What IDW does

ID Wholesaler (IDW, LLC) is a privately held US e-commerce retailer founded in 2004 and headquartered in St. Louis Park, Minnesota, specializing in ID card printing solutions and adjacent physical-security products. The company operates exclusively online at idwholesaler.com as an authorized reseller of the leading OEM brands in the category, including Fargo/HID, Zebra, Magicard, Evolis, Entrust Datacard, IDP, AlphaCard, and Matica EDIsecure, supported by phone (877-384-7517) and live-chat sales assistance, a 60-day price match guarantee, and free shipping on orders over $100.

The product portfolio centers on ID card printers ranging from entry-level single-sided units at approximately $1,000 (e.g., Fargo DTC1250e, Magicard Pronto, Zebra ZC100 LT) through mid-range dual-sided and encoding-capable units at $1,500-$3,000 to high-end retransfer and laminating systems at $4,000-$10,000+ (e.g., Fargo HDP6600, Matica XID 8600, Zebra ZC10L). Around the hardware, IDW sells the full consumables stack (color and monochrome ribbons, retransfer film, PVC and proximity cards, laminates, cleaning kits), badge accessories (holders, lanyards, reels, clips), photo-ID systems and cameras, access control hardware (smart locks, prox/mobile readers), visitor management products, barcode printers and scanners, mobile computers, and third-party ID software (CloudBadging, Asure ID, CardStudio). Underlying technologies resold include direct-to-card and retransfer printing, magnetic stripe and smart/proximity card encoding, and patented anti-counterfeiting features such as Magicard's HoloKote watermark.

IDW's revenue model is a mix of unit-priced hardware sales, higher-margin recurring supplies and accessories, and one-time software licenses, all transacted through a self-service storefront with mid-funnel phone/chat support. The customer base spans SMB and individual buyers purchasing single printers plus a long tail of enterprise and institutional customers; the company cites Target, Coca-Cola, Walt Disney, Yale University, Southwest Airlines, and ConAgra Foods as reference customers and claims 100,000+ customers served. The primary GTM motion is direct-to-consumer e-commerce augmented by SEO, paid search, content marketing through the ID Wholesaler Learning Center, email/newsletter, and organic social media on Facebook, X, LinkedIn, and YouTube. Geographic scope is currently North America (USA) only, with no disclosed international operations.

Name

IDW

Legal name

IDW, LLC

Website

https://idwholesaler.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

ID Wholesaler (IDW) is a US-based e-commerce retailer that resells ID card printers, consumables, badge accessories, and adjacent physical-security products from leading OEMs (Fargo/HID, Zebra, Magicard, Evolis, Entrust Datacard) to businesses and institutions needing in-house badge printing.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Louis Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (Hardware): Sale of ID card printers from brands including Fargo, Zebra, Magicard, Evolis, Entrust Datacard, and others. Products range from entry-level single-sided printers (~$1,000) to high-end retransfer and laminating printers (~$5,000-$10,000+).
2. Supplies and Accessories: Sale of ID card printer supplies including ribbons (color and monochrome), PVC cards, laminates, cleaning kits, badge holders, lanyards, proximity cards, smart cards, and access control products.
3. Software Sales: Sale of ID card software including Cloudbadging, Asure ID, CardStudio, and other photo ID software solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

ID Wholesaler (IDW) is an online retailer that sells ID card printers, related supplies (ribbons, PVC cards, laminates, cleaning kits), badge accessories (holders, lanyards, reels), access control systems, photo ID software, and barcode/data capture equipment from major brands including Fargo/HID, Zebra, Magicard, Evolis, and Entrust Datacard. The company supports customers with expert technical guidance, a 60-day price match guarantee, free shipping on orders over $100, and serves both enterprise organizations and individual buyers via its e-commerce storefront.

Product overview

ID Wholesaler (IDW) is a B2B/B2C e-commerce retailer specializing in ID card printing solutions and physical security products. The company operates as an authorized reseller of multiple major ID card printer brands including Fargo (HID), Zebra, Magicard, Evolis, Entrust Datacard, IDP, AlphaCard, and others. The product portfolio centers on ID card printers (ranging from single-sided entry-level to high-volume retransfer and laminating models), ID cards and PVC cards, access control systems, badge accessories, ribbons and printer supplies, photo ID systems, software solutions (CloudBadging, Asure ID, CardStudio), ID cameras, visitor management products, and barcode/data capture equipment. ID Wholesaler does not manufacture its own products but serves as a distributor offering technical support, price matching, and fast shipping to organizations needing in-house badge printing capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• ID Card Printers Hardware resold by IDW from brands including Fargo (HID), Zebra, Magicard, Evolis, Entrust Datacard, IDP, Nisca, AlphaCard, Matica EDIsecure, Swiftcolor, and Authentys. Models range from single-sided entry-level units (priced around $1,000–$1,500) to high-end dual-sided retransfer/laminating printers (priced $4,000–$10,000+), enabling in-house production of employee, student, member, and access credentials.
• ID Cards & PVC Cards Blank PVC cards and proximity cards (including ValuProx and various proximity formats) for producing finished ID badges on compatible printers.
• Ribbons & Card Printer Supplies Color and monochrome ribbons, retransfer film, cleaning kits, and laminates compatible with ID card printers from Fargo, Zebra, Magicard, and other major brands. Required consumables for ongoing printer operation.
• Badge Accessories Badge holders, lanyards (including custom), badge reels, badge clips, and custom badge reels for wearing and protecting issued ID badges.
• Access Control Systems Smart locks, wireless locks, prox card readers, mobile access readers, and related hardware components for physical security applications that complement issued ID credentials.
• Photo ID Systems Bundled solutions combining printers, cameras, software, and accessories for organizations seeking a complete in-house badge production setup.
• ID Card Software Solutions Software for designing and managing ID card programs including CloudBadging (cloud-based secure ID management), Asure ID, and Zebra CardStudio, sold as standalone licenses or bundled with printers.
• ID Cameras & Backdrops Dedicated photo ID cameras, tripods, and backdrops used to capture employee or visitor photos for inclusion on ID badges.
• Visitor Management Solutions Visitor badges (including expiring variants), visitor tracking software, and visitor badge printers for managing guest access in offices and facilities.
• Barcode Printers & Scanners Barcode label printers (including Zebra ZT411 thermal barcode printers) and barcode scanners used for inventory tracking, asset labeling, and data capture.
• Mobile Computers Handheld and wearable mobile computing devices for workforce management, inventory tracking, and data collection in field environments.

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Fargo (by HID)coreChannel Partner/ Reseller/ DistributorID Wholesaler is an authorized reseller of Fargo ID card printers by HID. Fargo products include DTC1250e, DTC1500XE, DTC4500e, DTC4250e, HDP5000e, HDP6600 series, and DTC5500LMX laminating printers. Fargo is a major brand in the ID card printer market.
• ZebracoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Zebra ZXP Series card printers including ZC100, ZC300, ZC350, and ZXP Series 7 and 9. Zebra is a leading manufacturer of ID card printing solutions.
• MagicardcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Magicard ID card printers including Pronto, Rio Pro, 300, 600, and Prima 8 models. Magicard is known for their patented HoloKote security technology.
• EvoliscoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Evolis card printers including Primacy 2, Avansia, and Agilia retransfer printers. Evolis offers reliable and intuitive card printing solutions.
• Entrust DatacardcoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Entrust Datacard printers including Sigma SL1, SL2, SL3, SD260, and SD360 models. Also offers laminating printers like SP75+.
• IDP SmartminorChannel Partner/ Reseller/ DistributorReseller of IDP Smart card printers including Solid-510SE and Solid-810SE models. IDP offers cost-effective printing solutions.
• AlphaCardminorChannel Partner/ Reseller/ DistributorReseller of AlphaCard PRO ID card printers and solutions for professional badge printing.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• IDCardGroup: Online retailer specializing in ID card printers, supplies, and accessories across multiple brands. Direct head-to-head competitor to IDW with similar catalog breadth (Fargo, Zebra, Magicard, Evolis) and SMB/enterprise customer base served via e-commerce.
• Specialist ID: E-commerce reseller of ID card printers, badge supplies, and visitor management solutions. Closely comparable to IDW in product mix, distribution model, and target buyers (schools, healthcare, government, enterprise).
• AlphaCard: Online retailer of ID card printers, ribbons, and badge accessories. Both a partner brand that IDW resells and a direct competitor selling similar Fargo/Zebra/Magicard product lines to the same enterprise/SMB audience.
• Avon Security Products: US-based reseller of ID card printers, access control, and credential supplies. Comparable to IDW in product breadth, multi-brand strategy, and focus on SMB/enterprise customers needing badge printing solutions.

Emerging players

• Identiv: Provider of physical security and secure identification solutions, including smart cards, RFID, and physical access control. Competes with IDW's access control category and represents a more software/integrator-led alternative to traditional ID card resellers.

Broad incumbents

• EasyLobby (HID Global): Visitor management software and hardware now part of HID Global. Competes with IDW's visitor management category and is owned by the same parent (HID) as the Fargo printer brand IDW resells, creating both overlap and channel complexity.
• HID Global (Fargo): Manufacturer of the Fargo line of ID card printers (DTC and HDP series) and broader physical access control solutions. IDW's largest upstream brand partner but also a direct competitor through its own enterprise sales and EasyLobby visitor management product.
• Brady Corporation: Diversified industrial identification, safety, and label solutions provider that owns IDenticard. Overlaps with IDW in ID card printing, asset tagging, and barcode labeling categories, and competes for the same enterprise procurement budgets.
• Zebra Technologies: Major manufacturer of ID card printers (ZC100/ZC300, ZXP Series 7/8/9) and broader enterprise printing/barcode/mobile computing solutions. Both a core supplier partner to IDW and a direct competitor that increasingly sells through its own enterprise channels.
• IDenticard (Brady Corporation): Long-standing ID card and credentialing solutions provider owned by Brady Corporation. Sells ID card printers, supplies, and integrated security solutions (including TRUbadge), overlapping with IDW's enterprise buyer use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/idwholesaler
• YouTubeyoutube.com/@Idwholesaler01
• Facebookfacebook.com/idwholesaler
• LinkedInlinkedin.com/company/id-wholesaler

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDW