What 24Karat does

24Karat Co. Ltd. is a Tokyo-based Web3 fan engagement and loyalty platform founded in 2020 that enables brands, sports teams, and content creators to issue proprietary brand tokens and NFTs without requiring end users to interact directly with blockchain infrastructure. The core technology stack is built on the Flow blockchain (with Polygon used as a secondary chain for the Send-to-Web3 bridge feature), supported by a cloud-based custodial wallet that allows consumers to onboard via email/password or SMS. The platform comprises a consumer-facing mobile app (24kZAP), a no-code Brand Admin Console for enterprise clients, Community Kits and Point Program modules, and three marketplace products (VTuber Marketplace, P2P Marketplace, Fan Market). A distinctive physical distribution layer — the TOKEN SPOT initiative leveraging ~1,000 AIICO digital signage vending machines operated by partner Adinte — enables QR-code NFT purchases via Apple Pay, Google Pay, or credit card, providing an offline-to-online engagement channel not common among digital loyalty competitors.

The company operates a multi-stream revenue model combining SaaS subscription fees for the 24k Loyalty platform, marketplace transaction commissions (VTuber and P2P marketplaces, Fan Market IEO), point program fees, convenience-store payment processing fees (250 JPY per transaction), and withdrawal fees on user sales proceeds. Its customer base of 20+ enterprise clients spans F&B (Sapporo Breweries), retail (Joshin Denki, Olympic), trading (ITOCHU), fashion (MARKAWARE), digital vending (Adinte/AIICO), broadcasting (TV Asahi), entertainment (Avex), and sports (Avispa Fukuoka DAO), alongside a long-tail creator community of 1,300+ VTubers/V-livers and 1M+ wallet users with 40K+ DAU / 240K+ WAU. Strategic investors include XTech Ventures (lead, Pre-Series A, March 2023), MUFG, SMBC, and Lotte Ventures, and the company maintains technology and distribution partnerships with Dapper Labs (Flow blockchain, NBA Top Shot) and Adinte (AIICO vending network).

Name

24Karat

Legal name

24karat Co. Ltd.

Website

https://24karat.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

24Karat is a Tokyo-based Web3 fan engagement platform that enables brands, sports teams, and creators to issue branded tokens and NFTs through a cloud-wallet app, no-code admin console, and a ~1,000-machine AIICO vending network, serving 20+ enterprise clients and 1,300+ VTubers across Japan.

Ownership category

akta.pro rank

Product category

Blockchain Fan Engagement Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Finance Services (6199)

akta.pro primary industry

Player Wallets, Identity & Accounts for Games (embedded wallets, SSO, DID) (FSAPAGAF)

akta.pro secondary industries

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE), Trading Cards & Collectibles NFT Marketplaces (FSADANAI)

Keywords

• Blockchain loyalty platform
• Fan engagement software
• Brand token issuance
• NFT marketplace infrastructure
• Web3 marketing solutions

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Transaction Fees: 24karat operates multiple marketplace tiers (VTuber Marketplace, P2P Marketplace, Fan Market) where digital goods (NFTs, brand tokens) are bought and sold. The platform takes a transaction fee or commission on each sale.
2. 24k Loyalty SaaS Subscription: SaaS platform fees for brands and creators to launch and manage branded point programs, NFT campaigns, and fan communities using no-code tools and brand admin console. Pricing likely tiered by scale or features.
3. Point Program Fees: Revenue from branded point programs, including 24k Points which can be purchased or earned through the marketplace. 24k Points have a 180-day validity period from purchase or receipt, after which unused points expire.
4. Convenience Store Payment Processing: Convenience store payment option for NFT purchases carries a 250 JPY transaction fee per transaction, charged to customers. This is a payment processing revenue stream.
5. Sales Proceeds Withdrawal Fees: Users can withdraw sales proceeds from NFT/token sales to their bank account. A withdrawal fee is automatically deducted from the withdrawal amount (except for registered creators). Fee-based revenue from user monetization.
6. VTuber/Creator Digital Content Sales: Creators sell digital content (images, videos, audio, collectibles) as NFTs through the VTuber Marketplace. Platform takes a commission on each sale; creators can optionally enable resale royalties.

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels10 records

Core offering

24Karat is a blockchain-powered fan engagement and commerce platform that enables brands and creators to issue proprietary brand tokens and NFTs, manage loyalty programs, and build digital communities. The platform combines a cloud-custodial mobile wallet (24kZAP), a no-code Brand Admin Console, flexible APIs, three marketplace products (VTuber, P2P, Fan Market), and a physical network of approximately 1,000 AIICO digital signage vending machines for O2O fan engagement. Brands and creators can launch token-based loyalty programs and NFT campaigns without requiring end users to have blockchain expertise, with a closed brand-token ecosystem designed to avoid crypto regulatory complexity.

Product overview

24karat is a Web3 loyalty marketing platform that unifies brand engagement and commerce infrastructure for brands and creators. Built on Flow and Polygon blockchain technology, the platform consists of the ZAP mobile fan app (a cloud wallet for brand tokens and NFTs), the Brand Admin no-code console, Community Kits and Point Program modules, and three marketplace products: VTuber Marketplace, P2P Marketplace, and Fan Market. The platform operates across digital and physical touchpoints, including the TOKEN SPOT vending machine network, enabling fans to purchase NFTs via QR code scans. The platform serves 20+ enterprise clients across diverse industries including F&B, retail, electronics, sports, and entertainment.

Differentiator

Problem solved

Functional benefit

Brands

• 24kZAP: Mobile fan wallet app for storing brand tokens and NFTs, providing engagement experiences across digital and real-world touch points.
• TOKEN SPOT
• AIICO

Products and services

• 24karat Platform A unified Web3 marketing platform that helps brands and creators connect with fans, grow relationships, and turn participation into long-term value through blockchain-powered loyalty programs, brand tokens, and NFTs. Serves as the umbrella offering for the ZAP app, Brand Admin Console, Community Kits, Point Program, and marketplace products.
• ZAP (24kZAP) Mobile App A consumer-facing mobile fan app and cloud wallet where fans interact with brands and creators, participate in digital campaigns, collect and spend brand tokens, manage brand NFTs, and connect engagement across real-world touch points. Available on iOS App Store and Google Play.
• Brand Admin Console A no-code web management console for enterprise brands to launch, operate, and scale fan engagement programs, point systems, and NFT campaigns without technical resources. Includes tools for token issuance, campaign management, and audience analytics.
• Community Kits Tools to launch fan experiences across apps, websites, and real-world touchpoints, powered by no-code tools and flexible APIs. Enables cross-channel fan engagement experiences for brands and creators.
• Point Program Branded point program infrastructure that enables brands to launch loyalty points quickly with low-cost setup, powered by secure infrastructure ensuring reliability and portability from day one. Includes expiry, audit, and portability settings.
• VTuber Marketplace A built-in marketplace for VTubers, V-livers, and content creators to register and sell digital content (images, videos, audio, collectibles) as NFTs and for fans to support them through seamless commerce experiences.
• P2P Marketplace A built-in peer-to-peer marketplace for fans to buy and sell digital items within the 24karat ecosystem, providing a secondary market for NFTs and digital collectibles with optional creator resale royalties.
• Fan Market A marketplace where brands and creators launch projects and gather direct support from fans in a crowdfunding-style (IEO) mechanism for tokenized community initiatives.
• TOKEN SPOT NFT marketplace through physical vending machines using approximately 1,000+ AIICO digital signage vending machines across Japan, allowing fans to purchase NFTs via QR code scan with Apple Pay, Google Pay, or credit card. NFTs are minted on Flow or Polygon immediately upon purchase.
• 24karat OpenAPI REST APIs and SDKs for developers to integrate fan engagement features (brand token issuance, NFT minting, wallet management, campaign management) into existing apps, services, and touchpoints without managing wallets, tokens, or blockchain infrastructure.

Quantifiable outcome

• 70% of traditional loyalty program members drop off within first year — 24karat's platform addresses this retention challenge
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature12 records

Partnerships

Seven partnerships are on record, tiered flagship, notable, core and secondary.

• Dapper LabsflagshipStrategic or Co-development Partner · 29 July 2025Strategic partnership to sell Dapper Labs' sports digital collectibles (including NBA Top Shot) through the AIICO vending machine network in Japan. 24karat is the first platform to bring Dapper Sports Collectibles to physical retail locations. Dieter Shirley, Chief Architect of Flow blockchain, commented on the partnership. NBA Top Shot NFTs are sold via QR code scan at AIICO vending machines without requiring wallet setup or blockchain knowledge.
• Avispa Fukuoka (J1 League Football Club)notableStrategic or Co-development Partner · 21 March 202524karat was selected as the official community partner for the Avispa Fukuoka DAO. 24karat provides the DAO operation platform for the J1 football club, managing community governance, fan engagement, and token-based incentives for the club's supporter community.
• Webpon (by ZEN Corporation)notableStrategic or Co-development Partner · 14 March 2025Webpon (brand by ZEN Corporation) partnered with 24karat for VTuber NFT sales via the TOKEN SPOT vending machine network. The popular VTuber Ruru=Ruchika's NFTs were sold through AIICO vending machines starting September 13, 2024, as part of this collaboration.
• Sapporo Breweries Ltd.flagshipStrategic or Co-development Partner · 16 March 2023Sapporo Breweries was 24karat's first brand token partner, launching the SORACHI 1984 brand token. This flagship collaboration pioneered the brand token concept on the 24karat platform and attracted additional enterprise clients. The partnership has expanded into full-scale NFT campaigns and fan community operations.
• Adinte Co., Ltd. (AIICO)coreChannel Partner/ Reseller/ DistributorAdinte operates the AIICO digital signage vending machine network (~1,000 machines nationwide) which serves as the primary physical distribution channel for 24karat's NFT sales, digital tickets, and product sampling. 24karat provides the digital wallet and NFT infrastructure while Adinte provides the physical retail touchpoints. The partnership enables O2O fan engagement combining online communities with physical vending machine experiences.
• Flow BlockchaincoreTechnology or IntegrationFlow blockchain (developed by Dapper Labs) is the primary blockchain infrastructure for 24karat's platform. Brand tokens and NFTs are issued on Flow. Selected for its low gas fees (commission) and user convenience. The Send-to-Web3 feature bridges 24karat's Flow-based tokens to Polygon blockchain for external portability.
• PolygonsecondaryTechnology or IntegrationPolygon is used as the destination blockchain for the 'Send to Web3' feature, allowing users to export their brand NFTs from the 24karat platform to Polygon where NFTs are re-minted via brand-specific smart contracts.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Dapper Labs: Dapper Labs operates the Flow blockchain (24karat's primary chain) and runs flagship NFT products like NBA Top Shot. While 24karat is now a distribution partner in Japan, Dapper Labs is the broader incumbent in sports digital collectibles with global IP rights and a far larger engineering organization.
• Antavo: Antavo is a loyalty cloud platform that powers brand loyalty programs for global retailers. It competes with 24karat in the enterprise loyalty SaaS category, though without the Web3/blockchain element.
• LoyaltyLion: LoyaltyLion is a data-driven loyalty platform used by Shopify-native D2C brands for points, rewards, and VIP programs. It addresses the same enterprise loyalty pain point 24karat targets but via traditional Web2 architecture.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is the global incumbent in enterprise CRM and customer engagement, including loyalty cloud capabilities. It is the largest potential competitor for large Japanese enterprise loyalty budgets.

Direct peers

• Sweet: Sweet provides a digital collectibles and fan engagement platform used by sports teams and brands to issue NFTs without crypto complexity. Like 24karat, Sweet abstracts wallets away from end users and serves enterprise clients seeking fan-monetization tools.
• Crossmint: Crossmint offers APIs and tooling for enterprises to mint NFTs, manage wallets, and embed Web3 commerce into apps. It overlaps with 24karat's API-first approach (wallet.24karat.io/apidocs) and serves similar B2B use cases for tokenized fan engagement.
• STAN: STAN is a Web3 fan-engagement platform built for creators and esports communities, offering digital collectibles, fan tokens, and community tools. Like 24karat, it targets creators and brand communities seeking tokenized fan monetization.

Emerging players

• thirdweb: thirdweb provides developer tooling and SDKs for building Web3 apps, including NFT minting, marketplaces, and wallet infrastructure. It serves a developer-led adjacent use case to 24karat's no-code and API-first platform for brand engagement.

Regional players

• LINE Yahoo (LY Corporation): LINE Yahoo operates Japan's dominant messaging super-app and an NFT marketplace for brands and creators. It is a Japanese regional peer that combines consumer distribution (LINE) with NFT issuance infrastructure, overlapping with 24karat's Japanese market position.
• Yon Blockchain / Hokusai NFT: Hokusai is the NFT marketplace operated by Hokusai Inc. in Japan (affiliated with SBI). It is a Japan-based peer in the NFT infrastructure category, primarily serving Japanese creators and brands in minting and trading digital collectibles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/24karat_io

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24Karat