Plastic Printers
Plastic Printers is a privately held, Hastings, Minnesota-based custom plastic card manufacturer producing business cards, gift cards, membership cards, key tags, and NFC-enabled cards for SMBs, retail, professional services, fitness, and medical practices globally, with in-house design, printing, and finishing under one roof.
- Company typePrivate
- Founded2000
- HeadquartersHastings, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Plastic Printers does
Plastic Printers (legal name Custom Plastic Printers, Inc.) is a U.S.-based, privately held custom plastic card manufacturer founded around 2000 (per company history) with firmographic data indicating 1990, headquartered at 741 Spiral Blvd, Hastings, Minnesota. The company operates a single vertically integrated facility covering design, offset and digital printing, litho and digital press operations, pre-press, finishing, inspection, and shipping. It produces custom plastic business cards, gift cards, membership cards, loyalty cards, key tags, hotel key cards, medical ID cards, ID badges, event passes, plastic menus, luggage tags, coasters, and signage, with specialty capabilities including clear/frosted cards, foil stamping, embossing, custom die-cut shapes, QR codes, and NFC-enabled business cards. It also resells Evolis plastic card printers and offers a sub-brand digital platform, Smart Connect, which provides membership, gift and loyalty, business, and restaurant modules.
The business model is primarily direct-to-consumer e-commerce (plasticprinters.com and shop.plasticprinters.com) supported by toll-free phone sales, live chat, and free consultation services. Pricing is quote-based for custom orders, free professional design is included with orders (with additional design billed at $75/hour in 15-minute increments), and standard production turnaround is approximately 10 business days with rush options. Revenue streams include one-time custom card manufacturing, design services, hardware resale (Evolis printers), and accessories. Customer segments span SMBs, retail/restaurant, professional services, fitness/health clubs, dental/medical practices, construction/home services, and technology companies, with global shipping capability.
The company is owner/management-led, with Peter Woog as CEO and Luke Lingle as Owner, supported by a Director of Marketing, Production Manager, Creative Services Manager, designers, press operators, pre-press specialists, fulfillment staff, and software developers. Strategic posture is one of incremental product expansion within a niche specialty-manufacturing category: NFC cards, sustainable/ocean-bound plastic materials, Smart Connect software, and pandemic-era PPE products have all been layered onto the core custom card business.
Plastic Printers firmographics
Firmographics- Name
- Plastic Printers
- Legal name
- Custom Plastic Printers, Inc.
- Website
- https://plasticprinters.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Plastic Printers is a privately held, Hastings, Minnesota-based custom plastic card manufacturer producing business cards, gift cards, membership cards, key tags, and NFC-enabled cards for SMBs, retail, professional services, fitness, and medical practices globally, with in-house design, printing, and finishing under one roof.
- Ownership category
- akta.pro rank
Plastic Printers industry classification
Industry- Product category
- Custom Plastic Card Manufacturing
- NAICS
- All Other Plastics Product Manufacturing (326199)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Receipt, Label & Card Printers (Thermal/Impact) (HDACAKAD)
- akta.pro secondary industry
- Rigid Cosmetic & Personal Care Plastic Packaging (Jars, Bottles, Compacts) (IMALAAAF)
Keywords
Where Plastic Printers is headquartered
LocationHeadquarters
- HQ city
- Hastings
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Plastic Printers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Plastic Card Manufacturing: One-time purchase of custom-manufactured plastic cards including business cards, gift cards, membership cards, loyalty cards, key tags, and promotional cards. Customers submit designs or work with in-house designers to create custom products. Production typically takes 10 business days with rush options available.
- Design Services: Professional graphic design services for custom card designs. Design is included free with orders, with additional creative work charged at $75/hour for complex modifications or art creation beyond standard design assistance.
- Card Printers and Equipment: Sale of Evolis plastic card printers and related supplies for customers who need to print cards on-demand at their own facilities. Printers are sold alongside pre-printed shell cards for personalization.
- Accessories: Sale of card accessories including sleeves, display stands, backers, and envelopes through their online store (shop.plasticprinters.com).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Card Orders - Quote-Based Pricing |
| Other | Pay-as-you-go | Design Services - Hourly Rate |
| Freemium | Pay-as-you-go | Sample Pack - Free |
| Unit Pricing | Pay-as-you-go | Online Store Products - Standard Pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Plastic Printers product offering
Product offeringCore offering
Plastic Printers manufactures custom plastic cards, including business cards, gift cards, key tags, loyalty cards, and membership cards, produced in-house at its Hastings, Minnesota facility. The company offers specialty finishes (clear, frosted, foil-stamped, embossed, die-cut), NFC-enabled cards, QR code integration, and variable data printing, with free professional design services bundled into orders.
Product overview
Plastic Printers is a custom plastic card and print manufacturing company offering a comprehensive portfolio of plastic cards, business cards, key tags, and related print products. The core offerings include business cards (clear, frosted, metallic, embossed, die-cut), custom gift cards, membership/loyalty cards, and key tags, all available in various premium finishes and custom shapes. The company also offers NFC-enabled digital business cards, in-house Evolis card printers for on-demand printing, and the Smart Connect digital platform for managing loyalty, membership, and gift card programs. Additional products include ID badges, hotel key cards, medical ID cards, custom menus, safety/PPE supplies, luggage tags, signs, and promotional items like coasters. Production is done in-house in the USA with professional design services included with orders.
Differentiator
Problem solved
Functional benefit
Brands
- Smart Connect: Membership and loyalty program platform offering Smart Connect Gift and Loyalty, Smart Connect Business, and Smart Connect Restaurant solutions.
Products and services
- Plastic Business Cards Custom plastic business cards offered in multiple premium finishes (clear, frosted, metallic, embossed, foil-stamped) and unlimited custom die-cut shapes, used by professionals and businesses for networking and first impressions.
- Custom Gift Cards Custom plastic gift cards with magnetic stripes, barcodes, foil stamping, and clear-design options for retail, restaurant, and service businesses operating stored-value programs.
- Custom Key Tags Custom plastic key tags for membership, loyalty, and rewards programs, available in unlimited custom shapes with barcode and encoding options.
- Loyalty and Rewards Cards Plastic cards for customer loyalty and rewards programs, supporting barcodes, variable data printing, and custom designs.
- Membership Cards Custom plastic membership cards including VIP cards with premium finishes such as platinum, gold foil, and unlimited custom shapes.
- NFC Business Cards Near-field communication (NFC) enabled business cards that deliver customizable contact information, websites, videos, and social links directly to smartphones on tap.
- Hotel Key Cards Plastic hotel key cards featuring magnetic stripes or RFID encoding for guest room access in the hospitality industry.
- Medical ID Cards Custom plastic cards for medical practices including patient ID cards, insurance cards, and health information cards.
- Evolis Card Printers On-demand plastic card printers from Evolis (Badgy, Zenius, Primacy, Avansia, Quantum) sold to customers who want to print ID badges, membership cards, and personalized cards in-house.
- ID Badges and Access Passes Custom plastic ID badges, event/conference badges, VIP passes, and door access cards for organizations and events.
- Smart Connect Digital Platform Digital membership, loyalty, and gift card management platform with Smart Connect Business, Smart Connect Restaurant, and Smart Connect Gift and Loyalty modules for managing card-based customer programs.
- Custom Plastic Menus Custom plastic menus for restaurants that are durable, washable, and designed for repeated use in foodservice environments.
- Safety and PPE Supplies Plastic safety and pandemic-response products including face shields, floor decals, ear savers, touch sticks, sneeze guards, and custom plastic signs.
- Custom Coasters Custom printed plastic coasters for bars, restaurants, and promotional use.
- Custom Luggage Tags Custom plastic luggage tags for travel, hospitality, and promotional purposes.
Quantifiable outcome
- Cards designed to 1/1000 of an inch accuracy
- +1 more outcomes
Companies that use Plastic Printers
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles7 records
Plastic Printers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Plastic Printers partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Plastic Printers competitors and assessment
Company assessmentDirect peers
- Silkcards: Silkcards specializes in custom plastic business cards with premium finishes, directly competing with Plastic Printers on plastic card manufacturing and customization. Same product category, similar SMB and professional-services customer base.
- Discount Plastic Cards: Discount Plastic Cards manufactures custom plastic gift, loyalty, membership, and business cards at volume. Directly comparable offerings to Plastic Printers across plastic card types and finishing options.
- MOO: MOO is a premium online printer known for customized business cards and print products. While primarily paper-based, MOO competes for the same professional-services and SMB customers seeking distinctive business cards and represents Plastic Printers' most polished digital competitor.
- Jukebox Print: Jukebox Print produces premium custom business cards and print products for SMBs and design-conscious professionals. Competes for the same end customer looking for distinctive, high-quality business cards.
- ID Wholesaler: ID Wholesaler is a major U.S. distributor of ID card printers, supplies, and blank cards. Overlaps with Plastic Printers on card printer reselling (Evolis), card accessories, and ID badges/access cards.
Broad incumbents
- Cimpress (Vistaprint): Cimpress is the parent of Vistaprint and a portfolio of online printing brands serving small businesses globally. While primarily paper-based, it competes across business cards, marketing materials, and custom print, dwarfing Plastic Printers in scale and marketing reach.
- 4over: 4over is a large online trade printer offering commercial printing products and custom print services. Acts as a broad incumbent in custom printing that competes for reseller and SMB print demand intersecting with Plastic Printers' offerings.
Others
- Evolis: Evolis is a global manufacturer of plastic card printers (Badgy, Zenius, Primacy, Avansia, Quantum). Plastic Printers is an Evolis reseller, making Evolis a critical supplier and a comparable business in the broader plastic-card ecosystem, though not a direct competitor in printing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plastic Printers social profiles
Digital presencePlastic Printers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plastic Printers leadership team
Management profileNumber of profiles
Profiles8 records
Plastic Printers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plastic Printers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plastic Printers
What does Plastic Printers do?
Plastic Printers manufactures custom plastic cards, including business cards, gift cards, key tags, loyalty cards, and membership cards, produced in-house at its Hastings, Minnesota facility. The company offers specialty finishes (clear, frosted, foil-stamped, embossed, die-cut), NFC-enabled cards, QR code integration, and variable data printing, with free professional design services bundled into orders.
Is Plastic Printers a public or private company?
Plastic Printers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plastic Printers founded?
Plastic Printers was founded in 2000. It employs 101 to 250 people.
Where is Plastic Printers based?
Plastic Printers is headquartered in Hastings, United States, in the North America region.
How does Plastic Printers make money?
Four revenue lines are on record. Custom Plastic Card Manufacturing is the primary driver. The others are design Services, card Printers and Equipment and accessories.
Who are Plastic Printers's main competitors?
Direct peers on record are Silkcards, Discount Plastic Cards, MOO, Jukebox Print and ID Wholesaler. Broad incumbents are Cimpress (Vistaprint) and 4over. Evolis is listed as an others.
Does Plastic Printers have an API?
No public API is recorded for Plastic Printers.
What industry is Plastic Printers in?
Plastic Printers's product category is Custom Plastic Card Manufacturing. Its primary akta.pro industry code is HDACAKAD, Receipt, Label & Card Printers (Thermal/Impact), with a secondary code of IMALAAAF, Rigid Cosmetic & Personal Care Plastic Packaging (Jars, Bottles, Compacts). Its NAICS code is 326199 and its SIC code is 3080.