What SIMTICS does

SIMTICS (operated by SimTutor) is a private New Zealand-based software company founded in 2003 that sells a browser-based, interactive 3D healthcare simulation platform to educational institutions. The platform delivers 200+ ready-to-use simulation modules across 11 clinical fields — including Basic Life Support, Dental Assisting, EKG, Infection Control, Limited X-Ray, Medical Assisting, Medical Professional Clinical and Ultrasound, Phlebotomy, and Registered Nursing — combining step-by-step procedural guidance, 2D and 3D anatomy models, instructional videos, quizzes, and a three-mode learning system (Learn, Practice, Test). The product requires no special hardware or software downloads and integrates natively with five major LMS platforms (Canvas, Blackboard, Moodle, D2L Brightspace, Schoology) via single sign-on, enabling institutions to embed simulations inside existing learning environments.

The company monetizes primarily through quote-based annual subscription licenses sold to healthcare education programs (colleges, universities, junior colleges, certification programs) and, to a lesser extent, healthcare employers seeking clinical staff training. Its go-to-market is a hybrid of direct enterprise field sales — driven by 'Request a Demo' and 'Book a Demo' CTAs aimed at program directors and faculty buyers — and product-led growth via a free Venipuncture simulation trial that lowers the top-of-funnel barrier. Named customers include ICPR Junior College, MedCerts, MetVarsity, CareerStep, NUC University, NIMAA, Purdue University Global, Florida Healthcare Programs, and West Virginia Junior College. The product portfolio has expanded beyond healthcare into veterinary skills, onboarding, compliance and safety, technical and equipment training, and customer training, and includes SimTutor Author, an authoring tool for creating custom simulation content.

Operationally, SIMTICS is a small (11–50 employee), bootstrapped company with minimal disclosed outside capital (an early-stage 2006 round from Icehouse Ventures and a 2014 Callaghan Innovation grant of ~NZ$38,546). There are no disclosed AI/ML capabilities, patents, or third-party model dependencies; the platform is a deterministic, content-driven simulation product with instructor analytics dashboards.

Name

SIMTICS

Legal name

SimTutor

Website

https://simtics.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

SIMTICS (SimTutor) sells a browser-based, interactive 3D healthcare simulation platform with 200+ pre-built modules across 11 clinical fields, delivered via subscription licenses and LMS-integrated single sign-on to colleges, universities, and healthcare training programs.

Ownership category

akta.pro rank

Product category

Healthcare Simulation Training Software

NAICS

Computer Training (611420)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare & Clinical Simulation (Surgery, Nursing, EMT, Patient Interaction) (EDAFAJAC)

akta.pro secondary industry

Simulation-Based Learning & Virtual Labs (EDAGAEAG)

Keywords

• Healthcare simulation training
• Clinical skills education
• Medical e-learning software
• LMS-integrated simulations
• Nursing training platform

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription-Based Institutional Licenses: SIMTICS generates revenue through institutional subscription licenses, where healthcare education programs, colleges, and training organizations pay for access to the simulation platform on a per-seat or institutional-wide basis. Pricing is quote-based and tailored to organization size and program scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SIMTICS (operated by SimTutor) is a web-based interactive 3D healthcare simulation training platform offering 200+ ready-to-use clinical procedure simulations across 11 healthcare fields including Basic Life Support, Dental Assisting, EKG, Infection Control, Limited X-Ray, Medical Assisting, Medical Professional Clinical and Ultrasound, Phlebotomy/Lab, and Registered Nursing. Each simulation combines step-by-step guidance, interactive 3D anatomy models, instructional videos, and quizzes in a three-mode learning system (Learn, Practice, Test) accessible from any browser without special equipment, with native LMS integration and single sign-on.

Product overview

SIMTICS is a platform-plus-modules product portfolio centered on the SIMTICS core product — a complete online healthcare simulation training platform. The portfolio also includes SimTutor Author, an authoring tool for creating simulation content. SIMTICS delivers 200+ ready-to-use simulation courses organized into specialized healthcare tracks including Basic Life Support (3 modules), Dental Assisting (17 modules), EKG (14 modules), Infection Control (4 modules), Limited X-Ray (11 modules), Medical Assisting (35 modules), Medical Professional-Clinical (39 modules), Medical Professional-Ultrasound (32 modules), Phlebotomy/Lab (12 modules), and Registered Nursing (37 modules). Each simulation module combines step-by-step guidance, interactive 3D anatomy models, instructional videos, and quizzes across three learning modes: Learn, Practice, and Test.

Differentiator

Problem solved

Functional benefit

Products and services

• SIMTICS

Quantifiable outcome

• 94% of learners felt confident applying their knowledge in a real-world setting
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• CanvascoreTechnology or IntegrationSIMTICS integrates natively with Canvas LMS, enabling students to launch simulations directly within their existing Canvas course environment with single sign-on (SSO) access.
• BlackboardcoreTechnology or IntegrationSIMTICS integrates with Blackboard LMS, allowing institutions running on Blackboard to embed clinical simulations seamlessly within their existing learning management system with SSO support.
• MoodlecoreTechnology or IntegrationSIMTICS integrates with Moodle LMS, enabling open-source institutions to embed interactive clinical simulations within their existing Moodle courses with SSO.
• D2L BrightspacecoreTechnology or IntegrationSIMTICS integrates with D2L Brightspace LMS, allowing institutions using the Brightspace platform to access SIMTICS simulations with single sign-on from within their existing learning environment.
• SchoologycoreTechnology or IntegrationSIMTICS integrates with Schoology LMS, enabling K-12 and higher education institutions on the Schoology platform to incorporate clinical simulations with SSO access.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Body Interact: Body Interact provides web-based virtual patient simulations used by nursing and medical schools to train clinical decision-making and procedural skills. It directly competes with SIMTICS in browser-based healthcare clinical simulation for educational institutions.
• CAE Healthcare: CAE Healthcare develops patient and clinical simulation products used by medical and nursing schools, combining manikin-based and digital simulation. It competes with SIMTICS in healthcare simulation training content and curriculum integration.
• Oxford Medical Simulation: Oxford Medical Simulation provides VR-based clinical scenario training for medical and nursing students. It is a direct competitor in healthcare clinical simulation training, with a different delivery modality (VR vs. SIMTICS's pure web/browser approach).
• SimX: SimX builds VR-based medical simulation training used by hospitals and medical schools to rehearse clinical scenarios. It overlaps with SIMTICS in healthcare clinical simulation training, differentiated by VR-first delivery.
• Surgical Science: Surgical Science develops virtual reality surgical and interventional training simulations for medical professionals and institutions. It is a direct competitor in healthcare simulation technology, with overlap on procedural and clinical skills training.

Broad incumbents

• Elsevier (Clinical Skills / Shadow Health): Elsevier offers nursing and allied health simulation products (Clinical Skills, Shadow Health) as part of its broader healthcare education portfolio. It competes with SIMTICS for the same institutional nursing and allied health buyers, with greater resources and content breadth.
• Laerdal Medical: Laerdal is the global leader in medical simulation, combining physical manikins with digital offerings like vSim for Nursing. Its digital nursing simulation products directly overlap with SIMTICS in target customer (nursing schools) and category (clinical skills practice).
• Wolters Kluwer (Lippincott): Wolters Kluwer's Lippincott and PrepU solutions provide nursing education content, simulation, and adaptive learning to the same institutional nursing programs SIMTICS serves. As a major healthcare publisher, it competes broadly across the same buyer base.
• HealthStream: HealthStream is a leading US healthcare workforce education and training platform, serving hospitals and health systems with compliance, competency, and continuing education. It competes with SIMTICS for healthcare employer training budgets and overlaps on competency-based clinical training.
• Relias: Relias provides online training, compliance, and continuing education for healthcare providers and human services organizations. It competes with SIMTICS for healthcare employer and clinical training budgets, with a broader and more compliance-oriented catalog.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/simtics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIMTICS