: the core Phoenix Ortho EHR for electronic health records, Phoenix Go for mobile access, Phoenix Go PT for physical/occupational therapy workflows, integrated PACS for medical imaging, Practice Management for scheduling and collections, Phoenix Kiosk for patient intake, and iPhax AI for AI-powered fax management. The suite is complemented by partner integrations including OpenPM/OpenOM for billing and revenue cycle management. All components share integrated data architecture with real-time syncing across the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Phoenix Go: Mobile-friendly orthopedic EHR software platform that enables physicians to access patient records and update data on the go
• Phoenix Go PT
• iPhax AI

Products and services

• Phoenix Ortho EHR Orthopedic-specific electronic health record system designed exclusively for orthopedic practices, providing comprehensive patient records management, integrated imaging, automated billing code generation, charge capture, and one-click injury-specific templates. ONC 2015 certified and adapts to physician preferences; serves orthopedic physician practices and their administrators.
• Phoenix Go

Quantifiable outcome

• 15% increase in billed revenue due to coding at a higher E&M level
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core.

• Prescribe FITcoreTechnology or Integration · 9 March 2026Phoenix Ortho announced a partnership and new integration with Prescribe FIT that embeds lifestyle health and remote patient monitoring (RPM) directly into the Phoenix Go workflow. The integration allows orthopedic practices to identify and enroll appropriate patients with a single tap, addressing nutrition, weight, and activity as part of standard care while generating recurring RPM revenue through six reimbursable CPT codes. Both companies position this as a response to shifting payer and regulatory expectations toward value-based care and longitudinal risk management.
• True NorthcoreTechnology or IntegrationPhoenix Ortho partnered with True North to offer a hybrid cloud solution for orthopedic practices. The partnership combines on-premises hardware with cloud servers, providing enhanced security, reliable internet connectivity, and data center backup. True North assists with access to the data center and fully manages the environment including patching, security updates, and monitoring. This hybrid solution helps practices avoid server EOL risks and maintain HIPAA compliance.
• OpenPM (OpenOM)coreTechnology or IntegrationPhoenix Ortho integrates with OpenPM (also referred to as OpenOM), a fully integrated practice management and billing partner. OpenPM provides automated revenue cycle management including electronic claims submission, instant claims status updates, a clearinghouse for claims management, and patient-facing features such as pre-service out-of-pocket estimates, schedule reminders, electronic balance statements, and scheduled payment reminders. The integration enables automated billing with reduced claim denials.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• athenahealth: athenahealth is a large cloud-based ambulatory EHR and practice management platform serving physician practices broadly. Its scale, network effects, and growing specialty functionality position it as a broad incumbent competitor in the orthopedic ambulatory segment.
• Greenway Health: Greenway Health offers ambulatory EHR and practice management solutions with specialty templates. It competes with Phoenix Ortho for independent orthopedic practices seeking integrated clinical and financial workflows.
• MEDITECH: MEDITECH is a large hospital and health-system EHR vendor expanding into ambulatory and specialty markets. Its presence in hospital-employed orthopedic groups creates competitive pressure on Phoenix Ortho's independent practice customer base.
• NextGen Healthcare: NextGen Healthcare provides ambulatory EHR and practice management solutions with specialty-specific content including orthopedics. As a broad incumbent, it competes with Phoenix Ortho for mid-market specialty practices seeking integrated solutions.
• Epic Systems: Epic dominates the hospital and large health-system EHR market and increasingly extends into ambulatory and specialty modules. It competes for large orthopedic groups affiliated with health systems and represents the primary incumbent threat to independent specialty EHR vendors like Phoenix Ortho.
• eClinicalWorks: eClinicalWorks is one of the largest ambulatory EHR vendors in the US, serving tens of thousands of physician practices including orthopedic groups. As a broad incumbent, it competes on price and integrated functionality rather than specialty depth.

Emerging players

• DrChrono: DrChrono provides a cloud-based, mobile-first ambulatory EHR with strong iPad and iPhone support, partially overlapping with Phoenix Go's mobility value proposition. It is a smaller, growth-stage competitor focused on smaller practices.
• ChartLogic (now MEDHOST): ChartLogic, acquired by MEDHOST, offers ambulatory EHR with specialty focus including orthopedics. It competes with Phoenix Ortho for mid-market orthopedic groups seeking voice-driven documentation and PM workflows.

Direct peers

• Modernizing Medicine: Modernizing Medicine's EMA orthopedic EHR is a direct competitor to Phoenix Ortho, offering specialty-specific EHR (including orthopedics) with integrated PM, PACS, and patient engagement. Both serve mid-market orthopedic practices with workflow-tuned solutions, though Modernizing Medicine has broader specialty coverage and larger institutional backing.
• SRS Health: SRS Health (now part of Meridian Medical) provides specialty EHR solutions with strong penetration in orthopedics and other specialty practices. Like Phoenix Ortho, it emphasizes specialty-specific workflows, data-driven outcomes, and ambulatory practice focus, making it a closely comparable direct peer for mid-market orthopedic group sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/phoenixortho
• Facebookfacebook.com/phoenixortho
• LinkedInlinkedin.com/company/phoenix-ortho

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Ortho